Abstract:Abstract: Pregnancy and toddlerhood are crucial periods that determine a child’s future growth and development. In Wonosari Village, the nutritional intake of pregnant women and toddlers is below the recommended dietary…
y allowance. One of the specific nutritional interventions that can be implemented is the provision of supplementary food (PMT) based on local food. This community service activity aimed to improve the knowledge and skills of posyandu cadres regarding the PMT based on local food for toddlers and pregnant women. The program involved training 40 cadres in the working area of Dalu Sepuluh Health Center, Tanjung Morawa District, Deli Serdang Regency, on May 28, 2025. The training consisted of delivering material on the concept of local food-based PMT and hands-on practice in processing supplementary food. Knowledge was evaluated through pre- and post-tests. Skills were evaluated through observation during processing practices. The results indicated an increase in cadres’ knowledge, with the average score rising from 95.4 to 99.4. Skills also improved, particularly in the accuracy of ingredient measurement and appropriate portion determination. These findings imply that local food-based PMT training can enhance the capacity of posyandu cadres and contribute to strengthening community-based efforts in improving maternal and child nutrition.
Keywords: cadres; PMT; pregnant women; toddlers
Abstrak: Masa kehamilan dan balita merupakan fase penting yang menentukan kualitas tumbuh kembang anak. Di Desa Wonosari, asupan gizi ibu hamil dan balita di bawah angka kecukupan gizi yang dianjurkan, sehingga diperlukan intervensi gizi spesifik melalui PMT berbasis pangan lokal. Kegiatan pengabdian ini bertujuan untuk meningkatkan pengetahuan dan keterampilan kader posyandu mengenai pengolahan makanan tambahan berbasis pangan lokal untuk balita dan ibu hamil. Metode yang digunakan adalah pelatihan dengan sasaran 40 orang kader posyandu di wilayah kerja Puskesmas Dalu Sepuluh, Kecamatan Tanjung Morawa Kabupaten Deli Serdang. Pelatihan dilaksanakan pada 28 Mei 2025, terdiri dari penyampaian materi tentang PMT berbasis pangan lokal dan praktik pengolahan makanan tambahan untuk balita dan ibu hamil. Evaluasi pengetahuan melalui pre-test dan post-test menggunakan kuesioner. Keterampilan dievaluasi dengan observasi pada saat praktik pengolahan. Pelatihan menghasilkan peningkatan skor pengetahuan kader posyandu dari 95,4 menjadi 99,4, dan peningkatan keterampilan tentang ketepatan penggunaan jumlah bahan pangan dan porsi PMT untuk ibu hamil dan balita.
Kata kunci: balita; ibu hamil; kader; PMT
Abstract:Abstract: Developing tourism villages is a crucial strategy for strengthening local economies, reducing urbanization, and maintaining cultural and environmental sustainability. This concept is increasingly relevant in the…
e era of digital transformation, when tourism villages are required to adapt through technology-based smart tourism approaches, digital promotion, and information services. One area with significant potential is Lembar Selatan Village in West Lombok Regency, West Nusa Tenggara. Surrounded by 70 hectares of mangrove forest, a coastline, marine life, and well-preserved local traditions, the village has the potential to be developed into a coastal ecotourism destination. The Lembar Selatan Ecotourism Awareness Group (Pokdarwis) has begun managing tourism based on conservation and environmental education. However, obstacles remain, such as low digital literacy, the lack of an online promotion and reservation system, and limited destination management training. These conditions impact market reach and low tourist visits. Therefore, Community Service (PKM) activities are designed to increase Pokdarwis capacity, strengthen tourism digitalization through websites and promotional media, and encourage local community empowerment. This program is expected to realize inclusive, participatory, and sustainable coastal ecotourism, as well as strengthen the competitiveness and branding of Lembar Selatan Tourism Village.
Keyword: stourism village; tourism digitalization; coastal ecotourism; tourism group (pokdarwis); tourism digitalization; smart tourism; website.
