Abstract:The development of Generative Artificial Intelligence (GenAI) has created new opportunities to develop more adaptive learning while enhancing students' digital literacy. This study aims to analyze the implementation of GenAI…
enAI as an adaptive learning medium, its effect on improving digital literacy, and Information Systems students' perceptions of its use. This research employed a quantitative approach using a pre-experimental method with a one-group pre-test and post-test design. The results showed that the average digital literacy score increased from 68.8 to 85.0, representing an improvement of 16.2 points after the implementation of GenAI. The highest improvement was found in the Digital Safety and Ethics dimension with 19 points, followed by Digital Content Creation with 17 points, Information Literacy and Digital Technology Utilization with 16 points each, and Digital Communication and Collaboration with 13 points. The paired sample t-test produced a t-value of 8.45 with a significance level of 0.000, indicating that the implementation of GenAI had a statistically significant effect on improving students' digital literacy. The students also expressed positive perceptions of GenAI because it facilitated their understanding of learning materials, increased learning motivation, and supported more effective completion of academic tasks. This study concludes that GenAI is an effective adaptive learning medium for improving students' digital literacy. The novelty of this study lies in the development of a GenAI implementation model that integrates adaptive learning with the five dimensions of digital literacy among Information Systems students in a comprehensive manner.
Abstract:The rapid advancement of information technology has encouraged companies to adopt digital marketing as a strategic approach to enhancing consumer brand awareness. Amanda Brownies Samarinda has utilized various digital platforms;…
atforms; however, the effectiveness of the implemented strategies requires further examination. This study aims to analyze the digital marketing strategies employed by Amanda Brownies Samarinda, their role in enhancing brand awareness, and the factors that support and hinder their effectiveness. A qualitative descriptive approach was employed in this research. Data were collected through observation, structured interviews, and documentation, and subsequently analyzed using the Miles, Huberman, and Saldaña model. The findings reveal that Amanda Brownies Samarinda implements an integrated digital marketing strategy through seven platforms, namely Instagram, Facebook, TikTok, WhatsApp Business, GoFood, GrabFood, and ShopeeFood. These strategies contribute to enhancing brand awareness through four dimensions: recognition, recall, purchase, and consumption. Consistency in visual identity, promotional intensity, ease of access to information, transaction convenience, product quality, and consumer engagement were identified as the primary factors supporting the success of digital marketing implementation. Nevertheless, the utilization of TikTok has not yet been optimized compared to the other platforms. The novelty of this study lies in its comprehensive analysis of the role of integrating seven digital platforms in enhancing brand awareness through the dimensions of recognition, recall, purchase, and consumption, thereby providing a more holistic understanding of digital marketing effectiveness within the culinary industry, particularly at Amanda Brownies Samarinda.
Abstract:Zakat is an Islamic economic instrument that plays a significant role in enhancing social welfare and promoting equitable socioeconomic development. The effectiveness of zakat management is strongly influenced by the accountability…
ountability and transparency practices implemented by zakat management institutions. This study aims to explore the practices of accountability and transparency in zakat fund management at the National Board of Zakat (BAZNAS) of Sumbawa Regency and to examine their contribution to public trust. A descriptive qualitative approach was employed, with data collected through interviews, observations, and document analysis. The findings reveal that accountability has been implemented through financial reporting in accordance with PSAK 109, external auditing, and structured accountability mechanisms. Transparency is demonstrated through the dissemination of information via the official website, social media platforms, print media, and public outreach activities. The implementation of these principles contributes to strengthening the trust of muzakki (zakat payers) and generating tangible benefits for mustahik (zakat beneficiaries), although improvements in information accessibility and the development of productive zakat programs remain necessary. The novelty of this study lies in its exploration of the interrelationship between accountability, transparency, muzakki trust, and the perceived benefits experienced by mustahik within the context of regional zakat management at BAZNAS Sumbawa Regency.
