Abstract:This study aims to examine the influence of User-Generated Content (UGC) on the TikTok platform on Brand Trust and the Decision to Choose a Higher Education Institution, with Brand Authenticity serving as the mediating variable.…
ariable. This study employs an explanatory quantitative approach. Data were collected via an online survey of a purposive sample comprising prospective students or first-year students (aged 17–21) who actively use TikTok and interact with university-related content. Data analysis was conducted on a minimum of 250 respondents using Partial Least Squares (PLS)-based Structural Equation Modelling (SEM) with the aid of SmartPLS software. The results of the outer model testing showed that all indicators used in the questionnaire were valid and reliable. Hypothesis testing confirmed that User-Generated Content has a direct, positive and significant effect on Brand Authenticity, Brand Trust and Choice Decision. Furthermore, Brand Authenticity also has a positive and significant effect on Brand Trust and Choice Decision. Mediation analysis revealed that Brand Authenticity acts as a partial mediator, bridging the influence of UGC on Brand Trust and Choice Decisions. This study confirms that user-generated organic content on TikTok is a crucial instrument in building trust and influencing the academic decisions of Generation Z. Higher education brands that are authentically represented through UGC will find it easier to win the trust and preference of prospective students.
Abstract:Spent coffee grounds are one of the organic wastes that remain underutilized despite their significant potential to be transformed into value-added products. This community service program aimed to enhance the knowledge…
and practical skills of the residents of Jingkang Village in converting spent coffee grounds into aromatherapy candles and air fresheners based on the principles of the circular economy. The program employed a Participatory Action Research (PAR) approach consisting of problem identification, program planning, training implementation, monitoring and evaluation, and reflection. The activity involved 15 participants, including community members, micro-enterprise actors, and women's community groups. Program effectiveness was evaluated using pre-test and post-test assessments and analysed through a Paired Sample t-test. The results demonstrated that the average participant score increased from 46.70 to 86.00, representing an 84.15% improvement. Statistical analysis confirmed a significant difference between pre-test and post-test scores (p < 0.001). Furthermore, all program success indicators were achieved, including a 100% attendance rate, 100% participant competency in producing the products, a participant satisfaction level of 93.30%, and all products meeting usability standards. The novelty of this program lies in integrating the Participatory Action Research (PAR) approach, circular economy principles, and quantitative statistical evaluation into a community empowerment model utilizing spent coffee grounds as value-added products. This model has strong potential to be replicated in other coffee-producing communities to promote sustainable waste management and local economic development.
Abstract:This research aims to determine the marketing influence of Word of Mouth Marketing on the decision to purchase services from PT. JILC Branch My Pongti in Makassar City. The population in this research is JILC students My…
group is 252 people. The number of samples used was 71 people by using Slovin's sample theory. Data collection was carried out by using observation and questionnaire methods. Technical data analysis used is multiple linear regression analysis using statistics Product and Service Solution (SPSS) v.21. The multiple linear regression equation produces the equation Y = 5.451 + 0.697X1 + 0.052X2. Thus the results of this study found that The Word of Mouth variable has a positive and significant effect on decisions Consumer. The results of the correlation analysis of determination (R Square) were 0.487 or 48.7%. This shows that the percentage influence of the independent variable amounting to 48.7%. Meanwhile, the remaining 51.3% was influenced or explained by other variables not included in this research model. F count (32.327)> F table (3.128) with a significance level of 0.000 < 0.05. So hypothesis that is accepted is H1 which means variable X (Organic WOM and Amplified WOM) simultaneously has a significant influence on variable Y (Consumer Decision). Meanwhile, the t test results explain the calculated t for variable X1 is (7.185) > t table (1.995) with a significance level of 0.000 < 0.05. So H0 is rejected and the accepted hypothesis is H2 which means variable Organic WOM partially has a significant influence on the variables Y (Consumer Decision). The results of the partial test for variable X2 explain that t count 0.0494 > 0.05. So H3 is rejected and the accepted hypothesis is H0 which means that the Amplified WOM variable partially has no influence significant to variable Y (Consumer Decision).
Abstract:The purpose of this research is to analyze the direct and indirect relationship between green perceived quality, green perceived value, green perceived risk, green purchase intention, and green purchase behavior. This study…
udy examines the mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is included in the mixed method research where both quantitative and qualitative are used. The research method used in this research is an unbalanced mixed method (concurrent embedded design) conducted on farmers in Mulyoagung Village. The research sample was taken using the quota sampling method with the sample size calculator as the method for determining the number of samples. Data collection was carried out online through a questionnaire form for 2 months on 219 farmers in Mulyoagung Village. Data analysis in this study used SEM-PLS assisted by SmartPLS 3.3.3 software. as well as for qualitative research using documentation and interviews. The results of the study show that there is a direct and indirect relationship between green perceived quality, green perceived value, green perceived risk, green purchase intention, and green purchase behavior. Not only that, there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants. there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants. there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants).
