Abstract:The narrow marketing reach of organic vegetable products produced by the Mama Romi group is a problem in itself for the Mama Romi group because the vegetables they obtain are traditionally traded to the surrounding community…
nity and local traders who come to the location. It is known that the Mama Romi group is still limited in terms of digital marketing knowledge and product photography training, and also limited knowledge and skills in the field of ICT, namely the use of web-based e-commerce applications and WhatsApp e-commerce as a direct communication medium with potential buyers. The method for implementing Community Service activities through the Community Partnership Program (PKM) is carried out in 4 stages, namely (1) Preparation Stage; (2) Implementation Stage; (3) Evaluation; (4) Sustainability Program. This PKM activity can help independent partners in the process of developing ICT-based product promotions to the wider community, thereby creating new benefits that have an impact on increasing income.
Keywords: organic vegetables; web e-commerce; whatsapp e-commerce
Abstract:Utilization of balakka fruit is a typical fruit of North Padang Lawas Regency which can be used for superior preparations such as balakka fruit dodol. So far, balakka fruit has only been used for balakka syrup and juice.…
For this reason, community service was created in innovating balakka fruit by processing balakka fruit into balakka fruit dodol based on smart production. The urgency is expected to be used as an effective and efficient solution to increase people's knowledge and skills in processing balakka fruit. This community service activity aims to carry out dissemination and training on smart production-based balakka fruit dodol processing in the community of Padang Garugur Village, North Padang Lawas Regency, so that the community can be more productive with a technological approach. It is hoped that the results of the research will increase community knowledge and skills in processing balakka fruit into dodol based on smart production so that this service activity directly influences community productivity..
Keywords: Balakka Fruit; Product; Smart Production; IOT
Abstract:NAM Al-Mulk Vocational School is one of the Islamic-based vocational schools. In this school, there is learning about making appropriate products that can be used as entrepreneurial learning. However, there is still no education…
ducation on product creation that can be used as an entrepreneurial object that can be utilized for everyday economic needs. This service activity aims to provide training for NAM Al-Mulk Vocational School students in making solid soap that is safe for health and environmentally friendly. Solid soap is made by adding seaweed extract which has a multitude of benefits, one of which is to help moisturize the skin and treat irritation. The methods used are lectures, discussions, and direct practice during training. The results of the service received a good response from the participants based on the questionnaire results after the training, 75% of the training participants were satisfied with the soap-making training with the addition of seaweed extract because it met the participants' expectations. The results of ANOVA with Sig support this. equal to 0.000 < 0.05, it means that there is a difference in the average understanding of service participants before and after being given training in making solid soap with seaweed extract.
Keywords: solid soap; seaweed extract; enterpreneurship
Abstrak: Sekolah SMK NAM Al-Mulk merupakan salah satu sekolah SMK yang berbasis islam. Di sekolah ini terdapat pembelajaran mengenai pembuatan produk tepat guna yang dapat digunakan sebagai pembelajaran wirausaha. Namun, masih belum ada edukasi pembuatan pruduk yang bisa dijadikan sebagai objek berwirausaha yang dapat dimanfaatkan untuk kebutuhan sehari-hari yang bernilai ekonomi. Kegiatan pengabdian ini bertujuan memberikan pelatihan bagi siswa SMK NAM Al-Mulk dalam pembuatan sabun padat yang aman bagi kesehatan dan ramah lingkungan. Sabun padat yang dibuat dengan menambahkan ekstrak rumput laut yang memiliki segudang manfaat salah satunya untuk membantu melembabkan kulit dan mengatasi iritasi. Metode yang digunakan yakni ceramah, diskusi dan melakukan praktek langsung saat pelatihan. Hasil dari pengabdian mendapatkan tanggapan yang baik dari peserta berdasarkan hasil kuesioner setelah pelatihan sebesar 75% yaitu peserta pelatihan merasa puas dengan pelatihan pembuatan sabun dengan penambahan ekstrak rumput laut karena sesuai dengan harapan peserta. Hal ini didukung dengan hasil ANOVA dengan Sig. sebesar 0.000 < 0.05 maka dapat diartikan terdapat perbedaan rata-rata pemahaman peserta pengabdi sebelum dan sesudah diberikan pelatihan pembuatan sabun padat dengan ekstrak rumput laut.
