Abstract:This study aims to explore the relationship between consumer-based brand equity and brand loyalty, with an emphasis on the mediating role of customer satisfaction in the specific context of the cake shop segment within the…
he restaurant industry. Employing Structural Equation Modeling (SEM) through LISREL, this research analyzes data collected from customers of Browcyl’s cake shops in Makassar. The model focuses on examining the impact of five dimensions of consumer-based brand equity on customer satisfaction and, subsequently, on brand loyalty. The results indicate that three out of the five dimensions of consumer-based brand equity significantly and positively influence customer satisfaction. In turn, customer satisfaction has a strong, positive impact on brand loyalty. This highlights the pivotal role of certain brand equity elements in enhancing customer satisfaction, which is a key driver of brand loyalty in the cake shop sector. The study offers valuable insights for practitioners in the restaurant industry, particularly in the cake shop sector. It suggests that focusing on specific aspects of brand equity can significantly improve customer satisfaction, leading to increased brand loyalty. This provides a strategic direction for cake shop owners and marketers to strengthen their brand equity in ways that resonate with their customers.
Abstract:The purpose of this study is to analyze the influence of work-life balance on employee performance The purpose of this study is to analyze the influence of work-life balance on employee performance with motivation as a moderator.…
a moderator. The study aims to determine and analyze whether motivation plays a role in improving employee performance across all districts in the island of Sebatik, as well as to determine and analyze whether motivation moderates the relationship between work-life balance and employee performance in all districts in the island of Sebatik. The research method used in this study is quantitative research. The population in this study consists of all Civil Servants in all districts on the island of Sebatik, totaling 110 employees. The sampling method used is census technique, which includes all 110 elements being investigated. Therefore, it analyzes all objects, all indicators, all events, and incidents. The data used in this study is primary data, collected through the distribution of questionnaires. The data analysis technique used in this study is quantitative data analysis using statistical methods. The statistical method used is Partial Least Square (PLS). The research findings indicate that there is a significant positive influence of motivation on improving employee performance across all districts in the island of Sebatik. However, motivation does not moderate the relationship between work-life balance and employee performance in all districts on the island of Sebatik. Therefore, motivation is not a moderating variable in this study. This means that motivation cannot strengthen or weaken the relationship between work-life balance and employee performance.
Abstract:The village is the government that communicates directly with the community and is the center of government development. As such, the village government is an important part of the administration, and the village can have…
e the power to regulate and manage the interests of the community. To achieve community participation, the government has established a forum to implement development plans, namely Muslembang. If community participation is an element of the village development process, community participation has a significant impact on decision-making. The purpose of this study is to obtain an explanatory overview of community participation in the village RKP planning process in Paopao Village, Tanete Lilau District, and to clarify what are the factors that support and hinder community participation in the village RKP planning process. to clarify. Baloo's regent. The type of research used by researchers is qualitative. The location of this survey is in Paopao Village, Tanete Lilau District, Bal Regency.
The data collection process used by researchers includes data collection, data reduction, data presentation, and drawing conclusions. The results showed that: In 2019 and 2020, community participation in the village RKP planning process in Paopao Village, Tanete Lilau District, Baru Regency, only village officials participated in the RKP design team, community empowerment executives and community members. elements were not involved. And when it comes to female participation, only one woman reaches up to 30%. Therefore, we cannot speak of participatory advice on development planning. The driving force behind community participation in her RCP planning process for her village in Paopao Village, Tanete Lilau District, Balu District, is the community's awareness of progress in village development as a form of community awareness itself. Encouragement. Prioritize. The barrier to community participation is the individual community itself. Lack of curiosity, economic factors, and the level of education in the community are also among the barriers to participating in the development surprises of Baru Regency, Tanete Lilau District and Paopao Village.
Abstract:Education is an ecosystem involving various elements, with the family as its primary foundation. Schools then act as strategic partners, continuing, strengthening, and developing the educational process in a systematic and…
nd structured manner. Effective and valuable communication is believed to be able to build sustainable educational synergy. This study aims to analyze school-parent communication practices from an Islamic perspective and their impact on student learning outcomes at Nurul Hidayah Elementary School in Kutawaluya District. The study used a qualitative approach with a case study. Data were collected through observation, in-depth interviews, and documentation studies, then analyzed interactively through the stages of reduction, presentation, and drawing conclusions. The results indicate that communication practices occur formally and informally, are integrated with the values of trust and deliberation, and encourage active parental involvement in home learning support. Dialogic and persuasive communication contributes to improved student discipline, learning readiness, and responsibility. Integrating Islamic values into communication practices strengthens collaborative relationships between schools and families. The implications of this research emphasize the importance of developing an Islamic values-based educational communication model as a strategy to strengthen school-parent partnerships in improving student learning outcomes.
Abstract:Village development planning that is not grounded in data can lead to poorly targeted programs, particularly for settlement-environment issues such as solid waste, sanitation, drainage, and neighborhood space quality. This…
is community service program aimed to improve residents’ literacy in data-based planning and strengthen meaningful participation in formulating settlement-environment program proposals. The activity was conducted in Kalijaga Village, Aikmel Subdistrict, East Lombok Regency, on 17 November 2025 as a special village deliberation meeting (Musyawarah Desa Khusus; Musdesus) involving 75 participants representing village stakeholders, including youth and community organizations (Karang Taruna and the Village Community Resilience Institution/Lembaga Ketahanan Masyarakat Desa; LKMD). A participatory education approach was applied through short lectures, focused discussions, and hands-on proposal drafting using simple minimum data and a standard structure (problem–location–target group–indicators–resource needs). Evaluation was descriptive using facilitator field notes and a proposal-completeness rubric. Of 49 written proposals collected (N=49), 40 (81.6%) met all minimum elements, while 9 (18.4%) were incomplete. The results indicate a shift from general complaints toward more structured proposals with clearer locations, target groups, and basic indicators. Data-based village planning education is a low-cost intervention to improve the quality of community participation outputs and enhance the readiness of proposals for subsequent village planning processes..
