Abstract:Abstract: Internet packages are very important for mobile users. Many Internet Service Providers (ISPs) or internet service providers can help facilitate users in accessing the internet. Each ISP has a competitive advantage…
age to attract internet users. Consumers are required to be smart in choosing internet packages so that they do not harm themselves. Based on this, an appropriate method is needed to assist in the selection of effective internet packages. Decision support systems have a variety of methods and one of them is the Analytical Hierarchy Process (AHP) method and is tested with Expert Choice 11. The results of the calculation using AHP are ranking each alternative that is obtained by the most important alternative and widely used by consumers is Telkomsel (Simpati Flash) in terms of security criteria is the ability to block viruses & spam.
Keywords: AHP; Decision Support Systems; Internet Service Provider
Abstrak: Paket internet merupakan hal yang sangat penting bagi para pengguna handphone. Banyaknya Internet Service Provider (ISP) atau disebut dengan penyedia layanan internet dapat membantu memudahkan pengguna dalam mengakses internet. Setiap ISP memiliki keunggulan yang saling bersaing untuk menarik minat pengguna internet. Konsumen dituntut jeli dalam memilih paket internet agar tidak merugikan mereka sendiri. Berdasarkan hal tersebut, diperlukan sebuah metode yang tepat untuk membantu dalam pemilihan paket internet yang efektif. Sistem pendukung keputusan memiliki berbagai metode dan salah satunya adalah metode Analytical Hierarchy Process (AHP) dan diuji dengan Software Expert Choice 11. Hasil dari perhitungan dengan AHP adalah perangkingan setiap alternatif yaitu diperoleh alternatif yang paling penting dan banyak digunakan oleh konsumen adalah provider Telkomsel (Simpati Flash) ditinjau dari kriteria keamanan yaitu kemampuan memblokir virus & spam.
Kata kunci: AHP; Internet Service Provider; Sistem Pendukung Keputusan
Abstract:Beef is a livestock product that has economic value. The high demand for meat requires farmers to cultivate cows by supplying cattle to meet consumer needs. In terms of selecting beef cattle seeds, independent breeders still…
till do traditionally. During this time farmers still use the trial and error method in choosing the best type of cow even just concerned with the price factor. This will obviously affect the quality of cattle which results in expensive maintenance costs, less than optimal production yields and even death of cows. The purpose of this study was to conduct a study of the application of technology in the selection of the best beef cattle to increase livestock yield, especially for local independent breeders. The technology used is a combination of the Analytical Hierarchy Process (AHP) method and the Multy Factor Evaluation Process (MFEP) Method. Through a combination of methods, researchers analyzed each criterion and alternative related to the selection of the best beef cattle. AHP method was chosen because it has the ability to analyze more consistent criteria. While the selection of the MFEP method is due to having the ability to analyze alternatives based on existing criteria in a simple and accurate way. The results of the AHP and MFEP analysis method are AHP analysis to assist in determining the priority factors of beef cattle seedlings and applied to the MFEP method which produces the highest alternative A6 with a value of 0.508. This research is expected to become a new foundation for farmers in knowing the criteria and alternatives in determining the best type of beef cattle.
Abstract:Abstract: Tiansi is a company that markets health products. This company has difficulty predicting people's interest in products that are in high demand. By knowing precisely the consumer interest in the product, it will…
increase sales. The research aims to predict consumer interest in Tiansi products appropriately. The method used is one of the Artificial Neural Network (ANN) techniques, namely Backpropagation with Momentum. The sales data tested were sourced from Stockist 319 Padang. The results of this research that can precisely determine consumer interest are architecture 5-2-1 and 5-3-1. So that this research is very helpful in the procurement of goods to increase the value of sales.
Keywords: Artificial neural network, backpropagation, consumer interest rates, predictions.
