Abstract:Abstract: The development of the freight forwarding service industry has increased quite rapidly. The era of globalization requires people to have high mobility. Since the enactment of the free market in Indonesia, opening…
ng up the trade flow of goods or services has become unlimited. The need for freight forwarding services is increasing to meet people's needs. The number of goods delivery service partners makes it difficult for the community to choose and determine the best freight forwarding partners. The increasingly fierce competition conditions, making every company must be able to survive, even must be able to continue to grow. One important thing that needs to be done and considered by every company to be able to survive and develop is to maintain the quality of service to the consumer's satisfaction. In choosing the best freight forwarding partner, a mechanism is needed to be able to deliver goods that are truly feasible. One of them can be done using the Decision Support System using the TOPSIS method. based on predetermined criteria which will be considered to be the best partner in the delivery of goods services in Kota Kisaran based on the concept by comparing existing alternatives such as JNE, TIKI, Post Office Indonesia, J & T, and Indah Cargo. Based on each criterion by determining the value of the weight taken from the appropriate research from the object that has been determined Keywords: Decision Support System, Topsis Method, Freight Forwarding Partner
Abstrak: Perkembangan industri jasa pengiriman barang mengalami peningkatan yang cukup pesat. Era globalisasi menuntut manusia untuk memiliki mobilitas yang tinggi. Sejak diberlakukannya pasar bebas di Indonesia, membuka arus perdagangan barang atau jasa menjadi tidak terbatas. Kebutuhan akan jasa pengiriman barang semakin meningkat untuk memenuhi kebutuhan masyarakat. Banyaknya mitra jasa pengiriman barang membuat para masyarakat sulit dalam memilih dan menentukan mitra jasa pengiriman barang yang paling baik. Kondisi persaingan yang semakin ketat, membuat setiap perusahaan harus mampu bertahan hidup, bahkan harus dapat terus berkembang. Salah satu hal penting yang perlu dilakukan dan diperhatikan oleh setiap perusahaan untuk dapat bertahan hidup dan berkembang adalah mempertahankan kualitas layanan terhadap kepuasaaan konsumen. Dalam pemilihan mitra jasa pengiriman barang yang terbaik diperlukan mekanisme untuk dapat mengirimkan barang yang benar-benar layak. Salah satunya dapat dilakukan dengan menggunakan Sistem Pendukung Keputusan dengan metode TOPSIS. berdasarkan kriteria yang sudah ditentukan yang akan dianggap menjadi mitra jasa pengiriman barang terbaik di Kota Kisaran berdasarkan konsep dengan membandingkan alternatif-alternatif yang ada seperti JNE, TIKI, Kantor Pos Indonesia, J&T, dan Indah Cargo. Berdasarkan setiap kriteria dengan menentukan nilai bobot yang diambil dari penelitian yang sesuai dari objek yang sudah ditentukan
Kata Kunci : Sistem Pendukung Keputusan, Metode Topsis, Mitra Jasa Pengiriman Barang
Abstract:The increasing complexity and dynamics of the business environment at local, regional, and global levels have driven PT PLN (Persero)’s Internal Audit Unit (SPI) to adopt a Purpose-Driven Internal Audit approach, positioning…
ioning the audit function as a strategic partner for long-term organizational success. However, the Internal Stakeholder Satisfaction Index for assurance services in the Construction, Generation, and New Renewable Energy Audit Division (AKP) fell short of its targets in 2023 and 2024. This study aims to analyze the impact of audit service quality—comprising tangibles, reliability, responsiveness, assurance, and empathy—on auditee satisfaction. Using a quantitative approach with PLS-SEM and Importance–Performance Map Analysis (IPMA), data were collected from AKP Division auditees in 2024. The results show that all dimensions of audit service quality positively and significantly influence satisfaction, with responsiveness and empathy being the most dominant factors. The findings offer practical insights for SPI PLN in prioritizing service improvements based on user perceptions and provide theoretical support for the SERVQUAL model as a key psychological mechanism in fostering satisfaction within trust-based professional services
Abstract:Public-private collaboration is a vital strategy in managing sustainable tourism destinations, integrating diverse stakeholders to balance economic growth, environmental sustainability, and social equity. Despite the hospitality…
pitality sector’s key role in tourism governance, research on its collaboration with public institutions, particularly in Makassar, Indonesia, remains limited. This study examines MaxOne Resort and Hotel Makassar to explore the mechanisms, challenges, and outcomes of public-private partnerships (PPPs) in sustainable tourism destination management (STDM). Using a qualitative case study approach, the research employs in-depth interviews, participatory observation, and policy analysis to investigate how MaxOne Resort collaborates with local government and communities to implement sustainability initiatives. The findings reveal that structured mechanisms such as formal agreements, joint projects, and stakeholder committees facilitate sustainable governance. MaxOne Resort actively engages in environmental conservation, community empowerment, and responsible tourism practices, positioning itself as a sustainability model within the hospitality sector. However, regulatory misalignments, funding constraints, and inconsistent stakeholder engagement present significant challenges. The study underscores the relevance of the Penta-Helix framework, highlighting how collaboration among government, private sector, academia, community, and media enhances the legitimacy and effectiveness of sustainability initiatives. This research contributes to the literature by providing a localized analysis of PPPs in Makassar, bridging the gap between theoretical models and practical applications. The findings offer policy recommendations to strengthen stakeholder collaboration, optimize governance structures, and support sustainable tourism development in emerging destinations.
