Abstract:Abstract: Along with the very rapid development of technology, there are many shops and business entities whose sales systems use the latest technology, nowadays if companies use the internet in their information systems…
or online sales, they get new customers and the convenience of customers in accessing the products offered. Muslim wholesalers must understand the desires of their customers in increasing customer satisfaction in maintaining good relations between customers and business owners. Customer Relationship Management (CRM) is one of the right ways to pay attention to customers at Guntur Jaya Stores in order to create communication links with their customers. CRM can also help Muslim wholesale stores with what customers need related to fashion products. The results of research conducted on Muslim wholesale stores can help in increasing customer loyalty, maintaining good relationships with customers. Furthermore, it will make it easier for Muslim wholesale stores to sell fashion products that are in accordance with the wishes of their
Keywords: Customer Relationship Management (CRM); Customer; Information System
Abstrak: Seiring dengan perkembangan teknologi yang sangat pesat, banyak sekali toko- toko maupun badan usaha yang memperbarui sistem penjualan dengan menggunakan teknologi terbaru, dewasa ini jika perusahaan menggunakan internet dalam sistem informasinya ataupun penjualannya secara online mendapatkan pelanggan baru dan kemudahan kepada pelanggan dalam mengakses produk yang ditawarkan. Grosir Muslim harus bisa memahami keinginan pelanggannya dalam meningkatkan kepuasaan pelanggan dalam menjaga hubungan baik antara pelanggan dan pemilik usaha. Customer Relationship Management (CRM) merupakan salah satu cara yang tepat untuk memperhatikan pelanggan pada Toko Guntur jaya agar terciptanya jalinan komunikasi dengan para pelanggannya. CRM juga dapat membantu toko grosir muslim apa saja yang dibutuhkan para pelanggan terkait dengan produk fashion. Hasil dari penelitian yang dilakukan pada toko grosis muslim dapat membantu dalam meningkatkan loyalitas pelanggan, menjaga hubungan baik dengan pelanggan. Selanjutnya akan memudahkan toko grosir muslim dalam penjualan produk fashion yang sesuai dengan keinginan para pelanggan.
Kata kunci: Customer Relationship Management (CRM); Konsumen; Sistem Informasi
Abstract:Abstract: Flood disasters often occur in areas with certain geographical conditions, such as proximity to rivers, high rainfall especially during the wetseason and soil types that contain clay so that they are not good enough…
nough to absorb water. One of the cities in Indonesia whichhas frequent floods. The planned mitigation strategy must be more targeted so that it is more effective in tackling flood disasters. Therefore, mapping with Geographic Information Systems can be used to map areas that are prone to flooding specifically by combining spatial data on each predetermined parameter. Not only that, the integration of Geographic Information Systems and forecasting with multiple linear regression methods can predict the level of flood vulnerability based on the parameters determined in the following year. Based on the analysis that has been done, the areas in Pontianak City that are prone to flood disasters are spread over several sub-districts, namely East Pontianak District, Pontianak City District and parts of North Pontianak District.
Keywords: Flood vulnerability; Geographic Information System; Multiple Linear Regression
Abstrak: Bencana banjir seringkali terjadi di wilayah dengan kondisi geografis tertentu sepertijaraknya yang dekat dengan sungai, curah hujan cukup tinggi khususnya pada musim hujan hingga mayoritas jenis tanah yang memiliki kandungan lempung sehingga tidak cukup baikdalam menyerap air. Kota Pontianak merupakan satu diantara kota di Indonesia yang sering dilanda bencana banjir. Oleh karena itu, pemetaan dengan Sistem Informasi Geografis dapat digunakan untuk memetakan wilayah-wilayah yang rawan bencana banjir secara spesifik dengan menggabungkan data spasial pada setiap parameter yang sudah ditentukan. Tidak hanya itu, integrasi sistem informasi geografis dan peramalan dengan metoderegresi linier berganda dapatmemprediksi tingkat kerawanan banjir berdasarkan parameter yang ditentukan pada tahun berikutnya. Berdasarkan analisis yang telah dilakukan, daerah di Kota Pontianak yang rawan bencanabanjir tersebar di beberapa kecamatan yaitu Kecamatan Pontianak Timur, Kecamatan Pontianak Kota dan sebagianKecamatan Pontianak Utara.
