Abstract:To maximize customer satisfaction through marketing strategies residential property companies must understand the dynamics of appropriate marketing strategies. One of them is by maximizing consumer satisfaction with several…
ral important factors such as product, price, promotion and place. The aim of this research is to analyze the influence of the marketing mix on consumer satisfaction at Astapada Indah III Jombang housing. This type of research uses quantitative research with a cross-sectional study approach. The population of all residents of the Astapada Indah III housing complex was 68 and the sample was 58 people using incidental sampling technique. The independent variables are product, price, promotion, place and the dependent variable is consumer satisfaction. The research instruments used questionnaires, data processing using multiple linear regression tests. The results of the research showed that product and location had a significant effect on housing consumer satisfaction, while price and promotion had no effect on consumer satisfaction. However, simultaneously product, price, promotion and location all influence consumer behavior simultaneously by 79.4%.
Abstract:This research aims to analyze and evaluate the criminal liability imposed on tourists who damage the Uma Lengge Maria cultural heritage in Maria Village, Wawo District, Bima Regency. Bima is an area that has cultural and…
tourism diversity. One of the cultural and tourism diversity is the Uma Lengge Maria Cultural Reserve which is located in Maria Village, Wawo District, Bima Regency. Uma Lengge is a traditional house of the Bima people which has existed for a long time and must be maintained in its existence and beauty so that it remains intact and its beauty can be enjoyed for the future. This research use desciptive qualitative approach. A descriptive approach is an approach that aims to systematically describe the facts and characteristics of a particular population or in a particular field factually and carefully. Data collection methods were carried out by observation, interviews and documentation. The data analysis method is carried out in the stages of data collection, data reduction, data presentation, and drawing conclusions. The results of the research show that legal action is taken against criminal liability for tourists who damage the cultural heritage at Uma Lengge Maria. Uma Lengge in the Maria Village Tourist Area, there are 13 uma lengge and 103 jompa. The existence of uma lengge must be maintained so that its existence remains well into the future. there are sanctions and criminal liability for tourists who damage the Uma Lengge Maria cultural heritage in Wawo District, Bima Regency, West Nusa Tenggara.
Abstract:This study aims to determine the effect of intrapreneurship and organization on the financial performance of MSMEs (Micro, Small And Medium) in Denpasar City. This study uses a qualitative method. The MSME population in…
Denpasar City reached 32,476 MSMEs and the sample used was 100 MSMEs in Denpasar city. This study uses data collection techniques by distributing questionnaires. Validity and reliability tests were carried out on respondents who owned MSMEs in Denpasar City. The results of the t test can be obtained t-count of the Intrapreneurship variable of 1.231 with a significance value of 0.221. This significance value is greater than the significance limit value, which is equal to 0.05. Means that Intrapreneurship has a positive and insignificant effect on Financial Performance. The results of the t test can be obtained by the t-count value of the Organizational variable of 5.052 with a significance value of 0.000. This significance value is smaller than the significance limit value, which is equal to 0.05. Means the organization has a positive and significant effect on financial performance. Based on the results of the F test, the F value is 20.324 with a significance level of 0.000, so simultaneously the Intrapreneurship and Organization variables have a significant effect on the Financial Performance variable. As well as from the test results of the coefficient of determination, the R Square value shows a value of 0.295 or 29.5% indicating that the ability of the independent variable to explain the effect on the dependent variable and the remaining 70.5% can be explained by other variables outside of the research variable.
Abstract:This research purpose to determine the financial performance of PT Indofood Sukses Makmur, Tbk in 2018-2022 period using financial ratio analysis. The basis for assessing and achieving a company is through financial analysis…
ysis so that the company can control its financial condition and create a company framework. In assessing the job prospects of a company in the past and future and assessing the achievements of a company, financial ratio analysis is used which includes liquidity ratios (current ratio), solvency ratios (debt to asset ratio), activity ratios (total asset turnover), profitability ratio (return on equity) and market ratio (earnings per share). This research is descriptive research which is studied quantitatively. The population of the research is all financial reports of PT. Indofood Sukses Makmur, Tbk is listed on the IDX in 2018-2022 period. The sample for this research is the financial position report and comprehensive income statement in 2018-2022 period. Data collection was carried out using documentation techniques. The results of this research found that the overall financial performance of PT. Indofood Sukses Makmur, Tbk in 2018-2022 period based on analysis of liquidity ratios and solvency ratios is in fairly good condition. Meanwhile, profitability ratios and market ratios are in good condition. However, regarding the activity ratio, the condition of PT. Indofood Sukses Makmur, Tbk is still not efficient so it can be said to be not good. This is due to an increase in sales and total assets during the 2018-2022 period. Based on the results of calculations and analysis of financial ratios, it can be concluded that the financial performance of PT. Indofood Sukses Makmur, Tbk in 2018-2022 period experiences growth in various aspects and profitability can increase, making the company profitable.
