Abstract:Abstract: Fantasy Kids is a children's clothing distribution in the Bangkinang area, Kampar Regency, Riau. In its operations, distros sell their products to the general public, including the sale of children's shirts, children's…
ildren's shirts, jackets or children's sweaters which are usually sold in other distros. These distributions carry out product updates at certain events. Data Mining is the development or discovery of new information by looking for certain patterns or rules of a large amount of data expected to overcome these conditions. The method that will be used in the construction of this application is the Association Rule method with the Apriori Algorithm. Association Rule method is a procedure to find relationships between items in a specified data set. In determining a Association Rule, there is a measure of trust obtained from the results of processing data with certain calculations. Apriori Algorithm is an alternative Algorithm that can be used to determine the frequent itemset in a data set.
Keywords : Data Mining, Algoritma, Apriori, Association Rule, Sales, Distro
Abstrak: Fantasy Kids merupakan sebuah distro baju anak-anak di kawasan Bangkinang, Kabupaten Kampar, Riau. Dalam operasionalnya, distro menjual produknya kepada masyarakat umum meliputi penjualan kaos anak, kemeja anak, bag, jaket atau sweater anak yang biasa dijual di distro-distro lainnya. Distro ini melakukan pembaruan produk pada event tertentu. Data Mining merupakan pegembangan atau penemuan informasi baru dengan mencari pola atau aturan tertentu dari sejumlah data dalam jumlah besar diharapkan dapat mengatasi kondisi tersebut. Metode yang akan digunakan dalam pembangunan aplikasi ini adalah metode Association Rule dengan Algoritma Apriori. Metode Association Rule adalah suatu prosedur untuk mencari hubungan antara item dalam suatu kumpulan data yang ditentukan. Dalam menentukan suatu Association Rule, terdapat suatu ukuran kepercayaan yang di dapatkan dari hasil pengolahan data dengan perhitungan tertentu. Algoritma Apriori merupakan salah satu alternatif Algoritma yang dapat digunakan untuk menentukan himpunan data yang paling sering muncul (frequent itemset) dalam suatu kumpulan data.
Kata kunci: Data Mining, Algoritma, Apriori, Association Rule, Penjuaan, Distro
Abstract:This study analyzes the implementation of the waiting list policy in the administration of the Hajj pilgrimage at the Office of the Ministry of Religious Affairs of Central Maluku Regency. A descriptive qualitative approach…
ach was used to examine how the policy is translated into public service practices, particularly in a local context where the waiting period has reached approximately 18 years, with about 2,500 prospective pilgrims and an annual quota of 135 people. Data were obtained through interviews, observation, and document review involving officials responsible for Hajj and Umrah services and relevant community informants. The data were analyzed using the interactive model of Miles, Huberman, and Saldana, consisting of data condensation, data display, and conclusion drawing. The findings show that policy implementation is supported by four interrelated factors: bureaucratic structure, resources, communication, and the disposition of implementing officers. A clear organizational structure and standard operating procedures facilitate coordination and accountability. Competent human resources, adequate facilities, and the use of Siskohat strengthen service accuracy and transparency. Multi-channel communication helps reduce misunderstanding, while professional and empathetic officer attitudes build public trust. The novelty of this study lies in its local-level analysis of Hajj waiting list implementation in an archipelagic regency. The study implies that transparent, responsive, and humanistic public services are essential for maintaining fairness and legitimacy in long-term Hajj queue management.
Abstract:This study examines how employees perceive and trust Algorithmic Performance Appraisal (APA) in digital-native and technology-driven companies. Adopting Organizational Justice Theory, the Trust in Technology Framework, and…
nd Cognitive Appraisal Theory, the research explores both the direct and indirect effects of APA on employee trust, with Perceived Procedural Fairness (PPF) as a mediating variable. The study uses a quantitative, cross-sectional approach, collecting data from 200 employees in technology-based organizations and analyzing the data with Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that APA significantly enhances both procedural fairness and employee trust, with PPF playing a partial mediating role in this relationship. These findings underscore the importance of transparency, procedural legitimacy, and avenues for employee voice in cultivating trust in algorithmic systems. The study’s theoretical contribution lies in its integration of multiple perspectives on trust and fairness within algorithmic HR management. The practical implication calls for the careful design and implementation of APA systems that employees perceive as fair and trustworthy. Future research should investigate these relationships in longitudinal and multi-contextual settings to deepen the understanding of trust dynamics in evolving AI-mediated work environments.
