Abstract:Product marketing strategy in the digital business era need to utilize optimal use of social media platforms. According to the situational analysis, the target audience for community service was unable to create social media…
edia ads for teaching factory products. As a solution to this problem, the service team is committed to providing community service related to assisting in the design of teaching factory product social media advertisements for the target audience. There were 34 participants in this service activity consisting of students and accompanying teachers. The results of the service activities show that overall the activities ran successfully and smoothly. The evaluation results show that there has been an increase in the target audience's understanding of product design for social media advertising. Increased understanding can be seen from the ability to design product advertisements for social media posts by considering color composition, image quality, font size, typeface, and graphic design layout of social media advertisements. The success of implementing this service activity can also be reflected in the increase in sales turnover of teaching factory products.
Keywords: advertising design; social media; sales turnover; products; teaching factory
Strategi pemasaran produk pada era bisnis berbasis digital perlu memanfaatkan platform media sosial dengan optimal. Analisis situasi menunjukkan bahwa khalayak sasaran pengabdian kepada masyarakat belum mampu melakukan desain iklan produk teaching factory pada media sosial. Sebagai solusi atas permasalahan tersebut, tim pengabdi berkomitmen untuk melakukan pengabdian kepada masyarakat terkait pendampingan desain iklan media sosial produk teaching factory bagi khalayak sasaran. Peserta kegiatan pengabdian ini sebanyak 34 orang yang terdiri atas siswa dan guru pendamping. Hasil kegiatan pengabdian menunjukkan bahwa secara keseluruhan kegiatan berjalan sukses dan lancar. Hasil evaluasi menunjukkan bahwa terjadi peningkatan pemahaman khalayak sasaran tentang desain produk untuk iklan media sosial. Peningkatan pemahaman terlihat dari kemampuan mendesain iklan produk untuk postingan media sosial dengan mempertimbangkan komposisi warna, kualitas gambar, ukuran huruf, jenis huruf, dan tata letak desain grafis iklan media sosial. Keberhasilan pelaksanaan kegiatan pengabdian ini juga dapat tercermin dari adanya peningkatan omzet penjualan produk teaching factory.
Kata kunci: desain iklan; media sosial; omzet penjualan; produk; teaching factory
Abstract:The application of interactive learning media to improve the learning experience for children can be through introducing technology to early childhood. A strategy for teachers to develop this understanding and ability is…
that teachers can take part in training regarding digital learning media. Training regarding learning media was held at TK Yos Sudarso Purwakarta with the learning media used were Learning Apps and Wordwall. Methods uses in this training are Andragogy method with 3 stages, namely Planning, Implementation, and Evaluation. The results of this service ran smoothly, the learning media training participants were able to understand and complete the training activities well and succeeded in creating digital games using the Learning Apps and Word Wall platforms. Participants gave positive responses to the results of the training that had been carried out and hoped that the use of digital media could expand fun learning strategies in early childhood education.
Keywords: early childhood education; interactive learning media; digital technology
Abstract:This service aims to improve services and use of social media as a sharia-based camping ground promotion in Twin Lakes, Solok Regency. The service method includes initial identification and analysis of the application of…
social media carried out by sharia-based camping ground managers on the Twin Lakes, preparation of improvement plans in accordance with the characteristics of sharia-based camping grounds through social media, training and assistance for camping ground business managers, as well as evaluation and monitoring to measure the impact of implementing improved services, social media as promotion, it is hoped that the management of the Twin Lakes sharia-based camping ground can improve services and optimize the use of social media. The results of this service can help managers increase interest in visiting, increase visitor attraction, increase promotion of sharia-based camping grounds. Feedback from managers will also be evaluated to assess the success of the service. It is hoped that through this service, Management can have a better understanding of the importance of improving service quality, optimizing effective and efficient social media in promoting sharia-based camping grounds. Apart from that, it is hoped that the management can make a positive contribution to economic growth in Alahan Panjang, Solok district.
Keywords : camping ground; promotion; service; social media
This service aims to improve services and use of social media as a sharia-based camping ground promotion in Twin Lakes, Solok Regency. The service method includes initial identification and analysis of the application of social media carried out by sharia-based camping ground managers on the Twin Lakes, preparation of improvement plans in accordance with the characteristics of sharia-based camping grounds through social media, training and assistance for camping ground business managers, as well as evaluation and monitoring to measure the impact of implementing improved services, social media as promotion, it is hoped that the management of the Twin Lakes sharia-based camping ground can improve services and optimize the use of social media. The results of this service can help managers increase interest in visiting, increase visitor attraction, increase promotion of sharia-based camping grounds. Feedback from managers will also be evaluated to assess the success of the service. It is hoped that through this service, Management can have a better understanding of the importance of improving service quality, optimizing effective and efficient social media in promoting sharia-based camping grounds. Apart from that, it is hoped that the management can make a positive contribution to economic growth in Alahan Panjang, Solok district.