Abstract:Tujuan dari penelitian ini adalah untuk menganalisis dampak dan pengaruh service excellence terhadap loyalitas dan kepuasan pelanggan. Pelayanan Prima (Service Excellence) yang berkualitas dapat menciptakan kepuasan dan…
dapat menciptakan Loyalitas pelanggan tanpa melalui kepuasan pelanggan. Konsep pelayanan prima dapat diterapkan pada berbagai organisasi, instansi, pemerintah, ataupun perusahaan bisnis.Indikator dari kepuasan adalah meliputi: (1) Kepuasan terhadap kinerja karyawan (2) Kepuasan fasilitas fisik (3) Kemudahan (4) Perasaan puas menggunakan jasa. Oliver (2007) mendifinisikan kepuasan sebagai tanggapan pelanggan, yaitu penilaian atas fitur-fitur suatu produk atau jasa, bahkan produk atau jasa itu sendiri, yang memberikan tingkat kesenangan dalam mengkonsumsi yang berhubungan dengan pemenuhan kebutuhan. Usaha untuk menjadikan pelanggan yang loyal tidak dapat dilakukan secara langsung, tetapi melalui beberapa tahapan, mulai dari mencari pelanggan yang potensial sampai memperoleh partners.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:Manusia tidak mungkin hidup sendiri tanpa berafiliasi dengan manusia lainnya karena fitrah yang ditetapkan Allah swt kepada manusia adalah untuk berinteraksi satu sama lain agar mencukupi kebutuhan mereka. Dalam hal mempertahankan…
ertahankan hidup, manusia melakukan aktivitas atau kegiatan yang berhubungan dengan muamalah, seperti jual beli, sewa menyewa, pinjam-meminjam utang piutang, gadai, dan kegiatan lainnya yang mencakup ekonomi. Agar tidak ada pihak yang merasa dirugikan dari segala kegiatan tersebut, kegiatan-kegiatan tersebut diatur oleh hukum ekonomi syariah, yaitu serangkaian aturan yang mengikat mengenai kegiatan ekonomi yang dibuat oleh badan-badan resmi, dengan prinsip syariah berdasarkan Al-Qur’an dan As-sunnah. Salah satu aktivitas ekonomi yang banyak dilakukan pada masa sekarang ini adalah kemitraan atau yang disebut dengan sharikat. Kemitraan adalah bentuk kerjasama dimana dua atau lebih pihak bergabung untuk mengelola dan menjalankan usaha bersama dengan tujuan membagi keuntungan dan kerugian. Dalam konteks hukum Islam, kemitraan dikenal sebagai “Sharikat,” yang mencakup berbagai jenis perjanjian kemitraan dengan aturan dan syarat yang berbeda. Sharikat sangat penting dalam kehidupan berekonomi pada saat ini dan sangat penting untuk mempelajari dan memahami konsep dari pada kemitraan atau sharikat. Meliputi definisi sharikat, jenis-jenis sharikat, syarat-syarat, manajemen kemitraan, dan aplikasi dalam pembiayaan rumah. Selain itu, kami juga menggambarkan konsep musharakah mutanaqisah, di mana bank Islam dan nasabah dapat menggunakan jenis kemitraan ini untuk membiayai investasi atau proyek tertentu. Kami menjelaskan bagaimana kemitraan ini dapat digunakan untuk pembiayaan rumah, di mana bank dan nasabah bersama-sama membeli rumah dan kemudian menyewakannya kepada pelanggan. Nasabah memiliki opsi untuk membeli saham dalam rumah tersebut dari bank.
