Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:The ideology of religious radicalism poses a serious threat that can disrupt social peace, particularly for the younger generation who are more vulnerable to being exposed to radical ideas. Religious radicalization, as a…
form of extremism, has the potential to disturb interfaith harmony and create social tensions. Therefore, preventing the spread of this ideology is crucial, one of which can be achieved through the involvement of Christian youth in utilizing social media. Social media has become a highly effective platform for spreading various types of information, both positive and harmful. As such, Christian youth play a very important role in addressing this threat. This research aims to examine the contribution of Christian youth in preventing the spread of religious radicalism ideology through social media. The approach used is qualitative with a literature study, where data is obtained from various relevant scholarly sources. The results of the study show that Christian youth can use social media as a tool to spread messages of peace, tolerance, and inclusivity. This is important in fostering harmony amidst religious diversity in Indonesia. Christian youth can play an active role by correcting the misconceptions often propagated by radical groups. By spreading positive and constructive messages, Christian youth can help society become more discerning in filtering information, thus reducing the potential spread of hatred. Through their involvement on social media, Christian youth have significant potential in strengthening interfaith harmony and creating a more peaceful and harmonious social environment.
Abstract:Trade is one of the crucial elements in a country's economy, playing a vital role in supporting regional and national economic growth. Through trade, a region can meet its needs and distribute its production to other areas,…
as, both domestically and internationally. Southeast Sulawesi Province, as one of the regions on the island of Sulawesi, has great potential in trade, particularly in the agricultural and industrial sectors. This province has made a significant contribution to the country's foreign exchange reserves through export and import activities. This study aims to analyze the development of trade in Southeast Sulawesi Province, focusing on the export-import performance and the region's main commodities. The method used is descriptive, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results show that in 2024, Southeast Sulawesi experienced a trade surplus, where the value of exports exceeded the value of imports. The largest surplus was recorded in January 2024, amounting to 256.38 million US dollars. Three major commodities contribute significantly to the province's trade, namely cloves with a transaction value of IDR 480.74 billion, cocoa at IDR 248.74 billion, and cashew nuts at IDR 230.75 billion. These three commodities not only serve as flagship products for the local economy but also have a positive impact on the national economy. The findings of this study suggest that with proper management, the trade potential of Southeast Sulawesi can continue to grow, contributing even more to Indonesia's overall economy.
Abstract:This article exposes the crucial points of narratology to expand knowledge of everyday life. This writing is based on community service done to elementary students in Wisma Penjaringan Sari, Rungkut, Surabaya from 2023 to…
o 2024. Narratology mainly emphasizes matters of narrative structures indicated through perceptions of the cultural world as supported by Tzvetan Todorov. Everyday life is understood as reflections of complex actualizations of plural identities in the sense of the living world. Through explorative approach in qualitative research, this paper digs more understanding of everyday life as stories of experience and taste of the people. Putting focus on narrations of the people, the analysis accentuates more into knowledge of everyday life as a never-ending process. It is a continuous understanding being underlined through meanings of individual experience in everyday life. Furthermore, narrative structures include matters of other individuals as otherness. In conclusion, narratology is significant in expanding knowledge of everyday life especially in widening perspectives of otherness through understanding of own self.
Abstract:Abstract: Education is only one area that has felt the effects of the exponential growth in computing power. Data processing and decision-making have grown more dependent on the use of information technology systems. Manually…
ually selecting extracurricular activities at Panti Budaya Private High School causes kids to lose sight of what interests them and what they're good at. Because of this, kids may stop participating in extracurricular activities and never discover their true passions. Hence, it is necessary to have a decision-support system that can appropriately suggest extracurricular activities to kids according to their abilities. The purpose of this study is to develop and construct a recommendation system that makes use of the MCDM technique, more especially the ELCTRE method, which stands for the Elimination and Choice Translation Reality. By applying predefined criteria to a set of alternatives, this approach can choose the optimal one. The goal of this approach is to help students reach their full potential by recommending extracurricular activities that are both relevant and accurate.
Keywords: decision support system; extracurricular activities; student potential; MCDM; ELECTRE
Abstrak: Pendidikan merupakan salah satu bidang yang merasakan dampak dari pertumbuhan eksponensial dalam daya komputasi. Pemrosesan data dan pengambilan keputusan semakin bergantung pada penggunaan sistem teknologi informasi. Memilih kegiatan ekstrakurikuler secara manual di SMA Swasta Panti Budaya menyebabkan anak-anak kehilangan minat pada apa yang mereka sukai dan apa yang mereka kuasai. Karena hal ini, anak-anak mungkin berhenti berpartisipasi dalam kegiatan ekstrakurikuler dan tidak pernah menemukan gairah sejati mereka. Oleh karena itu, diperlukan sistem pendukung keputusan yang dapat secara tepat menyarankan kegiatan ekstrakurikuler kepada anak-anak sesuai dengan kemampuan mereka. Tujuan dari penelitian ini adalah untuk mengembangkan dan membangun sistem rekomendasi yang memanfaatkan teknik MCDM, khususnya metode ELCTRE, yang merupakan singkatan dari Elimination and Choice Translation Reality. Dengan menerapkan kriteria yang telah ditentukan sebelumnya pada serangkaian alternatif, pendekatan ini dapat memilih yang optimal. Tujuan dari pendekatan ini adalah untuk membantu siswa mencapai potensi penuh mereka dengan merekomendasikan kegiatan ekstrakurikuler yang relevan dan akurat.
