Abstract:Customer loyalty is an essential factor in sustaining retail businesses amid increasing competition in the household appliance industry. PT BOLDe Sukabumi experienced a decline in customer loyalty, as reflected in decreasing…
sing membership, repeat purchases, customer satisfaction, and BOLDe application usage throughout 2025. This study aims to examine the effect of Customer Engagement Behavior, consisting of Service Improvement and Response Behavior, on Customer Loyalty through Value Co-Creation. A quantitative approach was employed using purposive sampling involving 120 customers of PT BOLDe Sukabumi. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results reveal that Service Improvement and Response Behavior have positive and significant effects on both Value Co-Creation and Customer Loyalty. Furthermore, Value Co-Creation positively affects Customer Loyalty and mediates the relationship between Customer Engagement Behavior and Customer Loyalty
Abstract:This study aims to analyze the effect of Initial Public Offering (IPO) on Return on Assets (ROA) by considering Firm Size, Liquidity, Leverage, and Tangibility in companies listed on the Indonesia Stock Exchange (IDX). The…
he study adopts a quantitative explanatory research design using secondary data obtained from audited annual financial statements of companies that conducted IPOs during the observation period. The sample was selected using purposive sampling, while panel data were analyzed using the Fixed Effect Model (FEM) to examine the relationships among the variables. The findings indicate that IPO has a positive but insignificant effect on ROA, suggesting that additional capital raised through public offerings does not immediately improve corporate profitability. Firm Size and Leverage exhibit significant negative effects on ROA, indicating that larger firms may experience operational inefficiencies, while excessive debt increases financial burdens and reduces profitability. Conversely, Liquidity and Tangibility show positive but insignificant effects on ROA. Simultaneously, IPO, Firm Size, Liquidity, Leverage, and Tangibility significantly influence ROA, with the model explaining 59.11% of the variation in profitability. These findings imply that post-IPO financial performance depends not only on capital acquisition but also on effective asset utilization, prudent debt management, and efficient operational strategies. The study contributes to the literature on post-IPO corporate performance and provides practical insights for managers and investors in evaluating financial performance after public offerings
Abstract:The fast food industry continues to grow as the public's need for practical products, including Kamumu Kimpul chips, increases. However, small business actors such as UD. Sona in Gunungsitoli Idanoi faces obstacles in production…
oduction due to the use of traditional methods, limited equipment, and lack of optimal management. This condition has an impact on delays in meeting demand, increasing production costs, and declining competitiveness. Therefore, a production optimization strategy is needed to improve product capacity, efficiency, and quality. This study aims to analyze the production optimization strategy implemented by UD. Sona, formulate a capacity building strategy, as well as identify obstacles and solutions that can be done. The results of the research are expected to be practically useful for business actors in production management, as well as make a theoretical contribution to the development of production management science in MSMEs. The research method uses a descriptive qualitative approach. Data was obtained through interviews with owners, employees, and customers, supplemented by observation and documentation. Data analysis is carried out through reduction, presentation, and inductive conclusions, so as to be able to describe the real conditions of the business and develop the right optimization strategy. The results of the study show that UD. Sona has made efforts such as setting up production flows and scheduling planning. However, limited machinery, unstable supply of raw materials, and marketing that has not been maximized are still obstacles. Consumers rate the product as good quality, but its availability has not been consistent. Suggested strategies include the implementation of lean production, improvement of inventory management, and the use of production technology
Abstract:Penelitian ini bertujuan untuk meningkatkan hasil belajar mata pelajaran Matematika materi nilai tempat bilangan melalui pemanfaatan media kantong bilangan pada peserta didik kelas III UPT SD Negeri Sidomulyo 2. Metode yang…
ang digunakan adalah Penelitian Tindakan Kelas (PTK), yang dilaksanakan dalam dua siklus. Setiap siklus terdiri dari empat tahap, yaitu: perencanaan (planning), pelaksanaan tindakan (action), observasi (observation), dan refleksi (reflection). Teknik pengumpulan data dilakukan melalui tes hasil belajar siswa. Hasil penelitian menunjukkan bahwa penggunaan media kantong bilangan secara signifikan berkontribusi terhadap peningkatan hasil belajar siswa. Sebelum tindakan dilakukan hanya 3 siswa (60%) yang mencapai Kriteria Ketuntasan Minimal (KKM). Pada siklus I, jumlah siswa yang tuntas meningkat menjadi 6 orang (71,6%), dan pada siklus II seluruh siswa (100%) berhasil memenuhi KKM. Rata-rata nilai hasil belajar siswa juga mengalami peningkatan dari 78,75 pada siklus I menjadi 86,25 pada siklus II. Dengan demikian, penerapan media kantong bilangan terbukti efektif dalam meningkatkan pemahaman konsep nilai tempat bilangan pada siswa kelas III.
