Abstract:Penelitian ini membahas perilaku konsumen Generasi Z terhadap produk lokal premium di Indonesia dengan menggunakan pendekatan neuromarketing. Generasi Z memiliki kecenderungan preferensi yang dipengaruhi oleh kombinasi kualitas…
ualitas produk, cerita keaslian merek, dan nilai keberlanjutan. Penelitian ini menggunakan konsep neuromarketing seperti pengukuran respons perhatian, keterarahan emosi, dan pengkodean memori melalui teknologi eye-tracking, electroencephalography (EEG), dan biosensor. Tujuannya adalah memahami hubungan antara keaslian merek, isyarat asal-usul produk, kredensial keberlanjutan, citra kualitas, brand love, dan kesediaan membayar harga premium (Willingness to Pay/WTP). Metode penelitian yang diusulkan bersifat campuran dengan eksperimen neuromarketing di laboratorium dan survei kuantitatif. Hasil yang diharapkan adalah adanya bukti bahwa narasi autentik, isyarat asal-usul, dan klaim keberlanjutan yang kredibel dapat meningkatkan WTP Generasi Z terhadap produk lokal premium. Temuan penelitian ini dapat memberikan kontribusi teoritis pada literatur perilaku konsumen dan panduan praktis bagi pengembangan strategi pemasaran produk lokal premium di Indonesia.
Abstract:Perkembangan teknologi digital yang masif telah menggeser lanskap spiritual remaja (digital natives), sehingga model dakwah konvensional satu arah mulai kehilangan relevansinya. Penelitian ini bertujuan untuk menganalisis…
s strategi manajemen komunikasi penyiaran Islam dalam pemanfaatan media sosial sebagai sarana dakwah di kalangan remaja. Menggunakan metode kualitatif deskriptif dengan pendekatan studi lapangan (field research), data dikumpulkan melalui wawancara mendalam semi-terstruktur dengan mahasiswi Universitas Islam Negeri Sumatera Utara (UINSU) dari Program Studi Komunikasi dan Penyiaran Islam (KPI) serta Fakultas Ilmu Tarbiyah dan Keguruan, yang didukung oleh teknik dokumentasi digital. Analisis data dilakukan secara interaktif meliputi reduksi data, penyajian data, dan penarikan kesimpulan berdasarkan perspektif fungsi manajemen (planning, actuating, controlling, dan evaluating) serta teori Uses and Gratifications. Hasil penelitian menunjukkan bahwa efektivitas dakwah digital di media sosial (Instagram, TikTok, dan YouTube) bertumpu pada perencanaan konten yang visual, estetis, dan berbasis tren (planning), serta gaya penyampaian materi yang persuasif, inklusif, dan adaptif terhadap problem psikologis harian remaja seperti kesehatan mental dan self-love (actuating). Namun, ekosistem digital juga membawa tantangan berat berupa hoaks keagamaan, distorsi informasi, dan disorientasi kredibilitas pendakwah demi viralitas belaka. Oleh karena itu, penguatan fungsi pengawasan (controlling) melalui pencantuman referensi dalil yang sahih serta evaluasi dampak perilaku nyata (evaluating) menjadi pilar krusial untuk mentransformasi media sosial menjadi ruang edukasi Islam yang solutif dan berkelanjutan bagi karakter generasi muda.
Abstract:Psychological measurement tools are fundamental in sports psychology for assessing mental toughness, performance anxiety, motivation, and resilience in athletes. Despite increasing research in this field, a comprehensive…
bibliometric analysis of global trends, collaboration networks, and thematic developments remains limited. This study conducts a bibliometric analysis of 489 Scopus-indexed articles published between 1977 and 2025 to examine publication trends, key contributors, and thematic structures. Results indicate that the United States (32.5%), United Kingdom (15.8%), Germany (9.6%), and Canada (7.3%) are the leading contributors, with emerging research from Slovenia (2.1%) and Uruguay (1.7%). Institutional collaborations highlight strong interdisciplinary ties, particularly between the Center for Addictive Disorders and the Faculty of Medicine and Health. Co-authorship analysis identifies Nikos Ntoumanis (98 publications) and Jennifer Cumming (76 publications) as pivotal researchers, while citation network analysis highlights influential clusters led by Joan L. Duda (4,532 citations) and Andreas Ivarsson (3,215 citations). Bradford’s Law identifies Psychology of Sport and Exercise and Journal of Applied Sport Psychology as core journals. Thematic mapping reveals that mental toughness (18.4%) and resilience (14.7%) are dominant topics, while psychometrics (6.3%) and competitive anxiety (5.1%) remain underexplored. These findings provide strategic insights for enhancing global research collaboration, bridging psychological theory and practice, and guiding future research directions in sports psychology.
