Abstract:Abstract: This community empowerment initiative aims to enhance the digital readiness of Micro, Small, and Medium Enterprises (MSMEs) in Permata Baru Village, Ogan Ilir Regency, through the implementation of information…
systems and digital promotion strategies. Prior to the program, local MSME actors faced several challenges, including limited digital literacy, a lack of understanding of online marketing strategies, and minimal utilization of social media as a promotional tool, resulting in restricted market reach. The program adopts an educational and participatory approach, combining community-based learning, interactive discussions, and consultation sessions facilitated by lecturers and students from the Faculty of Economics, Sriwijaya University. The findings indicate strong enthusiasm among MSME participants and an improved understanding of how digitalization can expand market access. Participants have begun to utilize social media platforms such as Instagram, Facebook, and TikTok to promote their products. Overall, this initiative contributes to advancing digital literacy and technology-based marketing skills among rural MSMEs, thereby fostering inclusive and sustainable local economic growth.
Keywords: community engagement; digital literacy; digital promotion; information systems; MSMEs; rural development
Abstrak: Inisiatif pemberdayaan masyarakat ini bertujuan untuk meningkatkan kesiapan digital Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Permata Baru, Kabupaten Ogan Ilir, melalui penerapan sistem informasi dan strategi promosi digital. Sebelum program ini dilaksanakan, para pelaku UMKM masih menghadapi sejumlah kendala, seperti terbatasnya literasi digital, kurangnya pemahaman mengenai strategi pemasaran daring, serta minimnya pemanfaatan media sosial sebagai sarana promosi sehingga jangkauan pasar mereka relatif sempit. Program ini mengadopsi pendekatan edukatif dan partisipatif, yang menggabungkan pembelajaran komunitas, diskusi interaktif, dan sesi konsultasi yang dilakukan oleh dosen dan mahasiswa dari Fakultas Ekonomi, Universitas Sriwijaya. Temuan menunjukkan bahwa peserta UMKM menunjukkan antusiasme yang tinggi dan peningkatan pemahaman tentang bagaimana digitalisasi dapat memperluas akses pasar. Mereka telah mulai memanfaatkan platform media sosial seperti Instagram, Facebook, dan TikTok untuk promosi produk. Secara keseluruhan, inisiatif ini berkontribusi untuk memajukan literasi digital dan keterampilan pemasaran berbasis teknologi di kalangan UMKM pedesaan, yang mendorong pertumbuhan ekonomi lokal yang inklusif dan berkelanjutan.
Kata kunci: pengabdian kepada masyarakat; literasi digital; promosi digital; sistem informasi; UMKM; pembangunan perdesaan
Abstract:Abstract: This community service activity aims to strengthen the economy of the Srikandi Women Farmers Group (KWT) in Pekon Srikaton, Adiluwih District, Pringsewu Regency, through the implementation of digital marketing…
and diversification of processed chili products. The main problems of KWT include limited skills in chili processing and low utilization of digital technology for marketing. The method used is Participatory Action Research (PAR), with stages of socialization, chili processing training, digital marketing training, mentoring, and evaluation. The training activities increased the skills of KWT members in processing chili peppers into various products such as chili flakes, chili powder, and chili oil, as well as improving their ability to utilize social media for promotion. The results of the evaluation showed a significant increase in technical skills, entrepreneurial interest, and motivation of members to develop a business based on chili derivative products. This activity has proven to be effective in encouraging the economic independence of women through the use of technology and product innovation.
Keywords: chili; digital marketing; product diversification
Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat ekonomi Kelompok Wanita Tani (KWT) Srikandi di Pekon Srikaton, Kecamatan Adiluwih, Kabupaten Pringsewu, melalui penerapan digital marketing dan diversifikasi produk olahan cabai. Permasalahan utama mitra meliputi keterbatasan keterampilan dalam pengolahan cabai serta rendahnya pemanfaatan teknologi digital untuk pemasaran. Metode yang digunakan adalah Participatory Action Research (PAR), dengan tahapan sosialisasi, pelatihan pengolahan turunan cabai, pelatihan digital marketing, pendampingan, serta evaluasi. Kegiatan pelatihan menghasilkan peningkatan keterampilan anggota KWT dalam mengolah cabai menjadi berbagai produk seperti bon cabai, cabai bubuk, dan chili oil, serta meningkatkan kemampuan dalam memanfaatkan media sosial untuk promosi. Hasil evaluasi menunjukkan adanya peningkatan signifikan dalam kemampuan teknis sebesar 60%, minat berwirausaha, dan motivasi anggota untuk mengembangkan usaha berbasis produk turunan cabai sebesar 20%. Kegiatan ini terbukti efektif dalam mendorong kemandirian ekonomi perempuan melalui pemanfaatan teknologi dan inovasi produk.
