Abstract:This study aims to explore the implementation of digital media and sales strategies that contribute to increasing the income of fried chicken MSMEs players in Sedong Village, Sedong District, Cirebon Regency. The research…
h method used is descriptive qualitative, with data collection through observation, interviews, and questionnaires. The respondents of the study consisted of fried chicken MSMEs players in Sedong Village. The results showed that the application of digital media, especially through WhatsApp and Facebook applications, had a positive effect on increasing the income of fried chicken MSMEs players. Sales activities that were originally word-of-mouth developed by utilizing digital media. The use of WhatsApp and Facebook not only expanded the range of product information, but also increased sales volume from 30-50 chickens per day to 70-100 chickens per day. Daily net profit also increased significantly, increasing from Rp. 150,000 - Rp. 200,000 to Rp. 300,000 - Rp. 400,000. Although the application of digital media has a positive impact, MSMEs players have also experienced some negative impacts. Additional expenses to buy data packages or internet quotas are one of the obstacles. In addition, concerns about product imitation by competitors and the presence of fictitious purchases are also felt. The conclusion of this study is that the application of digital media, especially through WhatsApp and Facebook, can be an effective strategy in increasing the income of fried chicken fried chicken MSMEs. However, MSMEs players need to consider negative impacts, such as additional costs and more intensive competition, in utilizing digital media as a sales tool.
Abstract:This service focuses on MSMEs in Sei Simpang Dua Village, Kampar Regency, Kampar Kiri Hilir District, Riau Province. The purpose of this service is to meet customer needs and make it easier for MSME (Micro, Small and Medium…
ium Enterprises) players to disseminate information related to products in the village, as well as support government programs, namely smart villages and be able to face the Industrial Revolution 4.0, namely the importance of digital transformation with a vision towards village digitalization. This service method includes observation, training, monitoring and evaluation. So that the results of this service are in the form of utilizing e-commerce applications that have been built for the village of sei simpang dua with 3 menus including the home menu, product menu and basket menu. The home menu contains general information, the product menu displays all products from the village of sei simpang dua and the basket menu displays the number of items and the total shopping price.
Abstract:Pembelajaran bahasa sunda materi pupuh merupakan keterampilan menulis dan berbahasa dapat mengungkapkan perasaan, pengalaman dan ide-ide yang dituangkan dalam bahan ajar pupuh. Tujuan penelitian ini bertujuan untuk (1) menghasilkan…
enghasilkan pengembangan bahan ajar pembelajaran bahasa sunda berbantuan microsoft sway pada materi pupuh (2) menguji hasil kelayakan media bahan ajar bahasa sunda materi pupuh berbantuan microsoft sway, (3) mengetahui respon pengguna dengan ujicoba kelompok kecil dan besar terkait media pembelajaran, (4) penerapan rancangan bahan ajar bahasa sunda materi pupuh berbantuan microsoft sway. Jenis penelitian yang digunakan dalam penelitian ini yaitu Research and Development (R&D) dengan model ADDIE (Analysis, Design, Development, Implementation, and Evaluation). Teknik analisis data yang digunakan adalah wawancara, angket, dan dokumentasi. Hasil uji coba pengembangan ini melalui dua tahapan uji coba dengan hasil uji coba kelompok kecil mencapai 82,50%, dengan kriteria sangat valid, dan uji coba kelompok besar dengan hasil mencapai 83,50% dengan kriteria sangat valid. Bahan ajar berbasis microsoft sway yang dikembangkan divalidasi oleh ahli media, materi, ahli bahasa, dan ahli media. Hasil validasi ahli media memperoleh 84,43% dengan kriteria sangat valid, validasi ahli materi memperoleh 86,25% dengan kriteria sangat valid, dan uji validasi ahli bahasa memperoleh 96,66% dengan kriteria sangat valid. Penerapan rancangan bahan ajar bahasa sunda materi pupuh berbantuan microsoft sway memperoleh 89, 11% dengan kriteria sangat baik. Berdasarkan hasil tersebut maka media pembelajaran ini layak digunakan. Dengan menggunakan media pembelajaran microsoft sway dapat memotivasi pembuatan rancangan variasi media dalam membuat bahan ajar, serta penyajian materi dapat mengatasi verbalisme dalam proses pembelajaran.
Abstract:Pengaruh keberadaan Amerika Serikat selama periode akhir abad ke-20 hingga awal abad ke-21 sangat signifikan dan memengaruhi berbagai aspek dunia. beberapa pengaruh politik global yang terjadi akibat peran Amerika Serikat.…
t. Peran Sentral dalam Perang Dingin Setelah Perang Dunia II, dunia terbagi menjadi dua blok besar: Blok Barat yang dipimpin oleh Amerika Serikat dan Blok Timur yang dipimpin oleh Uni Soviet. Amerika Serikat memainkan peran sentral dalam konflik ini dan menjadi simbol kapitalisme dan demokrasi liberal. Amerika Serikat adalah pusat budaya populer dunia. Film Hollywood, musik, dan gaya hidup Amerika menyebar ke seluruh penjuru dunia melalui media massa dan teknologi komunikasi. Globalisasi ekonomi juga dipengaruhi oleh perusahaan multinasional Amerika yang beroperasi di berbagai Negara. Revolusi Teknologi dan Internet: Revolusi teknologi informasi, terutama perkembangan internet, dipelopori oleh perusahaan teknologi Amerika seperti Google, Apple, dan Microsoft. Internet mengubah cara orang berkomunikasi, bekerja, dan mengakses informasi. Amerika Serikat memainkan peran kunci dalam pengembangan dan penyebaran teknologi ini pada abad ke 20-abad ke 21.