Kata kunci: sistem pendukung keputusan; kegiatan ekstrakurikuler; potensi siswa; MCDM; metode ELECTRE
Abstract:Abstract: Palm oil is a key commodity that requires accurate production planning to support budget and operational efficiency. PT Buana Sawit Indah, a company managing palm oil plantations, faces challenges in forecasting…
g future production, necessitating a computerized forecasting system. This study aims to develop a forecasting system using the Single Exponential Smoothing (SES) and Single Moving Average (SMA) methods to predict palm oil production. The results indicate that both methods are effective; however, SMA with a Moving Average (MA) of 5 provides the best forecasting results, with a MAD of 165,941.64, an MSE of 65,823,372,491.27, and an MAPE of 15.66%, categorized as "good" forecasting. Meanwhile, the SES method with α = 0.9 yields the lowest error compared to other alpha values, with a MAD of 154,586.25, an MSE of 33,192,818,696.83, and an MAPE of 16.91%, also classified as "good" forecasting. Based on these findings, the SMA method with MA 5 is recommended as it produces lower forecasting errors than the SES method. Therefore, this forecasting system can assist the company in planning palm oil production more accurately and efficiently, supporting better decision-making in the future.
Keywords: palm oil; forecasting; production; single exponential smoothing; single moving average
Abstrak: Kelapa sawit merupakan komoditas utama yang memerlukan perencanaan produksi yang akurat untuk mendukung efisiensi anggaran dan operasional. PT Buana Sawit Indah, salah satu perusahaan yang mengelola perkebunan kelapa sawit, sedang menghadapi kesulitan dalam memperkirakan hasil produksi di masa mendatang, sehingga diperlukan sistem peramalan berbasis komputer. Penelitian ini bertujuan mengembangkan sistem peramalan menggunakan metode Single Exponential Smoothing (SES) dan Single Moving Average (SMA) untuk memprediksi produksi kelapa sawit. Hasil penelitian menunjukkan bahwa kedua metode cukup efektif, namun SMA dengan Moving Average (MA) 5 memberikan hasil peramalan terbaik dengan nilai MAD sebesar 165.941,64, MSE sebesar 65.823.372.491,27, dan MAPE sebesar 15,66%, yang dikategorikan sebagai peramalan “bagus.†Sementara itu, metode SES dengan α = 0,9 menunjukkan nilai kesalahan lebih rendah dibanding nilai alpha lain, dengan MAD sebesar 154.586,25, MSE sebesar 33.192.818.696,83, dan MAPE sebesar 16,91%, yang juga termasuk kategori peramalan “bagus.†Berdasarkan hasil tersebut, metode SMA dengan MA 5 lebih direkomendasikan karena menghasilkan tingkat kesalahan yang lebih rendah dibandingkan metode SES. Dengan demikian, sistem peramalan ini dapat membantu perusahaan dalam merencanakan produksi kelapa sawit secara lebih akurat dan efisien untuk mendukung pengambilan keputusan yang lebih baik di masa mendatang.
Kata kunci: kelapa sawit; peramalan; produksi; single exponential smoothing; single moving average
Abstract:Abstract: A bakery that produces and sells pastries is called Rini Cake Cookies Bakery in Pulo Bandring District. Gedangan Village is home to Rini Cake Cookies Bakery, Pulo Bandring District. The Rini Bakery processes a…
large number of sales transactions each day, which has an impact on the raw material inventory of the Rini Cake Cookies Bakery. Maintaining raw material stock levels requires you to keep just enough inventory on hand for sales while cutting down on expenses and labor. An organization's attempt to minimize risk and maximize sales is known as inventory control. The challenge facing the Rini Bakery is figuring out how much raw material stock needs to be produced in the upcoming month to keep up with customer demand, avoid buildup over an extended period of time, and preserve raw material stock stability. Because an accumulation of stock may cause the product to expire before it is given to buyers. Customer demand is the reason for this, as it varies each month based on prevailing patterns. A sales strategy is actually required in light of the current issues, and one such strategy is the use of a model, namely the Single Exponential Smoothing (SES) method, to anticipate or predict sales.