Abstrak: Pengembangan desa wisata merupakan strategi penting untuk memperkuat ekonomi lokal, mengurangi urbanisasi, serta menjaga keberlanjutan budaya dan lingkungan. Konsep ini semakin relevan di era transformasi digital, ketika desa wisata dituntut beradaptasi melalui pendekatan smart tourism berbasis teknologi, promosi digital, dan layanan informasi. Salah satu wilayah yang memiliki potensi besar adalah Desa Lembar Selatan di Kabupaten Lombok Barat, Nusa Tenggara Barat. Desa ini dikelilingi hutan mangrove seluas 70 hektare, garis pantai, biota laut, serta tradisi lokal yang masih terjaga, sehingga potensial dikembangkan menjadi destinasi ekowisata pesisir. Tahapan Metode pelaksanaan PKM dilakukan melalui identifikasi kebutuhan Pokdarwis, pengembangan website sistem informasi wisata, penguatan ekowisata mangrove, pemasangan lampu tenaga surya, penyediaan fasilitas kebersihan, penempatan papan informasi berbasis QR, serta pelatihan penggunaan megaphone untuk mendukung pelayanan wisata serta pelatihan manajement wisata. Kondisi ini berdampak pada rendahnya jangkauan pasar dan kunjungan wisatawan. Untuk itu, kegiatan Pengabdian Kepada Masyarakat (PKM) dirancang guna meningkatkan kapasitas Pokdarwis, memperkuat digitalisasi pariwisata melalui website dan media promosi, serta mendorong pemberdayaan masyarakat lokal. Program ini diharapkan mewujudkan ekowisata pesisir yang inklusif, partisipatif, berkelanjutan, serta memperkuat daya saing dan branding Desa Wisata Lembar Selatan.
Kata kunci: desa wisata; digitaisasi pariwisata; ekowisata pesisir; pokdarwis; digitalisasi pariwisata; smart tourism; website
Abstract:Abstract: This program aims to transform processed bilih fish products from Lake Singkarak through business digitalization to enhance tourism appeal and increase the added value of local food products. The partner, POKLAHSAR…
HSAR Jaso Danau in Nagari Tikalak, Solok Regency, experienced a 35% decline in sales turnover over the past two years due to limited digital marketing and reliance on conventional sales. In addition, production capacity could only meet about 60% of market demand, with inconsistent product quality caused by the absence of written SOPs. The program was implemented using a participatory approach through stages of socialization, technical training, innovation adoption, and mentoring. The main focus included the development of production SOPs, logbooks and digital bookkeeping, organizational structuring, and digital marketing strategies using websites, QR Codes, and social media. The results revealed significant improvement in five key aspects: business recording, production, distribution, branding, and digital marketing. The average score increased from 2.7 (fair) in 2024 to 4.0 (good) in 2025, with the highest achievement in business recording and digital marketing through the activation of an official website and marketplace integration. This transformation demonstrates that digitalization of local food MSMEs not only improves product quality and consistency but also expands distribution channels, strengthens competitiveness, and supports the achievement of the SDGs, particularly women’s empowerment, poverty alleviation, economic growth, and sustainable consumption and production.
Keywords: bilih fish, MSME digitalization, women empowerment, digital marketing, lake singkarak
Abstrak: Program ini bertujuan mentransformasi produk olahan ikan bilih khas Danau Singkarak melalui digitalisasi usaha guna meningkatkan daya tarik wisata dan nilai tambah pangan lokal. Mitra kegiatan adalah POKLAHSAR Jaso Danau di Nagari Tikalak, Kabupaten Solok, yang mengalami penurunan omzet hingga 35% dalam dua tahun terakhir akibat keterbatasan pemasaran digital dan masih mengandalkan penjualan konvensional. Selain itu, kapasitas produksi hanya mampu memenuhi sekitar 60% permintaan pasar, dengan kualitas produk sering tidak konsisten karena ketiadaan SOP tertulis. Kegiatan dilaksanakan dengan pendekatan partisipatif melalui tahapan sosialisasi, pelatihan teknis, penerapan inovasi, dan pendampingan. Fokus utama meliputi penyusunan SOP produksi, logbook dan pembukuan digital, pembentukan struktur organisasi, serta strategi pemasaran berbasis website, QR Code, dan media sosial. Hasil menunjukkan peningkatan keterampilan signifikan pada lima aspek utama: pencatatan usaha, produksi, distribusi, branding, dan pemasaran digital. Skor rata-rata naik dari 2,7 (cukup) pada 2024 menjadi 4,0 (baik) pada 2025, dengan capaian terbesar pada pencatatan usaha dan pemasaran digital melalui aktivasi website resmi dan integrasi marketplace. Transformasi ini membuktikan bahwa digitalisasi UMKM pangan lokal tidak hanya memperbaiki kualitas dan konsistensi produk, tetapi juga memperluas distribusi, memperkuat daya saing, serta mendukung pencapaian SDGs, khususnya pemberdayaan perempuan, pengentasan kemiskinan, pertumbuhan ekonomi, dan konsumsi-produksi berkelanjutan.
