Abstract:Abstract: The development of information technology has experienced rapid growth, especially the internet. The internet has made significant contributions, particularly in the business sector. The intense business competition…
ition and the rapid advancement of information technology have facilitated greater accessibility for customers in choosing industries. The Mazzuri Batu Bara industry is a business that sells coconut oil products and handcrafted items made from coconut. However, Mazzuri Batu Bara has not yet implemented services that make it easier for customers to purchase products efficiently and still relies on manual processes. Sales reports are recorded in ledgers, making the process inefficient for maintaining organized records. Customers are required to visit the industry in person to learn about the products available, which means they are unaware of the latest discounts and products on offer. One of the strategies to improve service and operations is to implement a Customer Relationship Management (CRM) system. The objective of this research is to assess the operability of the system design that has been developed. With the CRM design, sales can be enhanced to better meet customer needs. This system is designed to facilitate Mazzuri Batu Bara in selling products, processing data digitally, and improving customer service loyalty by retaining existing customers and attracting new ones.
Keywords: coconut oil; e-crm; industry mazzuri batu bara.
Abstrak: Perkembangan teknologi informasi telah mengalami pertumbuhan yang sangat pesat terutama internet. Internet memberikan kontribusi yang sangat membantu dalam bidang bisnis. Persaingan bisnis yang ketat dan pesatnya pertumbuhan teknologi informasi memberikan kemudahan aksesbilitas pelanggan dalam memilih industri. Industri Mazzuri Batu Bara adalah usaha bisnis yang menjual produk minyak kelapa dan kerajinan tangan dari kelapa. Industri Mazzuri Batu Bara belum menerapkan layanan yang memudahkan pelanggan untuk membeli barang dengan mudah dan masih menggunakan layanan secara manual, data laporan penjualan masih digunakan dalam buku besar sehingga tidak efisien untuk melakukan pencatatan yang tertata rapi, pelanggan harus datang langsung ke industri untuk mengetahui produk apa yang dijual maka pelanggan tidak mengetahui diskon terbaru dan produk yang dijual di industri. Salah satu upaya dalam meningkatkan pelayanan dan operasional adalah dengan menerapkan konsep Customer Relationship Management (CRM). Tujuan pada penelitian ini adalah operabilitas hasil desain sistem yang telah dibuat. Dengan desain Customer Relationship Management (CRM), dapat meningkatkan penjualan dalam memenuhi kebutuhan pelanggan. Sistem ini dibuat untuk memudahkan Industri Mazzuri Batu Bara dalam menjual produk, mengolah data secara komputerisasi dan dapat meningkatkan loyalitas pelayanan kepada pelanggan dalam mempertahankan pelanggan dan menarik pelanggan baru.
Kata kunci: e-crm; industri mazzuri batu bara; minyak kelapa.
Abstract:Abstract: The development of information technology has experienced very rapid growth, especially the internet. The internet makes a very helpful contribution in the business sector. Tight business competition and the rapid…
pid growth of information technology make it easy for customers to switch to other stores. UD. Nazwan has not implemented a service that makes it easier for customers to buy goods easily and is still using the service manually, sales report data is still used in ledgers so it is not efficient to keep neat records, customers have to come directly to the shop to find out what products are being sold so customers are not aware of the latest discounts and products sold in the store. UD. Nazwan is a business that sells pants, shoes, school uniforms, shirts, dresses and sandals. One effort to improve service is by implementing the concept of Customer Relationship Management (CRM). The goal achieved at this stage is the operability of the system design results that have been created. With CRM design, you can increase sales to meet customer needs. This system was created to make it easier for UD. Nazwan sells products, processes data computerizedly and can improve service to customers.
Keywords: consumer; E-CRM; UD.nazwan.