Abstract:This research explores the impact of technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the post-COVID-19 landscape, with a particular focus on the moderating role of market innovation.…
ion. Utilizing a Structural Equation Modeling (SEM) approach, data was collected from MSMEs to evaluate the relationships among technology adoption, market innovation, and business performance. The findings reveal that technology adoption has a significant positive effect on MSME performance, contributing to operational efficiency and improved customer engagement. However, contrary to expectations, market innovation does not significantly moderate this relationship. This suggests that the immediate benefits of technology adoption are sufficient to drive performance improvements without the need for market innovation to enhance these effects. The research highlights the importance for MSMEs to prioritize technology adoption as a strategy for resilience and growth in the wake of the pandemic, while market innovation can be pursued as a complementary initiative for long-term competitiveness. The study provides valuable insights for policymakers and practitioners aiming to support the recovery and development of MSMEs in Indonesia.
Abstract:This study investigates the influence of Accounting Knowledge and Education on the quality of MSME financial reports, focusing on the moderating role of SAK EMKM Socialization (Indonesian Financial Accounting Standards for…
or Micro, Small, and Medium Enterprises). Using survey data collected from MSME operators, the research reveals that accounting knowledge has a strong positive relationship with financial reporting quality. Education also plays a positive but weaker role, suggesting significant potential for improvement. The study finds that the socialization of SAK EMKM significantly improves the quality of MSME financial reports but does not moderate the relationship between either accounting knowledge or education and financial report quality. These findings suggest that education and accounting knowledge are fundamental in improving MSME financial reporting practices, while SAK EMKM socialization is more effective for MSMEs with limited financial literacy. This research highlights the need for tailored training programs and socialization efforts to address the specific needs of MSMEs, ensuring that all operators, regardless of educational background, can produce high-quality financial reports in line with established standards.
Abstract:The limitations of conventional distillation technology hinder micro, small, and medium enterprises (MSMEs) from producing herbal products with consistent quality. This study aims to develop an Arduino-based distillation…
system equipped with automatic temperature control to improve the production capacity and quality of herbal liquid smoke at CV Moga Permata Perkasa. The research methods include system design and fabrication, functional testing, operator training, and performance evaluation. The results demonstrate a 35% increase in production capacity and stable temperature control within a ±2°C range during the distillation process. These findings indicate that the developed system effectively enhances production efficiency and product consistency. Furthermore, the proposed technology is affordable, easy to operate, and has strong potential for implementation and replication among similar MSMEs.
Abstract:Implementation of Internet of Things (IoT) technology and microcontrollers as an automatic temperature control system on tools for proofing bread dough at the Oei Oei Pizza and Patisserie Micro, Small, and Medium Enterprise…
ise (MSMEs). The primary issue faced by partners was temperature instability during the dough fermentation process, leading to inconsistent product quality. The implementation method included problem identification, tool design and construction, implementation at partner locations, and mentoring and evaluation. The results of the activity showed that the tool can help IoT-based systems maintain stable fermentation temperatures, improve dough quality consistency, and increase production efficiency. This initiative also has a positive impact on increasing partners' capacity to utilize appropriate technology.
Abstract:This study aims to analyze the Power motor Which needed For peeling skin coconut young ; Basics Which used For make machine peeler skin young coconut ; Calculation components construction machine peeler young coconut skin…
n ; Time Which needed in One time peeling skin coconut young in manual ; Results Which obtained from testing tool help peeler or cutter coconut skin young. From the results of the discussion in designing the construction of a young coconut peeling machine with a capacity of 60 pieces / hour with acceptable results according to the plan. After the discussion is carried out in accordance with what is desired based on the objectives of this planning, namely: determining the motor power needed to drive the young coconut peeling machine; determining the material and size of the machine elements used; showing the work of the machine and making a working drawing of the coconut peeling machine. The results can be concluded as follows: The electric motor used = 1 hp , Belt length on the pulley = 61 inches , Motor pulley diameter = 3 inches , Pulley diameter on the coconut drive = 12 inches , Bearing = 6205 , Analysis of the cost of making the machine used Rp: 5,602,000 .
Abstract:Penelitian ini dilatarbelakangi oleh rendahnya literasi digital siswa sekolah dasar dalam menghadapi perkembangan teknologi yang semakin pesat, sehingga diperlukan upaya pembelajaran yang inovatif melalui kegiatan workshop…
op digitalisasi. Penelitian ini bertujuan untuk menganalisis implementasi workshop digitalisasi melalui pemanfaatan aplikasi Canva dan Microsoft Word pada siswa kelas V dan VI di SDN Pangarangan III. Penelitian ini menggunakan pendekatan kualitatif dengan jenis deskriptif. Subjek penelitian adalah siswa kelas V dan VI yang mengikuti kegiatan workshop. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi. Analisis data meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa workshop digitalisasi berjalan dengan baik dan memberikan dampak positif terhadap peningkatan keterampilan digital siswa. Siswa mampu membuat desain sederhana menggunakan Canva serta menyusun dokumen secara rapi dan sistematis menggunakan Microsoft Word. Kegiatan ini juga meningkatkan kreativitas, keaktifan, dan minat belajar siswa. Simpulan penelitian ini menunjukkan bahwa workshop digitalisasi efektif dalam meningkatkan literasi digital dan kreativitas siswa serta mendukung pembelajaran yang inovatif dan interaktif.