Abstract:Objective from study This is aim For add outlook about Promotion And Brand in increase Satisfaction Buyer on PT. Alpha Scropii Medan. Study This use data primary population in study This as much as 300 person buyer with…
sample 75 respondents with formula Slovin. Method analysis data Which used is method analysis quantitative that is covering test validity, test reliability, test assumptions classic, analysis regression linear simple, testing hypothesis through t-test And test coefficient determination (R 2 ). Variables Mix Promotion E_Prmsi with t count as big as (-)1,824 with significance 0.072 > 0.05 And t table 1.99346. So t count < t table, that variables Mix Promotion Not yet own contribution to Satisfaction Buyer. Mark t negative show variables Mix Promotion have connection Which No one way with Satisfaction Buyer. Results test partial t show that Brand Company own significance 0.00 < 0.05 so that concluded brand company have contribution in a way partial influential to Satisfaction Buyer, hypothesis study H1 accepted. Results test determination on column R Square as big as 0.495, Because We use 2 direction regression multiple. With thus Influence Mix Promotion And Brand Company to Satisfaction Buyer that is as big as 49.5 % whereas the rest 50.5 % influenced by variables other Which No including in variables study. Recommended to head branch PT. ALPHA SCORPII Medan do Mix Promotion in a way economical, efficiency And effective as well as delivery advertisement Which delivered use media social like Facebook, Instagram, Twitter, or media print Newspaper.
Abstract:Computer networks are needed in various fields, including in schools. Computer networks are needed for the efficiency and effectiveness of cost and equipment use. SMK Negeri 1 Lintong Ni Huta, one of the State Vocational…
Schools in Humbang Hasudutan Regency, as an IT-based Vocational School or one that manages the RPL and TKJ Departments, should utilize Computer Networks as a means and infrastructure in the teaching and learning process and services to students. However, in reality, this has not been implemented due to a lack of understanding and not understanding the function and advantages of a computer network. That is the reason why it is important to carry out this community service at SMK Negeri 1 Lintong Ni Huta.
Abstract:Kantor Desa Prapat Janji menghadapi berbagai permasalahan dalam pengelolaan administrasi dan tata kelola pemerintahan desa, seperti pencatatan data yang masih dilakukan secara manual, keterlambatan pelayanan administrasi,…
, kesulitan dalam pencarian arsip, serta belum optimalnya pemanfaatan teknologi informasi dalam mendukung pelayanan publik. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan efektivitas administrasi desa melalui penerapan sistem informasi administrasi desa serta penguatan kapasitas aparatur dalam pengelolaan tata kelola berbasis digital. Metode yang digunakan meliputi observasi, identifikasi kebutuhan, pelatihan, pendampingan, dan evaluasi implementasi sistem. Hasil sementara menunjukkan bahwa penerapan sistem informasi mampu meningkatkan kecepatan pengolahan data administrasi sebesar 75%, mempercepat proses pencarian arsip hingga 80%, serta meningkatkan kompetensi aparatur desa dalam penggunaan teknologi informasi sebesar 85% berdasarkan hasil pre-test dan post-test. Selain itu, tingkat kepuasan perangkat desa terhadap penggunaan sistem mencapai 88%. Implementasi ini diharapkan mampu mewujudkan pelayanan publik yang lebih efektif, efisien, transparan, dan akuntabel di Desa Prapat Janji.
The Prapat Janji Village Office faces several challenges in managing administrative processes and village governance, including manual data recording, delays in administrative services, difficulties in document retrieval, and the suboptimal utilization of information technology to support public services. This community service program aims to improve the effectiveness of village administration through the implementation of a village administrative information system and the strengthening of village officials’ capacity in managing digital-based governance. The methods employed include observation, needs assessment, training, mentoring, and system implementation evaluation. Preliminary results indicate that the implementation of the information system has increased the efficiency of administrative data processing by 75%, accelerated document retrieval processes by up to 80%, and enhanced the information technology competencies of village officials by 85%, based on pre-test and post-test evaluations. Furthermore, the satisfaction level of village staff regarding the use of the system reached 88%. The implementation is expected to promote more effective, efficient, transparent, and accountable public services in Prapat Janji Village.
Abstract:Desa sebagai unit pemerintahan dasar memiliki peran strategis dalam pembangunan dan pelayanan publik, namun masih menghadapi berbagai kendala dalam administrasi dan manajemen. Pengelolaan yang masih manual menyebabkan pelayanan…
layanan lambat, rawan kesalahan, serta rendahnya transparansi dan akuntabilitas. Selain itu, keterbatasan kompetensi aparatur desa dalam teknologi dan manajemen modern menghambat efektivitas perencanaan, pelaksanaan, serta evaluasi program pembangunan. Kondisi ini berdampak pada rendahnya kualitas layanan publik dan partisipasi masyarakat. Oleh karena itu, transformasi digital dan penguatan manajemen pemerintahan desa menjadi kebutuhan mendesak. Kegiatan Pengabdian kepada Masyarakat bertajuk “Menuju Desa Modern: Administrasi Digital dan Manajemen Efektif” dirancang untuk meningkatkan kapasitas aparatur desa melalui pelatihan dan pendampingan. Program ini bertujuan mengimplementasikan sistem administrasi digital yang terintegrasi serta manajemen pemerintahan yang efektif, guna meningkatkan efisiensi pelayanan, transparansi, dan kualitas tata kelola desa secara berkelanjutan
Villages, as the lowest level of government, play a strategic role in development and public service delivery; however, they still face various challenges in administration and management. Manual administrative processes lead to slow services, a high risk of errors, and low levels of transparency and accountability. In addition, the limited competence of village officials in technology and modern management hinders the effectiveness of planning, implementation, and evaluation of development programs. This condition impacts the quality of public services and reduces community participation. Therefore, digital transformation and the strengthening of village governance management have become urgent necessities. A Community Service program entitled “Towards a Modern Village: Digital Administration and Effective Management” is designed to enhance the capacity of village officials through training and mentoring. This program aims to implement an integrated digital administrative system and effective governance management in order to improve service efficiency, transparency, and the overall quality of sustainable village governance
Abstract:This study examines the relationship between sustainability practices and corporate performance in the global context. In an era of rapid technological advancements and heightened environmental awareness, companies are increasingly…
ncreasingly integrating sustainability strategies, such as Corporate Social Responsibility (CSR), environmental management, and sustainable financial policies, into their operations. The research identifies the main issues faced by businesses in implementing these practices and explores the impact of sustainability on both financial and non-financial performance. The findings indicate that companies adopting sustainability practices show improvements in profitability, efficiency, customer loyalty, and employee satisfaction. For instance, companies in sectors such as energy and manufacturing experienced a notable increase in Return on Assets (ROA) and Return on Equity (ROE) after integrating sustainability efforts. Furthermore, the study highlights the significant role of external factors such as government policies and corporate culture in the success of sustainability initiatives. The results contribute to the understanding of how businesses can leverage sustainability to achieve competitive advantage while addressing environmental and social challenges.
