Abstract:Pelatihan digital marketing menjadi kebutuhan strategis bagi UMKM dalam menghadapi transformasi digital yang semakin cepat. UMKM di Kampung Waninggap Mi’raf masih menghadapi keterbatasan dalam literasi digital, penggunaan…
aan media sosial, dan penerapan strategi pemasaran berbasis teknologi. Kegiatan ini bertujuan meningkatkan pengetahuan dan keterampilan pelaku UMKM melalui pelatihan digital marketing yang terstruktur. Metode yang digunakan adalah pendekatan Participatory Action Research (PAR) dengan desain one-group pretest–posttest untuk mengukur efektivitas pelatihan. Pelatihan dilaksanakan melalui penyuluhan, demonstrasi, praktik langsung, serta pendampingan intensif selama dua minggu. Hasil menunjukkan peningkatan signifikan pada pengetahuan peserta mengenai konsep digital marketing setelah pelatihan. Peserta mampu memproduksi konten digital, menggunakan media sosial secara konsisten, membuka toko pada marketplace, serta meningkatkan interaksi digital dengan pelanggan. Evaluasi pascapelatihan menunjukkan adanya peningkatan aktivitas pemasaran digital dan potensi peningkatan omzet usaha. Temuan ini menegaskan bahwa pelatihan digital marketing efektif dalam meningkatkan kapasitas UMKM. Kegiatan ini membuktikan bahwa digital marketing merupakan strategi penting dalam memperluas pasar dan meningkatkan daya saing UMKM di era digital.
Abstract:Penelitian ini bertujuan untuk menganalisis strategi pengembangan pemasaran kredit Usaha Mikro, Kecil, dan Menengah (UMKM) di Bank Papua Cabang Utama Merauke. Latar belakang penelitian didasari oleh rendahnya pangsa pasar…
r kredit UMKM Bank Papua yang hanya mencapai 4,63% dari total kredit, meskipun potensi sektor UMKM di Merauke cukup besar. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, kuesioner, dan studi dokumentasi. Populasi penelitian mencakup pelaku UMKM dan pegawai Bank Papua dengan jumlah sampel 50 responden. Variabel penelitian terdiri atas faktor internal dan eksternal yang dianalisis menggunakan alat IFAS dan EFAS dalam kerangka SWOT. Hasil penelitian menunjukkan bahwa kekuatan utama Bank Papua terletak pada pemahaman lokal dan dukungan pemerintah daerah, sedangkan kelemahan mencakup keterbatasan inovasi produk, infrastruktur, dan promosi. Peluang berasal dari pertumbuhan UMKM dan kebijakan pemerintah, sementara ancaman berasal dari persaingan bank nasional. Implikasi manajerial menekankan perlunya digitalisasi layanan, inovasi produk kredit, peningkatan literasi keuangan, dan kolaborasi strategis dengan pemerintah daerah untuk memperluas pangsa pasar kredit UMKM.
Abstract:Tujuan dari penelitian ini adalah untuk menganalisis pengaruh literasi keuangan dan inklusi keuangan terhadap keputusan penggunaan QRIS pada UMKM yang terdaftar di BNI KCU Merauke. Jenis penelitian ini adalah kuantitatif…
dengan sumber data yaitu data primer. Pengambilan sampel menggunakan teknik probability sampling dengan metode simple random sampling, jumlah sampel didapat sebanyak 60 responden yang dihitung menggunakan rumus Hair, dkk. Analisis data dilakukan dengan regresi linear berganda menggunakan SPSS versi 25. Hasil dari penelitian ini menunjukkan bahwa variabel literasi keuangan dan variabel inklusi keuangan berpengaruh terhadap keputusan penggunaan QRIS pada UMKM yang terdaftar di BNI KCU Merauke. Selain itu, secara simultan variabel literasi keuangan dan inklusi keuangan berpengaruh terhadap keputusan penggunaan QRIS.
