Abstract:Abstract: Batik Woro Srikandi, a traditional batik producer in Arjowinangun, Pacitan, faces significant challenges in digital marketing. This issue stems from a lack of professional promotional media and an underdeveloped…
d visual identity, hindering the product's ability to compete in an increasingly competitive market. To address these constraints, the community service team designed an initiative comprising several methodological stages: (1) conducting a needs analysis of the partner through observation and interviews; (2) implementing training sessions on product photography and design; and (3) facilitating participatory mentorship for the local artisans in catalog production and visual identity development. The primary outcome of this project was the successful creation of a professional product catalog that features a consistent brand visual identity. This catalog is designed to strengthen brand identity, expand market reach, and provide a competitive advantage for Batik Woro Srikandi. It is anticipated that this catalog will not only enhance customer engagement and sales but also contribute to the long-term sustainability of Pacitan's traditional batik art.
Keywords: traditional batik; visual identity; product catalog; woro srikandi batik; digital branding
Abstrak: Batik Woro Srikandi sebagai produsen batik tradisional di Arjowinangun, Pacitan, menghadapi kendala dalam pemasaran digital karena kurangnya media promosi yang profesional dan identitas visual yang kuat, sehingga menyulitkan produknya bersaing di pasar yang semakin kompetitif. Untuk mengatasi hal ini, kegiatan pengabdian masyarakat ini dirancang dengan tahapan metode yang terdiri dari: (1) Analisis kebutuhan mitra melalui observasi dan wawancara; (2) Pelaksanaan pelatihan fotografi produk dan desain; serta (3) Pendampingan dalam pembuatan katalog dan pengembangan identitas visual yang dilakukan secara partisipatif bersama perajin. Capaian utama dari kegiatan ini adalah terwujudnya sebuah katalog produk profesional yang memuat identitas visual merek yang konsisten. Tujuannya adalah untuk memperkuat brand identity, memperluas jangkauan pasar, dan memberikan keunggulan kompetitif bagi Batik Woro Srikandi. Diharapkan, katalog ini tidak hanya meningkatkan keterlibatan pelanggan dan penjualan, tetapi juga mendukung keberlanjutan seni batik tradisional Pacitan dalam jangka panjang.
Kata kunci: batik tradisional; identitas visual; katalog produk; batik woro srikandi; branding digital
Abstract:MSME players in Potrobangsan Village face obstacles in communicating with foreign consumers, especially in the use of foreign languages. To overcome this problem, a multilingual digital catalog has been developed that contains…
ntains descriptions of MSME products in several languages. This catalog aims to facilitate communication between MSME actors and inter-national consumers, as well as increase the visibility and competitiveness of MSMEs in the global market. In addition, this digital catalog is also expected to contribute to the preservation of regional languages, such as Javanese, which are becoming endangered. The methods used include a preparatory stage in the form of field analysis, then a needs analysis stage, and continued with the stage of making a multi-language online catalog. The catalog development process involved training for MSME players, creating attractive and relevant product descriptions, and developing an online catalog platform. As a result, this catalog has succeeded in increasing sales and expanding the market reach of MSMEs in Potrobangsan Village.
Keywords: MSME; multilingual digital catalog; potrobangsan
Abstrak: Pelaku UMKM di Desa Potrobangsan menghadapi kendala dalam berkomunikasi dengan konsumen mancanegara, terutama dalam penggunaan bahasa asing. Untuk mengatasi masalah ini, telah dikembangkan katalog digital multibahasa yang memuat deskripsi produk UMKM dalam beberapa bahasa. Katalog ini bertujuan untuk memfasilitasi komunikasi antara pelaku UMKM dengan konsumen internasional, serta meningkatkan visibilitas dan daya saing UMKM di pasar global. Selain itu, katalog digital ini juga diharapkan dapat berkontribusi pada pelestarian bahasa daerah, seperti Bahasa Jawa, yang mulai terancam punah. Metode yang digunakan antara lain tahap persiapan berupa analisis lapangan, kemudian tahap analisis kebutuhan, dan dilanjut dengan tahap pembuatan katalog online multibahasa. Proses pengembangan katalog melibatkan pelatihan bagi pelaku UMKM, pembuatan deskripsi produk yang menarik dan relevan, serta penyusunan platform katalog daring. Hasilnya, katalog ini telah berhasil meningkatkan penjualan dan memperluas jangkauan pasar UMKM di Desa Potrobangsan.