Abstract:The seminar titled Visual Discourse in Marketing UMKM Products held in Sukajadi Village, Lemahsugih District, aimed to enhance local entrepreneurs’ understanding of visual communication strategies in product marketing. This…
This initiative responded to the limited use of visual elements such as packaging design, symbols, and graphic narratives that reflect local identity and influence consumer perception. Through a participatory approach, participants were introduced to the basics of visual discourse, practiced culturally rooted design techniques, and simulated digital promotional content. Monitoring was conducted through direct observation and feedback, while evaluation involved pre-tests, post-tests, and analysis of participants’ design outputs. Results showed a significant improvement in visual literacy and readiness to redesign product packaging more effectively. The seminar laid a foundation for building a creative and context-sensitive UMKM ecosystem, where visual elements serve as key tools to strengthen product identity, cultural relevance, and market competitiveness.
Abstract: The ability to speak English is very important, especially for coastal communities such as those on Tegal Island, which has tourism potential. However, students at the Pesona Pulau Tegal Community Learning Center (PKBM)…
KBM) still have difficulty communicating, especially in English, because learning has tended to be conventional, focusing on memorization and grammar rather than practical communication. This creates a gap between the need for speaking skills and the teaching methods used, reinforcing students' fear and lack of confidence. Based on these issues, this Community Service activity aims to improve students' speaking skills through the application of the Communicative Language Teaching (CLT) method integrated with the Playful English approach, which involves enjoyable learning through games, role-play, and creative activities. The methods used include guided speaking exercises, conversation simulations, and collaborative projects such as creating promotional posters for beach tourism in English. The results show a significant improvement in students' fluency, confidence, and active participation. Students began to speak more boldly, practice simple sentences, and express ideas spontaneously. The classroom atmosphere became livelier and more enjoyable with minimal psychological barriers such as fear of making mistakes. The implications of this activity are that the CLT approach combined with elements of joy can serve as an effective learning model in non-formal institutions. This method not only enhances language skills but also empowers students socially and emotionally, and can be replicated in similar communities.
Abstract:This study aims to analyze the concepts, characteristics, principles, and dimensions of assessment in Arabic language learning, particularly in the four language skills: listening, speaking, reading, and writing. The study…
dy employed a qualitative approach using a library research design that focused on conceptual analysis of various academic literature relevant to language assessment. The data were collected through documentation techniques from books, scientific journal articles, and academic publications related to the evaluation of Arabic language learning. The data were then analyzed using content analysis to identify, classify, and synthesize various concepts related to language assessment practices. The findings reveal that assessment in Arabic language learning should be authentic, contextual, and oriented toward communicative competence, while integrating linguistic elements with language skills. In addition, assessment should be conducted based on the principles of validity, reliability, objectivity, practicality, transparency, fairness, and sustainability. The novelty of this study lies in its comprehensive explanation of the assessment dimensions across the four Arabic language skills, along with their indicators and assessment techniques. These findings provide implications for educators in designing Arabic language assessments that are more systematic, communicative, and relevant to language learning objectives.
Abstract:Islamic Religious Education (PAI) plays a critical role in shaping both the intellectual and moral character of students. It emphasizes the importance of akidah (faith) and akhlak (ethics) as the core elements of Islamic…
teachings. Akidah involves a profound belief in the One and Only God, Allah SWT, while akhlak reflects a person’s behavior towards God and fellow human beings. Education focused on these aspects helps create well-rounded students who possess not only intellectual capabilities but also strong moral values, empathy, and the ability to contribute positively to society. However, the rise of globalization and technological advancements, particularly through social media, presents challenges in preserving Islamic values in education. These external influences can expose students to ideologies and behaviors that conflict with Islamic principles. Historical Islamic figures, including the Prophets, have exemplified the correct practice of akidah and akhlak, setting an example for current generations. The Quran and Hadith emphasize the importance of adhering to moral values and avoiding negative behaviors. As such, integrating akidah and akhlak in the PAI curriculum is vital for developing students' character and integrity. This study aims to explore how moral education can shape the character of students by focusing on akidah and akhlak, and how this integration can create a generation that is responsible, principled, and capable of thriving in a complex and diverse world. By enhancing akidah and akhlak education, this study seeks to contribute to the improvement of educational policies and the development of morally grounded individuals in Indonesian society.
Abstract:This study aims to examine the integration of aesthetic and ethical elements in Islamic children's stories as part of children's literature that promotes Islamic religious values. Islamic children's stories serve not only…
y as a medium of entertainment but also as a means of instilling character and spirituality from an early age. This study uses a qualitative descriptive approach with content analysis of selected stories texts, namely 9 out of 30 Dongeng Sebelum Tidur untuk Anak Muslim (Bedtime Stories for Muslim Children) by Kidh Hidayat and MB. Rahimsyah. The analysis focuses on aesthetic aspects such as narrative structure and style of language as well as Islamic ethical aspects such as moral values of honesty, empathy, and responsibility. The results of the study indicate that the stories present an aesthetically pleasing narrative with communicative language, effectively capturing children's attention while facilitating understanding of the moral messages. Islamic ethical values are implicitly embedded in the plot and characters, making them an effective medium for character education. This study recommends the utilization of Islamic stories as religious literacy materials to support values-based learning in elementary schools.