Abstrak: Perkembangan teknologi informasi telah mengalami pertumbuhan yang sangat pesat terutama internet. Internet memberikan kontribusi yang sangat membantu dalam bidang bisnis. Persaingan bisnis yang ketat dan pesatnya pertumbuhan teknologi informasi memudahkan pelanggan untuk beralih ke toko lain. UD. Nazwan belum menerapkan layanan yang memudahkan pelanggan untuk membeli barang dengan mudah dan masih menggunakan layanan secara manual, data laporan penjualan masih digunakan dalam buku besar sehingga tidak efisien untuk melakukan pencatatan yang tertata rapi, pelanggan harus datang langsung ke toko untuk mengetahui produk apa yang dijual maka pelanggan tidak mengetahui diskon terbaru dan produk yang dijual di toko. UD. Nazwan adalah usaha bisnis yang menjual produk celana, sepatu, seragam sekolah, kemeja, baju dan sendal. Salah satu upaya dalam meningkatkan pelayanan adalah dengan menerapkan konsep Customer Relationship Management (CRM). Tujuan yang dicapai pada tahap ini adalah operabilitas hasil desain sistem yang telah dibuat. Dengan desain CRM, dapat meningkatkan penjualan dalam memenuhi kebutuhan pelanggan. Sistem ini dibuat untuk memudahkan UD. Nazwan dalam menjual produk, mengolah data secara komputerisasi dan dapat meningkatkan pelayanan kepada pelanggan.
Kata kunci: E-CRM; konsumen; UD.nazwan
Abstract:Abstract: The development of information technology has experienced a very rapid growth, especially the internet. The Internet makes a very helpful contribution in a business field. Fierce business competition and the rapid…
pid growth of information technology make it easy for customers to switch to other stores. Mitra Sejahtera has not implemented a service that makes it easier for customers to buy goods easily and still uses the service manually, sales report data is still used in the general ledger so it is not efficient to do neatly organized records, customers must come directly to the store to find out what products are sold then customers do not know the latest discounts and products sold in stores. Mitra Sejahtera is a beauty business venture that sells brand products such as, wardah, emina, implora, garnier, etc. One of the efforts in improving services is by applying the concept of Customer Relationship Management (CRM) and implementing Up-Selling and Cross-Selling strategies. The goal achieved in this stage is the operability of the results of the system design that has been made. With this CRM design and Up-Selling and Cross-Selling strategy, it can increase sales in meeting customer needs. This system was created to make it easier for Toko Mitra Sejahtera to sell products, process data in a computerized manner and can improve service to customers.
Keywords : cosmetics; electronic customer relationship management (E-CRM); up-selling and cross-selling strategies
Abstrak: Perkembangan teknologi informasi telah mengalami pertumbuhan yang sangat pesat terutama internet. Internet memberikan kontribusi yang sangat membantu dalam bidang bisnis. Persaingan bisnis yang ketat dan pesatnya pertumbuhan teknologi informasi memudahkan pelanggan untuk beralih ke toko lain. Mitra Sejahtera belum menerapkan layanan yang memudahkan pelanggan untuk membeli barang dengan mudah dan masih menggunakan layanan secara manual, data laporan penjualan masih digunakan dalam buku besar sehingga tidak efisien untuk melakukan pencatatan yang tertata rapi, pelanggan harus datang langsung ke toko untuk mengetahui produk apa yang dijual maka pelanggan tidak mengetahui diskon terbaru dan produk yang dijual di toko. Mitra Sejahtera adalah usaha bisnis kecantikan yang menjual produk brand seperti, wardah, emina, implora, garnier, dll. Salah satu upaya dalam meningkatkan pelayanan adalah dengan menerapkan konsep Customer Relationship Management (CRM) dan menerapkan strategi Up-Selling dan Cross-Selling. Tujuan yang dicapai pada tahap ini adalah operabilitas hasil desain sistem yang telah dibuat. Dengan desain CRM ini dan strategi Up-Selling dan Cross-Selling, dapat meningkatkan penjualan dalam memenuhi kebutuhan pelanggan. Sistem ini dibuat untuk memudahkan Toko Mitra Sejahtera dalam menjual produk, mengolah data secara komputerisasi dan dapat meningkatkan pelayanan kepada pelanggan.
