Abstract:This study evaluates the effectiveness of the East Java Province DPMPTSP marketing communication strategy in investment promotion in 2023, focusing on the marketing mix elements: product, price, place, and promotion. Through…
ough a qualitative approach, this study analyzes promotional activities that include the development of promotional materials, expansion of international networks, and strengthening of regional branding. The results of the study indicate that innovative efforts in developing promotional materials using the latest technology and interactive approaches have been carried out. However, an in-depth evaluation is needed to ensure the effectiveness of promotional materials in meeting investor needs. Price transparency, although not explicitly focused on, is important for investment decisions. This study recommends improving information related to investment costs and incentives.
International cooperation, such as with the State of Neuvo Leon-Mexico, shows efforts to expand investment networks and global market visibility, with an evaluation of the benefits and costs required. Promotional activities such as seminars on investment strategies focus on strengthening regional branding and effective promotional techniques. The novelty of this study lies in the comprehensive analysis of marketing mix elements in the context of investment promotion as well as recommendations for continuous adaptation according to market changes. These findings provide new insights for the development of more effective investment marketing communication strategies in the future.
Abstract:This study aims to analyze the tourism potential and marketing strategies in Bejijong Village, a village with a rich history and culture from the Majapahit Kingdom era located in Mojokerto Regency, East Java Province. This…
is study explores how village managers conduct managerial and marketing activities to attract tourists and promote local products. The research method involves a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the Marketing Mix’s 7P approach implemented by the village. The results of the study indicate that Bejijong Village has several significant advantages, including historical heritage such as Brahu Temple, Petilasan Siti Inggil, and Maha Vihara Majapahit, as well as local products such as smoked salted eggs, lemon juice, pukis lumer (melting) bertoping, tahu lontong (compress rice), and Cempaka batik handicrafts and wayang kulit. However, the challenges faced include less than optimal website management, lack of effective digital marketing strategies, and entrance fees that may be insufficient to support maintenance. This study introduces novelty in marketing strategy analysis by integrating the SWOT and Marketing Mix’s 7P approaches to provide in-depth insights into how management and marketing can be improved. These findings are expected to be a reference for other villages in designing more effective marketing strategies and suggesting improvement steps that can increase the attractiveness and sustainability of culture-based tourist destinations. Keywords: Bejijong Village, Tourism Marketing, SWOT Analysis, Marketing Mix 7P.
Abstract:The use of Artificial Intelligence (AI) technology to visualize the narrative of English-language short stories offers a novel approach to enriching the interpretive and aesthetic dimensions of storytelling. Utilizing BingImage.com…
ngImage.com as an AI-based image generator, textual narratives are transformed into prompts that create visual depictions of each scene. The visuals effectively reflect the mood, emotions, and settings of the story, albeit with some inconsistencies in character depictions across scenes. This exploratory approach examines correlations between narrative and visuals, scene continuity, and aesthetic accuracy. The findings indicate that AI-based visualization can create a more immersive reading experience, enhancing the reader's comprehension through relevant illustrations. This technology also provides creative interpretations that expand the artistic dimensions of short stories. Despite its potential, challenges such as maintaining visual consistency across scenes remain. These findings provide new insights into the integration of digital technology in literary transformation, paving the way for innovative future methodologies.
Abstract:This research explores the impact of gamification on student engagement and learning outcomes in hybrid classrooms at SMA Negeri 1 Pinrang. The study aims to identify the role of gamified platforms in enhancing student participation…
articipation and to analyze the relationship between student engagement and academic achievement. The research employs a qualitative approach, utilizing purposive and random sampling to select students from hybrid classrooms. Data were collected through gamification-based platforms, student engagement surveys, and academic performance tests. The findings indicate that the use of gamification significantly increases student engagement, motivation, and academic achievement, particularly when integrated into a hybrid learning environment. This study also highlights challenges such as technology access and the need for teacher training to maximize the benefits of gamification. The results provide practical recommendations for educators to implement gamified elements in their teaching strategies and for platform developers to enhance features that support hybrid learning. Future research should investigate the broader impacts of gamification, particularly on diverse learning styles and across different academic subjects.