Kata kunci: cabai; digital marketing; diversifikasi produk
Abstract:Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting the national economy; however, they continue to face challenges in management and digital marketing. Keripik Balado Uni Yen, a local…
cal MSME engaged in the traditional Minangkabau snack industry, experiences obstacles in expanding its market due to limited product innovation and reliance on conventional methods of promotion and sales. This condition has led to stagnant sales performance and low managerial efficiency, indicating the need for strategic efforts to enhance business capacity. This community service program aims to strengthen the competitiveness of the MSME through the development of product packaging integrated with a QR code and a point of sale system based on a website and digital cashier machine, while also promoting digital marketing adoption. The program was implemented using a participatory approach involving training, technical assistance, and continuous monitoring and evaluation of technology implementation. Digital marketing through social media proved effective in expanding market reach and increasing sales by up to 40%. Overall, the program demonstrates that integrating innovative packaging, digital systems, and online marketing serves as an effective strategy to enhance the competitiveness and sustainability of local MSMEs.
Keywords: digital marketing; innovation QR code packaging; point of sales; MSMEs
Abstrak: UMKM memiliki peran strategis dalam mendukung perekonomian nasional, namun masih menghadapi berbagai tantangan dalam aspek manajemen dan pemasaran digital. UMKM Keripik Balado Uni Yen merupakan UMKM lokal yang bergerak di industri makanan olahan khas Minang, menghadapi tantangan dalam memperluas pasar akibat keterbatasan inovasi produk serta masih mengandalkan metode konvensional dalam promosi dan penjualan. Kondisi ini berdampak pada stagnasi penjualan dan rendahnya efisiensi manajerial, sehingga diperlukan upaya strategis untuk meningkatkan kapasitas usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing UMKM melalui pengembangan kemasan produk yang dilengkapi kode QR dan terintegrasi dengan sistem point of sale berbasis website dan mesin kasir digital, serta mendorong digitalisasi pemasaran. Kegiatan pengabdian ini dilaksanakan dengan pendekatan partisipatif melalui pelatihan, pendampingan teknis, serta monitoring dan evaluasi implementasi teknologi. Pemasaran digital melalui media sosial juga terbukti efektif memperluas jangkauan pasar dan meningkatkan penjualan hingga 40%. Secara keseluruhan, kegiatan ini menegaskan bahwa integrasi inovasi kemasan, sistem digital, dan pemasaran daring merupakan strategi efektif untuk memperkuat daya saing dan kemandirian UMKM lokal secara berkelanjutan.
Kata Kunci: digitalisasi pemasaran; kemasan inovatif QR Code; point of sales; UMKM
Abstract:Abstract: Developing tourism villages is a crucial strategy for strengthening local economies, reducing urbanization, and maintaining cultural and environmental sustainability. This concept is increasingly relevant in the…
e era of digital transformation, when tourism villages are required to adapt through technology-based smart tourism approaches, digital promotion, and information services. One area with significant potential is Lembar Selatan Village in West Lombok Regency, West Nusa Tenggara. Surrounded by 70 hectares of mangrove forest, a coastline, marine life, and well-preserved local traditions, the village has the potential to be developed into a coastal ecotourism destination. The Lembar Selatan Ecotourism Awareness Group (Pokdarwis) has begun managing tourism based on conservation and environmental education. However, obstacles remain, such as low digital literacy, the lack of an online promotion and reservation system, and limited destination management training. These conditions impact market reach and low tourist visits. Therefore, Community Service (PKM) activities are designed to increase Pokdarwis capacity, strengthen tourism digitalization through websites and promotional media, and encourage local community empowerment. This program is expected to realize inclusive, participatory, and sustainable coastal ecotourism, as well as strengthen the competitiveness and branding of Lembar Selatan Tourism Village.