Kata Kunci : kosmetik; manajemen hubungan pelanggan elektronik (E-CRM); strategi up-selling dan cross-selling
Abstract:Abstract: Along with the very rapid development of technology, there are many shops and business entities whose sales systems use the latest technology, nowadays if companies use the internet in their information systems…
or online sales, they get new customers and the convenience of customers in accessing the products offered. Muslim wholesalers must understand the desires of their customers in increasing customer satisfaction in maintaining good relations between customers and business owners. Customer Relationship Management (CRM) is one of the right ways to pay attention to customers at Guntur Jaya Stores in order to create communication links with their customers. CRM can also help Muslim wholesale stores with what customers need related to fashion products. The results of research conducted on Muslim wholesale stores can help in increasing customer loyalty, maintaining good relationships with customers. Furthermore, it will make it easier for Muslim wholesale stores to sell fashion products that are in accordance with the wishes of their
Keywords: Customer Relationship Management (CRM); Customer; Information System
Abstrak: Seiring dengan perkembangan teknologi yang sangat pesat, banyak sekali toko- toko maupun badan usaha yang memperbarui sistem penjualan dengan menggunakan teknologi terbaru, dewasa ini jika perusahaan menggunakan internet dalam sistem informasinya ataupun penjualannya secara online mendapatkan pelanggan baru dan kemudahan kepada pelanggan dalam mengakses produk yang ditawarkan. Grosir Muslim harus bisa memahami keinginan pelanggannya dalam meningkatkan kepuasaan pelanggan dalam menjaga hubungan baik antara pelanggan dan pemilik usaha. Customer Relationship Management (CRM) merupakan salah satu cara yang tepat untuk memperhatikan pelanggan pada Toko Guntur jaya agar terciptanya jalinan komunikasi dengan para pelanggannya. CRM juga dapat membantu toko grosir muslim apa saja yang dibutuhkan para pelanggan terkait dengan produk fashion. Hasil dari penelitian yang dilakukan pada toko grosis muslim dapat membantu dalam meningkatkan loyalitas pelanggan, menjaga hubungan baik dengan pelanggan. Selanjutnya akan memudahkan toko grosir muslim dalam penjualan produk fashion yang sesuai dengan keinginan para pelanggan.
Kata kunci: Customer Relationship Management (CRM); Konsumen; Sistem Informasi
Abstract:Abstract: Push Notification is a service that is widely used for the purposes of notification via short messages on the smartphone. With the Push Notification service, users can be helped in terms of short notice notification.…
ication. In the implementation of Push Notification can be utilized in various daily needs such as attendance monitoring, latest news updates, and so forth. Application to be designed is an application that can send Push Notification which will be able to diembangkang in various fields according to user needs. Lack of knowledge in providing information in real time, resulting in information submitted is not up-to-date, so that in various situations and conditions of information provided has been obsolete. Push Notification is one service that can answer the problem so that no more information is not delivered the latest, with the use of this service every update information will be immediately sent as a message notification, so the latest information will not be missed. Push Notification Services are generally widely applied to mobile applications such as Android and iOS. For the use of the largest mobile operating system based on statcounter for 2012 to 2016 in Indonesia is controlled by the Android Operating System. Based on the data the application development Push Notification is applied to the Andoid Operating System as the largest market share today.
Keywords: Applications, Push Notification, Mobile, Android.