Abstract:Penelitian ini bertujuan untuk mengetahui literasi dan respon masyarakat terhadap media audiovisual berbasis Artificial Intelligence (AI) sebagai promosi kesehatan mengenai hubungan kesehatan mulut dengan Infeksi Saluran…
Pernapasan Atas (ISPA). Penelitian menggunakan desain observasional deskriptif dengan pendekatan pretest-posttest pada 50 pengguna media sosial di Provinsi Nusa Tenggara Timur. Data literasi diperoleh melalui kuesioner sebelum dan sesudah menonton video audiovisual yang disebarkan melalui Instagram dan YouTube. Respon masyarakat diukur melalui indikator jumlah like, share, komentar positif, dan durasi tontonan. Hasil penelitian menunjukkan adanya peningkatan literasi yang signifikan setelah menonton video audiovisual. Sebelum intervensi, responden dengan kategori literasi rendah sebesar 46%, kategori sedang 46%, dan kategori tinggi 8%. Setelah intervensi, kategori literasi tinggi meningkat menjadi 86%, sedangkan kategori rendah menurun menjadi 2%. Rata-rata skor literasi meningkat dari 55,6% menjadi 92,6%. Respon masyarakat terhadap media audiovisual menunjukkan hasil positif dengan jumlah like 100%, share 66%, dan komentar positif 78%. Kebaruan penelitian ini terletak pada pemanfaatan media audiovisual berbasis AI sebagai sarana promosi kesehatan mulut yang dikaitkan dengan ISPA. Hasil penelitian menunjukkan bahwa media audiovisual berbasis AI berpotensi menjadi strategi efektif dalam meningkatkan literasi kesehatan masyarakat secara digital.
Abstract:This study examines the effectiveness of implementing Collaborative Learning as a strategy to strengthen Literasi digital among elementary school students, emerging as a response to challenges related to students’ limited…
ted ability to access, understand, and utilize digital information critically and responsibly. The main problem addressed in this research concerns the lack of learning models capable of integrating cooperation, creativity, and critical thinking skills with digital competencies relevant to 21st-century demands. Employing a descriptive qualitative method supported by a literature review, the data were collected from various scientific sources such as books, journals, articles, and previous studies. The findings indicate that Collaborative Learning effectively enhances students’ Literasi digital skills through activities emphasizing interaction, discussion, problem-solving, and the use of digital platforms such as Google Classroom, Canva, Kahoot, and Padlet. The teacher’s role as a facilitator is crucial in creating an active, adaptive, and student-centered learning environment. Challenges such as limited devices and internet access still arise, yet these can be mitigated through teacher competency development, parental support, and the optimal use of accessible digital resources. The study concludes that integrating Collaborative Learning with Literasi digital not only improves academic competence but also fosters a learning ecosystem that is engaging, participatory, and aligned with technological advancements. The novelty of this research lies in highlighting that student collaboration, when combined with appropriate technological integration, can serve as an effective strategy for strengthening Literasi digital sustainably at the elementary school level.
Abstract:This research is aimed at elevating the learning outcomes in Social Studies for the 8B class of SMP Negeri 16 Jakarta by integrating digital literacy into the students' curriculum. Employing a Classroom Action Research method,…
ethod, the study spanned three cycles, involving 35 students from the aforementioned class. Conducted from March to May 2024 at SMP Negeri 16 Jakarta, data collection included observation, testing, and documentation. Results revealed a significant enhancement in student academic performance through the implementation of digital literacy in Social Studies instruction. Analysis across cycles demonstrated consistent improvement in learning mastery, with percentages escalating from 62.85% in the first cycle to 77.14% in the second, and ultimately reaching 85.71% in the third cycle. Beyond academic achievement, the integration of digital literacy fostered active student engagement in the learning process. Students participated more vigorously in discussions, shared information, and adeptly utilized technology to access learning resources. This underscores the dual role of digital literacy: not only as a means of information retrieval but also as a tool for fostering deeper student engagement. Consequently, these findings offer valuable insights for enhancing educational quality, particularly in leveraging digital technology to facilitate more effective and interactive learning experiences.
Abstract:The issue of the environment has become a major concern globally. Environmental literacy plays a crucial role in empowering individuals to address current environmental challenges. To assess the level of environmental literacy…
teracy among students, this research focused on evaluating the abilities of students at SMP Negeri 158 Jakarta, a school committed to the Adiwiyata program. The study employed a descriptive approach involving 62 eighth-grade students as research subjects. Data were collected through a series of interviews, questionnaires, and tests. Data analysis was conducted using descriptive statistical analysis methods, assessing scores for each environmental literacy indicator. The research findings indicated that the majority of students demonstrated a moderate level of environmental literacy in cognitive indicators, reaching 48%. Meanwhile, the affective indicators showed that the majority of students were in the high category, at 56%. For behavioral indicators, the majority of students were in the moderate category, reaching 76%. The school continues to strive to improve students' environmental literacy as part of efforts to cultivate behaviors that reflect care and awareness for the environment. These actions aim to shape students with a strong and sustainable environmental culture.