Abstract:The research made by the author of this thesis aims to analyze the use of conversational maxims and implicatures in Selena Gomez's podcast which discusses the topic “How to Stop Insecurity & Truly Love Yourself to the Core”.…
Core”. The main objective is to understand how conversational maxims and implicatures are applied in the context of podcasts to convey messages about self-confidence and self-love to listeners. The methods used are conversational analysis based on pragmatics theory, conversational analysis based on Grice's (1975), theory of maxims and qualitative methods based on Creswell's (2007), theory then the data analyzed are transcriptions of Selena Gomez podcasts that have been selected based on their relevance to the research topic. The analysis is done by looking at how each conversational maxim (maxims of quantity, quality, relevance, and manner) and the two existing implicatures (conventional implicature and conversational implicature) are applied in the verbal expressions in the podcast. The result is that the four maxims and two implicatures are all found in Selena Gomez's podcast.
Abstract:Disassociation is stated by Karantzas’ through the lens of Jeff Rendell's Thanksgiving film script by analyzing the dynamics of disassociation from the characters' Shariff Eric in this movie script. This study aims to show…
show how the rejection of human nature, manifested through the denial of emotion, warmth, and flexibility, can lead to the experience of dissociation and its psychological and emotional consequences. Thanksgiving movie script is a massacre thriller movie script which is motivated by an endless sense of revenge, which is carried out by the character Sheriff Eric. He has lost a loved one and his future, as a result of thanksgiving night at that time. Then what about the concept of disassociation related in Jeff Rendell Thanksgiving movie script? Through qualitative methods, this study explains how the rejection of human nature. In conclusion, this story shows how a person can lose their humanity.
Abstract:The article focuses on the analysis of necrophilia on Carl O’Malley in Elena. The objective of the study are to find Representation of Necrophilia on Carl O’Malley in Jorge Jaramillo’s Elena. This article is a qualitative…
itative research. The types of Necrophilia in Jorge Jaramillo’s Elena found in the story are romantic and fetishistic necrophilia. Carl O’Malley experiences romantic necrophilia that is described as a denial that their lover already dead but they cannot cope and does not want to accept the truth. Carl also experiences fetishistics necrophilia that is described as a fetishistics motives of someone that usually take the whole body or just the specific parts of their body without a sexual intercourse.
Abstract:The research takes an insight look into the complicated representation of love, using the short story of The Dumb Man by Sherwood Anderson within the existentialism framework. The deaf and mute protagonist becomes a metaphor…
phor for the universal human condition in his search for love and communication amidst a society that cares less. In his tacit quest for love, Anderson exemplifies an existentialist perspective: Love is not a desire—one feels—but a highly conscious effort to assert one's existence in reality, both freely chosen and constrained by society. This analysis is conducted through qualitative method and explorative approach in unpacking meaning from the narrative, with the contention that hopes for love functions as a central vehicle for self-transformation. It is in this quest for love that this story wrestles through the tension of aloneness with man's need to connect, representative of the complex, intertwined relationship between individual independence and the world outside. Ultimately, through this story, how it unfolds existentialism culminates into the relentless, sometimes painful pursuit of love—thereby bringing out the core role of existentialism in the journey towards self-actualization and insight into the human condition.
Abstract:This article examines how the novel Meet You in the Middle by Devon Daniels portrays the reason for consummate love that causes a long term relationship, which consists of component love of intimacy, passion, and commitment…
ent in Triangular Theory of Love by Sternberg. Then, the reason is rooted in interpretation of empathy. Empathy is a physiological reaction that has three components, they are emotional, cognitive, and motivational. It helps people to understand, feel, and care about others, even if it is sometimes hard. The novel tells the story of Kate Adam and Ben Mackenzie, who are liberal and conservative Senate staffers, respectively, and who fall in love despite their ideological differences and professional rivalry. The article analyzes how the novel depicts the challenges and benefits of empathizing with a romantic partner who has opposing political views, and how empathy contributes to the development and maintenance of consummate love. Then, it concludes that the novel offers a hopeful and realistic message that consummate love can bridge the political divide, as long as the partners are willing to empathize with each other and respect their differences.
