Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan elektronik word of mouth terhadap Keputusan berlangganan pada layanan Netflix di kita mataram. Jenis penelitian yang di lakukan adalah penelitian kuantitatif…
uantitatif dengan pendekatan asosiatif kasual. Populasi dalam penelitian ini yaitu Masyarakat yang pernah membeli layanan netfix. Sampel yang di ambil yaitu sebanyak 65 orang dengan Teknik sampel purposive sampling. Data yang di kumpulkan melalui online survei dan di analisis menggunakan analisis linier berganda melalui SPSS versi 26. Hasil ini menunjukan bahwa digital marketing dan Electronic worth of mouth berpengaruh positif terhadap Keputusan berlangganan pada layanan nnetflix di kota mataram.
Abstract:The values of Islamic education are benchmarks of behavior that are in line with Islamic teachings and must be upheld in both the private and public spheres. One of the means that parents can do in providing Islamic education…
ation to their children is by carrying out aqiqah. This study aims to analyze the values of Islamic education contained in the implementation of aqiqah. This research uses a literature study research methodology or library research, which is the process of collecting materials related to research from books, journals, literature, and other publications that deserve to be used as sources for further research by the author. As a result, there are five points of Islamic education in the implementation of aqiqah, namely the value of faith education which shows that aqiqah as a form of obedience in religion, the value of worship education which shows that aqiqah as a form of self-sacrifice to Allah, the value of moral education which shows that aqiqah as an effort to form morality, the value of social education which shows that aqiqah can strengthen the bonds of friendship, and the value of health education which shows that aqiqah is carried out by slaughtering healthy animals and not defective, and halal for consumption. In addition, there are three additional educational values in the implementation of aqiqah, namely giving a name to the child as a prayer and his identity, shaving the hair as a form of obedience and preventing disease and fostering an attitude of charity, and men-tahnik or giving something sweet to the baby's mouth as an effort so that one day the child has a good speech in speaking.
Abstract:Evangelism is a command that comes directly from the mouth of Jesus Christ. The command to evangelize Matthew 28:19-20 was implemented by the Apostles in all places, both villages and cities. This is motivated by the command…
mand itself "all nations" meaning anyone, anywhere, and at any time. In general, the definition of an urban area is a residential area that includes a main city and is supported by peripheral areas that support the main city. Urban areas are also more complex areas than rural areas. Financial turnover in the economy is very fast. Generally the population has sufficient education. A more comprehensive way of thinking and unique characteristics due to busy work, even seem selfish and indifferent. All of this shows the need for the church to carry out its own strategic management in carrying out urban evangelism. Researchers used qualitative methods based on library research. Data that already exists will be lifted and become the wealth of this writing. The aim of this writing is to add to the richness of existing writings. Furthermore, it can be applied according to the needs and demands of urban evangelism.
Abstract:Abstract: Choosing the right elementary school is a crucial milestone for a child's future. However, the large number of school options in Asahan Regency with diverse criteria such as accreditation, facilities, fees, curriculum,…
riculum, and accessibility often makes it difficult for parents. Decision-making tends to be based on subjective word-of-mouth recommendations, which risks triggering bias. This research aims to develop an adaptive and objective web-based elementary school selection Decision Support System (DSS) framework to minimize such bias. The system is designed using a hybrid model that combines the Simple Multi-Attribute Rating Technique (SMART) method as a dynamic criteria weighting engine based on parents' preferences, and the Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) method to rank ten alternative schools. System testing was conducted through black-box testing functionality and empirical accuracy testing using Spearman Rank Correlation involving 40 respondents. The black-box testing results confirmed that all main system operations ran perfectly with a 100% success rate. Validity testing demonstrated very high accuracy, with a Spearman correlation coefficient of 0.89, demonstrating significant alignment between the system's recommendations and actual choices on the ground. Thus, the SMART-TOPSIS framework has proven reliable as a data-driven approach to helping parents choose the best elementary school.