Abstract:The pilgrimage to Mecca, known as Hajj, is a significant religious obligation for Muslims around the world. Indonesia, with its large Muslim population, annually sends a substantial number of pilgrims to perform Hajj. This…
is study conducts an evaluation of the policy regarding the organization of Hajj and assesses its implications on the government expenditure of Indonesia for the year 2023. The evaluation focuses on the efficiency, effectiveness, and financial sustainability of the current policy, considering factors such as Hajj quota management, transportation, accommodation, and associated services. The study aims to provide insights into how the Hajj policy impacts the Indonesian government's fiscal allocation and overall budgeting, shedding light on potential areas for improvement and optimization of resources in the future. The findings of this research contribute to better policy formulation and decision-making processes, ultimately aiming to enhance the overall management of Hajj and optimize government expenditure.
Abstract:In the era now, the rapid development of technology makes people use the internet. E-commerce players use the internet as a digital marketing medium. One of the e-commerce that developed at that time was Bukalapak. This…
study aims to determine the effect of trust and ease of use of applications on purchasing decisions on the Bukalapak site in East Lombok. The method used in this research is associative method and the type of data used is quantitative data. The population of this study were all people who used the Bukalapak application in East Lombok. Determination of the sample using Non-Probability Sampling with a total of 75 respondents. The data analysis method uses validity test, reliability test, classical assumption test, hypothesis testing and multiple linear regression. The results of this study indicate that the trust variable has a positive and significant influence on purchasing decisions The Ease-of-Use variable has a positive and significant influence on purchasing decisions.
Abstract:Abstract: Active Family Planning (FP) participants are one of the indicators of the success of the FP program. This study aims to cluster the level of activity of active FP participants in Asahan Regency using the K-Means…
s method. The data used is data on active FP participants in Asahan Regency in 2021. The results of the study showed that there are three groups of active FP participants based on their level of activity, namely the group with a low level of activity, the group with a medium level of activity, and the group with a high level of activity. The group with a low level of activity consists of 7 districts, namely B.P Mandoge, Pulau Rakyat, Tanjung Balai, Air Batu, Sei Dadap, Pulo Bandring, and Kisaran Barat. The impact of low active FP participants in a district is an increase in the number of unwanted births, an increase in the number of maternal and child deaths, and an increase in population density. The group with a medium level of activity consists of 15 districts, namely Bandar Pulau, Aek Songsongan, Rahuning, Aek Kuasan, Aek Ledong, S. Kepayang, S. Kepayang Barat, S. Kepayang Timur, Teluk Dalam, Buntu Pane, Tinggi Raja, Setia Janji, Meranti, R. Panca Arga, and Silau Laut. The group with a high level of activity consists of 3 districts, namely Simpang Empat, Air Joman, and Kisaran Timur. The impact of the high number of active FP participants in a district is an increase in maternal and child health, an increase in family economy, and an increase in family welfare. The results of this clustering analysis can be used by the National Population and Family Planning Agency (BKKBN) of Asahan Regency to improve public understanding of the importance of birth control. This can be done through socialization throughout the regency, especially in districts where the results of the analysis show that the number of active FP participants is quite large.
