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Economics and Business Journal (ECBIS) (Vol. 4, No. 4, 2026)

Marketing Strategies For SMEs in The Culinary Sector: a Case Study of Queen Cake in Makassar

Mutiara, Najib, Marhawati, Tahir, Sumiati
Abstract: MSMEs must have a strong marketing plan in order to compete with their rivals due to technological improvements and growing business competitiveness. An efficient marketing plan is necessary to guarantee company expansion… n and optimize earnings. This study aims to determine the appropriate marketing strategy to increase the sales turnover of Queen Cake products. This research is a descriptive study using a qualitative approach. Respondents in this study were the owner of the Queen Cake business and four employees, two from the production department and two from the marketing department. Data collection procedures used in the study included observation, interviews, and documentation. The data obtained were analyzed using a SWOT analysis. The results showed that the strategy implemented by the Queen Cake business was in quadrant one, namely SO (Strengths-Opportunities), using an aggressive strategy. The Queen Cake shop business focuses on strategies using all its strengths and exploiting opportunities to create synergistic conditions and great potential for achieving growth and success.
Global Research Marketing Strategies Culinary Sector Case Study Queen Cake Makassar
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Gudang Jurnal Multidisiplin Ilmu (Vol. 2, No. 12, 2024)

Penyelesaian Sengketa Perdata Internasional: Penanganan Perkara Kera IPB VS Perlindungan Satwa Di Amerika

Given Teguh Farhan Ristya Pradana, Queen Aisyah Annastasya, Jacinda Az Zahra, Chornilia Shilvi Putri Januari, Louissa Aulia Azzahra, Rachel Ika Faudina
Abstract: Karena setiap negara mempunyai undang-undang dan peraturan yang berbeda, penyelesaian sengketa hukum internasional dalam masalah perlindungan hewan merupakan suatu perkara yang rumit. Terdapat permasalahan unik terkait hukum… ukum dan yurisdiksi internasional dalam konflik antara Institut Pertanian Bogor (IPB) dan organisasi kesejahteraan hewan Amerika. Artikel ini mengkaji proses dan mekanisme penyelesaian konflik internasional yang relevan, termasuk metode penyelesaian sengketa alternatif seperti arbitrase dan mediasi serta proses berbasis pengadilan. Metode ini berupaya memahami inisiatif untuk membakukan peraturan perlindungan hewan di seluruh negara. Menurut laporan tersebut, perjanjian lintas batas masih menghadapi hambatan besar dalam menegakkan standar perlindungan hewan dan menegakkan peraturan, meskipun terdapat proses hukum internasional yang dapat menjelaskan perbedaan tersebut. Artikel ini juga membahas implikasi penyelesaian perselisihan ini terhadap perkembangan hukum perlindungan hewan secara global, khususnya dalam konteks kolaborasi akademis dan organisasi internasional.
Global Research Penyelesaian Sengketa Perdata Internasional Penanganan Perkara Kera Perlindungan Satwa Amerika
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