Keywords: single exponential smoothing (ses) method; stock bread raw materials; web-based
Abstrak: Usaha yang memproduksi dan menjual kue kering adalah Rini Cake Cookies Bakery di Kecamatan Pulo Bandring. Desa Gedangan merupakan rumah bagi Rini Cake Cookies Bakery, Kecamatan Pulo Bandring. Toko Roti Rini Cake Cookies di Kecamatan Pulo Bandring memproses transaksi penjualan dalam jumlah besar setiap harinya sehingga berdampak pada persediaan bahan baku pada toko roti tersebut. Mempertahankan tingkat stok bahan mentah mengharuskan Anda menyimpan persediaan yang cukup untuk penjualan sekaligus mengurangi biaya dan tenaga kerja. Upaya organisasi untuk meminimalkan risiko dan memaksimalkan penjualan dikenal sebagai pengendalian inventaris. Permasalahan yang dihadapi Toko Roti Rini adalah bagaimana mengetahui berapa banyak stok bahan baku yang harus diproduksi pada bulan mendatang untuk memenuhi permintaan pelanggan, menghindari penumpukan seiring berjalannya waktu, dan menjaga stabilitas stok bahan baku. Karena penumpukan stok bisa menyebabkan produk kadaluwarsa sebelum diberikan kepada pembeli. Permintaan pelanggan menjadi alasannya, karena bervariasi setiap bulannya berdasarkan pola yang berlaku. Strategi penjualan sebenarnya diperlukan mengingat permasalahan yang ada saat ini, dan salah satu strategi tersebut adalah penggunaan suatu model yaitu metode Single Exponential Smoothing (SES) untuk mengantisipasi atau memprediksi penjualan.
Kata kunci: berbasis web; metode single exponetial smoothing (ses); stok bahan baku roti.
Abstract:Abstract: Roemah Donat Lezat carries out many sales transactions every day because the prices are affordable and the flavors and toppings are increasingly varied, this affects the supply of raw materials at Roemah Donat…
Lezat In managing raw material inventory, you must ensure sufficient inventory for sales, minimizing the time and costs required. So far, the owner of Roemah Donat Lezat does not have a method for anticipating how much supply of basic ingredients there is and only predicts without clear and precise calculations, therefore, sometimes Roemah Donat Lezat takes too little stock even though customer needs at the time the trend is increasing, causing no fulfilling customer requests and sometimes taking too much stock even though customer demand is decreasing resulting in losses, therefore Roemah Donat Lezat always finds it difficult and confused to estimate stock supplies for the following month To overcome the problems above, the author provides a solution using method comparison forecasting calculations, because it can provide a deeper and more detailed understanding of the advantages, weaknesses and relative performance of the two methods used to achieve a goal or solve a problem The method used is Single Exponential Smoothing, which is forecasting used for the short term or usually only for the next month Single Moving Average is a technique for calculating the average of a number from the latest actual values, updated as new values available for use in forecasting in subsequent periods.
Keywords: single exponential smoothing-single moving average; forecasting; roemah donat lezat; raw materials; inventory
Abstrak: Roemah Donat Lezat setiap harinya banyak melakukan transaksi penjualan karena harga terjangkau dan semakin bervariasi rasa dan topping, hal ini mempengaruhi persediaan bahan baku jika ada di Roemah Donat Lezat Dalam pengelolaan persediaan bahan baku harus memastikan persediaan jika cukup dalam penjualan, meminimalkan waktu dan biaya jika dibutuhkan.Selama ini pemilik Roemah Donat Lezat tidak memiliki metode dalam mengantisipasi seberapa banyak persediaan bahan-bahan pokok dan hanya memprediksi tanpa adanya perhitungan jika jelas dan tepat maka dari itu, terkadang Roemah Donat Lezat terlalu sedikit mengambil stok padahal kebutuhan pelanggan waktu trend itu sedang meningkat menyebabkan tidak terpenuhinya permintaan pelanggan dan kadang-kadang juga cenderung mengambil terlalu banyak stok meskipun permintaan Pelanggan sedang mengalami penurunan sehingga mengalami kerugian, Sehingga Roemah Donat Lezat selalu menghadapi kesulitan dan kebingungan dalam memperkirakan persediaan stok di bulan berikutnya. Solusi dari permasalahan tersebut yaitu dengan memanfaatkan perhitungan peramalan komparasi metode, kita dapat memperoleh pemahaman yang lebih mendalam dan rinci mengenai kelebihan, kekurangan, serta kinerja relatif dari dua metode yang digunakan untuk mencapai suatu tujuan atau menyelesaikan masalah. Metode yang dibandingkan adalah Single Exponential Smoothing dan Single Moving Average.
