Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:Technology company Apple Inc. is a market leader in IOS-based Smartphone sales. In market control, this company can quickly expand its sales wings with its official distributors to be able to reach several countries, especially…
ecially buyers. The resulting products have a fairly good strategic power targeting the middle to upper segments. The methodology is exposed that the marketing of the products used leads to premium services and digital media-based distribution. The strategy adopted by Apple Inc. has proven to be very effective because the introduction of products that have an exclusive image makes loyal customers wait for the presence of their products until they reach their official distributors. By conducting good research and development (R&D) on its product line, it makes it challenging to run the market to the global corner. This study provides strategy and understanding of the business perspective of Apple Inc. technology.
Abstract:The rapid growth of the hotel industry requires hotels to improve operational planning, one of which is by forecasting room reservations. Inaccurate forecasting may cause an imbalance between room availability and customer…
er demand. This study aims to compare the Weighted Moving Average and Single Exponential Smoothing algorithms in forecasting room reservations at Raz Hotel and Convention Medan using historical data from January 2025 to May 2026. The research method consisted of data collection, forecasting using both algorithms, and accuracy evaluation through Mean Absolute Deviation, Mean Squared Error, and Mean Absolute Percentage Error. The results indicate that the Single Exponential Smoothing algorithm achieved a Mean Absolute Percentage Error of 15.24%, which is lower than the 15.63% obtained by the Weighted Moving Average algorithm. Furthermore, the Single Exponential Smoothing algorithm predicted 835.90 room reservations for June 2026. Therefore, it can be concluded that the Single Exponential Smoothing algorithm provides better forecasting accuracy and is more suitable for predicting room reservations at Raz Hotel and Convention Medan.
Abstract:This research discusses the influence of social media content on the emergence of Fear of Missing Out (FOMO) behavior and its connection to increasing consumerism in Generation Z. This generation grew up in a digital ecosystem…
system saturated with visualizations of ideal lifestyles disseminated through platforms like TikTok, Instagram, and Twitter. Constant exposure to such content creates anxiety about missing out on seemingly important social experiences. FOMO then triggers consumptive actions, not due to functional needs, but because of symbolic impulses and social pressure to remain relevant within digital communities. This study employs a descriptive qualitative method with in-depth interviews of informants aged 20–26 years. The analysis results show that content such as unboxing, product reviews, and personal lifestyles have a significant impact on creating social pressure and shaping consumption-based identity. These findings underscore the importance of digital literacy and critical awareness so that Generation Z does not get trapped in a cycle of impulsive consumption, which poses risks to both mental and financial health. As an alternative, the Joy of Missing Out (JOMO) approach is introduced to build healthier and more authentic digital relationships.
Abstract:The phenomenon of escalating anime consumption as a form of entertainment among junior high school students (Sekolah Menengah Pertama, SMP) generates an imperative to comprehend its psychological and educational ramifications,…
tions, particularly concerning learning motivation. This study employs a systematic literature review methodology to analyze the correlation between anime exposure and the learning motivation levels of SMP students, with a particular focus on both intrinsic and extrinsic motivational dimensions. The synthesized literature reveals that anime, through its narrative complexity, visual quality, and motivational character portrayal, functions as a stimulus capable of enhancing intrinsic motivation by instilling ethical values and achievement-oriented zeal, as well as facilitating extrinsic motivation via social recognition incentives and identity aspirations. This augmentation in motivation contributes positively to increased concentration, active participation, and learning perseverance. Nonetheless, findings also indicate potential risks of diminished learning efficacy attributable to disproportionate time allocation towards excessive anime viewing, which may adversely impact academic performance. The contribution of this research lies in the integration of motivational theory (intrinsic and extrinsic) with media effects theory within the context of anime genres—particularly the action genre—to explicate the dynamics of media influence on cognitive, affective, and behavioral learning facets. Overall, the study concludes that the influence of anime consumption on junior high school students’ learning motivation is dualistic in nature; anime can serve as a facilitative medium for learning motivation when consumed in a controlled manner. Therefore, time management and content comprehension emerge as critical factors in optimizing the educational benefits of anime consumption without eliciting detrimental consequences on academic achievement.
Abstract:The rapid advancement of digital technology has significantly transformed the way people interact, access information, and consume media. The internet, as the cornerstone of this transformation, enables instant access to…
information beyond the limits of space and time. One prominent manifestation of this progress is the rise of social media platforms, including YouTube Shorts, which offer short-form videos in an engaging and fast-paced format. This platform has gained immense popularity, not only among adults but also among children and adolescents. While YouTube Shorts can serve as a source of education and entertainment, its unrestricted access regardless of age raises serious concerns. Children are particularly vulnerable to exposure to content that is inappropriate for their psychological development, such as verbal violence, consumerist lifestyles, deviant behavior, and misleading information. This situation prompts a fundamental question: to what extent do digital broadcasts influence students’ mindset and behavior? This study employs a descriptive qualitative approach to explore the impact of YouTube Shorts consumption on students. The findings reveal a duality of influence: on one hand, appropriate content can enhance literacy, creativity, and language proficiency. On the other hand, without proper supervision, this platform may lead to addiction, weaken social interaction, and normalize behaviors that contradict educational values. Therefore, collaboration between parents and educators is essential. Active supervision at home and digital ethics education at school are crucial to shaping a generation that is both critical and wise in navigating the digital information landscape.