Kata kunci: Kerawanan Banjir; Regresi Linier Berganda; Sistem Informasi Geografis
Abstract:Abstract: Netflix's success cannot be separated from its investment in building a strong digital industry in its business, including in creating relationships with its customers through social media. Netflix is here and…
becomes a good listener to understand the prevailing pop culture with a variety of interesting content that has been adapted to the data they have regarding the behaviour of their subscribers so that it can be well received by the wider community. This article is explained further in the form of a descriptive analysis of how Netflix, a company that undergoes many transformations, ultimately utilizes social media to build relationships with its customers. It begins with collecting various data relevant to the topic and research title to be presented in a complete presentation through literature studies referred to as sequence data. In the end, it was concluded that Netflix is one of the companies that are indeed successful in using social media as one of their strategies to form a good close relationship with its users, Netflix also maximizes the user data they have such as what customers like and what they don't. which helps Netflix understand each user's behaviour.
Keywords: digital; netflix; social media
Abstrak: Kesuksesan Netflix tidak dapat dilepaskan dari investasi mereka dalam membangun industri digital yang kokoh dalam bisnisnya termasuk dalam menciptakan hubungan dengan para pelanggannya melalui sosial media. Netflix hadir dan menjadi pendengar yang baik untuk memahami kultur pop yang berlaku dengan berbagai konten menarik yang telah disesuaikan dengan data yang mereka miliki terkait perilaku pelanggannya sehingga dapat diterima dengan baik oleh masyarakat luas. Dalam artikel ini, dijelaskan lebih lanjut dalam bentuk analisis deskriptif bagaimana Netflix sebagai sebuah perusahaan yang banyak melakukan transformasi yang pada akhirnya memanfaatkan sosial media untuk menjalin hubungan dengan para pelanggannya. Diawali dengan melakukan pengumpulan berbagai data yang relevan dengan topik dan judul penelitian untuk disajikan menjadi sebuah pemaparan yang utuh melalui kajian-kajian pustaka yang disebut sebagai data sequence. Pada akhirnya, didapatkan kesimpulan bahwa Netflix merupakan salah satu perusahaan yang memang berhasil dalam menggunakan sosial media sebagai salah satu strategi mereka untuk membentuk hubungan kedekatan yang baik dengan para penggunanya, Netflix juga memaksimalkan data pengguna yang mereka miliki seperti apa yang pelanggan sukai dan apa yang tidak pelanggan sukai, yang menunjang Netflix dalam memahami perilaku masing-masing pengguna.
Kata kunci: digital; media sosial; netflix
Abstract:Abstract: The ABC Islamic boarding school is one of the Islamic boarding schools in Madiun Regency, in addition to the Islamic boarding schools in the Islamic boarding school there are also SMP and SMA which are under the…
e same foundation. The ABC Islamic boarding school also applies information technology as a companion to its operational activities. The large number of employees and teachers in Islamic boarding schools, junior high schools and senior high schools creates difficulties in the staffing division for management. The management method that is currently running in the personnel department is deemed insufficient, because the existing information technology to support their work has not yet functioned optimally to support the strategy. The zachman framework is chosen so that planning is carried out in strategic steps, easy to understand and can be a control for future information system development. The results of this research are in the form of a blueprint for the system design which is mapped in the form of a Zachman matrix from the perspective of the Planner and Owner.
Keywords: Information Systems, Strategic Planning, Zachman's Framework
Abstrak: Pondok pesantren ABC merupakan salah satu Pondok Pesantren yang ada di Kabupaten Madiun, selain pondok pesantren di lingkungan ponpes tersebut juga terdapat SMP dan SMA yang dinaungi satu yayasan yang sama. Pondok pesantren ABC juga menerapkan teknologi informasi sebagai salah satu pendamping kegiatan operasional nya. Banyaknya karyawan dan guru yang terdapat di pondok pesantren, SMP dan SMA menimbulkan kesulitan pada bagian kepegawaian untuk pengelolaannya. Cara pengelolaan yang sedang berjalan di bagian kepegawaian dirasa tidak lagi mencukupi, karena teknologi informasi yang ada untuk menunjang pekerjaan mereka belum berfungsi optimal sebagai pendukung strategi. Kerangka kerja zachman dipilih agar perencanaan dilakukan dengan langkah-langkah yang strategis, mudah dipahami dan bisa menjadi kontrol untuk pengembangan sistem informasi ke depan. Hasil penelitian ini berupa blue print rancangan sistem yang dipetakan didalam bentuk matrik Zachman yang dilihat dari sudut pandang Planner dan Owner.
