Abstract:This study investigates the critical determinants of export success in the traditional ceramics industry of Plered, using the Dodol Badebah home enterprise as a case study. The research specifically analyzes the effects…
of product quality, marketing strategy, and external institutional support on export performance. A quantitative research design was adopted, utilizing structured questionnaires distributed to 60 consumers of Plered ceramics. The data were analyzed using multiple linear regression to assess the influence and significance of each independent variable on export outcomes. Findings indicate that product quality exerts a significant and positive effect on export success, particularly through attributes such as design innovation, material strength, aesthetic value, and compliance with international standards. Conversely, marketing strategy and external support did not demonstrate statistically significant effects, suggesting the need for strategic realignment and more targeted institutional engagement. These results highlight the dominant role of internal capabilities, especially quality control and product development, over external promotional or governmental interventions in driving export readiness and sustainability. The study contributes to the growing body of literature on micro and small enterprises in developing economies by offering empirical evidence on export determinants in cultural and creative industries. Practically, the findings recommend prioritizing product excellence as a core strategy for global market penetration, while simultaneously improving the effectiveness of marketing channels and policy support mechanisms. Future research should explore digital transformation, international consumer preferences, and long-term impacts of policy shifts on export growth in artisanal sectors.
Abstract:The participation of Generation Z in the contemporary labor market serves as a key catalyst in driving technological adoption, organizational innovation, and changes in work culture. However, the high turnover intention…
among this generation indicates instability in employee retention, which can impact operational efficiency and continuity, particularly in the service sector. This study aims to empirically examine the influence of Non-Physical Work Environment, Compensation, and Workload on Turnover Intention among Generation Z workers in the Coffee Shop industry in Pontianak City, with Job Satisfaction as a mediating variable. A quantitative approach was employed in this study, with data collected through an online questionnaire using a five-point Likert scale. A total of 200 respondents aged 18–27 years were selected using purposive sampling based on relevant criteria. Data were analyzed using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach via the SmartPLS 4 software. The analysis results show that the Non-Physical Work Environment has a significant negative effect on Turnover Intention, while Compensation has a negative but not significant effect. Workload has a significant positive effect on Turnover Intention. Furthermore, the Non-Physical Work Environment and Compensation have significant positive effects on Job Satisfaction, while the effect of Workload is not significant. Job Satisfaction is proven to act as a significant mediator in the relationship between the Non-Physical Work Environment and Compensation on Turnover Intention, but it does not mediate the relationship between Workload and Turnover Intention. These findings emphasize the urgency of formulating managerial strategies focused on improving the quality of the work environment and implementing adaptive compensation policies, in order to sustainably reduce turnover rates among Generation Z workers.
Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:The advancement of digital technology has driven significant transformations in the employment landscape, marked by the emergence of new occupational roles such as freelance content creators—professions that are particularly…
ularly appealing to Generation Z. Despite operating independently and with high levels of flexibility, these freelance workers remain subject to complex psychosocial work dynamics, including job stress, rewards, motivation, and job satisfaction. This study aims to empirically investigate the influence of job stress and rewards on job satisfaction, while examining the mediating role of motivation within the context of digital freelancers. Employing a quantitative research design, data were collected through an online questionnaire distributed to 220 Gen Z freelance content creators in Indonesia. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, facilitated by the SmartPLS 4 software. The results indicate that job stress exerts a significantly negative effect on both motivation and job satisfaction, whereas rewards have a significantly positive effect on these variables. Furthermore, motivation was found to partially and significantly mediate the relationship between job stress, rewards, and job satisfaction. These findings underscore the critical importance of affective dimensions in shaping the occupational well-being of freelancers in the digital era. The main contribution of this study lies in its extension of the theoretical framework surrounding non-traditional work dynamics, as well as its practical implications for the development of career management and well-being strategies tailored to platform-based freelance workers.
Abstract:This study aims to analyze and provide recommendations regarding the arrangement of pedestrian facilities in the Campus 1 area of Muhammadiyah University of Bengkulu. This area plays an important role as the center of academic,…
ademic, social, and mobility activities of the academic community, which heavily depends on pedestrian facilities. Field observations reveal several key issues with the pedestrian facilities in this area, including the sidewalk width not meeting the minimum standard, lack of accessibility features for people with disabilities, absence of vegetation or shade, and insufficient signage and road markings to guide users. These conditions result in discomfort and insecurity for pedestrians, as well as failing to support the principles of inclusivity in infrastructure planning. The research employs a descriptive qualitative and quantitative approach with a case study method. Data were collected through field observations, questionnaires, interviews, and literature reviews. Based on the analysis, the majority of respondents expressed the need for improvements to the sidewalk quality, addition of shade trees, enhanced accessibility for people with disabilities, and the installation of supporting facilities such as street lighting. The study then recommends several improvement measures, such as widening the sidewalks to at least 1.5 meters, providing ramps and Guiding blocks, planting vegetation along the pedestrian routes, and installing road signs and markings. These recommendations aim to improve pedestrian comfort and safety. It is hoped that the results of this study can serve as a reference for Muhammadiyah University of Bengkulu in creating a campus area that is more friendly, safe, comfortable, and inclusive for all users, while also supporting sustainable mobility.