Keyword: stourism village; tourism digitalization; coastal ecotourism; tourism group (pokdarwis); tourism digitalization; smart tourism; website.
Abstrak: Pengembangan desa wisata merupakan strategi penting untuk memperkuat ekonomi lokal, mengurangi urbanisasi, serta menjaga keberlanjutan budaya dan lingkungan. Konsep ini semakin relevan di era transformasi digital, ketika desa wisata dituntut beradaptasi melalui pendekatan smart tourism berbasis teknologi, promosi digital, dan layanan informasi. Salah satu wilayah yang memiliki potensi besar adalah Desa Lembar Selatan di Kabupaten Lombok Barat, Nusa Tenggara Barat. Desa ini dikelilingi hutan mangrove seluas 70 hektare, garis pantai, biota laut, serta tradisi lokal yang masih terjaga, sehingga potensial dikembangkan menjadi destinasi ekowisata pesisir. Tahapan Metode pelaksanaan PKM dilakukan melalui identifikasi kebutuhan Pokdarwis, pengembangan website sistem informasi wisata, penguatan ekowisata mangrove, pemasangan lampu tenaga surya, penyediaan fasilitas kebersihan, penempatan papan informasi berbasis QR, serta pelatihan penggunaan megaphone untuk mendukung pelayanan wisata serta pelatihan manajement wisata. Kondisi ini berdampak pada rendahnya jangkauan pasar dan kunjungan wisatawan. Untuk itu, kegiatan Pengabdian Kepada Masyarakat (PKM) dirancang guna meningkatkan kapasitas Pokdarwis, memperkuat digitalisasi pariwisata melalui website dan media promosi, serta mendorong pemberdayaan masyarakat lokal. Program ini diharapkan mewujudkan ekowisata pesisir yang inklusif, partisipatif, berkelanjutan, serta memperkuat daya saing dan branding Desa Wisata Lembar Selatan.
Kata kunci: desa wisata; digitaisasi pariwisata; ekowisata pesisir; pokdarwis; digitalisasi pariwisata; smart tourism; website
Abstract:Abstract: Digitalization 5.0 has opened wide opportunities for students to build digital-based startups. However, many student startups face challenges in financial management, developing a Minimum Viable Product (MVP),…
and ensuring business sustainability. This program aims to implement Digital Business Incubation as a strategy for developing student digital startups. The methods used include observation, tenant selection, interviews, and intensive mentoring for incubation program participants. As a result of the selection process, 14 businesses were chosen to be incubated, consisting of service-based and product-based ventures. The program is designed to provide entrepreneurship training, financial management workshops, business legality assistance, investor networking opportunities, and technological support. The outcomes of the program indicate that through digital incubation, average 77,91% of the participating students were able to enhance their digital entrepreneurship skills, strengthen their business models, and optimize the potential for business sustainability. Therefore, Digital Business Incubation has proven to be an effective mechanism for fostering the growth of student digital startups that are adaptive, innovative, and competitive in the digital economy era.
Keywords: bussiness digital, enterprise, student, service
Abstrak: Digitalisasi 5.0 telah membuka peluang luas bagi mahasiswa untuk membangun usaha rintisan (startup) berbasis digital. Namun, banyak startup mahasiswa menghadapi tantangan dalam hal pengelolaan keuangan, Minimum Viable Product, dan keberlanjutan usaha. Program ini bertujuan untuk mengimplementasikan program Digital Business Incubation sebagai strategi pengembangan startup digital mahasiswa. Metode yang digunakan meliputi observasi, seleksi tenant, wawancara, serta pendampingan intensif terhadap peserta program inkubasi. Dari hasil seleksi terpilih 14 usaha yang akan diinkubasi yang terdiri dari usaha yang bergerak dibidang jasa dan produk. Program ini dirancang untuk memberikan pembinaan kewirausahaan, pelatihan keuangan, pendampingan legalitas usaha, akses bersama investor, serta dukungan teknologi. Hasil program ini menunjukkan bahwa melalui inkubasi digital, rata rata 77,91% mahasiswa mampu meningkatkan keterampilan wirausaha digital, memperkuat model bisnis, serta mengoptimalkan potensi keberlanjutan usaha. Dengan demikian, Inkubasi bisnis digital terbukti menjadi mekanisme efektif dalam mendorong lahirnya startup digital mahasiswa yang adaptif, inovatif, dan berdaya saing di era ekonomi digital.