Abstract:This research highlights the importance of inflectional morphemes in thesis abstracts which aim to improve clarity and meaning. This research examines the use of inflectional morphemes by alumni of the Master of English…
Education Program at STKIP PGRI Sidoarjo. This research uses a qualitative approach with data obtained from thesis abstracts. The findings of this study reveal that the use of plural morphemes, possessive, present tense, past tense, and present participle has a significant role in increasing semantic richness and grammatical structure. The study concludes that the understanding and proper use of inflectional morphemes can significantly improve the quality of academic writing. This study also fills a gap in the academic literature and offers practical insights for students and researchers to perfect their writing skills.
Abstract:This article aims to analyze the use of ithnab (extension) in Surah Maryam verse 10. The method used is literature study with a qualitative approach. Data was collected from various sources, such as tafsir books, journal…
articles, and related findings. Analysis is carried out by examining the meaning of ithnab, the context of the verse, and its implications in the interpretation of the verse. The research results show that the ithnab in this verse aims to emphasize the message, emphasize the meaning, and describe the greatness of Allah SWT. The use of ithnab in this verse also has stylistic and rhetorical dimensions that enrich the interpretation and provide a deep understanding of the verse. .
Abstract:This research investigates the influence of classroom environment and psychological factors on English learning motivation at SMP Negeri 14 Kota Serang. A conducive classroom environment is deemed crucial in shaping students'…
ents' attitudes towards using English, yet it often faces challenges such as different pronunciation from standard English and social stigma related to using a foreign language outside of classroom contexts. A qualitative research method employing in-depth interviews was used to explore students' and teachers' perceptions regarding these issues.
The findings reveal that many students feel insecure and embarrassed when using English, mainly due to their different accents and negative perceptions of their surroundings. However, teacher support and an inclusive classroom atmosphere can alleviate these barriers and enhance students' motivation to learn English. These findings underscore the importance of teaching approaches that accommodate student diversity and build their confidence in using a foreign language.
Abstract:This study analyzes the factors that affect the level of work stress in employees in the manufacturing industry sector. This study uses a quantitative approach with data collected through questionnaires distributed to employees…
ployees in several manufacturing companies. Regression analysis techniques are used to evaluate the impact of various factors on work stress. In addition, demographic characteristics such as age, education, and employment status also play an important role in determining stress levels. This study recommends the need for management policies that focus on reducing workload, improving work environment conditions, and providing employee welfare programs to reduce stress and improve employee welfare. These findings provide valuable insights for manufacturing companies in their efforts to create a healthier and more productive work environment.
Abstract:Today's education faces the challenge of preparing students with competencies that are relevant to the demands of the times. This research aims to explore innovative strategies in improving 21st Century competencies at SMPN…
MPN 46 Surabaya. The research method involved classroom observation, interviews with teachers, and document analysis. Findings show that project-based learning, the use of interactive technology, cooperative learning models, and student-centered approaches are effective in developing 21st Century competencies. In addition, simulation activities, innovative curriculum development, special extracurricular programs, and continuous teacher training also play an important role. The conclusions emphasize the need for inclusive and innovative learning approaches in dealing with the demands of modern education. The findings provide a strong foundation for the development of effective learning strategies to improve students' 21st Century competencies in the future.
Abstract:This study explores the implementation of project-based learning (PBL) within the framework of the Independent Curriculum (Kurikulum Merdeka) to improve communication skills among fifth-grade students. Employing a qualitative…
ative approach, data was collected through interviews and observations at MI Ma’arif Ketegan-Tanggulangin. Findings of this research indicate that PBL effectively improves students’ communication skills, fostering active engagement, creativity, and collaboration in classroom projects. Teachers play a crucial role in designing and facilitating PBL activities aligned with curriculum themes. The study suggests active student participation, teacher training in PBL implementation, and further research on the long-term effects of PBL on communication skills and academic performance