Keywords: camping ground; promotion; service; social media
Abstract:The village website is a medium for the disclosure of various public information by the government. In line with this, Sumber Baru village, Seputih Banyak District, Central Lampung has a village website that the government…
nt can use as a communication medium for village programs, but its management is still not optimal. The aim of this service is to provide assistance to village operators to manage websites, especially in terms of writing articles, taking photos and managing website interface. The method used in this mentoring activity is the ABCD (Asset Based Community Development) method. This mentoring activity will be carried out in September-October 2023 and consists of 5 stages of mentoring, namely coordination, socialization, training, mentoring and evaluation. After completing the mentoring activities, the results of the mentoring can be seen directly on the village website and show that there has been an improvement in website management, such as an increase in the number of news/activities in Sumber Baru Village that are reported on the website. It is hoped that mentoring activities like this will be further increased to improve the quality of village human resources which will have an impact on improving public communication by the village government.
Keywords: mentoring; public communication; village website
Abstract:The existence of blog media in disseminating information is a means of storing information online that can be used by staff so that they can provide all information without space and time limits. The PKK of East Sei Silau…
u Village, Asahan Regency, has several active activities carried out in several places in its environment. In carrying out these activities, they still use devices manually to provide information in their activities. The aim of carrying out this service activity is to find out the use of blogs in the business and economic category, to find something unique about blogs that can be published to various parties regarding the use of business and economic blogs so that they can be used effectively and more usefully. The activity implementation method used was in the form of training, interactive discussions with the entire PKK team in East Sei Silau Village, Asahan Regency. This activity uses theoretical and practical knowledge in the room. As a result of the final assessment of the activity, the participants were able to understand the material presented based on the results of the assessment scores obtained from the posttest test results. The activity material given to participants can be used and utilized in creating a blog. The material presented to participants reached 90% of all the concepts involved in creating blogs. The delivery of the material consists of several sessions, namely: explanation, practice, and discussion.
Abstract:Ciptakarya Village has an official village website as an information center and means of publishing all the potential that exists in the Village. Continuing the ongoing dedication to website development, data is then needed…
ded to develop a Database System on the web profile of the Cipta Karya village. This service activity aims to empower village officials through introduction and assistance in introducing the importance of Database management in the Guestbook application. In carrying out this service activity, the methods applied are 1) Socialization of activities, 2 Presentation of material by recognizing the basic benefits of data, 3) Training and assistance in using the guest book application, 4) Evaluation. The result of this service activity is a guest book application for the creative work village in managing data on visitors who visit the village office.
Keywords: database; guest book; village apparatus
Abstrak: Desa Ciptakarya memiliki website resmi desa sebagai pusat informasi dan sarana publikasi semua potensi yang ada di Desa. Melanjutkan pengabdian yang berjalan pada pengembangan website, maka selanjutnya dibutuhkan data dalam melakukan pengembangan Sistem Basis Data pada web profile desa cipta karya. Kegiatan pengabdian ini bertujuan untuk memperdayakan perangkat desa melalui pengenalan dan pendampingan dalam mengenal pentingnya pengelolaan Basis Data dalam aplikasi Buku Tamu. Dalam pelaksanaan kegiatan pengabdian ini metode yang diterapkan adalah 1) Sosialisasi kegiatan, 2)Pemaparan materi dengan mengenal manfaat basis data 3)Pelatihan dan pendampingan penggunaan aplikasi buku tamu, 4) Evaluasi. Hasil dari kegiatan pengabdian ini adalah aplikasi buku tamu untuk desa cipta karya dalam mengelola data pengunjung yang berkunjung di kantor desa.
Kata kunci: basis data; buku tamu; perangkat desa
Abstract:NAM Al-Mulk Vocational School is one of the Islamic-based vocational schools. In this school, there is learning about making appropriate products that can be used as entrepreneurial learning. However, there is still no education…
ducation on product creation that can be used as an entrepreneurial object that can be utilized for everyday economic needs. This service activity aims to provide training for NAM Al-Mulk Vocational School students in making solid soap that is safe for health and environmentally friendly. Solid soap is made by adding seaweed extract which has a multitude of benefits, one of which is to help moisturize the skin and treat irritation. The methods used are lectures, discussions, and direct practice during training. The results of the service received a good response from the participants based on the questionnaire results after the training, 75% of the training participants were satisfied with the soap-making training with the addition of seaweed extract because it met the participants' expectations. The results of ANOVA with Sig support this. equal to 0.000 < 0.05, it means that there is a difference in the average understanding of service participants before and after being given training in making solid soap with seaweed extract.