Keywords: decision support system; elementary school; SMART; TOPSIS
Abstrak: Memilih sekolah dasar yang tepat merupakan tonggak awal krusial bagi masa depan anak. Namun, banyaknya pilihan sekolah di Kabupaten Asahan dengan keberagaman kriteria seperti akreditasi, fasilitas, biaya, kurikulum, dan aksesibilitas sering kali menyulitkan orang tua. Pengambilan keputusan pun cenderung didasarkan pada rekomendasi subjektif dari mulut ke mulut, yang berisiko memicu bias. Penelitian ini bertujuan mengembangkan kerangka kerja Sistem Pendukung Keputusan (SPK) pemilihan sekolah dasar berbasis web yang adaptif dan objektif guna meminimalkan bias tersebut. Sistem dirancang menggunakan model hibrida yang mengombinasikan metode *Simple Multi-Attribute Rating Technique* (SMART) sebagai mesin pembobotan kriteria dinamis sesuai preferensi orang tua, serta metode *Technique for Order of Preference by Similarity to Ideal Solution* (TOPSIS) untuk memeringkat sepuluh sekolah alternatif. Pengujian sistem dilakukan melalui uji fungsionalitas *black-box testing* dan uji akurasi empiris menggunakan Korelasi Peringkat Spearman dengan melibatkan 40 responden. Hasil *black-box testing* mengonfirmasi seluruh operasi utama sistem berjalan sempurna dengan tingkat keberhasilan 100%. Uji validitas menunjukkan akurasi sangat tinggi dengan koefisien korelasi Spearman sebesar 0,89, membuktikan keselarasan signifikan antara rekomendasi sistem dan pilihan nyata di lapangan. Dengan demikian, kerangka SMART-TOPSIS ini terbukti andal sebagai pendekatan berbasis data untuk membantu orang tua memilih sekolah dasar terbaik.
Kata kunci: sekolah dasar; sistem pendukung keputusan; SMART; TOPSIS
Abstract:Face recognition has become a common thing used in the field of surveillance and security in computer technology and image devices. This study aims to identify the usefulness of a person's face on 3 test images. This study…
dy examines the methods of cropping techniques, image enhancement through intensity measurement, and histogram analysis to improve the contrast and distribution of image intensity. In addition, the Viola-Jones algorithm is used to detect key facial features such as eyes, nose, and mouth. The results of the analysis are then applied in the feature evaluation stage, where usually between facial features are applied to measure the ratio of facial proportions. Furthermore, the comparison of proportional ratios of several images was analyzed using bar graphs and line graphs to evaluate the trend and stability of facial proportions. The results showed the best ratio stability with a smaller variation of the on-off ratio of image 2 which is 0.4762 pixels to 0.4983 pixels. Image 2 is the most ideal for face measurement systems based on geometric ratios because it provides more consistent and visible results.
Abstract:Abstract: Face detection remains a challenging task in computer vision due to real-world factors such as uneven lighting, varying viewpoints, distance, and occlusion. This study aims to develop and evaluate a real-time facial…
acial feature detection application (detecting face, eyes, nose, and mouth) using MATLAB and a webcam. Detection is performed using the Viola-Jones Cascade Classifier method through the vision.CascadeObjectDetector function. Key parameters that were adjusted include the MergeThreshold (ranging from 4 to 50 depending on the feature) and MinSize (based on estimated feature size within the frame). However, this study does not include tuning of other parameters such as FalseAlarmRate, which constitutes a limitation of the employed method. The adjustment of these parameters proved significant in improving detection accuracy and robustness under varying lighting conditions. Nevertheless, the system still encounters difficulties in detecting facial features in the presence of occlusion. This study also has the potential to serve as a foundation for further developments in face recognition, emotion detection, or biometric authentication.