Kata kunci: ekstrak rumput laut; produk tepat guna; sabun padat
Abstract:The application of AI technology that is currently developing is very helpful in supporting the progress of MSMEs in various fields. By utilizing AI technology, it can help MSMEs who are having problems with product design…
gn and online marketing. This PkM aims to support the development of marine processed MSMEs in the Islands. The Pkm forum will provide knowledge and skills to MSMEs members for producing attractive and effective visual content and utilizing AI technology in marketing strategies. In this community service, the methods used are socialization by delivering equipment, practising using AI technology and discussions. In this way, it is hoped that MSMEs can increase its competitiveness and market share for processed seafood products, as well as support the Batam City government program in developing the MSMEs sector. Through this service, it is hoped that marine processed MSMEs in the Riau Islands can optimize their business potential by utilizing AI technology and visual communication in marketing. This activity will provide knowledge about the quality of promotional messages and attractive visual product presentations, so that MSMEs can produce marketing content that is effective in attracting attention and influencing the target audience. By increasing knowledge and skills in digital marketing, it is hoped that MSMEs can compete globally in developing the MSMEs sector and increasing exports of processed seafood products in the Riau Islands region, especially in Batam City.
Keywords: AI; UMKM; Marketing
Abstrak: Penerapan teknologi AI yang berkembang saat ini sangat membantu dalam mendukung kemajuan UMKM diberbagai bidang. Dengan memanfaatkan Teknologi AI dapat membantu UMKM yang terkendala dengan desain produk dan pemasaran secara online. PkM ini bertujuan untuk mendukung pengembangan UMKM olahan laut di Kepulauan. Dalam Pkm yang diselenggarakan akan memberikan pengetahuan dan keterampilan kepada anggota UMKM dalam menghasilkan konten visual yang menarik dan efektif serta memanfaatkan teknologi AI dalam strategi pemasaran. Dalam Pengabdian masyarakat ini metode yang digunakan yaitu sosialisasi dengan penyampaian materi, praktek menggunakan teknologi AI dan diskusi. Dengan demikian, diharapkan UMKM dapat meningkatkan daya saing dan pangsa pasar produk olahan laut, serta mendukung program pemerintah Kota Batam dalam mengembangkan sektor UMKM. Melalui pengabdian ini, diharapkan UMKM olahan laut di Kepulauan Riau dapat mengoptimalkan potensi bisnis mereka dengan memanfaatkan teknologi AI dan komunikasi visual dalam pemasaran. Kegiatan ini akan memberikan pembekalan pengetahuan tentang kualitas pesan promosi dan penyajian produk visual yang menarik, sehingga UMKM dapat menghasilkan konten pemasaran yang efektif dalam menarik perhatian dan mempengaruhi target audiens. Dengan peningkatan pengetahuan dan keterampilan dalam pemasaran digital, diharapkan UMKM dapat bersaing secara global dalam mengembangkan sektor UMKM serta meningkatkan ekspor produk olahan laut di wilayah Kepulauan Riau, khususnya di Kota Batam.
Kata kunci: AI; UMKM; Pemasaran
Abstract:The Balinese spice "NePaon" is produced by the Suka Wirang group which is in Bukit Tibulaka Village. The main problems faced by partners are (1) in the production sector, production capacity is less than optimal and packaging…
aging leaks, causing labels to become damaged. (2) in the marketing sector, there are limitations to marketing carried out conventionally. The final problem (3) is in the legal sector, where the partner product does not yet have a production permit as a legality and security aspect in expanding marketing. The solution to the problem provided is by offering donations for production equipment and some training. The method of implementing the service is by adopting the PALS (participatory learning system) method. The results of the service obtained are an increase in production capacity in the last two months, increased knowledge of partners in packaging with new designs. Partners already have social media as digital marketing. Partners have knowledge in certification and electronic transactions. Partner responses to the implementation of activities with results were 31% satisfactory and 69% very satisfactory. Meanwhile, in training, partner responses were 37.5% satisfactory and 62.5% very satisfactory.