Abstrak: Tiansi merupakan sebuah perusahaan yang memasarkan produk-produk kesehatan. Perusahaan ini mengalami kesulitan dalam memprediksi minat masyarakat terhadap produk yang sangat diminati. Dengan mengetahui dengan tepat minat konsumen terhadap produknya, maka akan dapat meningkatkan penjualan. Penelitian ini bertujuan untuk memprediksi minat konsumen terhadap produk Tiansi dengan tepat. Metode yang digunakan salah satu teknik Artificial Neural Network (ANN), yaitu Backpropagation dengan Momentum. Data penjualan yang diuji bersumber dari Stokist 319 Padang. Hasil dari penelitian ini yang dapat dengan tepat menentukan minat konsumen adalah arsitektur 5-2-1 dan 5-3-1. Sehingga penelitian ini sangat membantu sekali dalam pengadaan barang untuk meningkatkan nilai penjualan.
Kata kunci: Jaringan Syaraf Tiruan, Backpropagation, prediksi, minat konsumen, penjualan.
Abstract:Abstract: The development of the freight forwarding service industry has increased quite rapidly. The era of globalization requires people to have high mobility. Since the enactment of the free market in Indonesia, opening…
ng up the trade flow of goods or services has become unlimited. The need for freight forwarding services is increasing to meet people's needs. The number of goods delivery service partners makes it difficult for the community to choose and determine the best freight forwarding partners. The increasingly fierce competition conditions, making every company must be able to survive, even must be able to continue to grow. One important thing that needs to be done and considered by every company to be able to survive and develop is to maintain the quality of service to the consumer's satisfaction. In choosing the best freight forwarding partner, a mechanism is needed to be able to deliver goods that are truly feasible. One of them can be done using the Decision Support System using the TOPSIS method. based on predetermined criteria which will be considered to be the best partner in the delivery of goods services in Kota Kisaran based on the concept by comparing existing alternatives such as JNE, TIKI, Post Office Indonesia, J & T, and Indah Cargo. Based on each criterion by determining the value of the weight taken from the appropriate research from the object that has been determined Keywords: Decision Support System, Topsis Method, Freight Forwarding Partner
Abstrak: Perkembangan industri jasa pengiriman barang mengalami peningkatan yang cukup pesat. Era globalisasi menuntut manusia untuk memiliki mobilitas yang tinggi. Sejak diberlakukannya pasar bebas di Indonesia, membuka arus perdagangan barang atau jasa menjadi tidak terbatas. Kebutuhan akan jasa pengiriman barang semakin meningkat untuk memenuhi kebutuhan masyarakat. Banyaknya mitra jasa pengiriman barang membuat para masyarakat sulit dalam memilih dan menentukan mitra jasa pengiriman barang yang paling baik. Kondisi persaingan yang semakin ketat, membuat setiap perusahaan harus mampu bertahan hidup, bahkan harus dapat terus berkembang. Salah satu hal penting yang perlu dilakukan dan diperhatikan oleh setiap perusahaan untuk dapat bertahan hidup dan berkembang adalah mempertahankan kualitas layanan terhadap kepuasaaan konsumen. Dalam pemilihan mitra jasa pengiriman barang yang terbaik diperlukan mekanisme untuk dapat mengirimkan barang yang benar-benar layak. Salah satunya dapat dilakukan dengan menggunakan Sistem Pendukung Keputusan dengan metode TOPSIS. berdasarkan kriteria yang sudah ditentukan yang akan dianggap menjadi mitra jasa pengiriman barang terbaik di Kota Kisaran berdasarkan konsep dengan membandingkan alternatif-alternatif yang ada seperti JNE, TIKI, Kantor Pos Indonesia, J&T, dan Indah Cargo. Berdasarkan setiap kriteria dengan menentukan nilai bobot yang diambil dari penelitian yang sesuai dari objek yang sudah ditentukan
Kata Kunci : Sistem Pendukung Keputusan, Metode Topsis, Mitra Jasa Pengiriman Barang
Abstract:Abstrak: Lembaga Pendidikan dan Pelatihan LPS Komputer Air Joman berdiri sejak tahun 2010 dibawah naungan Dinas Pendidikan Kabupaten Asahan. Ditinjau dari sisi letaknya yang berada diantara Kota Kisaran dengan Kota Masya…
asya Tanjung Balai maka LPP LPS Komputer Air Joman harus bekerja lebih keras untuk dapat menarik minat konsumen untuk belajar di lembaga tersebut. Untuk itu perlu pemilihan media promosi yang tepat. Rumusan masalah pada penelitian ini adalah bagaimana mengimplementasikan metode SAW dalam menentukan media promosi terbaik bagi LPP LPS Komputer Air Joman. Tujuannya adalah mengimplementasikan media SAW dalam menentukan media promosi yang tepat bagi LPP LPS Komputer Air Joman. Pemilihan media promosi dilakukan dengan metode Simple Additive Weithing (SAW). Langkah-langkah yang dilakukan adalah: menentukan nilai kriteria masing-masing alternativ , menentukan bobot , melakukan normalisasi matrik dan melakukan proses normalisasi matriks keputusan ke skala yang dibandingkan dengan semua rating alternative. Hasil Penelitiannya adalah bauran promosi dengan alternative Promosi Penjualan sebagai media yang terbaik dengan nilai 1,75.