Kata Kunci: ikan bilih, digitalisasi UMKM, pemberdayaan perempuan, pemasaran digital, danau singkarak
Abstract:Abstract: This community service program was implemented with POKLAHSAR BALI, a fisheries MSME in Ulak Karang Utara, Padang City, whose members are mostly women and coastal youth. The main problems identified were traditional…
ional production methods, unstructured business management, and marketing dependence on collectors, limiting added value. The program aimed to improve production capacity, strengthen business governance, and develop a website-based digital marketing strategy. A participatory-collaborative approach was applied through socialization, technical training, technology implementation, mentoring, and continuous evaluation. Innovations introduced included production SOPs, logbooks and simple bookkeeping, a gas-fueled drying oven, development of the website www.sejala.org, QR Code integration on packaging, and activation of social media and marketplaces. Evaluation showed significant improvements in partner skills, with average scores increasing from 2.7 to 4.0, particularly in business recording and digital marketing. Economically, average income rose by 25% and digital sales volume doubled. Sustainability was strengthened through cooperation with the Merah Putih Cooperative and regular coaching from the Padang City Marine and Fisheries Office, thereby enhancing the economic independence of coastal women and youth.
Keywords: coastal women’s empowerment; digital marketing; fisheries MSMEs; local food products; padang city; website.
Abstrak: Program pengabdian masyarakat ini dilaksanakan bersama POKLAHSAR BALI, sebuah UMKM perikanan di Ulak Karang Utara, Kota Padang, yang mayoritas anggotanya perempuan dan remaja pesisir. Permasalahan utama mitra meliputi metode produksi tradisional, manajemen usaha yang belum tertata, serta pemasaran yang bergantung pada pengepul sehingga nilai tambah terbatas. Program ini bertujuan meningkatkan kapasitas produksi, memperkuat tata kelola usaha, dan mengembangkan strategi pemasaran digital berbasis website. Metode partisipatif-kolaboratif diterapkan melalui sosialisasi, pelatihan teknis, penerapan teknologi, pendampingan, dan evaluasi berkelanjutan. Inovasi yang diperkenalkan meliputi SOP produksi, penggunaan logbook dan pembukuan sederhana, oven pengering berbahan bakar gas, pengembangan website www.sejala.org, integrasi QR Code pada kemasan, serta aktivasi media sosial dan marketplace. Hasil evaluasi menunjukkan peningkatan keterampilan mitra dengan skor rata-rata naik dari 2,7 menjadi 4,0, terutama pada pencatatan usaha dan pemasaran digital. Secara ekonomi, pendapatan meningkat rata-rata 25% dan volume penjualan digital dua kali lipat. Keberlanjutan program diperkuat melalui kerjasama dengan Koperasi Merah Putih dan pembinaan rutin Dinas Kelautan dan Perikanan Kota Padang, sehingga mampu mendukung kemandirian ekonomi perempuan dan remaja pesisir.
Kata kunci: kota padang; pemasaran digital; produk pangan lokal; pemberdayaan perempuan pesisir; umkm perikanan; website
Abstract:Abstract: The community service program in Nangewer Village, Darangdan District, Purwakarta Regency, aims to empower local MSME actors and strengthen the village's economic independence post-pandemic through the development…
ent of a participatory weekly market model. This activity involved 25 MSME actors, village officials, and Youth Organizations in planning, training, and implementing weekly markets combined with social activities such as mass gymnastics, local culinary, and children's games. The results of the evaluation showed an increase in the daily income of business actors from IDR 6.23 million to IDR 11.52 million, or an increase of 85%, with income stability of 40%. In addition to having an economic impact, this activity increases social interaction across hamlets and strengthens the role of women in household businesses. The main obstacles in the form of limited facilities and waste management are overcome through synergy with BUMDes and the support of the Village Fund. This activity shows good practices of collaboration between the community, village government, and universities in developing sustainable micromarkets, which can be replicated as a model of economic empowerment in other villages.