Abstract:The development of Generative Artificial Intelligence (GenAI) has created new opportunities to develop more adaptive learning while enhancing students' digital literacy. This study aims to analyze the implementation of GenAI…
enAI as an adaptive learning medium, its effect on improving digital literacy, and Information Systems students' perceptions of its use. This research employed a quantitative approach using a pre-experimental method with a one-group pre-test and post-test design. The results showed that the average digital literacy score increased from 68.8 to 85.0, representing an improvement of 16.2 points after the implementation of GenAI. The highest improvement was found in the Digital Safety and Ethics dimension with 19 points, followed by Digital Content Creation with 17 points, Information Literacy and Digital Technology Utilization with 16 points each, and Digital Communication and Collaboration with 13 points. The paired sample t-test produced a t-value of 8.45 with a significance level of 0.000, indicating that the implementation of GenAI had a statistically significant effect on improving students' digital literacy. The students also expressed positive perceptions of GenAI because it facilitated their understanding of learning materials, increased learning motivation, and supported more effective completion of academic tasks. This study concludes that GenAI is an effective adaptive learning medium for improving students' digital literacy. The novelty of this study lies in the development of a GenAI implementation model that integrates adaptive learning with the five dimensions of digital literacy among Information Systems students in a comprehensive manner.
Abstract:The advancement of digital technology has transformed consumption patterns while simultaneously increasing risks related to consumer protection, including online fraud, information manipulation, and misuse of personal data,…
ta, thereby requiring more critical and comprehensive literacy skills. This study addresses the problem of low consumer protection literacy, as indicated by high levels of impulsive consumption behavior, limited understanding of consumer rights and obligations, and an imbalance between the intensity of technology use and the ability to evaluate information effectively. The purpose of this research is to examine the role of Social Studies education in enhancing consumer protection literacy, its integration into the learning process, and the effectiveness of its implementation in the digital era through a literature review approach. The findings reveal that consumer protection literacy remains at a moderate to low level, yet it has a significant relationship with rational economic decision-making and the ability to mitigate digital risks. Social Studies education has been proven effective in improving such literacy through contextual, interactive, and experience-based learning, which strengthens students’ understanding, attitudes, and skills as consumers. The novelty of this study lies in the conceptual and practical integration of consumer protection literacy into Social Studies learning, encompassing cognitive, affective, and behavioral dimensions, as well as emphasizing pedagogical strategies based on case studies and reflective discussions as effective approaches to shaping intelligent and responsible consumers in the digital era.
Abstract: pemanfaatan teknologi kecerdasan buatan era 4.0 (Artificial Intelligence/AI) menjadi salah satu faktor yang menghambat peningkatan kualitas publikasi di Lembaga Paspama Institute. Selama ini, proses penyusunan…
penyusunan naskah, pengolahan data, dan penyuntingan artikel masih dilakukan secara konvensional, sehingga memerlukan waktu lama dan sering kali menghasilkan kualitas tulisan yang tidak konsisten. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan literasi digital dan kemampuan praktis peserta dalam memanfaatkan teknologi AI guna memperbaiki efektivitas serta mutu publikasi ilmiah di lingkungan Paspama Institute. Metode pelaksanaan kegiatan dilakukan melalui pendekatan pelatihan dan pendampingan interaktif, meliputi tiga tahapan utama: (1) pengenalan konsep dasar AI dan potensinya dalam bidang publikasi, (2) workshop penerapan aplikasi AI seperti ChatGPT, Grammarly, dan Copilot untuk asistensi penulisan akademik, serta (3) pendampingan penyusunan artikel ilmiah berbasis AI secara etis dan bertanggung jawab. Hasil kegiatan menunjukkan peningkatan signifikan pada kemampuan peserta dalam menulis dan mengedit naskah, dengan nilai rata-rata post-test meningkat sebesar 32% dibandingkan pre-test. Selain itu, peserta menunjukkan peningkatan kepercayaan diri dalam menggunakan teknologi digital untuk kegiatan publikasi. Kegiatan ini berdampak positif terhadap penguatan kapasitas sumber daya manusia Paspama Institute dalam menghasilkan karya ilmiah yang lebih berkualitas, efisien, dan adaptif terhadap perkembangan teknologi digital