Keywords: computer vision; haar cascade; MATLAB
Abstrak: Deteksi wajah merupakan tantangan dalam visi komputer karena dipengaruhi oleh kondisi nyata seperti pencahayaan tidak merata, sudut pandang, jarak, dan obstruksi. Penelitian ini bertujuan untuk mengembangkan dan menguji aplikasi deteksi fitur wajah secara real-time (wajah, mata, hidung, dan mulut) menggunakan MATLAB dan kamera webcam. Deteksi dilakukan dengan metode Viola-Jones Cascade Classifier melalui fungsi vision.CascadeObjectDetector. Parameter penting yang disesuaikan adalah MergeThreshold (antara 4 hingga 50 tergantung fitur), MinSize (mengikuti estimasi ukuran fitur dalam frame). Namun, penelitian ini tidak mencakup penyesuaian parameter lain seperti FalseAlarmRate, yang menjadi salah satu keterbatasan metode yang digunakan. Penyesuaian parameter ini terbukti signifikan dalam meningkatkan akurasi deteksi dan ketahanan terhadap variasi kondisi pencahayaan. Namun, sistem masih mengalami kesulitan mendeteksi fitur wajah jika terjadi obstruksi. Penelitian ini juga berpotensi menjadi dasar untuk pengembangan lebih lanjut dalam face recognition, emotion detection, atau biometric authentication.
Kata kunci: visi computer; haar cascade; MATLAB
Abstract:This study aims to explore the implementation of digital media and sales strategies that contribute to increasing the income of fried chicken MSMEs players in Sedong Village, Sedong District, Cirebon Regency. The research…
h method used is descriptive qualitative, with data collection through observation, interviews, and questionnaires. The respondents of the study consisted of fried chicken MSMEs players in Sedong Village. The results showed that the application of digital media, especially through WhatsApp and Facebook applications, had a positive effect on increasing the income of fried chicken MSMEs players. Sales activities that were originally word-of-mouth developed by utilizing digital media. The use of WhatsApp and Facebook not only expanded the range of product information, but also increased sales volume from 30-50 chickens per day to 70-100 chickens per day. Daily net profit also increased significantly, increasing from Rp. 150,000 - Rp. 200,000 to Rp. 300,000 - Rp. 400,000. Although the application of digital media has a positive impact, MSMEs players have also experienced some negative impacts. Additional expenses to buy data packages or internet quotas are one of the obstacles. In addition, concerns about product imitation by competitors and the presence of fictitious purchases are also felt. The conclusion of this study is that the application of digital media, especially through WhatsApp and Facebook, can be an effective strategy in increasing the income of fried chicken fried chicken MSMEs. However, MSMEs players need to consider negative impacts, such as additional costs and more intensive competition, in utilizing digital media as a sales tool.
Abstract:Penelitian ini bertujuan untuk mengidentifikasi kendala dalam pengambilan keputusan pada UMKM Warung Ema di Karawang serta mengevaluasi strategi yang diterapkan untuk mengatasinya. Dengan pendekatan deskriptif kualitatif…
melalui studi kasus, data diperoleh dari wawancara mendalam kepada pemilik Warung Ema, Ibu Ani, serta literatur terkait sebagai data sekunder. Hasil penelitian mengungkapkan kendala-kendala seperti dalam pengelolaan tenaga kerja, pengelolaan modal dan keuangan, pengelolaan bahan baku, strategi pemasaran, dan kendala yang lainnya. Kendala utama dalam pengambilan keputusan di Warung Ema yang teridentifikasi meliputi keterbatasan tenaga kerja, akses modal, pemasaran yang masih tradisional, serta lokasi usaha yang kurang strategis. Strategi yang dilakukan mencakup optimalisasi tenaga kerja keluarga untuk efisiensi, pemilihan pemasok bahan baku berdasarkan kualitas dan harga yang kompetitif, serta pemasaran berbasis "word of mouth." Kendati demikian, keterbatasan teknologi menjadi hambatan signifikan, terutama dalam memperluas pasar melalui digitalisasi. Lokasi yang sering berpindah akibat kebijakan pemerintah juga memengaruhi stabilitas usaha. Penelitian ini menyimpulkan bahwa strategi berbasis keluarga dan adaptasi lokal dapat mendukung keberlangsungan UMKM dalam situasi sulit. Namun, untuk mendorong keberlanjutan jangka panjang, penerapan teknologi digital, akses pendanaan yang lebih kompetitif, serta pelatihan pengelolaan usaha diperlukan. Implikasi penelitian ini memberikan wawasan bagi pelaku UMKM dalam mengelola kendala pengambilan keputusan serta mengoptimalkan peluang digitalisasi. Hasil penelitian ini juga menjadi referensi bagi studi lanjutan terkait inovasi strategi adaptasi di sektor UMKM untuk mendukung pertumbuhan ekonomi lokal.