Keywords: Balinese spices; PALS; production training; increased production
Abstrak: Bumbu Bali “NePaon†di produksi oleh kelompok Suka Wirang yang terletak di Desa Bukit Tibulaka. Permasalahan utama yang dihadapi mitra yaitu (1) bidang produksi, kapasitas produksi kurang maksimal dan pengemasan mengalami kebocoran sehingga menyebabkan label menjadi rusak. (2) bidang pemasaran, adanya keterbatasan pemasaran yang dilakukan secara konvesional. Permasalahan terakhir (3) bidang hukum, dimana produk mitra belum memiliki izin produksi sebagai aspek legalitas dan standar keamanan dalam memperluas pemasaran. Pemecahan masalah yang diberikan yaitu dengan menawarkan sumbangan alat – alat produksi dan beberapa pelatihan. Metode pelakasanaan pengabdian dengan mengadopsi metode PALS (participatory learning system). Hasil pengabdian diperoleh yaitu adanya peningkatan kapasitas produksi dalam dua bulan terakhir, meningkatnya pengetahuan mitra dalam melakukan pengemasan dengan desain yang baru. Mitra sudah memiliki media sosial sebagai pemasaran digital marketing. Mitra memiliki pengatahuan dalam sertifikasi dan transaksi elektronik. Respon mitra terhadap pelaksanaan kegiatan dengan hasil 31% memuaskan dan 69% sangat memuaskan. Sedangkan pada pelatihan, respon mitra 37,5% memuaskan dan 62,5% sangat memuaskan.
Kata kunci: bumbu bali; PALS; pelatihan produksi; peningkatan produksi
Abstract:Sorghum is an extraordinary commodity because of its waste-free characteristics. Almost all parts of the plant can be used, including leaves, fruit stems, and wilt. Unfortunately, the personnel at the East Suwawa BPP partners…
tners and the farmers they support still lack experience in sorghum farming, especially in profit analysis. This is an obstacle in spreading sorghum as an agricultural potential, because extension workers have difficulty providing farmers with an understanding of the benefits of sorghum farming. Therefore, knowledge is needed in carrying out farming analysis, as well as organizing human resources in farmer groups so that they can produce maximum quality and quantity. Through this knowledge and ability, it is hoped that partners can further optimize the dissemination of sorghum farming to the farmers they support so that they can produce sustainably. The methods used in this service activity are training and mentoring. For training activities, farming business analysis and farmer group management were carried out for one day, where the implementing team facilitated training to partners, namely BPP East Suwawa. After the training activities, students in the implementing team provided regular assistance for two weeks to optimize the results obtained in the training. The results of the activity showed that the activity participants were very enthusiastic during the mentoring activity, and gave positive responses, so that activities like this could be routine, especially in assisting with sorghum farming analysis.
Keywords: farming analysis; sorghum; training; mentoring
Abstract:PPM Shadr El-Islam Vocational School is in the Lake Sijabut District. Air Batu District. Asahan North Sumatra Province in evaluating teacher performance in learning supervision does not yet have a computerized system. This…
is is still done manually by filling in the instrument file. So the assessment results seem more subjective. So this community service activity aims to guide the use and exploitation of the features of the teacher performance evaluation application for teacher performance ratings in learning supervision. This aims to ensure that principals, teachers, and students at SMK PPM Shadr El-Islam can understand the objective teacher rating system, which in turn will facilitate effective decision-making. The methods applied in this activity are description and practice. The speaker will explain the features of the Teacher Performance Evaluation Application in Learning Supervision and then involve participants in direct practice. In this way, teachers and students can better understand how to use the teacher performance evaluation application, and understand the material and concepts presented, so that training objectives can be achieved better.