Abstract:This paper explores the role of Artificial Intelligence (AI) in enhancing decision-making processes within multinational corporations. The primary issue addressed is how AI can be integrated effectively across diverse global…
obal markets, considering factors like regulatory frameworks, cultural diversity, and market dynamics. The research proposes a framework for AI implementation that ensures both operational efficiency and ethical soundness. The study employs a mixed-methods approach, combining qualitative interviews and quantitative surveys from key stakeholders in multinational corporations. Preliminary findings suggest that AI significantly improves decision-making speed and accuracy, particularly in data analysis, market trend prediction, and consumer behavior forecasting. However, challenges remain in adapting AI systems to various cultural and regulatory environments, highlighting the need for customization and local adjustments. This study contributes to understanding how AI can be applied more effectively and ethically across international markets, offering insights for future implementations in diverse business contexts.
Abstract:This study aims to analyze the effect of Debt to Asset Ratio (DAR) and Long Term Debt to Equity Ratio (LTDTER) on Return on Investment (ROI) at PT Semen Indonesia (Persero) Tbk during the period 2016–2023. The method used…
sed is descriptive associative with a quantitative approach, using secondary data in the form of the company's quarterly financial reports obtained through purposive sampling techniques. The analytical tools used include Pearson Product Moment correlation analysis, coefficient of determination (R²), t-test and F-test, and multiple linear regression. The results of the study show that DAR has a negative correlation with ROI of -0.607, while LTDTER also shows a negative correlation of -0.478, both of which are included in the weak relationship category. The coefficient of determination value of 50.4% indicates that half of the variation in ROI can be explained by the two independent variables, while the remaining 49.6% is influenced by other factors outside the study. The F test shows that DAR and LTDTER simultaneously have a significant effect on ROI. This finding confirms that a high debt-based capital structure has a negative impact on investment returns, making it important for financial management to consider the efficiency of long-term debt use and total debt in long-term financial strategies.
Abstract:This study explores international communication management in the Department of Investment and One-Stop Integrated Services (DPMPTSP) of East Java in the context of cultural differences. The main findings indicate that DPMPTSP…
PMPTSP operates in an environment with cultural dimensions such as low power distance, individualism, masculinity, low uncertainty avoidance, and long-term orientation. This affects the way the institution communicates and manages its international relations. The study found that adapting communication that is sensitive to cultural differences, including values, attitudes, and etiquette, is essential to improving operational effectiveness and efficiency. The novelty of this study lies in the in-depth understanding of the application of Hofstede's cultural theory in the context of international communication management in the public sector, as well as practical recommendations to overcome cultural challenges in international interactions.
Abstract:Abstract This research explores crucial issues regarding processing systems, marketing strategies, and barriers to coconut sugar and rubber production at PTPN 1 Regional 5 Kebun Kalikempit. The aim of the research is to…
o analyze the efficiency of the processing system, evaluate the marketing strategy implemented, and identify the production obstacles faced. Research methods involve field surveys, production data analysis, and interviews with relevant stakeholders. The results of this research reveal the potential for increased efficiency in processing systems, the need to adapt marketing strategies according to market changes, and production constraints that require sustainable solutions to increase productivity in this sector. This study provides in-depth insights that can be the basis for operational and policy improvements at PTPN 1 Regional 5.
Abstract:The preparation of financial and tax reports has a very important role in determining the success and compliance of an entity with applicable regulations and standards. The accounting services firm is the entity responsible…
ble for compiling these reports for its clients. Therefore, evaluation of the process of preparing financial and tax reports at accounting services firms becomes relevant to ensure the quality, accuracy and compliance of these reports. The aim of this research is to evaluate the effectiveness and efficiency of preparing financial and tax reports in accounting services offices. This includes analysis of existing processes, use of technology in preparing reports, and understanding taxes. In this way, it is hoped that areas where improvements are needed to improve service quality and compliance with applicable regulations can be identified. This data was collected through literature reviews and interviews with accounting practitioners and analysis of related documents. Apart from that, direct observation of the report preparation process was also carried out to gain a more in-depth understanding. The research results show that although many accounting firms have implemented best practices in preparing financial and tax reports, there are still several areas where improvements can be made. This includes increased use of technology to increase efficiency and increased collaboration between accounting teams and clients to ensure better compliance. By implementing the recommendations resulting from this research, it is hoped that accounting services firms can improve the services they provide and ensure better compliance with accounting and tax standards