Kata kunci: UMKM; katalog digital multibahasa; potrobangsan.
Abstract:The National Schools Debating Championship (NSDC) is among the most popular debate competitions. Schools in Indonesia strive to prepare their best students for this prestigious competition. One high school in Palangka Raya,…
ya, Central Kalimantan, also prepares its students to participate in this prestigious event. To this end, the school formed an English Debate Club (EDC). However, the enthusiasm of EDC members in practising tends to be inconsistent, which impacts the effectiveness of their preparation. In response to this problem, a team of lecturer and students from the English Education Study Program, Palangka Raya University, implemented a coaching program to increase the enthusiasm, confidence, and debating skills of EDC members. The coaching activities were conducted in four sessions, covering motion analysis training, case studies, and debate practice, with guidance from an outstanding student representing the university in the National University Debating Championship (NUDC) at the national level. Qualitative questionnaire results indicated increased enthusiasm and self-confidence among EDC members during training sessions and improved understanding of debate strategies. This initiative demonstrates that coaching based on the direct experience of a high-achieving debater can serve as an effective strategy for developing debate clubs in secondary schools.
Keywords: enthusiasm; coaching program; debate strategy; self-confidence; debate club
Abstrak: National Schools Debating Championship (NSDC) merupakan salah satu kompetisi debat yang paling populer. Sekolah di Indonesia berusaha mempersiapkan potensi terbaiknya untuk mengikuti kompetisi bergengsi ini. Salah satu sekolah menengah atas di Palangka Raya, Kalimantan Tengah, juga mempersiapkan para siswanya untuk mengikuti ajang bergengsi tersebut. Untuk itu, sekolah membentuk English Debate Club (EDC). Namun, antusiasme anggota EDC dalam berlatih cenderung tidak konsisten, yang berdampak pada efektivitas persiapan mereka. Menanggapi permasalahan tersebut, tim dosen dan mahasiswa dari Program Studi Pendidikan Bahasa Inggris, Universitas Palangka Raya melaksanakan program pendampingan guna meningkatkan antusiasme, percaya diri dan kemampuan debat para anggota EDC. Kegiatan pendampingan dilakukan dalam empat sesi pertemuan, yang mencakup pelatihan analisis mosi, pembedahan kasus, serta praktik debat, dengan bimbingan dari mahasiswa berprestasi yang pernah mewakili universitas dalam ajang National University Debating Championship (NUDC) tingkat nasional. Hasil survei menunjukkan peningkatan antusiasme dan kepercayaan diri anggota EDC dalam mengikuti latihan, serta pemahaman yang lebih baik terhadap strategi debat. Kegiatan ini menunjukkan bahwa pendampingan berbasis pengalaman langsung dari mahasiswa debat berprestasi dapat menjadi strategi efektif dalam membina klub debat di sekolah menengah.
Kata kunci: antusiasme; program pendampingan; strategi debat; percaya diri; klub debat
Abstract:This study aims to analyze the implementation of information technology in digital marketing in urban farming, especially in improving hydroponic vegetable marketing in Asahan Regency. The development of information technology…
nology has opened up new opportunities for urban farming actors to expand market reach through digital marketing strategies. The research method used is a case study with a qualitative approach, involving in-depth interviews and observations of urban farming actors as well as analysis of the use of digital platforms such as social media, e-commerce, and websites. The results of the study show that the implementation of digital marketing has proven effective in increasing sales and expanding the market, as well as supporting the sustainability of urban farming businesses by increasing product visibility, ease of transactions, and interaction with consumers. However, there are challenges such as limited technological knowledge for some business actors and uneven digital infrastructure. Therefore, training and technological support are needed for hydroponic farmers in order to maximize the potential of digital marketing in improving economic welfare in the urban agricultural sector.
Keywords: digital marketing; hydroponics; information technology; urban farming.