Keywords: Workshops, Applications, Teacher Performance, Decision Support Systems
Abstrak: SMK PPM Shadr El-Islam berada di Danau Sijabut Kec. Air Batu Kab. Asahan Provinsi Sumatera Utara dalam melakukan evaluasi kinerja guru pada supervisi pembelajaran belum memiliki sistem terkomputerisasi. Hal tersebut masih dilakukan secara manual dengan mengisi berkas instrument. Sehingga hasil penilaian terkesan lebih subjektif. Maka Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan panduan tentang penggunaan dan eksploitasi fitur-fitur dari aplikasi evaluasi kinerja guru atas peringkat kinerja guru pada supervisi pembelajaran. Hal ini bertujuan agar kepala sekolah, guru, dan siswa di SMK PPM Shadr El-Islam dapat memahami sistem peringkat guru yang objektif, yang pada gilirannya akan memudahkan pengambilan keputusan yang efektif. Metode yang diterapkan dalam kegiatan ini adalah deskripsi dan praktik. Pemateri akan memberikan penjelasan tentang fitur-fitur Aplikasi Evaluasi Kinerja Guru dalam Supervisi Pembelajaran, dan selanjutnya melibatkan peserta dalam praktik langsung. Dengan cara ini, para guru dan siswa dapat lebih paham menggunakan aplikasi evaluasi kinerja guru, paham atas materi dan konsep yang disampaikan, sehingga tujuan pelatihan dapat tercapai dengan lebih baik.
Kata kunci: Workshop, Aplikasi, Kinerja Guru, Sitem Pendukung Keputusan
Abstract:Gunung Sekar Village possesses three embungs which have not been utilized optimally by the community. The largest of these ponds, located on Jalan Aji Gunung, has an area of around 900m² with a depth of 0.5-1m. The current…
ent suboptimal usage and management of the embungs has resulted in their poor appearance, with water plants, weeds, and mud further exacerbating the situation. It is imperative to find a solution to incentivise the community to care for the embung. Our service offers a range of ecotourism programmes for the purpose of promoting the development of tourist areas, with the aim of driving the local economy. Within our ecotourism programme, we offer rides such as bumper boats and floating cafes. Our main material of choice for ecotourism is PVC due to its affordable price and simple manufacturing process. In this service, we provide training and assistance to the community to enable them to manage their affairs independently in the future.
Keywords: embung; PVC;economy; tourism.
Abstrak: Kelurahan Gunung Sekar memiliki 3 embung yang belum dimanfaatkan secara optimal oleh masyarakat,dengan ukuran yang terbesar di Jl. Aji Gunung dengan luas kurang lebih 900 m2 dengan kedalaman 0,5 – 1 m. Tidak adanya pemanfaatan dan pengelolaan mengakibatkan embung terkesan kumuh. Ditambah dengan tumbuhan air,ilalang serta lumpur yang semakin membuat kondisi embung memprihatinkan. Dari kondisi tersebut perlu adanya solusi untuk merangsang masyarakat agar peduli terhadap embung. Pada pengadian ini kami memberikan solusi untuk pengembangan daerah wisata,berupa program ekowisata. Kami berharap program ini mampu sebagai penggerak perekonomian masyarakat. Pada program ekowisata terdapat bumper boat dan kafe apung sebagai wahana wisatanya. Bahan utama yang digunakan untuk ekowisata adalah PVC,karena harga lebih murah serta proses pembuatan lebih mudah. Pada pengabdian ini kami juga melatih dan mendampingi masyarakat agar mampu mandiri dalam manajemen pengelolaan nantinya.
Kata Kunci : ekonomi; embung; PVC; wisata.
Abstract:Competition in today's business world is getting tighter, causing increasing competition for business people in today's very open market era. Activities and businesses carried out must be able to have a high selling value…
e and have creativity to attract the attention of consumers. UMKM ARI TEMPE is one of the MSMEs located in Serdang Village, Meranti District, Asahan Regency that produces food. The problem faced by these MSMEs is that the production process is still very minimal, and the way of marketing products still uses a house-to-house system. The problem solving provided from this service program is to offer training and mentoring to increase production, providing assistance with tools and goods that can maximize production, and marketing training. The method of implementing this service activity is through Community Education, the core activities are training, and mentoring and evaluation. Implementation of training activities and production assistance to increase revenue through improving production quality and marketing. It can be concluded that there is a transfer of knowledge, especially on how to improve the quality of production and marketing with test results that show improvement. Through this training, it is expected to have a positive impact, especially improving performance in Ari Tempe MSMEs so that they can increase income from the products produced and increase customer satisfaction.