Keywords: Family Planning, K-Means, Cluster
Abstrak: Peserta Keluarga Berencana (KB) aktif merupakan salah satu indikator keberhasilan program KB. Penelitian ini bertujuan untuk melakukan klasterisasi tingkat keaktifan peserta KB aktif di Kabupaten Asahan menggunakan metode K-Means. Data yang digunakan adalah data peserta KB aktif di Kabupaten Asahan tahun 2021. Hasil penelitian menunjukkan bahwa terdapat tiga kelompok peserta KB aktif berdasarkan tingkat keaktifannya, yaitu kelompok dengan tingkat keaktifan rendah, kelompok dengan tingkat keaktifan sedang, dan kelompok dengan tingkat keaktifan tinggi. Kelompok dengan tingkat keaktifan rendah terdiri dari 7 Kecamatan, yaitu B.P Mandoge, Pulau Rakyat, Tanjung Balai, Air Batu, Sei Dadap, Pulo Bandring, dan Kisaran Barat. Dampak dari rendahnya peserta aktif KB di suatu Kecamatan yaitu meningkatnya angka kelahiran tidak diinginkan, meningkatnya angka kematian ibu dan bayi, dan meningkatnya kepadatan penduduk. Kelompok dengan tingkat keaktifan sedang terdiri dari 15 Kecamatan, yaitu Bandar Pulau, Aek Songsongan, Rahuning, Aek Kuasan, Aek Ledong, S. Kepayang, S. Kepayang Barat, S. Kepayang Timur, Teluk Dalam, Buntu Pane, Tinggi Raja, Setia Janji, Meranti, R. Panca Arga, dan Silau Laut. Kelompok dengan tingkat keaktifan tinggi terdiri dari 3 Kecamatan, yaitu Simpang Empat, Air Joman, dan Kisaran Timur. Dampak dari tingginya peserta aktif KB di suatu Kecamatan yaitu meningkatnya kesehatan ibu dan anak, meningkatnya ekonomi keluarga, dan meningkatnya kesejahteraan keluarga. Hasil analisis klasterisasi ini dapat dimanfaatkan oleh Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) Kabupaten Asahan untuk meningkatkan pemahaman masyarakat tentang pentingnya pengendalian kelahiran. Hal ini dapat dilakukan melalui sosialisasi di seluruh wilayah kabupaten, khususnya di kecamatan-kecamatan yang hasil analisisnya menunjukkan jumlah peserta KB aktif cukup banyak.
Kata kunci: Keluarga Berencana, K-Means, Klaster
Abstract:Abstract: The government has made many efforts to eradicate poverty in society by implementing programs such as pro-poor, basic food assistance and cash assistance which are useful for achieving the standards of a prosperous…
rous society. The results of data processing are useful in future decision making. Considering the large amount of public data, finding out poor people is not an easy thing for the government to do, as is the case in North Sumatra. This research uses the K-Means Clustering (Multidimensional) method, making it easier to see patterns and structures in data that are difficult to see in the original representation. The application of the K-Means Clustering (Multidimensional) algorithm produces 3 clusters with a silhouette_score value of 33, namely cluster 0 with a high level of population poverty of 1, cluster 1 with a moderate level of population poverty of 4 and cluster 2 with a low level of population poverty as many as 28.
Keywords: Resident; Poor; Data Mining; K-Means
Abstrak: Banyak upaya yang dilakukan pemerintah untuk menghapus kemiskinan pada masyarakat dengan cara melakukan program seperti pro-poor, bantuan sembako maupun bantuan uang tunai yang berguna untuk mencapai standar masyarakat sejahtera. Hasil pengolahan data tersebut berguna dalam pengambilan keputusan kedepannya. Mengingat banyaknya data masyarakat, maka untuk mengetahui masyarakat miskin bukanlah hal mudah yang dilakukan oleh pemerintah, sama halnya di Sumatera Utara. Penelitian ini menggunakan metode K-Means Clustering (Multidimensi) memudahkan untuk melihat pola dan struktur dalam data yang sulit dilihat dalam representasi aslinya. Penerapan algoritma K-Means Clustering (Multidimensi) menghasilkan 3 cluster, yaitu dengan cluster 0 dengan tingat kemiskinan penduduk yang tinggi sebanyak 1, cluster 1 dengan tingat kemiskinan penduduk yang sedang sebanyak 4 dan cluster 2 dengan tingkat kemiskinan penduduk yang rendah sebanyak 28.
