Abstract:This research is designed to examine how students use both denotative and connotative meanings in their everyday utterances within the campus environment. In daily communication, students do not rely solely on literal meanings;…
anings; instead, their language often conveys implied messages shaped by context, cultural background, and patterns of social interaction. To explore this phenomenon, the study applies a qualitative descriptive approach, focusing on naturally occurring conversations among students in various campus settings. Data were collected through careful observation and documentation of students’ spoken interactions, allowing for an in-depth understanding of how meaning is constructed in real-life situations. The results indicate that students actively employ both denotative and connotative meanings in their speech. However, connotative meanings appear more dominant, particularly in informal contexts such as casual conversations with peers. This tendency highlights the role of language as a flexible and dynamic tool for expression. Furthermore, the frequent use of connotative language demonstrates students’ creativity in conveying ideas, emotions, and attitudes. It also reflects how language functions as a marker of social identity, helping students build relationships and express group belonging within the academic community.
Abstract:Financial independence remains a critical challenge for Islamic educational institutions, primarily due to their persistent reliance on external funding sources. Such dependency not only undermines financial stability but…
t also constrains institutional autonomy and long-term sustainability. This article aims to conceptually examine pathways toward financial independence in Islamic educational institutions through a zero capital approach. Employing a qualitative library research design, this study critically analyzes scholarly books and peer-reviewed journal articles related to Islamic education management, social entrepreneurship, and non-profit organizational governance. The findings reveal that financial independence is not solely determined by the availability of financial capital, but rather by the institution’s capacity to optimize non-financial assets, including social capital, intellectual capital, and symbolic capital. The zero capital approach emerges as a transitional strategy that encourages the effective utilization of internal resources, competency-based productive innovation, and operational efficiency through digitalization. The novelty of this article lies in repositioning financial independence as a structural, asset-based process aligned with Islamic values, rather than as an instant outcome driven by monetary capital. This study contributes to the advancement of Islamic education management discourse and offers strategic insights for institutional leaders seeking sustainable financial independence under resource constraints.
Abstract:The Independent Learning Campus Independent Program (MBKM) is a government initiative to improve the quality of higher education through off-campus learning activities, one of which is the Teaching Assistance program. This…
is study aims to describe the role of the Teaching Assistance program in improving the teaching competence of students of the Elementary School Teacher Education Study Program (PGSD). The study used a descriptive qualitative approach with data collection methods through interviews, observations, and documentation. The results of the study showed that the Teaching Assistance program significantly supported the improvement of four dimensions of student teaching competence, namely pedagogical, professional, personality, and social competence. Students gain direct experience in the world of education, practice teaching skills, prepare learning tools, and build positive communication and interaction with school residents. In addition, students also develop character and personality as prospective professional educators. Thus, the Teaching Assistance program has proven to be an effective strategy in preparing competent PGSD graduates who are ready to face the real world of education work.
Abstract:Teaching assistance is part of a field experience program aimed at integrating theory learned in lectures with hands-on practice in the classroom. Through this activity, students are expected to develop pedagogical, professional,…
essional, social, and personal competencies in line with the demands of the teaching profession. This teaching assistance activity is conducted at UPT SD Negeri 066656, one of the elementary schools in Medan, specifically located at Jl. Karya Sembada No. 182 A PB. Selayang II. The objective is to provide direct teaching experience, understand student characteristics, and develop skills in designing, implementing, and evaluating the learning process. Through this teaching assistance program, students not only observe the learning process but also actively participate in teaching activities and assist teachers in the learning process. This report is compiled as a form of accountability for the implementation of the teaching assistance activities and as a reflection on the experiences gained during the program. Additionally, students have carried out a series of activities focused on improving the quality of learning and applying 21st-century learning approaches. The activities conducted include: Students observing the learning process in the classroom, including analyzing the curriculum and students' learning needs. Students developing learning materials such as lesson plans/teaching modules and designing learning media. Students also actively participating in the adaptation of technology in learning.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh pengungkapan Corporate Social Responsibility (CSR) terhadap nilai perusahaan, serta menguji peran profitabilitas sebagai variabel moderasi pada hubungan tersebut. Sampel…
el penelitian terdiri dari 87 perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) periode 2020–2024, dipilih menggunakan metode purposive sampling, sehingga diperoleh 435 unit observasi. Pengungkapan CSR diukur menggunakan indeks GRI (Global Reporting Initiative) G4, nilai perusahaan diukur dengan Tobin's Q, dan profitabilitas diproksikan dengan Return on Assets (ROA). Metode analisis yang digunakan adalah regresi moderasi (Moderated Regression Analysis/MRA) dengan data panel. Hasil penelitian menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap nilai perusahaan. Profitabilitas terbukti memperkuat (memoderasi secara positif) hubungan antara pengungkapan CSR dan nilai perusahaan. Temuan ini mendukung teori legitimasi dan teori sinyal, bahwa perusahaan yang secara aktif mengungkapkan aktivitas CSR dan memiliki kinerja keuangan yang baik akan lebih dipercaya oleh investor sehingga nilai perusahaan meningkat.