Keywords: MSME; Community Empowerment; Weekly Market; Village Economy
Abstrak: Program pengabdian masyarakat di Desa Nangewer, Kecamatan Darangdan, Kabupaten Purwakarta, bertujuan memberdayakan pelaku UMKM lokal dan memperkuat kemandirian ekonomi desa pasca-pandemi melalui pengembangan model pasar mingguan partisipatif. Kegiatan ini melibatkan 25 pelaku UMKM, perangkat desa, dan Karang Taruna dalam perencanaan, pelatihan, dan pelaksanaan pasar mingguan yang dikombinasikan dengan kegiatan sosial seperti senam massal, kuliner lokal, dan permainan anak. Hasil evaluasi menunjukkan peningkatan pendapatan harian pelaku usaha dari Rp6,23 juta menjadi Rp11,52 juta, atau naik 85%, dengan stabilitas pendapatan 40%. Selain memberikan dampak ekonomi, kegiatan ini meningkatkan interaksi sosial lintas dusun dan memperkuat peran perempuan dalam usaha rumah tangga. Hambatan utama berupa keterbatasan fasilitas dan pengelolaan sampah diatasi melalui sinergi dengan BUMDes dan dukungan Dana Desa. Kegiatan ini menunjukkan praktik baik kolaborasi antara masyarakat, pemerintah desa, dan perguruan tinggi dalam mengembangkan pasar mikro yang berkelanjutan, yang dapat direplikasi sebagai model pemberdayaan ekonomi di desa lain.
Kata kunci: UMKM; Pemberdayaan Masyarakat; Pasar Mingguan; Ekonomi Desa
Abstract:Abstract: The village of Sumberjaya has considerable local economic potential through the management of the Bagjawaluya Village-Owned Enterprise (BumDes), particularly in the Mini Soccer, Campground, Kiosk Rental, Water…
Supply, and Village Internet business units. However, limitations in the use of digital technology and promotional media have resulted in low effectiveness of services to the community. This community service activity aims to support the optimization of company profile creation and online booking systems for existing business units at BumDes Bagjawaluya. The target partners in this activity are BumDes managers, with 15 participants involved. To measure the effectiveness of the activity, an evaluation method consisting of a pre-test and post-test was used to assess the increase in participants' understanding, as well as a questionnaire to explore their perceptions and readiness to adopt digital technology. The results of the activity showed an increase in understanding of company profile management by 86.67% and business unit ordering applications by 93.33%. These results indicate that the community service activity had a positive impact on improving the digital literacy of BumDes managers.
Keyword: BumDes; Company Profile; Digitalization; Ordering; Optimization
Abstrak: Desa Sumberjaya memiliki potensi ekonomi lokal yang cukup besar melalui pengelolaan Badan Usaha Milik Desa (BumDes) Bagjawaluya, khususnya pada unit usaha Mini Soccer, Bumi Perkemahan,Sewa Kios, Air weslik, Internet Desa. Namun, keterbatasan dalam pemanfaatan teknologi digital dan media promosi menyebabkan rendahnya efektivitas layanan kepada masyarakat. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mendukung optimalisasi pembuatan company profile, dan sistem pemesanan online untuk unit usaha yang ada pada BumDes Bagjawaluya. Mitra sasaran dalam kegiatan ini adalah pengelola BumDes dengan jumlah peserta yang terlibat sebanyak 15 orang. Untuk mengukur efektivitas kegiatan, digunakan metode evaluasi berupa pre-test dan post-test untuk menilai peningkatan pemahaman peserta, serta kuisioner untuk menggali persepsi dan kesiapan mereka dalam mengadopsi teknologi digital. Hasil kegiatan menunjukkan peningkatan pemahaman untuk pengelolaan Company Profile 86,67%, aplikasi pemesanan unit usaha 93,33%. .Hasil ini menunjukkan bahwa kegiatan pengabdian memberikan dampak positif terhadap peningkatan literasi digital pengelola BumDes.
Kata Kunci: BumDes; Company Profile; Digitalisasi; Pemesanan; Optimalisasi
Abstract:Abstract: Oyster mushroom cultivation in Bulurokeng Village, Makassar, can be an alternative to empower local communities to be more productive. The main problems experienced by partners are the use of manual and simple…
tools, which slows oyster mushroom production, the lack of bookkeeping in accordance with Financial Accounting Standards, and suboptimal marketing. The method used by the community service team as a form of solution to the problems faced by partners is to provide appropriate technological tools and provide training, outreach, and conduct focus group discussions. The role of technology is expected to have an impact in building community innovation. The results of this activity show that productivity in oyster mushroom production has increased by 300%, partners are able to make simple bookkeeping according to SAK and partners have new packaging equipped with labels that are marketed online.