Abstract:This study aims to analyze the influence of timeliness, transparency, and the effectiveness of recommendations on audit quality at the Audit Board(BPK) of Southeast Sulawesi Province. The research focuses on an economic-financial…
financial perspective, namely how these three variables play a role in improving the efficiency of fiscal governance, public spending accountability, and the effectiveness of state financial oversight. Research data were obtained through questionnaire distribution and audit document analysis. The results show that timeliness has a significant effect on audit quality because it is able to maintain the relevance of findings and accelerate follow-up. Transparency has a significant effect on increasing public trust and auditor credibility. The effectiveness of recommendations has the strongest influence on audit quality because it determines the implementation of financial governance improvements in audited entities. This study emphasizes the importance of promoting a fast, open, and responsive audit system to improve the quality of state financial management
Abstract:The admission process in Integrated Islamic Junior High Schools (SMPIT) often faces challenges of subjectivity, inefficiency, and lack of transparency in determining selection results. This can lead to inappropriate student…
ent placement and decreased trust from stakeholders. This study aims to develop a Decision Support System (DSS) based on a combination of Analytic Hierarchy Process (AHP) and Simple Additive Weighting (SAW) to improve objectivity and accountability in student selection. AHP is used to determine the weights of the four main academic criteria-the report card scores of Mathematics, Science, Indonesian, and English-based on consistent expert judgment. Furthermore, the SAW method processes the normalized and weighted scores to produce a final ranking of 100 prospective students. The implementation results show that the AHP-SAW integration is able to produce quantitative, transparent, and data-based rankings, thus minimizing subjectivity in the selection process. It provides a structured and replicable model, supporting fairness and efficiency in student admission. This approach is relevant to be applied in educational institutions that want to align the selection process with Islamic educational values and multi-criteria-based objectivity principles.
Abstract:This study investigates the communicative practices of youth volunteers involved in Surabaya’s Kelurahan Bersinar anti-drug initiative, highlighting the role of grassroots messaging in shaping public health discourse. Grounded…
Grounded in framing theory, narrative theory, and social capital theory, the research explores how volunteers construct persuasive anti-drug messages through culturally rooted storytelling, emotional framing, and symbolic communication. Using a qualitative case study approach, data were gathered through interviews, focus groups, observations, and campaign materials with 18 youth volunteers. The findings reveal that volunteers effectively used personal experiences and local narratives to foster trust and collective identity, transforming individual challenges into shared stories of hope and resistance. Emotional strategies, such as gain-framed and fear-based appeals, were deliberately crafted to trigger empathy and promote behavioral change. Volunteers also capitalized on their deep integration within community networks to enhance message credibility and reach, cultivating both bonding and bridging social capital. The study challenges top-down approaches in health campaigns, illustrating the power of peer-led, culturally resonant communication. It contributes a layered communication model for grassroots health advocacy and underscores the transformative impact of narrative-driven volunteer engagement. The study recommends integrating cultural framing in training programs and exploring digital channels to scale grassroots messaging in future research.
