Abstract:The advancement of digital technology has encouraged the adoption of Artificial Intelligence (AI) in online counseling services to enhance the accessibility and quality of mental health care. The emergence of AI through…
chatbots, virtual counselors, and digital mental health platforms presents various opportunities, challenges, and ethical implications that require comprehensive examination. This study aims to analyze the opportunities offered by AI, the challenges associated with its implementation, and the ethical implications of its use in online counseling services. The study employed a literature review method with a qualitative approach, examining 15 scientific articles published between 2016 and 2026. Data were analyzed using content analysis through the synthesis of findings from previous studies. The results indicate that AI has the potential to expand access to counseling services, improve service efficiency, support preliminary assessments, and facilitate the delivery of more personalized and data-driven interventions. However, the use of AI continues to face several challenges, including limitations in understanding human emotions and social contexts, the risk of inaccurate responses, algorithmic bias, and the potential for user dependency on technology. The most prominent ethical concerns involve privacy protection, data security, algorithmic transparency, system accountability, and professional responsibility. This study concludes that AI is more appropriately positioned as a supportive tool or co-counselor for professional counselors rather than a replacement for human practitioners. The novelty of this study lies in its integration of the opportunities, challenges, and ethical implications of AI into a comprehensive analytical framework.
Abstract:The rapid advancement of information technology has encouraged companies to adopt digital marketing as a strategic approach to enhancing consumer brand awareness. Amanda Brownies Samarinda has utilized various digital platforms;…
atforms; however, the effectiveness of the implemented strategies requires further examination. This study aims to analyze the digital marketing strategies employed by Amanda Brownies Samarinda, their role in enhancing brand awareness, and the factors that support and hinder their effectiveness. A qualitative descriptive approach was employed in this research. Data were collected through observation, structured interviews, and documentation, and subsequently analyzed using the Miles, Huberman, and Saldaña model. The findings reveal that Amanda Brownies Samarinda implements an integrated digital marketing strategy through seven platforms, namely Instagram, Facebook, TikTok, WhatsApp Business, GoFood, GrabFood, and ShopeeFood. These strategies contribute to enhancing brand awareness through four dimensions: recognition, recall, purchase, and consumption. Consistency in visual identity, promotional intensity, ease of access to information, transaction convenience, product quality, and consumer engagement were identified as the primary factors supporting the success of digital marketing implementation. Nevertheless, the utilization of TikTok has not yet been optimized compared to the other platforms. The novelty of this study lies in its comprehensive analysis of the role of integrating seven digital platforms in enhancing brand awareness through the dimensions of recognition, recall, purchase, and consumption, thereby providing a more holistic understanding of digital marketing effectiveness within the culinary industry, particularly at Amanda Brownies Samarinda.
Abstract:Zakat is an Islamic economic instrument that plays a significant role in enhancing social welfare and promoting equitable socioeconomic development. The effectiveness of zakat management is strongly influenced by the accountability…
ountability and transparency practices implemented by zakat management institutions. This study aims to explore the practices of accountability and transparency in zakat fund management at the National Board of Zakat (BAZNAS) of Sumbawa Regency and to examine their contribution to public trust. A descriptive qualitative approach was employed, with data collected through interviews, observations, and document analysis. The findings reveal that accountability has been implemented through financial reporting in accordance with PSAK 109, external auditing, and structured accountability mechanisms. Transparency is demonstrated through the dissemination of information via the official website, social media platforms, print media, and public outreach activities. The implementation of these principles contributes to strengthening the trust of muzakki (zakat payers) and generating tangible benefits for mustahik (zakat beneficiaries), although improvements in information accessibility and the development of productive zakat programs remain necessary. The novelty of this study lies in its exploration of the interrelationship between accountability, transparency, muzakki trust, and the perceived benefits experienced by mustahik within the context of regional zakat management at BAZNAS Sumbawa Regency.