Keywords: oyster mushrooms; packaging; marketing; business bookkeeping; productivity
Abstrak: Budidaya jamur tiram di Kelurahan Bulurokeng Makassar, mampu menjadi alternatif dalam memberdayakan masyarakat lokal agar lebih produktif. Permasalahan utama yang dialami mitra adalah penggunaan alat yang masih manual dan sederhana sehingga memperlambat produksi jamur tiram, belum ada pembukuan sesuai Standar Akuntansi Keuangan serta pemasaran yang tidak dilakukan secara optimal. Adapun metode yang dilakukan tim pengabdian sebagai bentuk solusi dari permasalahan yang dihadapi mitra yaitu dengan memberikan alat teknologi tepat guna dan memberikan pelatihan, sosialisasi serta melakukan focus group discussion. Peran teknologi diharapkan memberi dampak dalam rangka membangun masyarakat dalam berinovasi. Hasil dari kegiatan ini menunjukkan produktivitas dalam produksi jamur tiram meningkat sebesar 300%, mitra mampu membuat pembukuan sederhana sesuai SAK dan mitra memiliki kemasan baru dilengkapi label yang dipasarkan secara online.
Kata kunci: jamur tiram; kemasan; pemasaran; pembukuan usaha; produktivitas
Abstract:Abstract: Many traditional fishermen in Indonesia still experience a decreasing income during the rainy season due to bad weather conditions. This community service activity aims to improve the safety of fishermen through…
h the installation of lightning rods and education on bad weather conditions at sea. This activity was carried out in Segoro Tambak Village, Sedati District, Sidoarjo Regency, East Java. The participants in this activity are local fishermen who are members of the KUB Geronggong. The methods used in this activity include 1. Initial Survey; 2. Socialization; 3. Training Session; 4. Technology Application; and 5. Mentoring and Evaluation. The results of the pre-test and post-test showed that the fishermen's level of understanding increasing by 8%. Based on the questionnaire results, the majority of fishermen gave positive feedback of this activity. In terms of program assessment, 71.4% of participants stated that the material provided was very easy to understand, and 82.1% of participants considered the speakers' delivery to be very clear. The opportunity to ask questions was also considered sufficient by 64.3% of participants, while in terms of satisfaction, 85.7% of participants stated that they were very happy to participate in this activity. All participants (100%) stated that this activity increased their knowledge, improved their preparedness for bad weather, and encouraged the application of knowledge in their daily lives.
Keywords: bad weather; fishermen; lightning rods; mitigation
Abstrak: Masih banyak nelayan tradisional di Indonesia yang penghasilannya turun di musim penghujan karena kendala cuaca buruk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keselamatan nelayan melalui pemasangan alat penangkal petir dan edukasi cuaca buruk saat melaut. Kegiatan ini dilaksanakan di Desa Segoro Tambak, Kecataman Sedati, Kabupaten Sidoarjo, Jawa Timur. Mitra dari kegiatan ini merupakan nelayan lokal yang tergabung dalam Kelompok Usaha Bersama (KUB) Geronggong. Metode kegiatan meliputi 1.Survey Awal; 2.Sosialisasi; 3.Pelatihan; 4.Penerapan Teknologi; serta 5.Pendampingan dan Evaluasi. Dari hasil pre-test dan post-test didapati tingkat pemahaman nelayan meningkat sebesar 8%. Berdasarkan hasil kuesioner, mayoritas nelayan memberikan penilaian positif terhadap kegiatan ini. Pada aspek penilaian acara, sebanyak 71,4% peserta menyatakan materi yang diberikan sangat mudah dipahami, dan 82,1% peserta menilai penyampaian narasumber sangat jelas. Kesempatan bertanya juga dinilai sangat cukup oleh 64,3% peserta, sedangkan dari sisi kepuasan, 85,7% peserta menyatakan sangat senang mengikuti kegiatan ini. Seluruh peserta (100%) menyatakan kegiatan ini menambah pengetahuan, meningkatkan kesiapan menghadapi cuaca buruk, serta mendorong penerapan ilmu dalam kehidupan sehari-hari.
Kata kunci: cuaca buruk; mitigasi; nelayan; penangkal petir
Abstract:Abstract: Home industries producing palm sugar from oil palm sap in several rural areas continue to face various challenges, particularly in product marketing. Limited access to technology, lack of knowledge about digital…
l marketing, and dependence on local markets are the main obstacles in increasing sales productivity. This community engagement activity aims to provide assistance and training to home industry actors so they can utilize digital media as a broader and more effective marketing tool. A participatory approach is implemented in this activity through counseling, hands-on training, and technical assistance in creating digital content, using social media, and accessing e-commerce platforms. Evaluation was conducted through interviews and surveys with business actors before and after the training. The results of the program show an improvement in participants’ understanding of digital marketing, their ability to create promotional content, and success in reaching a wider market. The conclusion of this activity is that digital marketing has a positive impact on increasing the sales productivity of palm sugar and opens up more competitive and sustainable business opportunities for local industry players.