Kata kunci: bisnis, mahasiswa, jasa, startup digital
Abstract:Abstract: Many traditional fishermen in Indonesia still experience a decreasing income during the rainy season due to bad weather conditions. This community service activity aims to improve the safety of fishermen through…
h the installation of lightning rods and education on bad weather conditions at sea. This activity was carried out in Segoro Tambak Village, Sedati District, Sidoarjo Regency, East Java. The participants in this activity are local fishermen who are members of the KUB Geronggong. The methods used in this activity include 1. Initial Survey; 2. Socialization; 3. Training Session; 4. Technology Application; and 5. Mentoring and Evaluation. The results of the pre-test and post-test showed that the fishermen's level of understanding increasing by 8%. Based on the questionnaire results, the majority of fishermen gave positive feedback of this activity. In terms of program assessment, 71.4% of participants stated that the material provided was very easy to understand, and 82.1% of participants considered the speakers' delivery to be very clear. The opportunity to ask questions was also considered sufficient by 64.3% of participants, while in terms of satisfaction, 85.7% of participants stated that they were very happy to participate in this activity. All participants (100%) stated that this activity increased their knowledge, improved their preparedness for bad weather, and encouraged the application of knowledge in their daily lives.
Keywords: bad weather; fishermen; lightning rods; mitigation
Abstrak: Masih banyak nelayan tradisional di Indonesia yang penghasilannya turun di musim penghujan karena kendala cuaca buruk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keselamatan nelayan melalui pemasangan alat penangkal petir dan edukasi cuaca buruk saat melaut. Kegiatan ini dilaksanakan di Desa Segoro Tambak, Kecataman Sedati, Kabupaten Sidoarjo, Jawa Timur. Mitra dari kegiatan ini merupakan nelayan lokal yang tergabung dalam Kelompok Usaha Bersama (KUB) Geronggong. Metode kegiatan meliputi 1.Survey Awal; 2.Sosialisasi; 3.Pelatihan; 4.Penerapan Teknologi; serta 5.Pendampingan dan Evaluasi. Dari hasil pre-test dan post-test didapati tingkat pemahaman nelayan meningkat sebesar 8%. Berdasarkan hasil kuesioner, mayoritas nelayan memberikan penilaian positif terhadap kegiatan ini. Pada aspek penilaian acara, sebanyak 71,4% peserta menyatakan materi yang diberikan sangat mudah dipahami, dan 82,1% peserta menilai penyampaian narasumber sangat jelas. Kesempatan bertanya juga dinilai sangat cukup oleh 64,3% peserta, sedangkan dari sisi kepuasan, 85,7% peserta menyatakan sangat senang mengikuti kegiatan ini. Seluruh peserta (100%) menyatakan kegiatan ini menambah pengetahuan, meningkatkan kesiapan menghadapi cuaca buruk, serta mendorong penerapan ilmu dalam kehidupan sehari-hari.
Kata kunci: cuaca buruk; mitigasi; nelayan; penangkal petir
Abstract:Abstract: This community service describes the implementation of artificial intelligence (AI)-based learning media training for elementary school teachers at the UPTD SDN 010106 Sei Silau Barat, Setia Janji. The background…
nd of the activity is the limited understanding and skills of teachers in utilizing AI applications (e.g., ImageFX, Canva AI, and ChatGPT) to create interesting, interactive, and student-specific learning media. The implementation method includes three stages: preparation (interviews & needs observations), implementation (face-to-face workshops, demonstrations, and supervised independent practice), and evaluation (pre-post surveys and work assessments). This can be seen from the results of the pre-test and post-test conducted at the beginning and end of the training, from 31% pre-test to 88% post-test showing a significant difference. The results of this training showed a 57% increase in teachers' practical understanding, the development of AI-based teaching media in core subjects, and plans for sustainable adoption in the classroom. This activity contributes to improving educators' ICT competencies and encouraging the integration of modern technology in elementary schools.