Kata Kunci : Metode SAW, Promosi, Media Promosi, Lembaga Pendidikan dan Pelatihan, LPS
Abstract: Education and Training Institute LPS Computer Air Joman established since 2010 under the auspices of the Asahan District Educational Office. It is Located between Kisaran City and Kota Madya Tanjung Balai then LPP LPS Computer Air Joman must work harder to be able to attract consumers to study at the institution. For that we need the right promotion media to be informs that institusion. The formulation problem in this research is how to implement SAW method in determining the best promotion media for LPP LPS Computer Air Joman. The goal is to implement SAW media in determining the right media promotion for LPP LPS Computer Air Joman. The selection of promotion media is done by Simple Additive Weithing (SAW) method. The steps taken are: determine the criteria value of each alternative, determine the weight, normalize the matrix and perform the process of normalizing the decision matrix to the scale compared with all the alternative rating. The result of the research is promotion mix with Sales Promotion alternative as the best media with value 1.75.
Keywords: SAW Method, Promotion, Media Promotion, Institute of Education and Training, LPS
Abstract:PT. Almabrur Nadia Insani Kota Jambi masih menghadapi kendala dalam proses pendaftaran dan pengelolaan data konsumen yang dilakukan secara manual, sehingga menyebabkan pencarian data kurang efektif dan berisiko terjadi kesalahan…
esalahan maupun duplikasi data. Kegiatan magang ini bertujuan untuk menganalisis proses yang berjalan serta merancang sistem informasi pengelolaan data konsumen yang lebih efektif. Metode yang digunakan adalah metode deskriptif dengan pendekatan kualitatif melalui observasi, wawancara, dokumentasi, dan studi pustaka. Perancangan sistem dilakukan menggunakan flowchart dan UML. Hasil kegiatan menunjukkan bahwa sistem yang dirancang mampu membantu pengelolaan data konsumen secara lebih terstruktur, mempercepat pencarian data, serta mendukung pembuatan laporan dengan lebih mudah.
PT. Almabrur Nadia Insani Jambi City still faces challenges in the consumer registration and data management processes, which are carried out manually, resulting in inefficient data retrieval and increasing the risk of errors and data duplication. This internship aimed to analyze the existing processes and design a more effective consumer data management information system. The study employed a descriptive method with a qualitative approach through observation, interviews, documentation, and literature review. The system was designed using Unified Modeling Language (UML). The results indicate that the proposed system can support more structured consumer data management, accelerate data retrieval, and facilitate report generation more efficiently.