Keywords: solid soap; seaweed extract; enterpreneurship
Abstrak: Sekolah SMK NAM Al-Mulk merupakan salah satu sekolah SMK yang berbasis islam. Di sekolah ini terdapat pembelajaran mengenai pembuatan produk tepat guna yang dapat digunakan sebagai pembelajaran wirausaha. Namun, masih belum ada edukasi pembuatan pruduk yang bisa dijadikan sebagai objek berwirausaha yang dapat dimanfaatkan untuk kebutuhan sehari-hari yang bernilai ekonomi. Kegiatan pengabdian ini bertujuan memberikan pelatihan bagi siswa SMK NAM Al-Mulk dalam pembuatan sabun padat yang aman bagi kesehatan dan ramah lingkungan. Sabun padat yang dibuat dengan menambahkan ekstrak rumput laut yang memiliki segudang manfaat salah satunya untuk membantu melembabkan kulit dan mengatasi iritasi. Metode yang digunakan yakni ceramah, diskusi dan melakukan praktek langsung saat pelatihan. Hasil dari pengabdian mendapatkan tanggapan yang baik dari peserta berdasarkan hasil kuesioner setelah pelatihan sebesar 75% yaitu peserta pelatihan merasa puas dengan pelatihan pembuatan sabun dengan penambahan ekstrak rumput laut karena sesuai dengan harapan peserta. Hal ini didukung dengan hasil ANOVA dengan Sig. sebesar 0.000 < 0.05 maka dapat diartikan terdapat perbedaan rata-rata pemahaman peserta pengabdi sebelum dan sesudah diberikan pelatihan pembuatan sabun padat dengan ekstrak rumput laut.
Kata kunci: ekstrak rumput laut; produk tepat guna; sabun padat
Abstract:Urban farming is a gardening activity that uses the home yard and can still be done even if the land is small/limited. RW 06 Galur Subdistrict is in an area of Central Jakarta which is relatively densely populated, where…
it is not possible to carry out gardening activities. Hydroponics and aquaponics are solutions to the problem of limited land. This activity aims to introduce, train and assist the public about hydroponic and aquaponic technology. This activity was carried out centrally at the Ceria Command RPTRA, RW 06 Galur Village in collaboration with Working Group 3 Galur Village from August – October 2023. The equipment used included 2 sets of hydroponic frames with a total of 196 holes and 1 set of aquaponic frames with 156 holes. The activity stages start with introducing tools and vegetable seeds, sowing together, monitoring, harvesting with residents, and evaluation. During the activity, vegetables were successfully harvested 3 times with yields of 12 kg per cycle, and 7 kg of catfish were successfully harvested. Some of the harvest is given to residents and stunted toddlers, and the other part is sold to be managed again by the RPTRA.
Keywords: Aquaponics; Hydroponics; Urban Agriculture
Abstrak: Pertanian perkotaan atau dikenal sebagai urban farming merupakan kegiatan berkebun dengan memanfaatkan pekarangan rumah dan tetap bisa dilakukan walaupun lahan sempit/terbatas. RW 06 Kelurahan Galur berada di daerah Jakarta Pusat yang tergolong padat penduduk, dimana tidak memungkinkan untuk melakukan kegiatan berkebun. Hidroponik dan akuaponik merupakan solusi untuk permasalah keterbatasan lahan. Kegiatan ini bertujuan untuk memperkenalkan, melatih dan mendampigi masyarakat tentang teknologi hidroponik dan akuaponik. Kegiatan ini dilakukan secara terpusat di RPTRA Komando Ceria, RW 06 Kelurahan Galur bekerja sama dengan Pokja 3 Kelurahan Galur dari bulan Agustus – Oktober 2023. Alat yang digunakan meliputi 2 set rangka hidroponik dengan total 196 lubang dan 1 set rangka akuaponik dengan 156 lubang. Tahapan kegiatan dimulai dari pengenalan alat dan bibit sayur, menyemai bersama, monitoring, panen bersama warga, dan evaluasi. Selama kegiatan berlangsung sayuran berhasil di panen sebanyak 3 kali dengan hasil panen menghasilkan 12 kg per siklus, dan ikan lele berhasil di panen sebanyak 7 kg. Sebagian hasil panen diberikan untuk warga dan balita stunting, dan sebagian lainnnya dijual untuk dikelola kembali oleh RPTRA.