Abstrak: Penelitian ini bertujuan untuk menganalisis implementasi teknologi informasi dalam digital marketing pada urban farming, khususnya dalam meningkatkan pemasaran sayur hidroponik di Kabupaten Asahan. Perkembangan teknologi informasi telah membuka peluang baru bagi pelaku urban farming untuk memperluas jangkauan pasar melalui strategi pemasaran digital. Masalah yang terjadi di Sigit Hidroponik memerlukan pemanfaatan teknologi dibidang pemasaran produk agar produk dapat terjual dengan baik dan terus mengalami peningkatan agar siklus atau perputaran penamaan dan panen dapat berjalan lebih efekti dan efisien dengan waktu yang lebih produktif. Metode penelitian yang digunakan adalah studi kasus dengan pendekatan kualitatif, melibatkan wawancara mendalam dan observasi terhadap pelaku urban farming serta analisis penggunaan platform digital seperti media sosial, e-commerce, dan website. Hasil penelitian menunjukkan bahwa penerapan digital marketing terbukti efektif dalam meningkatkan penjualan dan memperluas pasar, serta mendukung keberlanjutan usaha urban farming melalui peningkatan visibilitas produk, kemudahan transaksi, dan interaksi dengan konsumen. Namun, terdapat tantangan seperti keterbatasan pengetahuan teknologi bagi sebagian pelaku usaha dan infrastruktur digital yang belum merata. Oleh karena itu, dibutuhkan pelatihan dan dukungan teknologi bagi petani hidroponik agar dapat memaksimalkan potensi digital marketing dalam meningkatkan kesejahteraan ekonomi di sektor pertanian perkotaan.
Kata kunci: digital marketing; hidroponik; teknologi informasi; urban farming.
Abstract:Based on the results of the situation analysis in partner schools, it was found that the problems experienced by partners were a lack of innovation in classroom learning and a lack of resources that mastered technology in…
n learning. This community service activity aims to provide understanding and improve the skills of Jombang State SLB teachers in creating interesting and innovative learning media by integrating technology into learning. The learning media that will be produced is a digital dictionary for deaf students (KIRATU). This activity takes the form of socialization and training. The methods used are classical and individual methods. This PKM activity was said to be successful because the media product produced was very suitable for implementation in the classroom after being tested in the field and received a positive response and appreciation from the teachers. Teachers' understanding and skills also increased after participating in this activity.
Keywords: digital dictionary; inclusive students; KIRATU; technology
Abstrak: Berdasarkan hasil analisis situasi di sekolah mitra, ditemukan bahwa permasalahan yang dialami mitra yaitu kurangnya inovasi dalam pembelajaran dikelas serta kurangnya sumber daya yang menguasai teknologi dalam pembelajaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan pemahaman serta meningkatkan keterampilan para guru SLB Negeri Jombang dalam membuat media pembelajaran yang menarik serta inovatif dengan mengintegrasikan teknologi kedalam pembelajaran. Media pembelajaran yang akan dihasilkan berupa kamus digital untuk siswa tuna rungu (KIRATU). Kegiatan ini berupa sosialisasi dan pelatihan. Metode yang digunakan yaitu metode klasikal dan individual. Kegiatan PKM ini dikatakan berhasil karena produk media yang dihasilkan sangat layak untuk di implementasikan di kelassetelah dilakukan ujicoba dilapangan serta mendapat respon positif dan apresiasi dari para guru. Pemahaman serta ketrampilan guru juga meningkat setelah mengikuti kegiatan ini.
Kata kunci: kamus digital; siswa inklusi; KIRATU; teknologi
Abstract:Technological advancements can harness the potential of an area, particularly micro, small, and medium enterprises (UMKM). Many micro, small, and medium enterprises (UMKM) in Wringin Anom Village, Panarukan Subdistrict,…
Situbondo Regency, situated along the Pantura Road, remain undigitized, thereby hindering their potential to expand their customer base. Therefore, through the use of the WordPress platform, the 206 Community Service Students Group of Jember University introduced e-DIMMA, which stands for ‘Electronic List of Wringin Anom UMKM’ with the aim of providing information related to potential UMKM in the Wringin Anom Village area along with supporting data related to the products of the UMKM concerned. Thus, e-DIMMA will simplify the process for consumers to access information necessary for conducting buying and selling transactions. We use a method of science and technology diffusion, which involves three stages: preparation, implementation, and evaluation. The implementation of activities commences with the analysis of problems, the socialization of work programs, the collection of data from UMKM, the development of websites, the training of website administrators, and the evaluation process. We will coordinate with the village government to assess the effectiveness of creating UMKM websites for product marketing with the goal of increasing market access for partner.