Kata kunci: Kerangka kerja Zachman, Perencanaan Strategis, Sistem Informasi
Abstract:Abstract: Religious tourism especeeially for Hajj and Umroh is increasingly in demand by the public. Auliya Tour & Travel, which is engaged in the travel agency, has diverse pilgrimage data so that the data collection is…
used to find new knowledge as a marketing strategy using Data Mining techniques. Data Mining is one of the KDD processes that has the function for grouping. K-Means Clustering is a data mining technique that aims to group data into a data subset. The grouping of data on Umroh pilgrims is conducted to find out the interest groups of pilgrims based on age. This study categorizes pilgrim data into three clusters, which are very popular, in high demand and less desirable. Attributes used in processing data include gender, age, and congregation package. Before the data calculation process is carried out, the data transformation process is carried out before data calculation process. Based on data calculations that have been done through the RapidMiner software, the members of the group were very interested, ranging in age from 56 to 83 years, interested groups ranging in age from 29 to 55 years and the group was less interested with an age range 2 to 22 years from 170 records.
Keywords: Clustering, Data Mining, K-Means, RapidMiner, Umroh.
Abstrak: Perjalanan wisata religi khususnya untuk ibadah haji dan umroh semakin diminati masyarakat. Auliya Tour & Travel yang bergerak pada bidang biro perjalanan memiliki data jamaah yang beragam sehingga kumpulan data tersebut dimanfaatkan untuk menemukan pengetahuan yang baru sebagai strategi pemasaran dengan menggunakan teknik Data Mining. Data Mining merupakan salah satu proses dari KDD yang fungsi salah satunya untuk pengelompokan. K-Means Clustering merupakan salah satu teknik Data Mining yang bertujuan untuk mengelompokkan data ke dalam subset data. Pengelompokan data jamaah umroh dilakukan bertujuan untuk mengetahui kelompok minat jamaah berdasarkan usia. Penelitian ini mengelompokkan data jamaah menjadi tiga cluster yaitu sangat diminati, diminati dan kurang diminati. Atribut yang digunakan dalam pengolahan data meliputi jenis kelamin, usia, dan paket jamaah. Sebelum proses perhitungan data dilakukan terlebih dahulu dilakukan proses transformasi data. Berdasarkan perhitungan data yang telah dilakukan melalui software RapidMiner diperoleh anggota kelompok sangat diminati dari rentang usia mulai 56 sampai 83 tahun, kelompok diminati dengan rentang usia mulai 29 sampai 55 tahun dan kelompok kurang diminati mulai usia 2 sampai 22 tahun dari 170 record.
Kata Kunci: Clustering, Data Mining, K-Means, RapidMiner, Umroh
Abstract:Abstract : Currently hydropower is a power plant that has a high potential to be developed in Indonesia because it has an adequate water source. Evaluation of plant maintenance performance becomes one important factor because…
cause it is one of the company's strategy to achieve its goals. For that we need a method to determine the priority of KPI where the company prioritized that can provide a balanced point of view of the overall system performance one of them is by implementing Analytical Hierarcy Process (AHP). Based on the AHP method of 16 KPIs consisting of 6 KPIs for Corporate Level, 6 KPIs for Strategic Level and 4 KPIs for Functional Level. From the results of the assessment of respondents involved KPI is the most prioritized PLTA LubukGadang Power Plant, South Solok Regency is known that the most priority factor companies at corporate level that is the number of kWh produced with a weight of 0.420. For strategic level that is capacity factor with weight 0,478 while for functional level that is rework maintenance with weight equal to 0,540.
KeyWord :Decision Support System, KPI, AHP,CompanyStrategy, Weighting
Abstrak :Saat ini PLTA merupakan pembangkit listrik yang memiliki potensi yang tinggi untuk dikembangkan di Indonesia karena memiliki sumber air yang memadai.Evaluasi kinerja pemeliharaan pembangkit menjadi salah satu faktor yang penting karena merupakan salah satu strategi perusahaan untuk mencapai tujuannya.Untuk itu diperlukan suatu metode untuk menentukan prioritas KPI mana yang diprioritaskan perusahaan yang dapat memberikan sudut pandang yang seimbang terhadap keseluruhan system kinerja salah satu diantaranya adalah dengan mengimplementasikan Analytical Hierarcy Process (AHP). Berdasarkan metode AHP dari 16 KPI yang terdiri dari 6 KPI untuk Corporate Level, 6 KPI untuk Strategic Level dan 4 KPI untuk Functional Level. Dari hasil penilaian responden yang terlibat didapatkan KPI yang paling diprioritaskan PLTA Unit Pembangkit Listrik Lubuk Gadang, Kabupaten Solok Selatan diketahui bahwa faktor yang paling diprioritaskan perusahaan pada corporate level yaitu banyaknya kWh yang diproduksi dengan bobot 0,420. Untuk strategic level yaitu capacity factor dengan bobot 0,478 sedangkan untuk functional level yaitu maintenance rework dengan bobot sebesar 0,540.
