Abstract:Penelitian ini bertujuan untuk menganalisis bagaimana emosi dan gaya hidup memengaruhi konsumsi kopi kekinian di kalangan generasi Z. Dengan metode kuantitatif, penelitian ini melibatkan 25 responden berusia antara 18 hingga…
ngga 26 tahun untuk mengkaji motivasi, pola konsumsi, dan pengaruh sosial yang berkaitan dengan perilaku konsumsi kopi. Temuan menunjukkan bahwa keputusan untuk mengonsumsi kopi lebih dipengaruhi oleh faktor emosional dan social, seperti kebutuhan untuk relaksasi, penghargaan diri, dan tekanan dari lingkungan social dibandingkan dengan pertimbangan fungsional semata. Penelitian ini memberikan wawasan mendalam tentang dinamika perilaku konsumsi di kalangan generasi Z dan menyarankan pengembangan strategi pemasaran yang lebih adaptif dan efektif untuk produk kopi kekinian.
Abstract:Penelitian ini bertujuan untuk mengkaji perkembangan penelitian mengenai Organizational Citizenship Behavior (OCB) selama rentang waktu 2013–2023 melalui pendekatan Systematic Literature Review (SLR). Kajian dilakukan menggunakan…
menggunakan pedoman Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) dengan menelusuri artikel yang terindeks Scopus sesuai kriteria inklusi. Dari proses identifikasi dan penyaringan diperoleh 79 artikel yang relevan. Temuan utama menunjukkan bahwa anteseden OCB yang paling dominan adalah Corporate Social Responsibility Activities, Job Satisfaction, Organizational Commitment, dan Perceived Organizational Support. Konsekuensi OCB paling banyak mengarah pada peningkatan performance baik individu maupun organisasi. Kajian ini memberikan kontribusi dalam memetakan perkembangan penelitian OCB, sehingga dapat menjadi acuan akademisi dan praktisi dalam mengembangkan strategi organisasi.
Abstract:This study aims to deepen the understanding of the contribution of promotion and branding to increasing customer satisfaction at PT. Ino Wangsa Binjai. The study used primary data with a population of 300 buyers, and 75…
respondents were selected as samples through calculations using the Slovin formula. The analysis techniques applied were quantitative, including validity tests, reliability, classical assumptions, simple linear regression, and hypothesis testing through t-tests and coefficients of determination (R²). Based on the analysis results, the promotional mix variable (E_Prmsi) obtained a t-count value of -1.824 with a significance level of 0.072 (> 0.05), while the t-table was 1.99346. Because the t-count is smaller than the t-table, it can be concluded that the promotional mix does not have a significant effect on customer satisfaction. In addition, a negative t-value indicates that the direction of the relationship between the promotional mix and customer satisfaction is not in line. Conversely, the partial test shows that the company's brand variable has a significant effect on customer satisfaction with a significance value of 0.00 (< 0.05). Therefore, the first hypothesis (H1) is declared accepted. From the results of the determination coefficient test, the R Square value is 0.495, which indicates that 49.5% of changes in customer satisfaction can be explained by the company's promotional mix and brand factors, while the remaining 50.5% is influenced by other variables not examined in this study. As a recommendation, the management of PT. Ino Wangsa Binjai, especially the branch manager, is advised to implement a more cost-effective, efficient, and targeted promotional strategy, as well as utilizing social media such as Facebook, Instagram, Twitter, and print media such as newspapers to convey promotional information more effectively.
Abstract:The phenomenon of bullying in educational settings involving children and adolescents is increasingly worrying because it has serious physical and psychological impacts on victims. This study aims to analyze the criminological…
ogical perspective on children as perpetrators of bullying and to identify the criminogenic factors that influence this behavior. The method used is normative legal research with a case study approach and a conceptual approach, utilizing secondary data from legal literature, journals, and bullying cases at the Al-Azhar Janapria Islamic Boarding School in Central Lombok. The results indicate that bullying behavior can be explained through strain theory, differential association theory, social control theory, and labeling theory. Bullying is influenced by faulty social learning processes, weak social control, and the application of negative labels. Criminogenic factors include the social environment, the individual, peers, and the family. Prevention efforts need to be carried out comprehensively through synergy between families, schools, and the community to create a safe and violence-free educational environment.
Abstract:This study aims to introduce and implement a visionary leadership style in the Pharmacy Installation of RSUD Soppeng as an effort to improve staff performance and rebuild staff trust. Visionary leadership emphasizes long-term…
-term vision, innovation, and the leader’s ability to inspire and motivate staff to work toward shared goals. The target of this activity was the staff of the Pharmacy Installation at RSUD Latemmamala, who experienced a decline in overall trust due to leadership perceived as lacking firmness in directing the team. The methods employed included direct observation through workplace interactions, interviews with the head and staff of the Pharmacy Installation, and direct observation of real working conditions within the hospital environment. The proposed activities consisted of obtaining permission to conduct the program, organizing workshops or socialization sessions on the application of visionary leadership to support improvements in pharmaceutical service quality, documenting all stages of the activity, and preparing a comprehensive report containing observations, analysis, constraints, and recommendations for future activities. Overall, the results indicate that visionary leadership is highly effective in a dynamic work environment such as the Pharmacy Installation of RSUD Soppeng. The findings reveal a strong relationship between the implementation of visionary leadership and improvements in staff discipline, responsibility, and professionalism. Thus, the leader’s ability to clearly communicate a shared vision and inspire subordinates is a key factor in building a solid pharmacy team that is adaptive to change and oriented toward improving the quality of patient services at RSUD Soppeng.