Abstract:The increasing complexity and dynamics of the business environment at local, regional, and global levels have driven PT PLN (Persero)’s Internal Audit Unit (SPI) to adopt a Purpose-Driven Internal Audit approach, positioning…
ioning the audit function as a strategic partner for long-term organizational success. However, the Internal Stakeholder Satisfaction Index for assurance services in the Construction, Generation, and New Renewable Energy Audit Division (AKP) fell short of its targets in 2023 and 2024. This study aims to analyze the impact of audit service quality—comprising tangibles, reliability, responsiveness, assurance, and empathy—on auditee satisfaction. Using a quantitative approach with PLS-SEM and Importance–Performance Map Analysis (IPMA), data were collected from AKP Division auditees in 2024. The results show that all dimensions of audit service quality positively and significantly influence satisfaction, with responsiveness and empathy being the most dominant factors. The findings offer practical insights for SPI PLN in prioritizing service improvements based on user perceptions and provide theoretical support for the SERVQUAL model as a key psychological mechanism in fostering satisfaction within trust-based professional services
Abstract:This study examines the role of public relations (PR) ethics in enhancing PT Kereta Api Indonesia's (PT KAI) competitive advantage in the railway industry. Ethical practices in PR are vital for fostering stakeholder trust,…
t, improving customer satisfaction, and enhancing employee engagement, all of which contribute to sustainable growth and market leadership. Adopting a qualitative research design and a case study approach, the research investigates how ethical principles such as transparency, integrity, equity, respect, and responsiveness are applied within PT KAI’s operational and strategic frameworks. Data collection involved document and thematic analyses, emphasizing ethical practices’ impact on stakeholder relationships and competitive outcomes. The findings highlight that PT KAI’s ethical initiatives strengthen its reputation, promote customer loyalty, and support a positive workplace environment. Despite these successes, challenges remain, including the absence of formalized ethical guidelines and the need for ethical leadership. The study concludes that integrating PR ethics into organizational culture enhances competitive advantage and ensures long-term sustainability in a dynamic market.
Abstract:In order to meet the difficulties of the digital age, this study intends to examine how Islamic educational institutions apply Human Resource management based on Islamic principles.. This study uses a qualitative method…
with a case study approach on an educational institution that applies Islamic principles in human resource management, such as trust, justice, and excellence. The research results show that the integration of Islamic values in human resource management significantly improves the performance, loyalty, and satisfaction of educators. However, the challenges in digital literacy are still felt by most educators, even though institutions have provided regular technology training. The implementation of a collaborative culture through deliberation has proven effective in enhancing innovation and the involvement of educators in the decision-making process. The use of digital technology tailored to Islamic values, such as sharia-compliant human resource management applications, also strengthens aspects of transparency and justice in institutional management. In conclusion, Human Resource management based on Islamic values, supported by digital technology, is capable of improving performance quality and creating a harmonious work environment that is relevant in addressing the challenges of the digital era.
Abstract:Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat beli pada produk Tap Cash BNI yang dipromosikan oleh NCT 127 melalui akun Social Media X @nctzenbase. Menggunakan paradigma positivisme dengan…
ngan pendekatan kuantitatif, metode survei diterapkan pada populasi pengikut @nctzenbase yang berjumlah 897.618 akun, dengan sampel 100 responden yang dipilih melalui teknik Non Probability Sampling. Data primer diperoleh melalui penyebaran kuesioner, sementara data sekunder dikumpulkan dari literatur dan sumber online. Validitas dan reliabilitas instrumen diuji menggunakan SPSS 26, menunjukkan semua variabel valid dan reliabel dengan nilai Cronbach’s Alpha di atas 0,70. Hasil penelitian menunjukkan bahwa lima dimensi utama endorsement—Trustworthiness, Expertise, Attractiveness, Respect, dan Similarity—berpengaruh signifikan terhadap minat beli. NCT 127 dianggap sebagai endorser yang terpercaya, berpengalaman, menarik, dihargai, dan memiliki kesamaan dengan audiens, yang semuanya meningkatkan kredibilitas dan loyalitas konsumen terhadap Tap Cash BNI. Iklan kolaborasi BNI dengan NCT 127 berhasil menarik perhatian (39 responden sangat setuju), membangkitkan minat (67 responden setuju), keinginan (60 responden sangat setuju), dan tindakan pembelian (58 responden sangat setuju). Nilai kebaruan dari penelitian ini terletak pada pemahaman mendalam tentang pengaruh celebrity endorsement dalam konteks pemasaran perbankan digital di Indonesia. Implikasi pada dunia pendidikan adalah penekanan pada pentingnya strategi pemasaran yang memanfaatkan selebriti dalam meningkatkan minat beli konsumen, serta panduan untuk penelitian lanjutan yang melibatkan variabel lain seperti pengalaman konsumen dan persepsi kualitas. Penelitian ini dapat menjadi referensi penting untuk studi terkait di masa mendatang, khususnya dalam mengembangkan strategi pemasaran yang efektif dan tepat sasaran.