Keywords: digitalization; MSME; website
Abstrak: Kemajuan teknologi dapat dimanfaatkan untuk mengembangkan potensi yang ada pada suatu daerah salah satunya usaha mikro, kecil dan menengah (UMKM). Desa Wringin Anom, Kecamatan Panarukan, Kabupaten Situbondo yang terletak di sepanjang Jalan Pantura memiliki banyak UMKM yang belum terdigitalisasi sehingga potensi peningkatan konsumen belum sepenuhnya optimal. Oleh karena itu, melalui pemanfaatan platform WordPress Kelompok Kuliah Pengabdian Masyarakat 206 Universitas Jember memperkenalkan e-DIMMA yang merupakan singkatan dari Elektronik Daftar UMKM Wringin Anom dengan tujuan menyediakan informasi terkait UMKM berpotensi di wilayah Desa Wringin Anom dengan disertai informasi penunjang terkait produk dari UMKM yang bersangkutan. Sehingga, akan memudahkan konsumen dalam mengakses informasi hingga melakukan transaksi jual beli. Metode yang digunakan berupa difusi ipteks dengan tiga tahapan yaitu persiapan, pelaksanaan dan evaluasi. Pelaksanaan kegiatan dimulai dengan analisis masalah, sosialisasi program kerja, pengumpulan data UMKM, pembuatan website, pelatihan admin website dan evaluasi. Efektifitas pembuatan website UMKM sebagai sarana untuk pemasaran produk akan dikoordinasikan dengan pemerintah desa dengan capaian berupa peningkatan akses pasar bagi mitra.
Kata kunci: digitalisasi; UMKM; website
Abstract:Majority of Indonesian EFL young learners struggle with mastering English vocabulary. This community service activity was about to see whether or not incorporating thematic pictures could enrich young learners’ English…
glish vocabulary. It used quantitative approach with descriptive analysis. Conveniently, one class was taken as the sample of this current activity which consisted of fourteen participants coming from different grades of elementary school. A Dictation test was administered as pretest and posttest before and after intervention to portray the young learners’ achievement level. The result showed that using thematic pictures was significantly impactful in enriching young learners’ English vocabulary mastery (.00 < .05). Ultimately, some pedagogical implication were also addressed accordingly in this present activity to young learners, future facilitators as well as researchers.
Keywords: thematic pictures; vocabulary mastery; young learners.
Abstrak: Mayoritas pembelajar muda di Indonesia memiliki masalah dengan penguasaan kosakata Bahasa Inggris. Kegiatan Pengabdian masyarakat ini bertujuan untuk melihat apakah penggunaan gambar tematik dapat memperkaya kosa kata bahasa Inggris pelajar muda atau tidak. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis deskriptif. Mudahnya, satu kelas diambil sebagai sampel kegiatan kali ini yang terdiri dari empat belas peserta yang berasal dari berbagai tingkatan sekolah dasar. Tes Dikte diberikan sebagai pretest dan posttest sebelum dan sesudah intervensi untuk menggambarkan tingkat prestasi pelajar muda. Hasilnya menunjukkan bahwa penggunaan gambar tematik memberikan dampak yang signifikan dalam memperkaya penguasaan kosakata bahasa Inggris pelajar muda. Pada akhirnya, beberapa implikasi pedagogis juga dibahas dalam kegiatan ini kepada pelajar muda, fasilitator masa depan, serta peneliti.
Kata kunci: gambar tematik; pembelajar muda; penguasaan kosakata
Abstract:Officers' readiness to prevent the spread of COVID-19 through document exchange is a problem in the community. This article discusses how the social engineering of COVID-19 cluster officers and Salawu Health Center officers…
ers in Tasikmalaya Regency in receiving and implementing document sterilization cabinet technology to suppress the transmission of the COVID-19 virus through document exchange. The use of ozone and UVC as sterilization media is beneficial but can negatively impact humans in the long term. Therefore education is needed for partners to avoid these negative impacts. This service activity method is partner situation analysis, pre-test, partner education, post-test, and conclusion. The result of this service is that partners have received document sterilization cabinets and UVC as room sterilizers. The results of measuring partner knowledge before and after participating in webinar activities using pre-test and post-test instruments, showed an increase in knowledge, skills and awareness by partners regarding the use of UVC and Ozone on average 83% from the initial condition of not understanding to understanding and skill.