Abstract:The excrement of horned beetle (Oryctes rhinoceros (Linn.) Scarabeus.) larvae, namely Kolarhino, in the soil of palm oil (Elaeis guineensis Jacq.) plants contains minerals that can and can improve soil fertility and health.…
th. These larvae contain minerals that can fertilize the soil, such as zinc (Zn), felium (Fe), potassium (K), and phosphorus (P) which are important for plant growth and soil health. Luffa acutangula (L.) Roxb. plants contain many carbohydrates and sources of nutrients needed by microbes to multiply. The mineral content of gambas in the process of local microorganisms for soil fertility is calcium (Ca), phosphorus (P), and felium (Fe) which are very supportive in the process of soil fertility. In this study, the mixture given to Histosol soil is the content of Oryctes rhinoceros (Linn.) Scarabaeus. larvae faeces: Kolarhino and Local Microorganisms (MoL) of Luffa acutangula (L.) Roxb. gave a positive impact on Histosol soil both physically and chemically.
Abstract:Organosol soil has a very high content, but has a low soil acidity (pH) (acidic). As well as the occurrence of very slow decomposition of organic matter. The treatment with Ananas comosus (L.) Merr. extract, which contains…
ns bioactive compounds such as bromelain enzymes, organic acids, and simple sugars, can accelerate the decomposition of organic matter and support the activity of soil microorganisms. The Local Microorganisms (MoL) applied, such as Solanum lycopersicum (L.) and Saccharum officinarum Linn., contain various functional microbes such as Lactobacillus sp., Saccharomyces sp., and Azotobacter sp., which play a role in nitrogen fixation, phosphate solubilisation, and organic matter decomposition. Overall, the results of research and observations conducted on Organosol soil media treated with Ananas comosus (L.) Merr. extract with the addition of Local Microorganisms (MoL) Solanum lycopersicum (L.) and Saccharum officinarum Linn. has been proven to effectively improve the chemical properties and fertility of Organosol soil through its role in increasing microbial activity and accelerating the decomposition of organic matter. This indicates that innovations in the application of fruit and the role of local microorganisms have the potential to be developed as environmentally friendly technologies for sustainable soil management.
Abstract:The rehabilitation of post-mining land with low nutrient content is carried out using chemical and organic materials. To improve soil fertility, the application of fertilizers is required. Soil fertility is crucial as a…
medium for plant growth to enable replanting. Once the planting medium is available, it is then cultivated with plants suitable for the land conditions. The methodology of this study involved observing land conditions by examining soil structure, texture, and pH in the research area. The results showed that the soil texture belongs to the sandy clay loam or clay loam class, with a soil pH of 3.72. Soil improvement was carried out by applying dolomite lime at 100 grams per planting hole, requiring a total of 66.7 kilograms. Goat manure was applied at 2 kilograms per planting hole, with a total requirement of 133.4 kilograms for 667 trees. The tree species planted were Sengon (Paraserianthes falcataria) and Trembesi (Samanea saman).
Abstract:Febris fever is a condition in which body temperature rises above normal due to an increase in the temperature-regulating center located in the hypothalamus. Red Onion can be used for compress because they contain the organic…
ganic sulfur compound Allylcysteine Sulfoxide. After applying an onion compress, body temperature decreases because blood flow returns to the blood vessels near the skin's surface, thus optimizing heat dissipation.To determine the effectiveness of applying onion compress to children with fever. This study used a descriptive case study approach and was conducted in Kemojing Village. After applying onion compresses for three days, with each session lasting 15 minutes, the children's body temperature decreased. The initial body temperature was 38.4°C, which decreased to 36.8°C by the end of the third day. Using onion compresses on children with fever can effectively reduce their body temperature.
Abstract:Nori is a seaweed-based food that is favored by the Indonesian people, but its availability is still limited. Meanwhile, the abundant production of land kale (Ipomoea reptans) as a local vegetable has not been optimally…
utilized, resulting in low economic value and its potential as a food source has not been maximized. One solution to overcome this problem is to use organic land kale as an alternative ingredient for making nori. Organic land kale is known to have good nutritional content and is commonly consumed by the community. This study aims to determine the level of acceptance of analog nori made from organic land kale as a healthy snack through organoleptic tests. The method used was an experiment with a completely randomized design (CRD), consisting of 24 samples, 6 treatments, and 4 repetitions. The treatment given was carrageenan concentration (0%, 0.6%, 0.8%, 1%, 1.2%, and 1.4%) Data were analyzed using the Friedman Test to assess panelists' preferences for taste, color, aroma, and texture parameters. It can be concluded that the results show the addition of carrageenan at 1% produces analog nori with the highest level of acceptance, so it is considered the most optimal formulation.
Abstract:Post-mining land generally exhibits low nutrient levels, requiring soil enhancement via the use of chemical or organic amendments. The application of fertilizers and lime markedly affects soil conditions and can improve…
soil fertility. Soil fertility is essential as a substrate for plant growth to support reforestation or reclamation initiatives. After the planting medium is properly prepared, it can be inhabited with plant species appropriate for the site's conditions. This study's methodology involves assessing land conditions through the analysis of soil characteristics and the measurement of soil pH in the designated area. The study's results indicated that the soil texture in the research region is classified as sandy loam and loamy sand, with an average pH of 4.5. To enhance soil conditions, 100 grams of lime is necessary for each planting hole, totaling 625 trees. Therefore, 62.5 kg of dolomite lime per hectare is required for soil rehabilitation in the post-mining region.