Keywords: artificial intelligence; community service; elementary school teachers; imageFX; learning media; training.
Abstrak: Pengabdian ini mendeskripsikan pelaksanaan pelatihan media pembelajaran berbasis kecerdasan buatan (AI) bagi guru sekolah dasar di UPTD SDN 010106 Sei Silau Barat, Setia Janji. Latar belakang kegiatan adalah masih terbatasnya pemahaman dan keterampilan guru dalam memanfaatkan aplikasi AI (misalnya ImageFX, Canva AI, dan ChatGPT) untuk membuat media ajar yang menarik, interaktif, dan sesuai karakteristik siswa. Metode pelaksanaan meliputi tiga tahap: persiapan (wawancara & observasi kebutuhan), pelaksanaan (workshop tatap muka, demo, dan praktik mandiri tersupervisi), serta evaluasi (pre–post survey dan penilaian karya). Hal ini dapat diliat dari hasil pre-test dan post-test yang dilakukan di awal dan di akhir pelatihan, dari 31% pre-test ke angka 88% post-test menunjukan perbedaan yang signifikan. Hasil pelatihan ini menunjukkan peningkatan sebesar 57% pada pemahaman praktis guru, penyusunan media ajar berbasis AI pada mata pelajaran inti, serta rencana adopsi berkelanjutan di kelas. Kegiatan ini berkontribusi pada peningkatan kompetensi TIK pendidik dan mendorong integrasi teknologi modern di sekolah dasar.
Kata kunci: guru SD; imageFX; kecerdasan buatan; media pembelajaran; pelatihan; pengabdian masyarakat.
Abstract:Abstract: This community service program aimed to improve teachers’ competence in creating digital learning materials based on educational games (edugames) to enhance students’ learning motivation. The activity was conducted…
onducted at SMP Negeri 29 Bengkulu Tengah with 15 participating teachers. The program adopted a workshop approach, including the introduction of edugame concepts, guidance in designing digital learning scenarios, and hands-on practice using free-access edugame platforms. Teachers actively engaged in discussions and collaborative work, resulting in several prototype edugames ready for classroom trials. The outcome indicates increased teacher skills in integrating technology into teaching and potential improvement in students’ engagement through interactive digital learning resources.
Keywords: digital learning materials; edugame; learning motivation; teacher competency
Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kompetensi guru dalam membuat bahan ajar digital berbasis permainan edukatif (edugame) untuk mendorong motivasi belajar siswa. Kegiatan dilaksanakan di SMP Negeri 29 Bengkulu Tengah dengan peserta sebanyak 15 guru. Metode yang digunakan adalah pelatihan (workshop) yang mencakup pengenalan konsep edugame, pendampingan penyusunan skenario pembelajaran digital, dan praktik langsung menggunakan platform edugame yang dapat diakses secara gratis. Peserta terlibat aktif dalam diskusi dan kolaborasi, sehingga dihasilkan beberapa prototipe edugame yang siap diujicobakan di kelas. Hasil kegiatan menunjukkan adanya peningkatan keterampilan guru dalam mengintegrasikan teknologi ke dalam pembelajaran serta potensi peningkatan keterlibatan siswa melalui bahan ajar digital yang interaktif.
Kata Kunci: bahan ajar digital; edugame; motivasi belajar siswa; kompetensi guru
Abstract:MSMEs have a major contribution to the national economy, but the use of information technology in this sector is still low. This community service activity aims to empower MSMEs in Silo Baru Village through the application…
on of the Business Intelligence (BI) concept to improve the effectiveness of business management. The program is implemented in the form of training and technical assistance, which includes a basic understanding of BI, the use of simple accounting applications, digital marketing strategies, and data analysis and visualization techniques. This activity involves MSME actors directly in practice and simulations based on case studies of their respective businesses. Through a participatory and application approach, participants are equipped with the skills to record transactions digitally, monitor business performance, and make data-based decisions. Evaluation is carried out through pre-tests and post-tests, interviews, and observations, where the results show an increase in participants' digital literacy of up to 70% and technical skills of up to 60%. As many as 65% of participants have also implemented BI in daily business processes. This program is expected to be an effective collaborative model in encouraging the sustainable digital transformation of village MSMEs towards increasing competitiveness in the digital economy era.