Keywords: home industry; palm sugar; oil palm; digital marketing
Abstrak: Home industri pengrajin gula merah kelapa sawit di beberapa wilayah pedesaan masih menghadapi berbagai permasalahan, terutama dalam aspek pemasaran produk. Keterbatasan akses terhadap teknologi, kurangnya pemahaman tentang pemasaran digital, serta bergantungnya penjualan pada pasar lokal menjadi hambatan utama dalam meningkatkan produktivitas penjualan. Kegiatan pengabdian ini bertujuan untuk memberikan pendampingan dan pelatihan kepada pelaku usaha home industri agar mampu memanfaatkan media digital sebagai sarana pemasaran yang lebih luas dan efektif. Metode yang digunakan dalam kegiatan ini adalah pendekatan partisipatif melalui penyuluhan, pelatihan langsung, serta pendampingan teknis dalam pembuatan konten digital, penggunaan media sosial, dan platform e-commerce. Evaluasi dilakukan melalui wawancara dan survei terhadap pelaku industri sebelum dan sesudah pelatihan. Hasil pendampingan menunjukkan peningkatan pemahaman pelaku usaha terhadap pemasaran digital, kemampuan membuat konten promosi, serta keberhasilan dalam menjangkau pasar yang lebih luas. Simpulan dari kegiatan ini adalah bahwa pemasaran digital memberikan dampak positif terhadap peningkatan produktivitas penjualan gula merah kelapa sawit, serta membuka peluang usaha yang lebih kompetitif dan berkelanjutan bagi pelaku industri lokal.
Kata kunci: home industri; gula merah; kelapa sawit; pemasaran digital
Abstract:Abstract: The development of the agrotourism sector has enormous potential to support the village economy and introduce local potential to the wider community. However, many agrotourism operators, especially village-owned…
d enterprises (BUMDES) and agrotourism managers, still face obstacles in promoting and conveying information in an interesting and educational manner. This Community Service Activity (PkM) aims to apply Artificial Intelligence (AI) technology in a specially designed digital education platform to enhance the appeal and effectiveness of agrotourism promotions. Key features developed include an educational chatbot, AI-based virtual tours, a content recommendation system, and visitor data analysis. The activity was carried out through stages including identifying partner needs, digital literacy training, prototype development, and guidance on using social media platforms such as Facebook, Instagram, Twitter, and YouTube. The results of the activity demonstrate that the application of Artificial Intelligence (AI) can enhance creativity, promotional efficiency, and public interest in local agrotourism. Thus, the synergy between technology and local potential emerges as a highly effective strategy for advancing sustainable agriculture-based tourism.
Keywords: Artificial Intelligence; digital education; agrotourism; promotion; tourist village
Abstrak: Pengembangan sektor agrowisata memiliki potensi yang sangat besar dalam mendukung perekonomian desa serta memperkenalkan potensi lokal kepada masyarakat luas. Namun, masih banyak pelaku agrowisata khususnya BUMDES dan Pengelola agrowisata menghadapi kendala dalam promosi dan penyampaian informasi yang menarik dan edukatif. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk menerapkan teknologi Artificial Intelligence (AI) dalam sebuah platform edukasi digital yang dirancang khusus untuk meningkatkan daya tarik dan efektivitas promosi pada agrowisata. Beberapa fitur utama yang dikembangkan meliputi chatbot edukatif, tur virtual berbasis AI, sistem rekomendasi konten, dan analisis data pengunjung. Kegiatan ini dilaksanakan melalui tahapan identifikasi kebutuhan mitra, pelatihan literasi digital, pengembangan prototipe, dan pendampingan penggunaan platform media sosial seperti Facebook, Instagram, Twitter dan Youtobe. Hasil kegiatan menunjukkan bahwa penerapan Artificial Intellegent (AI) dapat meningkatkan Kreaktivitas, efisiensi promosi, serta minat masyarakat terhadap agrowisata lokal. Dengan demikian, sinergi antara teknologi dan potensi lokal menjadi strategi yang sangat efektif dalam memajukan pariwisata berbasis pertanian secara berkelanjutan.
Kata kunci: Artificial Intelligence; edukasi digital; agrowisata; promosi; desa wisata