Kata kunci: Penduduk; Miskin; Multidimensi; Data Mining; K-Means
Abstract:Abstract: The government has continued to work hard in efforts to prevent the COVID-19 virus with complete vaccines for the community due to the importance of complete vaccination as an aspect of consideration for the implementation…
plementation of the policy of doing activities without masks. Currently, only 15.91 percent of Indonesia's total population is fully vaccinated. Still a long way from the published figure of 50% of the total population. The goal of this study is to model and predict when the Indonesian government will be able to implement policies that will allow its citizens to move around without wearing masks, assuming that at least 50% of the Indonesian population has received the full dose of the vaccine. As a result, we require calculation guidelines to assist us.
Keywords: Mask; SES; FTS.
Abstrak: Pemerintah terus bekerja keras dalam upaya pencegahan virus COVID-19 dengan vaksin lengkap bagi masyarakat mengingat pentingnya vaksinasi lengkap sebagai aspek pertimbangan implementasi kebijakan beraktivitas tanpa masker. Saat ini, hanya 15,91 persen dari total penduduk Indonesia yang divaksinasi lengkap. Masih jauh dari angka yang dipublikasikan 50% dari total populasi. Tujuan dari penelitian ini adalah untuk memodelkan dan memprediksi kapan pemerintah Indonesia akan dapat menerapkan kebijakan yang memungkinkan warganya untuk bergerak tanpa memakai masker, dengan asumsi bahwa setidaknya 50% penduduk Indonesia telah menerima vaksin dosis penuh. Akibatnya, kami memerlukan pedoman perhitungan untuk membantu kami.
Kata kunci: Masker; SES; FTS
Abstract:Abstract: Most of the area in Asahan Regency is a plantation and coastal area where some of the people work as farmers and fishermen. Coastal areas are still lagging behind because they are far from urban areas so that the…
he government pays little attention to it, especially regarding clean water. Clean water in the area can be said to be unfit for use. So that people find it difficult to get clean water for drinking, washing and bathing. These problems can be solved by programs to improve clean water infrastructure and facilities, such as drilling wells and allocating river water, so that they can provide optimal services for clean water, which has a very strong relationship with the economic growth of a region and the socio-cultural life of the community. Determining the priority scale for clean water must look at various criteria so as to produce accurate and precise results. The criteria that are considered in determining the priority of clean water are: Water Condition, Population, Regional Economic Potential, Cost, Level of Interest. To determine the priority of clean water projects at the Public Works and Spatial Planning Office of Asahan Regency, a decision support system is needed that can assist in determining which villages have the right to be prioritized in the priority of clean water projects more effectively and efficiently.
Keywords: Clean water; AHP; TOPSIS; Asahan
Abstrak: Sebagian Besar Wilayah di Kabupaten Asahan merupakan wilayah perkebunan dan pesisir yang sebagian masyarakatnya bekerja sebagai petani dan nelayan. Di wilayah Pesisir masih tertinggal karena letaknya yang jauh dari perkotaan sehingga kurang diperhatikan oleh pemerintah, terutama mengenai air bersih. Air bersih di wilayah tersebut bisa di bilang tidak layak untuk digunakan. Sehingga masyarakat kesulitan untuk mendapatkan air bersih baik itu untuk diminum, menyuci dan mandi. Masalah tersebut dapat diselesaikan dengan program peningkatan prasarana dan sarana air bersih seperti membuat sumur bor dan pengalokasiam air sungai, agar tetap dapat memberikan pelayanan yang optimal terhadap air bersih memiliki keterkaitan yang sangat kuat dengan pertumbuhan ekonomi suatu wilayah maupun sosial budaya kehidupan masyarakat. Penentuan skala prioritas air bersih tersebut harus melihat dari berbagai kriteria sehingga menghasilkan hasil yang akurat dan tepat. Adapun kriteria yang menjadi pertimbangan dalam penentuan prioritas air bersih ialah: Kondisi Air, Jumlah Penduduk, Potensi Ekonomi Daerah, Biaya, Tingkat Kepentingan. Untuk penentuan proyek prioritas air bersih di Dinas Pekerjaan Umum dan Penataan Ruang Kabupaten Asahan maka diperlukan sistem pendukung keputusan yang dapat membantu dalam menentukan desa mana yang berhak didahulukan dalam prioritas proyek air bersih dengan lebih efektif dan efisien.
Kata kunci: Air bersih; AHP; TOPSIS; Asahan