Abstract:Daiama Tourism Village in Rote Ndao Regency possesses significant natural and cultural tourism potential; however, its tourism promotion remains suboptimal, resulting in fluctuating tourist visitation rates. This study aims…
ims to analyze promotional activities, identify factors influencing promotional effectiveness, and formulate promotional strategies to increase tourist visits. The research employed a qualitative descriptive method through observation, interviews, literature review, and documentation, supported by interactive data analysis and triangulation techniques. The findings reveal that promotional efforts still rely primarily on annual festivals and direct interpersonal communication without systematic support from planned digital media. This condition has contributed to fluctuations in tourist arrivals, increasing from 587 visitors in 2022 to 711 visitors in 2023, before declining to 503 visitors in 2024 and 468 visitors in 2025. Constraining factors include limited human resources, weak digital media management, and the underdeveloped institutional capacity of the Tourism Awareness Group (Pokdarwis). The study concludes that promotional strategies should be directed toward digital marketing, strengthening cultural identity and local storytelling, as well as enhancing community and institutional capacity. The novelty of this study lies in the development of a sustainable promotional model that integrates digital marketing, cultural storytelling, community participation, and the strengthening of Pokdarwis institutions in accordance with the characteristics of Daiama Tourism Village as a nature- and culture-based tourism destination.
Abstract:The advancement of digital technology has encouraged the adoption of e-counseling as an integral component of guidance and counseling services in schools. While the use of digital-based services enhances accessibility and…
d flexibility, it also presents various ethical challenges and professional demands for school counselors. This study aims to identify the ethical challenges associated with school-based e-counseling, analyze the professional considerations required of counselors, and examine the interrelationship among ethics, professionalism, and institutional support in the implementation of e-counseling services. The study employed a Systematic Literature Review (SLR) method guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework through a comprehensive search of articles indexed in Google Scholar, GARUDA, ERIC, Scopus, and ProQuest published between 2015 and 2025. The findings reveal that the primary challenges of e-counseling include data confidentiality, client privacy, digital information security, professional boundaries, and limitations in nonverbal communication. The results further indicate that digital competence, adherence to professional ethical standards, and institutional support from schools are critical factors influencing the effectiveness of e-counseling services. This study contributes a conceptual synthesis that positions ethics, counselors’ digital professionalism, and institutional governance as three interrelated pillars essential for the development of safe, ethical, and professional e-counseling practices within school settings.
Abstract:Generation Z faces increasingly intense competition in the labor market; however, many individuals continue to encounter difficulties during job interviews due to limited experience, low self-confidence, and insufficient…
professional communication skills. This study aims to analyze the implementation of job interview simulations and examine their impact on the job readiness of Generation Z in Bandung City. The study employed a descriptive-evaluative method involving 45 Generation Z participants. Data were collected through observation, performance assessments, documentation, and participant feedback. The findings indicate that job interview simulations effectively enhanced participants’ readiness, as evidenced by 85% of participants reporting that they felt highly prepared and confident, while the remaining 15% reported feeling prepared and confident after completing the program. Interviewers’ evaluations revealed that 70% of participants demonstrated a very good improvement in their ability to respond to interview questions, 18% showed good improvement, and 12% exhibited fairly good improvement. Participant satisfaction with the program was also notably high, with 77% reporting being very satisfied, 15% satisfied, and 8% fairly satisfied with the implementation of the activity. The results confirm that job interview simulations are effective in improving participants’ self-confidence, communication competence, and overall job readiness. The novelty of this study lies in the application of interview simulations based on authentic recruitment scenarios, evaluated through the dimensions of job readiness, communication competence, and participant satisfaction, thereby offering a practical career development model for Generation Z.
Abstract:Electrical installations in school buildings play a vital role in ensuring safety, comfort, and effective learning environments and therefore must comply with the General Requirements for Electrical Installations (PUIL).…
This study aims to analyze the electrical installation condition of SDN 002 Bontang Utara through the evaluation of lighting systems, power requirements, conductors, protection systems, and air conditioning based on PUIL 2011 standards and DIALux simulation. The study employed a field research method with a quantitative descriptive approach through observation, technical measurements, documentation, and lighting simulation analysis. The findings indicate that the school’s electrical installation still exhibits several discrepancies with actual technical requirements, particularly regarding the number and capacity of lamps, air conditioner capacity, and electrical power demand. DIALux simulation revealed that several rooms have not yet met the required lighting standards, while power analysis demonstrated that the actual demand of 25,794 VA exceeds the installed capacity of 22,188.8 VA, thereby necessitating adjustments to the protection and conductor systems to enhance installation safety and efficiency. The study concludes that the electrical installation of SDN 002 Bontang Utara requires improvements in lighting, cooling systems, power capacity, and electrical protection. The novelty of this research lies in its integrated evaluation of elementary school electrical installations through field analysis, PUIL 2011 technical calculations, and DIALux simulations across rooms with diverse functions, thereby producing more comprehensive and applicable recommendations.