Abstract:Penelitian ini membahas tentang Partnership for the Goals, yaitu Tujuan Pembangunan Berkelanjutan ke-17, dengan fokus pada peran utang dari luar negeri, investasi asing, dan bantuan dari luar negeri dalam mendukung pembangunan…
ngunan berkelanjutan di Indonesia. Ketiga instrumen tersebut berfungsi sebagai sumber dana dan saluran kerja sama internasional, tetapi juga bisa menyebabkan ketergantungan ekonomi serta ketidakseimbangan kekuasaan antara negara pemberi bantuan dan negara penerima. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan mengirimkan kuesioner kepada 23 responden di Kota Medan yang memahami isu kemitraan global, pembangunan, dan ekonomi. Hasil penelitian menunjukkan bahwa mayoritas responden melihat utang luar negeri, investasi asing, dan bantuan luar negeri sebagai alat penting untuk mempercepat pembangunan, selama dikelola secara transparan, bermanfaat, dan sesuai dengan kepentingan negara. Responden juga menekankan pentingnya menjaga keseimbangan antara manfaat dan risiko ketiga instrumen tersebut agar tidak menyebabkan ketergantungan ekonomi yang terlalu lama. Selain itu, persepsi responden terhadap kemitraan global (SDG 17) menunjukkan sikap positif terhadap kerja sama internasional yang fokus pada transfer teknologi, inovasi, dan pertumbuhan yang inklusif, namun tetap menekankan pentingnya kemandirian ekonomi nasional. Dengan demikian, penelitian ini menyatakan bahwa Partnership for the Goals hanya akan berhasil jika dilaksanakan dalam kerangka tata kelola yang baik, prinsip kesetaraan, serta komitmen bersama untuk mencapai pembangunan yang adil dan berkelanjutan.
Abstract:Implementation of Internet of Things (IoT) technology and microcontrollers as an automatic temperature control system on tools for proofing bread dough at the Oei Oei Pizza and Patisserie Micro, Small, and Medium Enterprise…
ise (MSMEs). The primary issue faced by partners was temperature instability during the dough fermentation process, leading to inconsistent product quality. The implementation method included problem identification, tool design and construction, implementation at partner locations, and mentoring and evaluation. The results of the activity showed that the tool can help IoT-based systems maintain stable fermentation temperatures, improve dough quality consistency, and increase production efficiency. This initiative also has a positive impact on increasing partners' capacity to utilize appropriate technology.
Abstract:Women, especially housewives, hold a number of central functions in the family and are important economic resources. Empowerment of women is very important because it can create conditions, atmosphere, climate, which allows…
ows the potential to develop. The main priority of empowerment is the creation of independence. Self-empowerment efforts have also been realized by groups of housewives who are PKM partners, consisting of three people joined in the "SMA HKBP" and three people from the "SMA HKBP" located in, Dolok Sanggul. The objectives of this PKM activity are: 1) help empower groups of housewives who desire to become entrepreneurs; 2) help PKM partners in creating skills and comfort in community life through entrepreneurship; 3) improve thinking, reading and writing skills or other skills such as internet use. The targets of this program are: 1) the formation of a new business in the field of handicrafts from rope or thread curry (macrame); 2) availability of production support tools to produce creative macramé products; 3) there is an increase in knowledge and skills in producing various types of creative macarame products and are in demand by consumers. The outputs of this program are: Entrepreneurship Module, Basic Financial Accounting Module, and Use of Technology, Information and Communication Module. The implementation method is carried out to achieve the purpose of community service through PKM activities through discussion methods, technical guidance/training, workshops, and mentoring. Through PKM activities, empowering partner groups to become entrepreneurs is expected to help empower groups of housewives who are PKM partners so that they can improve the welfare of families and surrounding communities in a concrete manner .
Abstract:This article examines how the novel Meet You in the Middle by Devon Daniels portrays the reason for consummate love that causes a long term relationship, which consists of component love of intimacy, passion, and commitment…
ent in Triangular Theory of Love by Sternberg. Then, the reason is rooted in interpretation of empathy. Empathy is a physiological reaction that has three components, they are emotional, cognitive, and motivational. It helps people to understand, feel, and care about others, even if it is sometimes hard. The novel tells the story of Kate Adam and Ben Mackenzie, who are liberal and conservative Senate staffers, respectively, and who fall in love despite their ideological differences and professional rivalry. The article analyzes how the novel depicts the challenges and benefits of empathizing with a romantic partner who has opposing political views, and how empathy contributes to the development and maintenance of consummate love. Then, it concludes that the novel offers a hopeful and realistic message that consummate love can bridge the political divide, as long as the partners are willing to empathize with each other and respect their differences.