Abstract:The advancement of digital technology has encouraged the adoption of e-counseling as an integral component of guidance and counseling services in schools. While the use of digital-based services enhances accessibility and…
d flexibility, it also presents various ethical challenges and professional demands for school counselors. This study aims to identify the ethical challenges associated with school-based e-counseling, analyze the professional considerations required of counselors, and examine the interrelationship among ethics, professionalism, and institutional support in the implementation of e-counseling services. The study employed a Systematic Literature Review (SLR) method guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework through a comprehensive search of articles indexed in Google Scholar, GARUDA, ERIC, Scopus, and ProQuest published between 2015 and 2025. The findings reveal that the primary challenges of e-counseling include data confidentiality, client privacy, digital information security, professional boundaries, and limitations in nonverbal communication. The results further indicate that digital competence, adherence to professional ethical standards, and institutional support from schools are critical factors influencing the effectiveness of e-counseling services. This study contributes a conceptual synthesis that positions ethics, counselors’ digital professionalism, and institutional governance as three interrelated pillars essential for the development of safe, ethical, and professional e-counseling practices within school settings.
Abstract:The advancement of digital technology has accelerated the adoption of Artificial Intelligence (AI) in e-counseling services to address the growing demand for mental health support in the digital era. The increasing number…
r of clients, counselors’ limited availability, and the challenges associated with conducting psychological assessments through online platforms have created a pressing need for innovative solutions. This study aims to examine the role of AI as a co-counselor, evaluate the effectiveness of its integration into e-counseling practices, and identify the challenges associated with its implementation. The study employed a Narrative Literature Review method by critically analyzing relevant scholarly publications. The findings indicate that AI functions as a collaborative partner that assists counselors in assessment processes, data analysis, emotion detection, service documentation, and the continuous monitoring of clients’ psychological conditions. The integration of AI has been shown to enhance the efficiency, accessibility, and overall quality of digital counseling services. However, its implementation continues to face significant challenges related to data privacy, information security, algorithmic bias, and limitations in understanding cultural contexts and human empathy. The novelty of this study lies in its comprehensive conceptualization of AI as a co-counselor that supports the entire e-counseling service cycle through a collaborative model integrating the analytical capabilities of technology with the humanistic competencies of counselors, thereby fostering more effective, ethical, and inclusive counseling services.
Abstract:The transformation of guidance and counseling services in the digital era has brought significant changes to the ways counselors deliver services to students. Advances in information and communication technology have created…
ated both opportunities and challenges that require comprehensive scholarly examination. This study aims to analyze the opportunities, challenges, and implications of digital transformation for the development of guidance and counseling practices. A qualitative approach was employed through a Systematic Literature Review of scholarly articles published between 2016 and 2026. The data were analyzed using content analysis and thematic analysis to identify key themes related to digital guidance and counseling services. The findings reveal that digital technologies enhance service accessibility, flexibility, and effectiveness, while also fostering innovation through the utilization of digital applications and artificial intelligence. Nevertheless, the transformation continues to face challenges, including counselors’ limited digital competencies, barriers to virtual therapeutic communication, and concerns related to ethics, privacy, and data security. The study concludes that a hybrid service model integrating face-to-face counseling with digital counseling represents the most appropriate approach for addressing students’ needs in the digital era. The novelty of this study lies in its comprehensive synthesis that integrates technological dimensions, counselor competencies, professional ethics, data security, and humanistic approaches as a foundation for the development of effective and sustainable digital guidance and counseling services.
Abstract:This study examines the transformation of digital marketing communication that positions visual elements as the primary component in event promotion on social media, particularly Instagram. This shift is driven by changes…
s in audience behavior, which has become more responsive to visual stimuli than to textual information. The research problem focuses on how visual elements are constructed as an effective persuasive communication strategy to capture attention, evoke emotions, and influence audience perceptions and interests through the peripheral route based on the Elaboration Likelihood Model framework. The study employs a qualitative approach using content analysis of 11 Instagram posts from @colorrunfestivalid selected through purposive sampling, supported by observation and interviews. The findings indicate that visual dominance reaches 82%, characterized by the use of bright colors, expressions of happiness, and interactive activities that effectively generate emotional appeal and rapid audience engagement. Most audiences pay greater attention to visuals than to text and demonstrate a willingness to participate after viewing the experiential representations presented. The psychological effect of fear of missing out further reinforces this response. The persuasion process is found to occur predominantly through the peripheral route, marked by low cognitive elaboration and a high reliance on visual cues. The study concludes that visuals function as the primary determinant of effective digital persuasive communication, as they simultaneously construct meaning, emotion, and experiential expectations. The novelty of this research lies in affirming visuals as the core of digital persuasion strategies through the integration of emotional, social, and psychological dimensions, while also reinforcing the dominance of the peripheral route as a key mechanism in contemporary media consumption.
