Abstract:The rapid advancement of Artificial Intelligence (AI) introduced Virtual Influencers (VIs) as innovative digital marketing tools, yet their adoption in high-trust sectors like banking presented unique challenges. This study…
udy analyzed the potential impact of using VIs on consumer perception and marketing ethics within the context of digital security campaigns. A qualitative-contextual approach was employed, examining Bank Central Asia’s (BCA) “Don’t Know? Kasih No!” (DKKN) campaign as a primary case study. The research explored the implications of replacing a highly credible human figure, Indro Warkop, with a VI. Drawing on Source Credibility, Parasocial Relationship, and Marketing 6.0 theories, the analysis identified an inherent trust deficit in VIs. Results indicated that while the actual DKKN campaign successfully garnered over 100 million views and reduced customer financial losses by 41%, a hypothetical AI-led version would likely trigger consumer skepticism due to a lack of experiential authenticity. Furthermore, an ethical paradox was discovered where mandated AI transparency disclosure triggered skepticism among Gen Z users. It was concluded that for high-stakes financial communication, human influencers remained superior due to their emotional relatability and the "sentience factor" required for cybersecurity advocacy. This paper recommends that banking institutions limit VIs to functional roles rather than high-stakes security literacy.
Abstract:This study aims to identify and analyze college students' preferences for Islamic financial products, explore the influence of these preferences on loyalty formation, and develop a conceptual model of Islamic financial consumer…
onsumer loyalty. The research method used was qualitative with a phenomenological approach. Data were collected through semi-structured interviews with 17 college students who had knowledge or experience related to Islamic financial products. Data analysis was performed using NVivo software. The results showed that college students' preferences were influenced by religiosity, financial institution reputation, trust, digital service innovation, and financial education. These factors contribute to the formation of consumer loyalty. Based on these findings, this study developed a consumer loyalty model that encompasses three main dimensions: spiritual attachment, digital engagement, and community-based advocacy. This model integrates consumer loyalty theory and Value-Belief-Norm (VBN) theory to explain the relationship between religious values, digital behavior, and loyalty to Islamic financial products. The implications of this research lie in its contribution to broadening the theoretical understanding of consumer loyalty in the Islamic financial sector and providing strategic direction for financial institutions in strengthening long-term relationships with young customers.
Abstract:This study aims to introduce and implement a visionary leadership style in the Pharmacy Installation of RSUD Soppeng as an effort to improve staff performance and rebuild staff trust. Visionary leadership emphasizes long-term…
-term vision, innovation, and the leader’s ability to inspire and motivate staff to work toward shared goals. The target of this activity was the staff of the Pharmacy Installation at RSUD Latemmamala, who experienced a decline in overall trust due to leadership perceived as lacking firmness in directing the team. The methods employed included direct observation through workplace interactions, interviews with the head and staff of the Pharmacy Installation, and direct observation of real working conditions within the hospital environment. The proposed activities consisted of obtaining permission to conduct the program, organizing workshops or socialization sessions on the application of visionary leadership to support improvements in pharmaceutical service quality, documenting all stages of the activity, and preparing a comprehensive report containing observations, analysis, constraints, and recommendations for future activities. Overall, the results indicate that visionary leadership is highly effective in a dynamic work environment such as the Pharmacy Installation of RSUD Soppeng. The findings reveal a strong relationship between the implementation of visionary leadership and improvements in staff discipline, responsibility, and professionalism. Thus, the leader’s ability to clearly communicate a shared vision and inspire subordinates is a key factor in building a solid pharmacy team that is adaptive to change and oriented toward improving the quality of patient services at RSUD Soppeng.
Abstract:The servants in the church are people chosen by God to serve and who are able to be responsible in every service entrusted to them. The purpose of the study was to determine whether there was an influence of the Sunday worship…
orship servants on the attendance of the GPdI Bethani Pabrik Tenun Medan congregation in 2023. This type of research was quantitative descriptive with a simple linear regression approach. The population was 220 people, and the research sampling technique was carried out by random sampling, namely 69 people, with a partial test (t test) with a confidence level of 95% (α = 0.05). The results of the study showed that the correlation between the worship system and congregation attendance was relative but significant with a calculated t value of -.586> t table 0.236, which means the hypothesis was accepted, namely Ho was rejected and H1 was accepted.
Abstract:This study aims to describe, identify, and analyze in depth the manifestation of ethos, pathos, and logos in Ustaz Abdul Somad's lecture on the importance of maintaining morals. The research method applied is a qualitative…
ve approach with a descriptive type to systematically outline linguistic facts and communication strategies. The data collection process relies on literature review techniques to gather trusted supporting scientific literature. Data reduction, data presentation, and conclusion drawing are utilized as analytical stages to dissect the entire lecture recording based on Aristotle's rhetorical triangle theory. The results show that the element of ethos or credibility is built through the adjustment of local sarong clothing, a humble attitude toward elders, respectful etiquette toward Madurese kiai, and authoritative hadith references. The element of pathos or emotional appeal is manifested through dramatic narratives of a mother's struggle in giving birth, the physical sacrifice of a father in the orchard, the story of his own mother's passing, and the analogy of an old Quranic mushaf for the elderly to arouse the congregation's pity and regret. The element of logos or logical argument is proven through the syllogism of moral priority over material wealth, the law of direct causal retribution for rebellious children, and textual historical proof regarding the inclusivity of the prophet's social relations with non-Muslims. The synchronization of these three rhetorical elements successfully packages weighty morality material into a logical yet deeply touching spiritual presentation for the congregation.