Keywords: increased; production; quality; marketing; tempeh
Abstrak: Persaingan di dunia bisnis saat ini semakin ketat, sehingga menyebabkan semakin meningkatnya persaingan para pelaku usaha di era pasar yang sangat terbuka saat ini. Kegiatan dan usaha yang dilakukan harus bisa memiliki nilai jual yang tinggi dan memiliki kreativitas untuk menarik perhatian konsumen. UMKM ARI TEMPE adalah salah satu UMKM yang berada di Desa Serdang, Kecamatan Meranti, Kabupaten Asahan yang memproduksi bidang pangan. Permasalahan yang dihadapi oleh UMKM ini adalah proses produksi yang masih sangat minim sekali, dan cara pemasaran produk masih memgunakan sistem rumah ke rumah. Pemecahan masalah yang diberikan dari program pengabdian ini adalah menawarkan pelatihan dan pendampingan untuk meningkatkan produksi, pemberian bantuan alat dan barang yang dapat memaksimalkan produksi, dan pelatihan pemasaran. Metode pelaksanaan kegiatan pengabdian ini adalah melalui Pendidikan Masyarakat, kegiatan inti berupa pelatihan, dan pendampingan serta evaluasi. Pelaksanaan kegiatan pelatihan dan pendampingan produksi untuk meningkatkan pendapatan melalui peningkatakn kualitas produksi dan pemasaran. Dapat disimpulkan bahwa terjadi transfer pengetahuan khususnya tentang cara meningkatkan kualitas produksi dan pemasaran dengan hasil tes yang menunjukkan peningkatan. Melalui pelatihan ini diharapkan dapat memberikan dampak positif khususnya memperbaiki kinerja di UMKM Ari Tempe sehingga dapat meningkatkan pendapatan dari produk yang dihasilkan serta meningkatkan kepuasan pelanggan.
Abstract:The magnitude of the role of MSMEs as the backbone of the national economy is evidenced from data from the Ministry of Cooperatives and Small and Medium Enterprises for 2022 that the number of MSMEs in South Sulawesi has…
experienced a significant increase and in 2022 it will reach 268,299 units. However, this condition contrasts with Mr. Rahman Robin's MSMEs Mie Basah Manga Tiga, which does not provide optimal results, and sales sometimes experience a decline. The purpose of this service is to develop the Mangga Tiga wet noodle business through digital utilization. One of the government's newest programs in supporting MSME growth is "Ministry of Finance One Supports MSMEs Growing through Digitalization and Globalization Towards Advanced Indonesia". Based on this program, we consider it important to increase the wet noodle business through digitization. The method used is the provision of materials as well as training and assistance regarding the preparation of financial reports, digital marketing and packaging innovation. The results of the activity show that partners are able to compile simple financial reports, partners are able to carry out digital marketing through several online applications, and the new packaging of mangga tiga wet noodles is equipped with a product label which already contains a business license and halal certificate.
Keywords: MSMEs; Wet noodle; Digitization
Abstrak: Besarnya peranan UMKM sebagai tulang punggung perekonomian nasional dibuktikan dari data Kemenkop UKM tahun 2022 bahwa jumlah UMKM di Sulawesi Selatan mengalamai peningkatan yang signifikan dan di tahun 2022 mencapai 268.299 unit. Namun kondisi demikian kontras dengan pelaku UMKM Mie Basah Manga Tiga milik Bapak Rahman Robin yang tidak memberikan hasil yang optimal bahkan penjualan terkadang mengalami penurunan. Tujuan dilaksanakan pengabdian ini adalah untuk mengembangkan usaha mie basah Mangga Tiga melalui pemanfaatan digital. Salah satu program terbaru pemerintah dalam mendukung pertumbuhan UMKM adalah “Kemenkeu Satu Mendukung UMKM Tumbuh melalui Digitalisasi dan Globalisasi Menuju Indonesia Majuâ€. Berdasar dari program tersebut kami menganggap penting meningkatkan usaha mie basah melalui digitalisasi. Metode yang digunakan adalah pemberian materi serta pelatihan dan pendampingan mengenai penyusunan laporan keuangan, pemasaran digital dan inovasi packaging. Hasil kegiatan menunjukkan bahwa mitra sudah mampu menyusun laporan keuangan sederhana, mitra mampu melakukan pemasaran digital melalui beberapa aplikasi online, serta kemasan baru dari mie basah mangga tiga sudah dilengkapi label produk yang di dalamnya sudah terdapat izin usaha dan sertifikat halal.
Kata kunci: UMKM; Mie Basah; Digitalisasi