Abstract:The advancement of digital technology has transformed consumption patterns while simultaneously increasing risks related to consumer protection, including online fraud, information manipulation, and misuse of personal data,…
ta, thereby requiring more critical and comprehensive literacy skills. This study addresses the problem of low consumer protection literacy, as indicated by high levels of impulsive consumption behavior, limited understanding of consumer rights and obligations, and an imbalance between the intensity of technology use and the ability to evaluate information effectively. The purpose of this research is to examine the role of Social Studies education in enhancing consumer protection literacy, its integration into the learning process, and the effectiveness of its implementation in the digital era through a literature review approach. The findings reveal that consumer protection literacy remains at a moderate to low level, yet it has a significant relationship with rational economic decision-making and the ability to mitigate digital risks. Social Studies education has been proven effective in improving such literacy through contextual, interactive, and experience-based learning, which strengthens students’ understanding, attitudes, and skills as consumers. The novelty of this study lies in the conceptual and practical integration of consumer protection literacy into Social Studies learning, encompassing cognitive, affective, and behavioral dimensions, as well as emphasizing pedagogical strategies based on case studies and reflective discussions as effective approaches to shaping intelligent and responsible consumers in the digital era.
Abstract:The rapid advancement of information and communication technology has transformed learning paradigms in higher education, particularly through the implementation of flexible digital learning systems that emphasize student…
t learning autonomy. Higher education institutions providing distance education face challenges in delivering digital learning materials that are not only easily accessible but also capable of sustainably enhancing students’ learning motivation. The research problem addressed in this study focuses on the extent to which the utilization of Android-based digital learning materials influences the learning motivation of students at Universitas Terbuka. The purpose of this study is to analyze the effect of using Android-based digital learning materials on students’ learning motivation in the context of distance education. A quantitative approach was employed using a survey method as the research design. The research sample consisted of 97 Universitas Terbuka students from UT Ambon, UT Gorontalo, and UT Makassar, selected through simple random sampling. Data were collected using structured questionnaires, while data analysis was conducted through simple linear regression with the assistance of SPSS software. The results of the analysis indicate that the utilization of Android-based digital learning materials has a positive and significant effect on students’ learning motivation, as evidenced by a regression coefficient value of 0.442 and a significance value of 0.000, which is below the 0.05 significance threshold. These findings confirm that improvements in the intensity and quality of using Android-based digital learning materials are directly associated with increased student learning motivation. The novelty of this study lies in strengthening empirical evidence on the effectiveness of Android-based digital learning materials in a cross-regional distance education context, while also providing practical contributions to the development of digital learning strategies aimed at enhancing the learning motivation of Universitas Terbuka students.
Abstract:Indonesian Migrant Workers constitute a labor group that makes a significant contribution to the national economy through remittances, particularly from regions with high migration intensity such as East Nusa Tenggara Province;…
ovince; however, the strong public interest in working abroad is often not accompanied by adequate understanding of safe migration procedures, protection mechanisms, and the rights and obligations of migrant workers. This condition has led to serious problems, including the increasing number of non-procedural migrant workers, deportation cases, and vulnerability to human trafficking crimes, indicating an information and communication gap between migrant worker protection institutions and prospective migrant workers. This study aims to analyze the communication strategies implemented by the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province in enhancing public awareness of migrant workers’ rights. A qualitative approach with a descriptive method was employed to provide an in-depth portrayal of the communication practices carried out by the institution, with data collected through in-depth interviews, observation of socialization activities, and documentation studies. Data analysis was conducted using the interactive model of Miles and Huberman, while the conceptual analytical framework was based on the Shannon–Weaver Two-Way Communication Model to assess message delivery effectiveness, communication channels, message recipients, and feedback mechanisms. The findings indicate that the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province has implemented various communication strategies, including direct community outreach, pre-departure orientation, the use of visual and audio media, and cross-sector collaboration with local governments and community leaders. Although these strategies contribute to increasing public knowledge regarding migration procedures and migrant workers’ rights, their effectiveness remains constrained by low literacy levels, challenging geographical conditions, and weak feedback mechanisms from target communities. The study concludes that strengthening dialogic and participatory communication, simplifying messages to improve comprehensibility, and adapting communication media to local cultural contexts are essential for improving migrant worker protection. The novelty of this study lies in integrating a two-way communication model with the socio-cultural context of East Nusa Tenggara as a basis for formulating more contextual, adaptive, and community-empowering communication strategies for migrant worker protection.