KeyWord :Sistem Pengambilan Keputusan, KPI, AHP, strategi perusahaan, pembobotan
Abstract:This study aims to determine the effect of manure dosage and types of plant growth regulators (PGRs), as well as their interaction, on the generative phase of bird’s eye chili plants (Capsicum frutescens L.) in order to…
o improve productivity, which remains fluctuating due to suboptimal cultivation practices. The research was conducted from February to March 2026 at the experimental field of the Pusat Riset Bisnis Kopbun Suka Tani Sejahtera, Kota Juang District, Bireuen Regency, using a factorial Randomized Block Design (RBD) of 4 × 3 with three replications. The first factor was the dosage of manure (control, 1 kg/plant, 1.5 kg/plant, and 2 kg/plant), while the second factor was the type of natural PGR (onion extract, rice water, and coconut water). Data were collected through direct observations on several parameters, including number of fruits, fruit weight, fresh biomass weight, root fresh weight, and root length, and were then analyzed to determine the effects of treatments and their interactions.
The results showed that certain doses of manure had a significant effect on increasing yield and root growth, while natural PGRs were able to enhance flowering, reduce flower drop, and accelerate fruit formation. The interaction between both treatments indicated that the optimal combination produced higher results compared to single treatments. The novelty of this study lies in the use of a combination of manure and natural PGRs based on local materials as a strategy to improve the generative phase. The implications of this research are expected to serve as a scientific reference for the development of sustainable cultivation techniques, as well as learning material and further research in the fields of agronomy and horticulture.
Abstract:The discourse on casino legalization in Indonesia arises as a response to the widespread illegal gambling that remains difficult to eradicate despite being prohibited under the Criminal Code (KUHP), Law No. 7 of 1974, and…
d the Electronic Information and Transactions Law (ITE). The gap between legal norms (das sollen) and social reality (das sein) shows that prohibition alone has not been effective. This research uses a qualitative method with a normative juridical approach based on legislation and a comparative approach, particularly examining Malaysia and Singapore, which have successfully managed casinos through strict regulations. The findings indicate that casino legalization in Indonesia could serve as an alternative fiscal policy, provided that clear regulations are established, ensuring economic benefits such as increased state revenue and effective control over illegal gambling, without undermining national morals and values.
Abstract:This research examines the application of the Brain-Based Learning (BBL) model to reduce math anxiety in teaching fractions at the elementary school level. This study used a quantitative approach with a pretest–posttest…
t quasi-experimental control group design involving two fifth-grade classes: one experimental class that received fraction instruction through BBL and one control class that was taught using conventional methods, with 40 students in each group. Mathematics anxiety related to fractions was measured using a modified mathematics anxiety scale for elementary school students, while fraction achievement was evaluated through a valid written test. The results showed that both groups had relatively equivalent initial abilities, supported by normal and homogeneous pretest data and no significant differences in pretest scores. After the intervention, the experimental class showed consistently lower levels of anxiety related to fractions in all dimensions (tests/assessments, classroom learning situations, fraction tasks, and fraction avoidance) and significantly higher post-test scores than the control class, with an average difference of about seven points. The findings show that BBL, which aligns the learning process with the way the brain naturally learns by fostering positive emotions, multisensory experiences, and meaningful social interaction, is effective in improving students' understanding of fractions while simultaneously reducing their math anxiety. This study offers a unique perspective by conducting an experimental trial of BBL as a targeted intervention for math anxiety related to fractions in Indonesian elementary schools and highlighting its potential as a neuroeducation-based pedagogical strategy to foster numeracy and emotional well-being in math learning.
Abstract:The flipped classroom model has increasingly been implemented as an alternative instructional approach in the digital era, including in Islamic Religious Education (IRE) at junior and senior high school levels. This article…
cle aims to systematically examine eight empirical publications from 2021 to 2025 that explore the application of this model within IRE contexts. The review focuses on instructional design, pedagogical outcomes, and implementation challenges. Findings from the analyzed studies suggest that applying the flipped classroom model in IRE can enhance students’ cognitive understanding, foster learning motivation, and develop critical and collaborative thinking skills. However, the effectiveness of this model depends heavily on the quality of digital learning design, the teacher’s readiness to facilitate active learning, and the ability to meaningfully integrate Islamic values into the learning process. In addition, this model faces several challenges, including limitations in technological infrastructure, lack of professional teacher training, and the need for curriculum adaptation. This study highlights the importance of systemic support and digital competency development among educators to ensure that flipped classroom implementation is not merely a technical strategy, but a means of strengthening the spiritual dimension and core values of Islamic education in the digital age.