Abstract:Penelitian ini bertujuan menganalisis pengaruh timbal balik antara CSR dan GCG, peran mereka dalam meningkatkan kinerja perusahaan, serta tantangan implementasinya pada perusahaan terdaftar di BEI Indonesia. Penelitian menggunakan…
enggunakan pendekatan tinjauan pustaka kualitatif, mensintesis temuan dari 90 jurnal peer-review, tesis, dan repositori akademik Indonesia periode 2019-2025, dianalisis secara deskriptif-analitis tanpa pengumpulan data primer. CSR memperkuat GCG melalui pengawasan internal dan pengurangan masalah agensi, sementara GCG meningkatkan efektivitas CSR via transparansi dan dewan independen, menghasilkan kinerja keuangan lebih baik (misalnya ROA, Tobin's Q, pertumbuhan laba 12%), ketahanan krisis, dan sinyal positif investor; rekomendasi meliputi pelatihan GCG dan adopsi ISO 26000 untuk mengatasi kesenjangan.
Abstract:Lingga Village in Karo Regency, North Sumatra, is a cultural village that preserves the traditional architecture of the Karo people, particularly the Siwaluh Jabu traditional house, which reflects the community’s life philosophy,…
philosophy, social order, and spirituality. The surrounding environment of these traditional houses remains poorly organized, with vacant land left unmanaged and declining awareness of cultural preservation, resulting in suboptimal utilization of the area’s aesthetic value, cultural function, and tourism potential. This community service program aims to arrange a cultural garden around the traditional houses while empowering the local community to manage the cultural landscape in a sustainable manner, with a focus on preserving cultural identity, improving environmental quality, and strengthening the local economy through the development of cultural tourism and agrotourism. The implementation method adopts a community-based participatory approach, carried out through several stages: site observation and mapping, focus group discussions, planning and designing the cultural garden, training and knowledge transfer, collective implementation of garden arrangement, as well as evaluation and documentation. The garden design integrates the orientation of the Siwaluh Jabu house, the cosmological meaning of space, ecological landscape principles, and the selection of local vegetation with symbolic, aesthetic, and economic value, organized into aesthetic, educational, and productive zones. The results of the program indicate the establishment of a well-arranged cultural garden rich in Karo cultural symbols, increased community capacity and participation, and the creation of a sustainable cultural landscape management model that functions as a “living laboratory” combining aesthetic, educational, economic, and spiritual roles. This model positions the community as the main actor and holds potential to be replicated in other cultural villages with similar characteristics.
Abstract:Penelitian ini mengkaji fenomena kejahatan siber berbasis social engineering (rekayasa sosial) yang menargetkan pengguna platform pembayaran digital di Indonesia. Di tengah penguatan sistem keamanan teknologi, aspek manusia…
sia tetap menjadi titik lemah yang sering dieksploitasi oleh pelaku kejahatan melalui manipulasi psikologis. Metode penelitian yang di gunakan adalah deskriptif kualitatif dengan studi literatur, yang menganalisis berbagai pola modus penipuan seperti phishing, vishing, dan impersonation yang marak terjadi melalui media sosial dan aplikai pesan singkat. Hasil tinjauan menunjukkan bahwa rendahnya literasi keamanan data mengakibatkan pengguna dengan mudah memberikan informasi sensitif seperti kode OTP dan PIN kepada pelaku. Penelitian ini merumuskan langkah-langkah mitigasi yang dapat dilakukan oleh penyedia layanan dan pengguna untuk meminimalisir risiko kerugian finansial akibat manipulasi siber.
Abstract:Objective from study This is aim For add outlook about Promotion And Brand in increase Satisfaction Buyer on PT. Alpha Scropii Medan. Study This use data primary population in study This as much as 300 person buyer with…
sample 75 respondents with formula Slovin. Method analysis data Which used is method analysis quantitative that is covering test validity, test reliability, test assumptions classic, analysis regression linear simple, testing hypothesis through t-test And test coefficient determination (R 2 ). Variables Mix Promotion E_Prmsi with t count as big as (-)1,824 with significance 0.072 > 0.05 And t table 1.99346. So t count < t table, that variables Mix Promotion Not yet own contribution to Satisfaction Buyer. Mark t negative show variables Mix Promotion have connection Which No one way with Satisfaction Buyer. Results test partial t show that Brand Company own significance 0.00 < 0.05 so that concluded brand company have contribution in a way partial influential to Satisfaction Buyer, hypothesis study H1 accepted. Results test determination on column R Square as big as 0.495, Because We use 2 direction regression multiple. With thus Influence Mix Promotion And Brand Company to Satisfaction Buyer that is as big as 49.5 % whereas the rest 50.5 % influenced by variables other Which No including in variables study. Recommended to head branch PT. ALPHA SCORPII Medan do Mix Promotion in a way economical, efficiency And effective as well as delivery advertisement Which delivered use media social like Facebook, Instagram, Twitter, or media print Newspaper.
Abstract:Marriage from an Islamic legal perspective through mobile phone communication is a new issue, as there is no standard fiqh book on this matter. The validity of marriage through telecommunications does not yet have its own…
n legal status because the Marriage Law 1 of 1974 does not regulate the law of prenuptial agreements. Legal analysis of the Islamic legal concept of marriage through telecommunications requires a search for law ( rechtsvinding ) by judges as conservative parties. Even in lawless environments, there are attempts to violate or break well-enforced rules and regulations. Efforts to interpret existing law properly can be applied in all future cases, because the law is sometimes unclear, incomplete, or not up-to-date ( rechtsvinding ). In other words, judges must adapt the law to more serious cases, because existing law cannot cover all social phenomena.