Abstract:The advancement of digital technology has accelerated the adoption of Artificial Intelligence (AI) in e-counseling services to address the growing demand for mental health support in the digital era. The increasing number…
r of clients, counselors’ limited availability, and the challenges associated with conducting psychological assessments through online platforms have created a pressing need for innovative solutions. This study aims to examine the role of AI as a co-counselor, evaluate the effectiveness of its integration into e-counseling practices, and identify the challenges associated with its implementation. The study employed a Narrative Literature Review method by critically analyzing relevant scholarly publications. The findings indicate that AI functions as a collaborative partner that assists counselors in assessment processes, data analysis, emotion detection, service documentation, and the continuous monitoring of clients’ psychological conditions. The integration of AI has been shown to enhance the efficiency, accessibility, and overall quality of digital counseling services. However, its implementation continues to face significant challenges related to data privacy, information security, algorithmic bias, and limitations in understanding cultural contexts and human empathy. The novelty of this study lies in its comprehensive conceptualization of AI as a co-counselor that supports the entire e-counseling service cycle through a collaborative model integrating the analytical capabilities of technology with the humanistic competencies of counselors, thereby fostering more effective, ethical, and inclusive counseling services.
Abstract:The advancement of digital technology has accelerated the adoption of Artificial Intelligence (AI) in e-counseling services to enhance the accessibility and efficiency of psychological support. While offering numerous benefits,…
nefits, the use of AI also presents challenges related to the quality of therapeutic relationships, privacy, data security, and ethical considerations. This study aims to analyze the role of AI, its impacts, and the ethical challenges emerging in e-counseling services through a Systematic Literature Review (SLR) approach. Data were collected from Google Scholar, GARUDA, ScienceDirect, SAGE Journals, and Crossref, covering publications from 2018 to 2026. The review of 13 selected articles revealed that AI serves as a supportive tool through chatbots, data analytics, preliminary assessments, and automated response systems that help expand access to counseling services and improve service responsiveness. The implementation of AI contributes positively by increasing efficiency and accessibility; however, it remains limited in understanding emotions, demonstrating empathy, and comprehending clients’ psychological contexts. The findings also indicate that privacy, data security, algorithmic transparency, and accountability constitute the primary ethical challenges that require careful attention. This study concludes that AI is more appropriately positioned as a complement to counselors rather than a substitute for human counselors. The novelty of this study lies in its integrated analysis of the roles, impacts, and ethical challenges of AI within a single framework, thereby providing a more comprehensive understanding of the development of e-counseling based on collaborative interaction between technology and professional counselors.
Abstract:The transformation of guidance and counseling services in the digital era has brought significant changes to the ways counselors deliver services to students. Advances in information and communication technology have created…
ated both opportunities and challenges that require comprehensive scholarly examination. This study aims to analyze the opportunities, challenges, and implications of digital transformation for the development of guidance and counseling practices. A qualitative approach was employed through a Systematic Literature Review of scholarly articles published between 2016 and 2026. The data were analyzed using content analysis and thematic analysis to identify key themes related to digital guidance and counseling services. The findings reveal that digital technologies enhance service accessibility, flexibility, and effectiveness, while also fostering innovation through the utilization of digital applications and artificial intelligence. Nevertheless, the transformation continues to face challenges, including counselors’ limited digital competencies, barriers to virtual therapeutic communication, and concerns related to ethics, privacy, and data security. The study concludes that a hybrid service model integrating face-to-face counseling with digital counseling represents the most appropriate approach for addressing students’ needs in the digital era. The novelty of this study lies in its comprehensive synthesis that integrates technological dimensions, counselor competencies, professional ethics, data security, and humanistic approaches as a foundation for the development of effective and sustainable digital guidance and counseling services.