Abstract:Penelitian ini bertujuan untuk mengeksplorasi dinamika transformasi digital pada Usaha Mikro, Kecil, dan Menengah (UMKM) sektor kuliner melalui analisis netnografi terhadap fenomena "Aldis Burger" oleh Aldi Taher. Di tengah…
gah pertumbuhan ekonomi kreatif Indonesia, sektor kuliner memberikan kontribusi signifikan sebesar 70% dari total unit UMKM, namun menghadapi tantangan adaptasi teknologi yang masif pasca-pandemi. Menggunakan metode netnografi yang dikembangkan oleh Robert Kozinets, penelitian ini menyelami interaksi budaya digital di platform media sosial seperti Instagram dan YouTube untuk memahami bagaimana viralitas yang dipicu oleh persona publik memengaruhi persepsi konsumen dan keputusan pembelian. Data dikumpulkan melalui observasi partisipatif dan non-partisipatif terhadap konten video ulasan kuliner, komentar netizen, dan metadata interaksi digital. Temuan penelitian menunjukkan bahwa strategi viral marketing Aldis Burger mengintegrasikan elemen social currency, emosi, dan narasi personal yang kuat untuk menciptakan "efek bola salju digital". Meskipun persona Aldi Taher yang dianggap cringe menjadi pemicu awal viralitas, keputusan pembelian konsumen didorong oleh validasi kualitas produk (tekstur roti dan dominansi daging) serta nilai praktis porsi sharing yang ekonomis. Penelitian ini menyimpulkan bahwa transformasi digital fungsi penjualan yang efektif harus menyeimbangkan antara momentum viralitas dengan konsistensi kualitas produk dan kepercayaan konsumen untuk menjamin keberlanjutan bisnis di pasar digital modern yang dinamis.
Abstract:The rapid advancement of Artificial Intelligence (AI) introduced Virtual Influencers (VIs) as innovative digital marketing tools, yet their adoption in high-trust sectors like banking presented unique challenges. This study…
udy analyzed the potential impact of using VIs on consumer perception and marketing ethics within the context of digital security campaigns. A qualitative-contextual approach was employed, examining Bank Central Asia’s (BCA) “Don’t Know? Kasih No!” (DKKN) campaign as a primary case study. The research explored the implications of replacing a highly credible human figure, Indro Warkop, with a VI. Drawing on Source Credibility, Parasocial Relationship, and Marketing 6.0 theories, the analysis identified an inherent trust deficit in VIs. Results indicated that while the actual DKKN campaign successfully garnered over 100 million views and reduced customer financial losses by 41%, a hypothetical AI-led version would likely trigger consumer skepticism due to a lack of experiential authenticity. Furthermore, an ethical paradox was discovered where mandated AI transparency disclosure triggered skepticism among Gen Z users. It was concluded that for high-stakes financial communication, human influencers remained superior due to their emotional relatability and the "sentience factor" required for cybersecurity advocacy. This paper recommends that banking institutions limit VIs to functional roles rather than high-stakes security literacy.
Abstract:Penelitian ini bertujuan untuk menganalisis bagaimana emosi dan gaya hidup memengaruhi konsumsi kopi kekinian di kalangan generasi Z. Dengan metode kuantitatif, penelitian ini melibatkan 25 responden berusia antara 18 hingga…
ngga 26 tahun untuk mengkaji motivasi, pola konsumsi, dan pengaruh sosial yang berkaitan dengan perilaku konsumsi kopi. Temuan menunjukkan bahwa keputusan untuk mengonsumsi kopi lebih dipengaruhi oleh faktor emosional dan social, seperti kebutuhan untuk relaksasi, penghargaan diri, dan tekanan dari lingkungan social dibandingkan dengan pertimbangan fungsional semata. Penelitian ini memberikan wawasan mendalam tentang dinamika perilaku konsumsi di kalangan generasi Z dan menyarankan pengembangan strategi pemasaran yang lebih adaptif dan efektif untuk produk kopi kekinian.
Abstract:Penelitian ini bertujuan untuk mengkaji perkembangan penelitian mengenai Organizational Citizenship Behavior (OCB) selama rentang waktu 2013–2023 melalui pendekatan Systematic Literature Review (SLR). Kajian dilakukan menggunakan…
menggunakan pedoman Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) dengan menelusuri artikel yang terindeks Scopus sesuai kriteria inklusi. Dari proses identifikasi dan penyaringan diperoleh 79 artikel yang relevan. Temuan utama menunjukkan bahwa anteseden OCB yang paling dominan adalah Corporate Social Responsibility Activities, Job Satisfaction, Organizational Commitment, dan Perceived Organizational Support. Konsekuensi OCB paling banyak mengarah pada peningkatan performance baik individu maupun organisasi. Kajian ini memberikan kontribusi dalam memetakan perkembangan penelitian OCB, sehingga dapat menjadi acuan akademisi dan praktisi dalam mengembangkan strategi organisasi.
Abstract:This study aims to deepen the understanding of the contribution of promotion and branding to increasing customer satisfaction at PT. Ino Wangsa Binjai. The study used primary data with a population of 300 buyers, and 75…
respondents were selected as samples through calculations using the Slovin formula. The analysis techniques applied were quantitative, including validity tests, reliability, classical assumptions, simple linear regression, and hypothesis testing through t-tests and coefficients of determination (R²). Based on the analysis results, the promotional mix variable (E_Prmsi) obtained a t-count value of -1.824 with a significance level of 0.072 (> 0.05), while the t-table was 1.99346. Because the t-count is smaller than the t-table, it can be concluded that the promotional mix does not have a significant effect on customer satisfaction. In addition, a negative t-value indicates that the direction of the relationship between the promotional mix and customer satisfaction is not in line. Conversely, the partial test shows that the company's brand variable has a significant effect on customer satisfaction with a significance value of 0.00 (< 0.05). Therefore, the first hypothesis (H1) is declared accepted. From the results of the determination coefficient test, the R Square value is 0.495, which indicates that 49.5% of changes in customer satisfaction can be explained by the company's promotional mix and brand factors, while the remaining 50.5% is influenced by other variables not examined in this study. As a recommendation, the management of PT. Ino Wangsa Binjai, especially the branch manager, is advised to implement a more cost-effective, efficient, and targeted promotional strategy, as well as utilizing social media such as Facebook, Instagram, Twitter, and print media such as newspapers to convey promotional information more effectively.