Keywords: covid-19; ozone; uvc; health community center
Abstrak: Kesiapan petugas dalam mencegah penyebaran COVID-19 melalui pertukaran dokumen menjadi masalah di masyarakat. Artikel ini membahas tentang bagaimana rekayasa sosial pada petugas Gugus COVID-19 dan petugas Puskesmas Salawu di Kabupaten Tasikmalaya dalam penerima dan implementasi teknologi lemari sterilisasi dokumen guna menekan penularan virus COVID-19 melalui pertukaran dokumen. Penggunaan ozon dan UVC sebagai media sterilisasi sangat efektif, tetapi dapat menghasilkan dampak negatif dalam jangka Panjang, oleh karena itu diperlukan edukasi kepada mitra agar terhindar dari dampak negatif tersebut. Metode pada kegiatan pengabdian ini adalah analisis situasi mitra, Pre-test, edukasi mitra, post-test dan kesimpulan. Hasil dari pelaksanaan pengabdian ini adalah mitra telah menerima lemari sterilisasi dokumen dan UVC sebagai sterilisasi ruangan. Hasil pengukuran terhadap pengetahuan mitra sebelum dan setelah mengikuti kegiatan webinar menggunakan instrumen pre-test dan post-test, menunjukkan terjadinya peningkatan pengetahuan, keterampilan dan kewaspadaan oleh mitra terkait penggunaan UVC dan Ozon rata-rata 83% dari kondisi awal tidak memahami menjadi paham dan terampil.
Kata kunci: covid-19; ozone; uvc; puskesmas
Abstract:SMAN 1 Waru is experiencing rapid development, particularly in this digital era, with its students achieving notable success in sports, science, and arts. However, despite these achievements, the management of such accomplishments…
plishments remains inadequate, rely-ing on manual systems. Consequently, the collection and recording of student achieve-ment data at SMAN 1 Waru are disorganized and often not up to date. Recognizing this issue, the community service team has developed an information system to manage stu-dent achievement data. This system includes comprehensive training to facilitate the ef-ficient processing of student achievements for both internal and external purposes, such as accreditation. The training session took place on March 28, 2024, at SMAN 1 Waru's computer laboratory and was attended by 35 students, website administrators, and three teachers. The training employed various methods, including lectures, practical exercises, and discussions. All participants demonstrated a clear understanding of the application's usage, as evidenced by their improved pre-test and post-test scores. Statistical analysis using the t-test confirmed the significance of this improvement, indicating that the train-ing effectively enhanced participants' understanding of using the student achievement website. Furthermore, the success of the training is reflected in the records of achieve-ment data inputted by the participants.
Keywords: achievement data; information system; website.
Abstract:Public awareness and ability to read food labels is still very low. A National Consumer Protection Agency survey stated that 6.7% of people in Indonesia pay attention to the completeness of food labels. One of the Messages…
es of Balanced Nutrition is reading food labels. S1 Nutrition Study Program STIK Sint Carolus together with Nutritionists from the Galur Supporting Community Health Center provided counseling to mothers of toddlers on the topic "Let's Check the Coins (Composition and Nutritional Value Information) on Food Packaging" to 20 mothers of toddlers who visited the Posyandu. Counseling participants are given an identity and pretest form to fill out. The first session included material on definitions and food labels, and the second session provided material on how to read composition and nutritional value information. The third session involved practicing reading packaged food and conducting questions and answers and filling in the posttest form. After 3 days of providing material, monitoring and evaluation was carried out via Whatsapp. Based on the results of statistical analysis, 55% of mothers were classified as lacking knowledge during the pretest. However, it increased after nutrition education was carried out to 95% of mothers who were classified as well informed. The results of the Wilcoxon analysis show that there is a difference in knowledge between before and after counseling with p-value = 0.007. The results of monitoring and evaluation from 5 mothers, 100% of mothers had paid attention to food labels on packaging, especially composition and nutritional information. There has been a change in practice in reading food labels.
Keywords: food labels; knowledge; nutrition information; nutrition counseling