Abstract:This study aims to analyze the effectiveness of legal protection for consumers in digital transactions in Indonesia. The method used is library research with a normative juridical approach. The results of the study indicate…
ate that Indonesia actually has an adequate legal basis to protect digital consumers, which is primarily sourced from Law Number 8 of 1999 concerning Consumer Protection and Law Number 19 of 2016 concerning Information and Electronic Transactions. These regulations have set out basic principles such as the obligation of business actors to provide honest information, consumer rights to security, and the recognition of electronic evidence. However, its implementation in the field encounters various significant obstacles. Case studies on e-commerce and fintech platforms reveal that consumer losses still often occur, such as products that do not match the description, difficulties with refunds, and the vulnerability of personal data. The key finding of this study is that the main challenge lies not in the legal vacuum, but in three aspects: (1) low digital literacy and consumer law so that they are not optimal in fighting for their rights; (2) alternative dispute resolution mechanisms such as BPSK and ODR (Online Dispute Resolution) which are not yet effective, fast, and easily accessible; and (3) weak supervision and law enforcement against unscrupulous business actors in the digital space. Therefore, it is concluded that digital consumer protection efforts require a holistic approach that relies not only on regulations, but also through massive public education, strengthening dispute resolution institutions, and closer synergy between the government, business actors, and the community.
Abstract:Freight forwarding agreements in Indonesia frequently contain exoneration clauses that exempt logistics providers from liability for loss or damage, raising serious concerns regarding consumer protection. While such clauses…
ses are designed to manage contractual risk, they often conflict with the principles enshrined in Law No. 8 of 1999 on Consumer Protection (UUPK), particularly those ensuring fairness, good faith, and legal accountability. This study investigates the legality and ethical implications of exoneration clauses within standard-form freight forwarding contracts used by companies such as JNE, TIKI, and SiCepat. Employing a doctrinal legal research methodology, the study integrates statutory, conceptual, and case-based approaches to analyze primary legislation, judicial decisions, and relevant legal doctrines. It critically evaluates the use of these clauses in light of consumer rights, contract theory, and the economic impact on service quality. Findings reveal that exoneration clauses not only contravene the UUPK but also create systemic contractual imbalances due to the lack of negotiation opportunities and transparency. The study proposes a normative legal framework for reform, including clause classification, interactive consent mechanisms, and regulatory enforcement to ensure contractual fairness. This research contributes to both legal scholarship and policy development by highlighting the urgent need for doctrinal clarity and regulatory oversight in Indonesia's logistics sector.
Abstract:This research aims to investigate the impact of transfer pricing, thin capitalization, and capital intensity on tax avoidance within the consumer goods industry. The study focuses on how these key financial strategies are…
e employed by companies to reduce their tax liabilities while navigating complex global tax environments. Transfer pricing allows companies to shift profits across jurisdictions by manipulating the prices of intra-company transactions, while thin capitalization—the practice of using excessive debt relative to equity—enables companies to maximize interest deductions and lower taxable income. Capital intensity, defined as the ratio of capital assets to sales, also plays a crucial role, as firms with significant physical assets can benefit from tax deductions through depreciation, further reducing taxable obligations. The sample used in this study was selected using purposive sampling, resulting in 23 companies that have complete financial reports and meet the specified criteria. By analyzing financial data and company reports, this research provides insights into sector-specific tax strategies and discusses the ethical implications, sustainability, and regulatory challenges associated with these practices in the consumer goods sector. The analysis shows that transfer pricing negatively and significantly affects tax avoidance, indicating that more aggressive transfer pricing practices may actually reduce tax avoidance activities. In contrast, thin capitalization and capital intensity do not show a significant impact on tax avoidance.
Abstract:This study aims to analyze the influence of Tax Planning, Sales Growth, and Dividend Policy on Firm Value in the consumer goods manufacturing sector listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. The independent…
ependent variables analyzed include Tax Planning, Sales Growth, and Dividend Policy, while the dependent variable is Firm Value. This research utilizes secondary data from financial statements, with sample selection using purposive sampling techniques, resulting in 65 observations from 13 companies that meet the established criteria. The analysis is conducted using multiple linear regression methods. The results indicate that Tax Planning has a negative and significant effect on Firm Value, while Sales Growth does not show a significant effect. On the other hand, Dividend Policy has been proven to have a positive and significant influence on Firm Value. These findings provide valuable insights for management and stakeholders in formulating corporate strategies to enhance firm value through more effective tax and dividend policies.