Kata kunci: single exponential smoothing-single moving average; peramalan; roemah donat lezat; bahan baku; persediaan
Abstract:Abstract: Fitri Keramik Shop sells various types of ceramics. In this research, the researcher created a system that can make it easier to predict demand for ceramics in the following month based on the categories in Fitri…
ri Keramik by explaining the correct method for forecasting, one of the methods that can be used is Double Exponential Smoothing (DES) which is a forecasting method using uses a number of new actual demand data to generate forecast values for future demand by finding the average value as a forecast for the future period. The results of predicting demand for ceramics using an alpha value of 0.3 and having the lowest error rate are May 2023, Terraso: 176; Mosaic : 169; Standard Ceramic Floor: 163; Squared : 117.
Keywords: Analysis, Double Exponential Smoothing, Predicting Demand.
Abstrak: Toko Fitri Keramik melakukan penjualan berbagai jenis keramik. Pada penelitian ini, peneliti membuat sistem yang dapat memudahkan dalam meramalkan permintaan keramik pada bulan berikutnya berdasarkan kategori yang ada pada Fitri Keramik dengan memaparkan metode yang tepat dalam peramalan, salah satu metode yang dapat digunakan yaitu Double Exponential Smoothing (DES) yang merupakan metode peramalan dengan menggunakan sejumlah data aktual permintaan yang baru untuk membangkitkan nilai ramalan untuk permintaan dimasa yang akan datang dengan mencari nilai rata-rata tersebut sebagai ramalan untuk periode yang akan datang. Hasilnya dari memprediksi permintaan keramik dengan menggunakan nilai alpa 0,3 dan memiliki nilai tingkat error terendah yaitu Mei 2023, Teraso : 176; Mozaik : 169; Keramik Lantai Standart: 163; Kuadrat : 117.
Kata kunci: Analisis, Double Exponential Smoothing, Memprediksi Permintaan.
Abstract:Abstract: Top Fresh Chicken is one of the UKM that produces food made from chicken. The problem faced by Top Fresh Chicken is the excess supply of raw materials which results in high inventory holding costs and hampered…
capital allocation. In this study, historical data on stock of chicken raw materials will be used to test forecasting using the SES and WMA methods. The SES method is a simple forecasting method and relies on exponential smoothing to forecast the value of raw material inventories in the future. Meanwhile, the WMA method uses certain weights to calculate moving averages from historical data, where the highest weight is given to the most recent data. In the method comparison process, several evaluation factors will be used, including the level of accuracy, level of stability, and ease of implementation. By comparing the performance of the two methods, this study aims to determine the most accurate and appropriate method for forecasting chicken raw material stocks. The results of this study are expected to provide clear recommendations regarding the most suitable forecasting method used by Top Fresh Chicken. By using accurate and effective forecasting methods, companies can optimize the use of resources, reduce inventory costs, increase production efficiency, and avoid excess or shortage of raw material inventories.
Keywords: comparison of methods; single exponential smoothing; weighted moving average; raw materials; top fresh chicken.
Abstrak: Top Fresh Chicken merupakan salah satu UKM yang memproduksi makanan yang berbahan baku ayam. Permasalahan yang dihadapi oleh Top Fresh Chicken adalah kelebihan persediaan bahan baku yang mengakibatkan biaya simpan persediaan yang tinggi dan alokasi modal yang terhambat.Dalam penelitian ini, data historis persediaan bahan baku ayam akan digunakan untuk menguji peramalan menggunakan metode SES dan WMA. Metode SES merupakan metode peramalan yang sederhana dan mengandalkan eksponensial smoothing untuk meramalkan nilai persediaan bahan baku di masa depan. Sedangkan metode WMA menggunakan bobot tertentu untuk menghitung rata-rata bergerak dari data historis, di mana bobot tertinggi diberikan pada data terbaru.Dalam proses komparasi metode, beberapa faktor evaluasi akan digunakan, termasuk tingkat akurasi, tingkat kestabilan, dan kemudahan implementasi. Dengan membandingkan kinerja kedua metode, penelitian ini bertujuan untuk menentukan metode yang paling akurat dan tepat untuk meramalkan persediaan bahan baku ayam.Hasil dari penelitian ini diharapkan dapat memberikan rekomendasi yang jelas tentang metode peramalan yang paling cocok digunakan oleh Top Fresh Chicken. Dengan menggunakan metode peramalan yang akurat dan efektif, perusahaan dapat mengoptimalkan penggunaan sumber daya, mengurangi biaya persediaan, meningkatkan efisiensi produksi, dan menghindari terjadinya kelebihan atau kekurangan persediaan bahan baku.
Kata kunci : komparasi metode; single exponential smoothing; weighted moving average; bahan baku; top fresh chicken.