Abstract:This study aims to examine the concept of semantic fields in the thought of Ahmad Mukhtar Umar and its relevance to Arabic language learning. The research employs a qualitative approach with the library study method, which…
ch is based on theoretical analysis of relevant scholarly literature. The data consist of primary and secondary sources. The primary data are obtained from Ahmad Mukhtar Umar’s works discussing ‘ilm al-dalālah (semantics), while the secondary data come from books, journal articles, and websites related to semantics and Arabic language learning. The findings show that Ahmad Mukhtar Umar’s linguistic thought is built upon the integration of classical Arabic linguistic traditions and modern linguistic theories, emphasizing language as a dynamic and contextual system of meaning. The concept of the semantic field is understood as a network of semantic relations among vocabulary items, encompassing synonymy, hyponymy, part–whole relations, antonymy, and incompatibility. The study concludes that applying the concept of semantic fields in Arabic language learning enables thematic and conceptual vocabulary development, thereby supporting more meaningful, communicative, and contextual learning.
Abstract:Pancasila sebagai dasar negara Indonesia bukan hanya fondasi ideologis, tetapi juga pedoman moral dan spiritual bagi kehidupan berbangsa dan bernegara. Dalam era globalisasi yang sarat dengan arus modernisasi dan budaya…
luar, nilai nilai pancasila seringkali mengalami degradasi dalam kehidupan kaum muda. Oleh karena itu, perlu dilakukan revitalisasi nilai nilai pancasila melalui sinergi dengan kearifan lokal yang hidup di tengah masyarakat Indonesia. Artiel ini membahas pentingnya sinergi antara pancasila dan kearifan lokal dalam membangun jati diri bangsa melalui pendidikan kaum muda. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan analisis literatur dan studi kasus. Hasil pembahasan menunjukan bahwa integrasi nilai-niai lokal seperti gotong royong, musyawarah, toleransi dan tanggung jawab sosial dalam pendidikan dapat memperkuat pemahaman pancasila di kalangan generasi muda. Dengan demikian, pendidikan berbasis kearifan lokal dan pancasila dapat menjadi strategi efektif dalam membentuk karakter bangsa yang kuat, berakar pada budaya, dan adaptif terhadap perkembangan zaman.
Abstract:Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis strategi kepala sekolah dalam meningkatkan kompetensi guru di MTs Muhammadiyah Kotamobagu, menganalisis proses perencanaan, pelaksanaan, dan evaluasi program…
m peningkatan kompetensi guru, serta mengidentifikasi faktor pendukung dan penghambat dalam implementasinya. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus. Data diperoleh melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis secara deskriptif. Hasil penelitian menunjukkan bahwa strategi kepala sekolah dalam meningkatkan kompetensi guru dilaksanakan secara terencana, sistematis, dan berkelanjutan. Strategi yang diterapkan meliputi peningkatan kesejahteraan guru, sertifikasi guru profesional, supervisi akademik, MGMP, pelatihan daring dan luring, mentoring, serta penegakan tata tertib secara tegas. Kompetensi yang menjadi prioritas utama adalah kompetensi kepribadian karena dianggap sebagai dasar dalam membangun komunikasi, keteladanan, dan motivasi kerja guru. Proses perencanaan program dilakukan pada akhir tahun ajaran berdasarkan analisis kebutuhan melalui supervisi administrasi pembelajaran dan praktik mengajar. Evaluasi program dilakukan pada akhir tahun ajaran dengan melihat hasil belajar siswa dan antusiasme siswa terhadap pembelajaran. Faktor pendukung meliputi perencanaan, fasilitator, administrasi, fasilitas, dan evaluasi, sedangkan faktor penghambat utama adalah keterbatasan kesiapan pemateri dalam pelaksanaan program.