Abstract:Contemporary congregational spirituality faces significant challenges due to the rise of individualism, competition, and self-centered orientations that hinder the practice of humility, service, and unity among believers.…
. This condition highlights the importance of a strong theological foundation for cultivating Christ-centered spirituality. This study aims to examine the concept of the ethics of the cross in Philippians 2:5–11 from the perspective of Pauline Christology, identify the ethical values embedded within the passage, and explain their implications for congregational spiritual formation. The study employs a qualitative method with a theological-expository approach through library research and exegetical analysis of Philippians 2:5–11. The findings reveal that the ethics of the cross is rooted in Christ’s self-emptying, His taking the form of a servant, His obedience unto death on the cross, and His subsequent exaltation by God. This ethical framework is expressed through three principal values: relinquishing personal rights and privileges, serving with humility, and demonstrating complete obedience to the will of God. The findings further indicate that congregational spiritual formation should be centered on the transformation of the mind, a life characterized by service, and communal relationships that reflect the character of Christ. The novelty of this study lies in its formulation of the ethics of the cross as a systematic and Christ-centered model of spiritual formation that bridges Pauline Christology and the spiritual development of contemporary congregations.
Abstract:Chronic Obstructive Pulmonary Disease (COPD) is a progressive chronic respiratory disease that has become a global health concern due to its high morbidity and mortality rates and its impact on patients’ quality of life.…
e. In acute exacerbation conditions, impaired oxygenation becomes a major problem that may be influenced by various factors, including hemoglobin levels as the primary component of oxygen transport in the blood. However, the relationship between hemoglobin levels and oxygen saturation in patients with acute exacerbation COPD remains inconsistent, particularly in populations exposed to high environmental risk factors. This study aimed to determine the relationship between hemoglobin levels and oxygen saturation in patients with acute exacerbation COPD hospitalized at RSUD dr. Suhatman MARS Dumai, Kota Dumai. This research employed an analytic observational design with a cross-sectional approach involving 73 patients selected through total sampling based on medical record data. Bivariate analysis using the Spearman correlation test showed no significant relationship between hemoglobin levels and oxygen saturation (r = 0.098; p = 0.412), indicating a very weak and statistically insignificant correlation. The study concluded that hemoglobin levels do not directly influence the oxygenation status of patients with acute exacerbation COPD, where impaired oxygenation is more strongly affected by respiratory factors such as ventilation-perfusion imbalance and structural lung damage. The novelty of this study lies in its empirical evidence demonstrating the limited role of hemoglobin as a predictor of oxygenation in patients with acute exacerbation COPD within a population with specific environmental characteristics, thereby providing a basis for developing more comprehensive clinical approaches in monitoring and managing COPD patients.
Abstract:This study aims to analyze the influence of shipping cost efficiency and freight forwarder quality on export delivery performance at PT Sinar Sawit Sentosa, a palm oil exporting company facing challenges related to rising…
g logistics costs and increasing demands for delivery timeliness. The research problem focuses on the extent to which shipping cost efficiency and the quality of freight forwarder services can improve export delivery performance in a measurable and sustainable manner. A quantitative approach was applied by collecting survey data from the company’s logistics managers and export managers to capture perceptions and experiences related to the research variables. Data analysis was conducted using structural equation modeling to examine the causal relationships among shipping cost efficiency, freight forwarder quality, and export delivery performance. The results indicate that shipping cost efficiency has a positive and significant effect on export delivery performance through reduced operational costs, improved logistics coordination, and smoother export processes. Freight forwarder quality is also proven to have a positive and significant effect through enhanced service reliability, documentation accuracy, and delivery timeliness. The conclusion confirms that the combination of cost efficiency and logistics service quality constitutes a strategic factor determining the success of corporate export delivery. The novelty of this study lies in integrating the measurement of cost efficiency and freight forwarder quality using a SEM approach applied to the Indonesian palm oil export industry, a context that has received limited empirical attention. This contribution provides empirical evidence for the development of export logistics management and strategic decision-making, enriches the academic logistics literature, and offers practical implications for improving national export competitiveness, formulating corporate policies, and managing long-term logistics partnerships based on measurable performance and efficiency orientation. The findings are expected to serve as a reference for future research and professional practice in agribusiness sectors oriented toward global markets with high logistics risks and intense competition that demand continuous, data-driven managerial innovation grounded in reliable and context-specific empirical evidence for the future of national industries.
Abstract:This study investigates the critical determinants of export success in the traditional ceramics industry of Plered, using the Dodol Badebah home enterprise as a case study. The research specifically analyzes the effects…
of product quality, marketing strategy, and external institutional support on export performance. A quantitative research design was adopted, utilizing structured questionnaires distributed to 60 consumers of Plered ceramics. The data were analyzed using multiple linear regression to assess the influence and significance of each independent variable on export outcomes. Findings indicate that product quality exerts a significant and positive effect on export success, particularly through attributes such as design innovation, material strength, aesthetic value, and compliance with international standards. Conversely, marketing strategy and external support did not demonstrate statistically significant effects, suggesting the need for strategic realignment and more targeted institutional engagement. These results highlight the dominant role of internal capabilities, especially quality control and product development, over external promotional or governmental interventions in driving export readiness and sustainability. The study contributes to the growing body of literature on micro and small enterprises in developing economies by offering empirical evidence on export determinants in cultural and creative industries. Practically, the findings recommend prioritizing product excellence as a core strategy for global market penetration, while simultaneously improving the effectiveness of marketing channels and policy support mechanisms. Future research should explore digital transformation, international consumer preferences, and long-term impacts of policy shifts on export growth in artisanal sectors.