Abstract:Degradasi moral peserta didik di era digital yang ditandai meningkatnya intoleransi, perundungan, krisis empati, serta melemahnya integritas sosial menunjukkan adanya persoalan mendasar dalam praktik pendidikan nilai. Dalam…
lam pembelajaran Akidah Akhlak, orientasi yang masih dominan pada aspek kognitif dan normatif belum sepenuhnya diimbangi dengan penguatan dimensi afektif dan internalisasi nilai secara sistematis dalam desain kurikulum. Kesenjangan antara penguasaan konsep keagamaan dan manifestasi moral dalam kehidupan nyata menjadi problem epistemologis dan pedagogis yang memerlukan rekonstruksi. Penelitian ini bertujuan merumuskan kerangka konseptual Kurikulum Berbasis Cinta sebagai paradigma alternatif dalam pembelajaran Akidah Akhlak. Penelitian menggunakan pendekatan kualitatif berbasis studi kepustakaan dengan analisis hermeneutik terhadap konsep mahabbah dalam tradisi intelektual Islam, khususnya pemikiran Al-Ghazali, serta dikomparasikan dengan teori pendidikan humanistik modern. Hasil kajian menunjukkan bahwa Kurikulum Berbasis Cinta memiliki legitimasi teologis dan koherensi pedagogis dalam mengintegrasikan dimensi kognitif, afektif, dan spiritual secara utuh. Kebaruan penelitian ini terletak pada pemosisian cinta bukan sekadar sebagai nilai moral, melainkan sebagai prinsip epistemologis dan kurikuler yang menstrukturkan tujuan, proses, dan evaluasi pembelajaran secara sistematis dan transformatif.
The moral decline of students in the di’Ital era, reflected in rising intolerance, bullying, diminished empathy, and weakened social integrity, indicates a fundamental problem in contemporary value education. In Akidah Akhlak instruction, learning practices remain predominantly cognitive and normative, while affective development and systematic value internalization are insufficiently integrated into curricular design. This gap between conceptual mastery of religious teachings and their moral enactment in lived experience represents an epistemological and pedagogical challenge requiring reconstruction. This study aims to formulate a conceptual framework for a Love-Based Curriculum as an alternative paradigm in Akidah Akhlak education. Employing a qualitative library-based approach, the study applies hermeneutic analysis to the concept of mahabbah within the Islamic intellectual tradition, particularly in the thought of Al-Ghazali, while comparatively engaging modern humanistic educational theory. The findings demonstrate that a Love-Based Curriculum possesses theological legitimacy and pedagogical coherence in integrating cognitive, affective, and spiritual dimensions of learning. The novelty of this study lies in positioning love not merely as a moral value but as an epistemological and curricular principle that structures the aims, processes, and evaluation of Akidah Akhlak instruction in a systematic and transformative manner.
Abstract:The optimal development of adolescents depends on the harmony of family communication, especially mothers as caregivers. Disputes between mothers and adolescents often occur and trigger fights and adolescent aggressive behavior…
ehavior that stretches family interactions. Communication contributes significantly to the development of teenage behavior; it can be explored based on the mother's experience as a caregiver. This study examines in-depth mothers' experiences in communicating with their adolescent children. Participants in this qualitative study using a phenomenological approach were mothers who lived with their teenage children, a total of 11 participants. The determination of participants was done by applying a purposive sampling technique. The conclusion of the number of samples is based on the saturation of the results of in-depth interviews conducted using video call technology. The Colaizzi method with the Haase adaptation was applied in analyzing the results of in-depth interviews that had been recorded to make it easier when compiling the transcript. Four themes have been generated in this study: The fabric of family love as a communication goal, undeniable dependence on communication, Vulnerability to give each other space to face communication challenges and the need for space and time to explore the importance of good communication. To ensure the trustworthiness of the research results, peer debriefing and member checking are carried out. It is necessary to have a common perception between mothers and adolescents in understanding the importance of Communication and instilling family commitments consistently by paying attention to the youth's freedom of opinion which must be optimally utilized according to the developmental tasks of adolescence.