Abstrak: Push Notification adalah sebuah layanan yang banyak digunakan untuk keperluan pemberitahuan melalui pesan pendek yang ada di smartphone. Dengan adanya layanan Push Notification tersebut, pengguna dapat terbantu dalam hal yang bersipat pemberitahuan secara singkat. Pada implementasinya Push Notification dapat dimanfaatkan dalam berbagai keperluan sehari-hari misalnya untuk monitoring absensi, update berita terbaru, dan sebagainya. Aplikasi yang akan dirancang adalah sebuah aplikasi yang dapat mengirim Push Notification yang nantinya akan dapat dikembangkang di berbagai bidang sesuai dengan kebutuhan pengguna. Kurangnya pengetahuan dalam memberikan informasi secara real time, berakibat informasi yang tersampaikan tidak up-to-date, sehingga dalam berbagai situasi dan kondisi informasi yang diberikan telah usang. Push Notification salah satu layanan yang dapat menjawab masalah tersebut sehingga tidak ada lagi informasi yang terbaru tidak tersampaikan, dengan penggunaan layanan ini setiap terjadi update informasi maka akan langsung terkirim sebagai pesan notification, sehingga informasi yang terbaru tidak akan terlewatkan. Layanan Push Notification umumnya banyak diterapkan pada aplikasi mobile seperti Android dan IOS. Untuk penggunaan Sistem Operasi mobile terbesar berdasarkan statcounter untuk tahun 2012 sampai 2016 di Indonesia dikuasi oleh Sistem Operasi Android. Berbasarkan data tersebut pengembangan aplikasi Push Notification ini diterapkan pada Sistem Operasi Andoid sebagai pangsa pasar terbesar saat ini.
Kata Kunci: Aplikasi, Push Notification, Mobile, Android.
Abstract:This study aims to develop a comprehensive constellation model and identify optimal strategies for strengthening lecturers’ professional commitment in the largest private universities in Bogor. Penelitian ini mengkaji secara…
secara mendalam bagaimana emosi dan belajar sosial memengaruhi proses pembelajaran di sekolah dasar melalui perspektif neuropedagogik dan brain‑based learning. A mixed methods approach was used by combining quantitative analysis (meta-analysis of 173 respondents and 47 indicators of NP, EC, OB, MS, BS) and descriptive qualitative analysis using thematic analysis techniques on semi-structured interviews with five elementary school teachers. The meta-analysis results showed a very strong average effect of the latent construct relationship (t(128) = 12.92; p < 0.001; r ≈ 1.00) with almost zero heterogeneity (Qₑ(128) = 1.67; τ² = 0; I² = 0%), and no significant moderating effects were found for all indicators; the partial meta-regression coefficients for all items were very close to zero and the R² value was 0.000. Qualitatively, three main themes emerged: (1) positive emotions as the foundation of learning readiness, (2) social interaction as a reinforcement of meaning formation, and (3) contextual learning that integrates cognitive, emotional, and social dimensions. Although most teachers have not yet mastered the concepts of neuropedagogy and brain-based learning theoretically, they have intuitively implemented its principles through motivation, praise, humor, group work, collaborative projects, and learning experiences relevant to students' real lives. These findings support the latest theory that places emotions and social interactions as the main drivers of brain function in learning (Immordino Yang, 2016; Tyng et al., 2017; Vygotsky, 1978; Jensen, 2008), and emphasizes the importance of strengthening teachers' competence in understanding and designing brain- and emotion-based learning to support the holistic development of elementary school students.
Abstract:According to the Jambi City Health Service Profile in 2021-2022, Putri Ayu Health Center is one of the inpatient health centers in Jambi City which is also acontributes the largest amount of medical waste with the amount…
of waste is 615 kg out of a total of 7804.1 kg of medical waste from health centers in Jambi City, so it has the potential to spread disease if medical waste is not managed properly. This research uses qualitative research methods with a descriptive approach. Data was obtained from 8 informants by conducting in-depth interviews and observations in May 2023 - April 2024 using qualitative research data analysis software. In the input aspect (1) Human Resources in the quantity aspect are sufficient, while the qualifications are not appropriate because they come from general administration. (2) Facilities and infrastructure are not sufficient and if there is damage, goods will be procured and reported to envinronmental health authority. Meanwhile, in the process aspect (3) Sorting is carried out by each waste producing poly unit by labeling the type of waste, date and poly, (4) The container used at the Putri Ayu Public Health Center meets the standards of Minister of Health Regulation Number 18 of 2020 (5) Transportation is carried out more than once every 2 days by PT Anggrek (6). Storage is carried out at TPS with a time span of 2-3 days at the latest. There are still input aspects that do not comply with standards (in the case of this research, namely the quality of human resources) causing disruption to process aspects, such as less than optimal management performance in managing medical waste in the container, transport and storage processes.