Abstract:This study explores the integration of Artificial Intelligence (AI) in the development of the heritage tourism destination Taman Sari Yogyakarta. As a cultural site with rich historical and architectural values, Taman Sari…
ri has great potential to become a leading historical tourism destination through the application of modern digital technologies. This research is highly relevant in the context of the Society 5.0 era, where digital transformation and multi-stakeholder collaboration through the pentahelix model (government, academia, business sector, community, and media) are key approaches in sustainable tourism governance. The objectives of this research are: (1) to identify the potential of AI application in enhancing the attractiveness of Taman Sari as a heritage tourism site, (2) to analyze the role of local communities in the digital transformation of the destination, and (3) to formulate a structured collaborative strategy for the development of AI based heritage destinations. The research employs a qualitative method using data collection techniques including observation, in-depth interviews, and documentation. Informants included representatives from government, local communities, academia, tourism businesses, and tourists. Thematic analysis was used to interpret the data and identify patterns and meanings related to stakeholder participation and partnership.
The findings indicate that AI can serve as a tool for cultural preservation and enhancement of tourist experiences, through features such as historical chatbots and augmented reality. However, challenges remain, including limited infrastructure, low digital literacy among local communities, and weak inter-stakeholder collaboration. The study also finds that local communities have the potential to act as agents of digital literacy if actively involved in training programs and AI-based tourism management.
The research concludes that developing heritage tourism destinations like Taman Sari requires strong synergy among stakeholders through the formation of inclusive digital collaboration forums. AI technology can be a valuable medium for cultural preservation when implemented in a contextual, participatory, and sustainable manner.
Abstract:Para anggota Mapawima tidak memiliki pemahaman yang jelas tentang memulai bisnis sendiri. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberi anggota Mapawima pemahaman tentang kewirausahaan, UMKM,…
permodalan, dan pemasaran. Selain memberikan contoh tentang kewirausahaan, jenis usaha, dan individu wirausahawan, kegiatan ini menggunakan metode penyuluhan untuk meningkatkan pemahaman dan kesadaran para peserta. Materi pelatihan diberikan dalam satu hari kerja. 21 anggota Mapawima mengikuti mereka dalam pengabdian mereka kepada masyarakat. Diharapkan setiap orang yang mengambil bagian dalam kegiatan pengabdian masyarakat memiliki pemahaman tentang kewirausahaan sebagai pengetahuan yang akan mereka gunakan untuk memulai bisnis mereka sendiri di kemudian hari.
Kata kunci: kewirausahaan, motivasi, penyuluhan
Abstract:Penelitian ini bertujuan untuk menganalisis implementasi Hukum Administrasi Publik dalam mendukung terwujudnya good governance melalui transformasi digital pelayanan publik di Indonesia. Penelitian dilatarbelakangi oleh…
meningkatnya tuntutan masyarakat terhadap pelayanan publik yang cepat, transparan, akuntabel, dan berorientasi pada kepentingan publik di era digital. Di sisi lain, pemerintah menghadapi berbagai tantangan, seperti tumpang tindih regulasi, penyalahgunaan kewenangan, rendahnya kompetensi aparatur, serta belum meratanya implementasi Sistem Pemerintahan Berbasis Elektronik (SPBE). Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kepustakaan (library research) melalui analisis berbagai peraturan perundang-undangan, buku ilmiah, artikel jurnal nasional dan internasional, serta dokumen kebijakan pemerintah yang relevan. Analisis data dilakukan secara deskriptif-kualitatif dengan mengkaji implementasi prinsip-prinsip Hukum Administrasi Publik berdasarkan Asas-Asas Umum Pemerintahan yang Baik (AUPB), good governance, dan digital governance. Hasil penelitian menunjukkan bahwa implementasi Hukum Administrasi Publik telah memberikan kontribusi terhadap peningkatan kepastian hukum, transparansi, akuntabilitas, efektivitas penyelenggaraan pemerintahan, serta kualitas pelayanan publik melalui penerapan SPBE. Namun demikian, pelaksanaannya masih menghadapi berbagai kendala, antara lain disharmonisasi regulasi, keterbatasan infrastruktur digital, rendahnya literasi digital aparatur sipil negara, serta lemahnya pengawasan terhadap penggunaan kewenangan administrasi. Penelitian ini menegaskan bahwa penguatan Hukum Administrasi Publik harus dilakukan secara terintegrasi dengan reformasi birokrasi, transformasi digital, peningkatan kapasitas sumber daya manusia, serta penguatan sistem pengawasan guna mewujudkan tata kelola pemerintahan yang efektif, adaptif, dan berorientasi pada pelayanan publik yang berkualitas.