Kata kunci: akuaponik; hidroponik; pertanian perkotaan
Abstract:The Balinese spice "NePaon" is produced by the Suka Wirang group which is in Bukit Tibulaka Village. The main problems faced by partners are (1) in the production sector, production capacity is less than optimal and packaging…
aging leaks, causing labels to become damaged. (2) in the marketing sector, there are limitations to marketing carried out conventionally. The final problem (3) is in the legal sector, where the partner product does not yet have a production permit as a legality and security aspect in expanding marketing. The solution to the problem provided is by offering donations for production equipment and some training. The method of implementing the service is by adopting the PALS (participatory learning system) method. The results of the service obtained are an increase in production capacity in the last two months, increased knowledge of partners in packaging with new designs. Partners already have social media as digital marketing. Partners have knowledge in certification and electronic transactions. Partner responses to the implementation of activities with results were 31% satisfactory and 69% very satisfactory. Meanwhile, in training, partner responses were 37.5% satisfactory and 62.5% very satisfactory.
Keywords: Balinese spices; PALS; production training; increased production
Abstrak: Bumbu Bali “NePaon†di produksi oleh kelompok Suka Wirang yang terletak di Desa Bukit Tibulaka. Permasalahan utama yang dihadapi mitra yaitu (1) bidang produksi, kapasitas produksi kurang maksimal dan pengemasan mengalami kebocoran sehingga menyebabkan label menjadi rusak. (2) bidang pemasaran, adanya keterbatasan pemasaran yang dilakukan secara konvesional. Permasalahan terakhir (3) bidang hukum, dimana produk mitra belum memiliki izin produksi sebagai aspek legalitas dan standar keamanan dalam memperluas pemasaran. Pemecahan masalah yang diberikan yaitu dengan menawarkan sumbangan alat – alat produksi dan beberapa pelatihan. Metode pelakasanaan pengabdian dengan mengadopsi metode PALS (participatory learning system). Hasil pengabdian diperoleh yaitu adanya peningkatan kapasitas produksi dalam dua bulan terakhir, meningkatnya pengetahuan mitra dalam melakukan pengemasan dengan desain yang baru. Mitra sudah memiliki media sosial sebagai pemasaran digital marketing. Mitra memiliki pengatahuan dalam sertifikasi dan transaksi elektronik. Respon mitra terhadap pelaksanaan kegiatan dengan hasil 31% memuaskan dan 69% sangat memuaskan. Sedangkan pada pelatihan, respon mitra 37,5% memuaskan dan 62,5% sangat memuaskan.
Kata kunci: bumbu bali; PALS; pelatihan produksi; peningkatan produksi
Abstract:The purpose of this Community Partnership Empowerment (PKM) activity is to increase partner knowledge in reducing household organic waste by cultivating maggot as an alternative feed and the application of kasgot which can…
an be used as planting media and organic fertilizer. The partner's problem is that the partner's knowledge is low in processing organic waste; poultry feed and fertilizers commonly used by partners are very expensive. The method used in overcoming the problem is socialization with lectures and discussions to increase understanding of the role of maggot in reducing household organic waste, can be used as animal feed and kasgot as a planting medium and organic fertilizer; as well as direct practice of maggot cultivation and making organic fertilizer with kasgot raw materials. The conclusion from the results of these activities is that the PKM activity partner participants have seen an increase in partner understanding of the role of maggot in reducing household organic waste and other benefits it produces after socialization (with lectures and question and answer discussions) and partners understand how to cultivate maggot and make organic fertilizer with kasgot raw materials.
Keywords: kasgot; maggot; household organic waste.
Abstrak: Tujuan dari kegiatan kegiatan Pemberdayaan Kemitraan Masyarakat (PKM) ini yaitu untuk menambah pengetahuan mitra dalam mengurangi sampah organik rumah tangga dengan budidaya maggot sebagai pakan alternatif serta aplikasi kasgot yang dapat dijadikan media tanam dan pupuk organik. Permasalahan mitra adalah pengetahuan mitra rendah dalam pengolahan sampah organik; pakan ternak unggas dan pupuk yang biasa digunakan mitra harganya sangat mahal. Metode yang dilakukan dalam mengatasi masalah yaitu dengan sosialisasi dengan ceramah dan diskusi untuk meningkatkan pemahaman tentang peran maggot dalam mengurangi sampah organik rumah tangga, dapat dijadikan pakan ternak serta kasgot sebagai media tanam dan pupuk organik; serta praktek langsung budidaya maggot dan pembuatan pupuk organik dengan bahan baku kasgot. Kesimpulan dari hasil kegiatan tersebut bahwa peserta mitra kegiatan PKM terlihat adanya peningkatan pemahaman mitra tentang peran maggot dalam mengurangi sampah organik rumah tangga serta manfaat lain yang dihasilkannya setelah dilakukan sosialisasi (dengan ceramah dan diskusi tanya jawab) dan mitra memahami cara budidaya maggot serta pembuatan pupuk organik dengan bahan baku kasgot.
Kata kunci: kasgot; maggot; sampah organik rumah tangga.