Abstract:The purpose of community service which raised the title of Assistance in Making Standard Operating Procedure Flow Diagrams for Cimahi City Drinking Water BLUD Cash Receipts to improve the financial performance of Cimahi…
City Drinking Water BLUD, one of the things that is of concern is that there are differences in data between the Revenue Treasurer and the Accounting Department. While the accounting department is duty to provide financial statement data to DPKP Cimahi City which will then be consolidated to BPKAD Cimahi City. When the accounting department reconciles data with BPKAD, there is different income data between BAPPENDA and BPKAD. This happened because there was no data reconciliation first between the revenue treasurer and the Accounting Section of the Cimahi City Drinking Water BLUD before the data was provided to interested parties. So far, BLUD Drinking Water uses SOPs that have not been updated. The problem occurred because the Cash Receipt SOP had not been updated and had not complied with the SOP preparation standards set by the local government. Needed to create a new Cash Receipt SOP so that the data provided by the Revenue Treasurer or Accounting Section becomes one vote. The methods used in preparing SOP are interviews, observations, and literature studies. The result of the community service carried out is that there is an excel format of the latest Cash Receipt SOP even though it has not been ratified because it is still waiting for the completion of SOP in other divisions.
Abstract:This study evaluates the effectiveness of the East Java Province DPMPTSP marketing communication strategy in investment promotion in 2023, focusing on the marketing mix elements: product, price, place, and promotion. Through…
ough a qualitative approach, this study analyzes promotional activities that include the development of promotional materials, expansion of international networks, and strengthening of regional branding. The results of the study indicate that innovative efforts in developing promotional materials using the latest technology and interactive approaches have been carried out. However, an in-depth evaluation is needed to ensure the effectiveness of promotional materials in meeting investor needs. Price transparency, although not explicitly focused on, is important for investment decisions. This study recommends improving information related to investment costs and incentives.
International cooperation, such as with the State of Neuvo Leon-Mexico, shows efforts to expand investment networks and global market visibility, with an evaluation of the benefits and costs required. Promotional activities such as seminars on investment strategies focus on strengthening regional branding and effective promotional techniques. The novelty of this study lies in the comprehensive analysis of marketing mix elements in the context of investment promotion as well as recommendations for continuous adaptation according to market changes. These findings provide new insights for the development of more effective investment marketing communication strategies in the future.
Abstract:ChatGPT has attracted considerable media and academic attention as one of the latest developments. It has the ability to generate answers to questions and perform other language-related tasks with exceptional accuracy. This…
his is due to its extensive training set, which closely resembles human-produced texts. Many researchers consider ChatGPT to be an interesting tool for improving students' language and knowledge skills, as well as their problem-solving and communication skills. The study discussed some perceptions of the merits of ChatGPT on English student with each representative answering or filling a questionnaire containing their views or responses to ChatGPT conversations using a quantitative descriptive method. It is hoped that the study can learn how English education students feel using small talk, whether it is having a good effect on their performance or whether it is adversely affecting their performance in college. The results of correlation analysis show patterns of relationships between different variables. There is no linear relationship between the level of agree and strongly disagree, but there is a strong and negative correlation between the level of disagree and strongly agree. meanwhile, a strong positive relationship was observed between neutral and strongly disagree levels.