Abstract:Penelitian ini bertujuan menganalisis strategi content marketing Unihouse dalam membangun dan memperkuat brand image di tengah persaingan hunian mahasiswa di Salatiga. Permasalahan utama penelitian ini adalah rendahnya citra…
itra merek Unihouse dibandingkan kompetitor, yang tercermin dari ulasan pelanggan dan penurunan persepsi publik di media digital. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara semi-terstruktur, observasi aktivitas media sosial, dan dokumentasi. Analisis data dilakukan menggunakan model interaktif melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Unihouse menerapkan strategi content marketing yang terstruktur melalui delapan tahapan utama, yaitu goal setting, audience mapping, content ideation and planning, content creation, content distribution, content amplification, content marketing evaluation, dan content marketing improvement. Strategi ini diimplementasikan melalui pemanfaatan media sosial (Instagram dan Facebook), integrasi paid, owned, dan earned media, serta evaluasi berbasis data (reach, engagement, conversion, dan sentimen audiens). Konten visual yang autentik, storytelling, penggunaan hashtag, call to action, serta optimalisasi electronic word of mouth (e-WOM) berkontribusi dalam membangun asosiasi merek yang modern, profesional, dan relevan dengan gaya hidup mahasiswa. Temuan penelitian menegaskan bahwa content marketing yang adaptif dan berkelanjutan, didukung pengalaman layanan yang konsisten, menjadi determinan utama dalam pembentukan brand image yang kredibel dan berdaya saing pada bisnis jasa hunian berbasis lokal.
Abstract:Penelitiannini dilakukanndengan tujuan untukkmengetahui, menjelaskan dannmenganalisis pengaruh Promosi Mulutkke Mulut (word of mouth) Terhadap KeputusannPembelian Produk di Qini Mart 02 Purbaratu Kota Tasikmalaya. Di Qini…
i Mart 03 Purbaratu ini mengalami kenaikan dan penurunan konsumen pada setiap bulannya. Hal tersebut memaksa perusahaan untuk segera melakukan evaluasi atas pemasaran produknya. Penelitiannini jugaamemiliki tujuannuntuk dapat mengetahui pengaruhhantara promosi mulut ke mulut (word of mouth) terhadap keputusan pembelian produk. Variabel bebas dalam penelitian ini adalah promosi mulut ke mulut (word of mouth) sebagai variabel (X) dan keputusan pembeliian sebagai variabel terikat (Y). Populasi pada penelitian ini merupakan konsumen yang membeli produk Qini Mart 02 Purbaratu sebanyak 100 responden. Metodeepengumpulan dataapenelitian ini menggunakannkuesioner Analisissdata secara deskriptiffkuantitatif dengannmenggunakan rumussanalisis linier sederhana yanggdi olah menggunakannprodgram SPSS 16. Hasil dari penelitian inimmenunjukan bahwaaterdapat pengaruhhyang signifikan anntara Promosi MulutKKe Mulut (word of mouth) Terhadap Keputusan Pembelian Produk Di Qini Mart 02 Purbaratu Kota Tasikmalaya.