Abstract:The rapid evolution of digital technologies, particularly live streaming features in e-commerce platforms, has significantly transformed consumer behavior while introducing new risks to consumer protection. Live streaming…
g based commercial transactions often involve real time, visually driven interactions that encourage impulsive purchasing decisions, making traditional regulatory frameworks insufficient. This study aims to analyze the primary factors influencing consumer protection in live commerce settings by examining five core variables: product transparency, platform accountability, perceived risk, consumer trust, and digital literacy. Utilizing a qualitative exploratory approach, this research conducted a comprehensive literature review of 77 international journal articles published between 2020 and 2024. The findings indicate that product transparency and platform accountability are fundamental to enhancing consumer trust and reducing perceived risks, whereas digital literacy acts as a moderating factor that empowers consumers to make informed decisions. The study proposes a conceptual framework that integrates behavioral and regulatory dimensions, offering both theoretical insights and practical implications for improving consumer protection in fast paced, interactive digital marketplaces.
Abstract:Penelitian ini bertujuan menganalisis strategi komunikasi politik Gubernur Jawa Barat, Dedi Mulyadi, di platform TikTok (@dedimulyadiofficial) pada periode April–Mei 2025. Latar belakang penelitian didasari pada pergeseran…
eran interaksi politik menuju media sosial, di mana TikTok berperan sebagai kanal “politainment” yang mampu menjangkau sekaligus melibatkan generasi muda. Metode yang digunakan adalah kualitatif deskriptif dengan analisis konten tematik pada 180 video serta pengamatan metrik performa—termasuk pertumbuhan pengikut (+14,74% dalam 18 hari), rata-rata views (402.163 per video), dan engagement rate (7,34%). Hasil penelitian mengungkap lima strategi utama: (1) narasi “pemimpin yang hadir langsung” untuk membangun citra heroik-emotif; (2) gaya soft-power santai namun bermakna; (3) dialog interaktif disertai solusi konkret; (4) tantangan sosial (challenge) untuk meningkatkan partisipasi publik; dan (5) satire terhadap elitisme politik. Kelima strategi tersebut terbukti efektif dalam menciptakan kedekatan emosional, membentuk “affective trust,” serta memaksimalkan jangkauan dan partisipasi pengguna TikTok. Temuan ini menegaskan pentingnya keaslian, responsivitas, dan keterlibatan emosional sebagai faktor kunci dalam komunikasi politik digital.
Abstract:This study examines the frenemy relationship between Emily and Stephanie in A Simple Favor. Their friendship is complex, blending admiration, competition, and manipulation. Stephanie looks up to Emily but also struggles…
with insecurity, while Emily enjoys maintaining control over Stephanie. Using a qualitative method, this research identifies key factors contributing to their frenemy dynamic, including social comparison, insecurity, past betrayals, and cultural expectations. The findings reveal that their relationship is shaped by both emotional dependence and hidden rivalry, leading to an unstable and toxic bond. Finally, the study highlights how friendships can mask deeper conflicts, where trust and betrayal coexist.
Abstract:This research aims to analyze public administration ethics in the implementation of work at the West Sumatra Province Social Service. Public administration ethics is an important aspect that influences the quality of public…
lic services and public trust in the government. The method used in this research is a qualitative approach with data collection techniques through interviews, observation and documentation studies. The research results show that there are several challenges in implementing public administration ethics, such as a lack of employee understanding of the code of ethics, low transparency in decision making, and the practice of nepotism. However, there are also efforts made by the Social Service to improve work ethics, such as ethics training for employees and implementing a monitoring system. This research recommends the need to increase ethical awareness among employees and strengthen monitoring mechanisms to create a more ethical and transparent work environment.
Abstract:This paper investigates matters of district and pessimism to the police in Franz Kafka’s flash fiction entitled Give It Up!. The story is about a walker who gets lost on a town street and then asks a policeman to find the…
the route to his destination. Unexpectedly, the policeman told the man to give up looking for the path while turning away and laughing. This story reflects the author's expression of distrust then leads to a state of pessimism either as a philosophical doctrine or as a psychological mentality. In analysis through qualitative method, the figure of the police is an analogy of how the attitude of distrust emerged and developed into a form of pessimism especially to public apparatus. In conclusion, distrust and pessimism are not ex nihilo, but such reaction of any ignorance from public apparatus to any civilian.