Abstract:The purpose of this study is to investigate how organizational culture and workload affect the performance of functional Civil Servants (PNS) at the Regional People's Representative Council (DPRD) Secretariat of the Special…
ial Region of Yogyakarta (DIY), with job satisfaction acting as a mediator between the two. This research uses a quantitative approach through a survey, where data is collected by distributing questionnaires to functional PNS at the DPRD Secretariat of DIY. The results of this study show that organizational culture has a significant positive effect on employee performance, with a ß value of 0.229 and a P-value of 0.004. In contrast, workload has a negative impact on employee performance, with a ß value of -0.252 and a P-value of 0.001. Job satisfaction is proven to play a mediating role in the relationship between organizational culture and employee performance, with a ß value of 0.268 and a P-value of 0.000. Additionally, job satisfaction also mediates the negative relationship between workload and employee performance, with a ß value of -0.186 and a P-value of 0.001. These findings indicate that a supportive organizational culture and effective workload management can encourage improved employee performance, while job satisfaction strengthens the positive impact of both factors. This study emphasizes the importance of creating a supportive work culture, efficient workload management, and efforts to enhance job satisfaction in order to achieve optimal employee performance.
Abstract:This study aims to examine the effect of self-efficacy, social support, and optimism on grit in TNI-AD Private members who took the regular Secaba (National Military Commission) transfer test. This study used a quantitative…
ive method with a correlational research design. The sample used was 50 randomly selected Private members. Data were collected through a questionnaire that measured the three independent variables (self-efficacy, social support, and optimism) and grit as the dependent variable. The results of the multiple linear regression analysis showed a significance value of 0.000, indicating that self-efficacy, social support, and optimism had a significant effect on grit. The results showed that social support made the largest contribution to increasing grit, followed by optimism and self-efficacy. Overall, the three variables contributed 75.4% to the grit level of TNI-AD Private members. This finding provides important insight that the combination of self-confidence, support from the surrounding environment, and an optimistic outlook can increase individual persistence in facing challenges, especially in the Secaba selection.
Abstract:This study aims to describe the errors made by students in solving story problems using Newman’s procedure analysis and in terms of students’ learning styles. The type of research used is descriptive qualitative research.…
arch. The subjects of this study were students of class VIIIع with a total of 23 students and selected using purposive sampling as many as 9 students based on visual, auditory and kinetic learning styles. The data collection technique in this study used a learning style questionnaire test which was tested with 23 students of class VIIIع, a story problem test on the system of linear equations of two variables which was tested with 9 students who were selected based on learning style groups and interviews. Based on the results of the study there were 10 students with visual learning styles, 9 students with auditory learning styles and 4 students with kinaesthetic learning styles. Obtained from the research data are: a) Students with visual learning styles made errors based on Newman’s procedure in understanding the problem and writing the final answer; b) Students with auditory learning styles made errors based on Newman’s procedure on understanding the problem, transformation, process skills and writing the final answer, c) Students with kinaesthetic learning styles made errors based on Newman’s procedure on understanding the problem, transformation, process skills and writing the final answer.
Abstract:The purpose of this study is to understand how work stress and work environment affect employee work productivity simultaneously and proportionately. The purpose of this case study is to determine the important variables…
that cause the productivity of PT. Telkom Witel Bekasi's workers. In this case study, a saturated sampling method is used, which means that each member of the population is used as a sample from a relatively small population. The study involved 47 workers. Validity, reliability, linear multiple regression, and classical assumptions such as normality, heteroscedasticity, and multicollinearity are used. The hypothesis was then tested with the F and T tests. Data was collected through questionnaires. The results of the hypothesis test show that stress and the work environment have a positive and significant impact on employee performance. The results of multiple regression analysis also show that stress and work environment have a positive and significant effect on productivity. In addition, hypothesis tests show that there is a positive and significant impact on employee work productivity greatly increased. Therefore, companies must always reduce stress in the workplace, even create a more stress-free environment, and build a better working atmosphere to increase employee productivity.
Abstract:The purpose of this quantitative research is to analyze the extent to which motivation and discipline influence the performance of PT. Jayatama Selaras Extrusion Blow employees. The data collection method applies a questionnaire…
ionnaire distributed to respondents. Researchers in this research use quantitative analysis such as validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and determination coefficient tests. All of these analyses were conducted using SPSS version 25. This study involved all PT. Jayatama Selaras Extrusion Blow employees, totaling 50 respondents. The saturated sample method was used to determine the sample. The results showed that with a regression coefficient of 2.145 ≥ 1.677, motivation partially has a significant effect on employee performance. With a regression coefficient of 12.914 ≥ 1.677 discipline partially has a significant effect on employee performance. It is shown that simultaneously motivation and discipline have a significant effect on employee performance, F count 256.961 ≥ F table 3.195, and the significance value of each variable ≤ 0.05. The coefficient of determination test proves that motivation and discipline influence employee performance by 95.7%, while 4.3% are factors that are not involved in this research.