Keywords: MSME; data analysis; business intelligence; business management; digital marketing
Abstrak: UMKM memiliki kontribusi besar terhadap perekonomian nasional, namun pemanfaatan teknologi informasi di sektor ini masih rendah. Kegiatan pengabdian ini bertujuan untuk memberdayakan UMKM di Desa Silo Baru melalui penerapan konsep Business Intelligence (BI) guna meningkatkan efektivitas manajemen usaha. Program dilaksanakan dalam bentuk pelatihan dan pendampingan teknis, yang mencakup pemahaman dasar BI, penggunaan aplikasi akuntansi sederhana, strategi pemasaran digital, serta teknik analisis dan visualisasi data. Kegiatan ini melibatkan pelaku UMKM secara langsung dalam praktik dan simulasi berbasis studi kasus usaha masing-masing. Melalui pendekatan partisipatif dan aplikatif, peserta dibekali keterampilan untuk mencatat transaksi secara digital, memantau kinerja usaha, serta mengambil keputusan berbasis data. Evaluasi dilakukan melalui pre-test dan post-test, wawancara, serta observasi, dimana hasilnya menunjukkan peningkatan literasi digital peserta hingga 70% dan keterampilan teknis hingga 60%. Sebanyak 65% peserta juga telah mengimplementasikan BI dalam proses bisnis sehari-hari. Program ini diharapkan dapat menjadi model kolaboratif yang efektif dalam mendorong transformasi digital UMKM desa secara berkelanjutan menuju peningkatan daya saing di era ekonomi digital.
Kata kunci: UMKM; analisis data; business intelligence; manajemen bisnis; pemasaran digital
Abstract:Efficient and transparent administration management is a primary requirement in village governance in the digital era. This community service activity was carried out with the aim of empowering the Silo Baru Village apparatus,…
ratus, Silau Laut District, through training in the use of information technology, especially the use of Microsoft Office applications (Word, Excel, and PowerPoint). This training is designed to increase the capacity of village apparatus in compiling administrative documents, managing data, and presenting information effectively and systematically. The implementation method includes a participatory approach with a combination of material delivery, direct practice, and intensive mentoring. The results of the activity showed an increase in the skills of village apparatus in operating office applications independently, which had a positive impact on work efficiency, data management accuracy, and transparency of administrative services. This program is expected to be the first step in encouraging the digitalization of village government towards more modern and accountable governance.
Keywords: Village Administration; Village Apparatus; Information Technology; Microsoft Office; Digitalization of Government
Abstrak: Pengelolaan administrasi yang efisien dan transparan menjadi tuntutan utama dalam tata kelola pemerintahan desa di era digital. Kegiatan pengabdian masyarakat ini dilaksanakan dengan tujuan untuk memberdayakan perangkat Desa Silo Baru, Kecamatan Silau Laut Kabupaten Asahan, melalui pelatihan pemanfaatan teknologi infomasi, khususnya penggunaan aplikasi Microsoft Office (Word, Excel, dan PowerPoint). Pelatihan ini dirancang untuk meningkatkan kapasitas perangkat desa dalam menyusun dokumen administrasi, mengelola data, serta menyajikan informasi secara efektif dan sistematis. Metode pelaksanaan meliputi pendekatan partisipatif dengan kombinasi penyampaian materi, praktik langsung, dan pendampingan intensif. Hasil kegiatan menunjukkan peningkatan keterampilan perangkat desa dalam mengoperasikan aplikasi perkantoran secara mandiri, yang berdampak positif terhadap efisiensi kerja, akurasi pengelolaan data, serta transparansi layanan administrasi. Program ini diharapkan menjadi langkah awal dalam mendorong digitalisasi pemerintahan desa menuju tata kelola yang lebih modern dan akuntabel.
Kata kunci: Administrasi Desa; Perangkat desa; Teknologi informasi; Microsoft Office; Digitalisasi Pemerintahan