Abstract:This study aims to assess and analyze whether the marketing strategy STP (Segmentation, targets, and position) to the level of sales has been implemented by Upnormal Coffee Beach in Palu which has reached more than one year…
ear (2021- 2022). This type of research is quantitative descriptive. The population in this study were all employees of Upnormal Coffee while the sample of this research is all employees of Upnormal Coffee as many as 36 employees as respondents using saturation sampling, the sampling technique when all members of the population were used as a sample. The data collection techniques were performed by means of a questionnaire conducted interviews and questionnaires. Based on the results of this study with multiple linear regression analysis, regression equation Y = 8,944+ 0.164 X1 + 0.061 X2 + 0,032 X3 + e. Basedonn statistical analysis data, the indicators in this study is valid and the variables are reliable. In the classical assumption, in said that indicator otherwise normal distribution and correlation Linear in significance between each independent variable and the dependent variable, to the amount of influence Segmentation, Targeting and Positioning are all having a positive direction and not significant in their influence on the level of sales in Upnormal Coffee in the city of Palu
Abstract:The purpose of this study was to determine the effect of the work environment on the job satisfaction of the Samsat Office UPT Regional Income Makassar 1 regionally partially and simultaneously. The samples used were 40…
employees of the UPT Regional Revenue Samsat Office Makassar Region 1. The data collection technique was carried out by means of a questionnaire. Data analysis techniques consist of validity test, reliability test, classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis test, test of the coefficient of determination. Physical Work Environment Variables have a positive and significant effect on job satisfaction, and Non-Physical Work Environment variables have a positive and significant effect on job satisfaction. The most dominant variable affecting job satisfaction is the non-physical work environment variable. The dependent variable job satisfaction can be explained by variables consisting of the physical work environment, and the remaining non-physical work environment is explained by other variables that were not examined in this study.
Abstract:The purpose of this study was to determine the effect of trust and perceived risk on purchasing decisions at E-commerce Shopee partially and simultaneously. The sample used was 100 students of the Faculty of Economics and…
d Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature study. Data analysis techniques consist of validity test, reliability test, classic assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis test, test of the coefficient of determination. The Trust variable has a positive and significant influence on purchasing decisions, the Perceived Of Risk variable has a positive and significant influence on purchasing decisions. the dependent variable of purchasing decisions can be explained by variables consisting of Trust and Perceived Of Risk, the rest is explained by other variables that were not examined in this study
Abstract:The purpose of this research is totest and analyze the effect of Non Performing Loans (NPL) and Loan to Deposit Ratio (LDR) on Return On Assets (ROA) at PT. Sulselbar Bank. The techniques for collecting secondary data are…
e obtained from the Financial Data at PT. Sulselbar Bank. The population is the financial statements at PT. Bank Sulselbar from August 2017 to December 2021, and the samples taken are monthly data for 4 (four) years and 5 (five) months. So, the amount of data obtained is 53. The results of the research have been tested on classic assumptions such as the assumption of normality, the assumption of multicollinearity and the assumption of heteroscedasticity. By applying multiple linear regression techniques in the process of analyzing the data. The results showed that partially Non Performing Loans (NPL) had a negative and insignificant effect on Return on Assets (ROA) and Loan To Deposit Ratio (LDR) had a positive and insignificant effect on Return on Assets (ROA). Simultaneously Non Performing Loans (NPL) and Loan to Deposit Ratio (LDR) have a positive effect
Abstract:The purpose of this study was to determine the effect of product quality, price, and after-sales service on purchasing decisions for Honda brand Matic Motorbikes individually and simultaneously. The sample used was 100 students…
tudents of the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaire and literature study. The data analysis technique consists of validity test, reliability test, classical assumption test which consists of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis testing, determinant coefficient test. All independent variables have a correlation that is in the same direction as the dependent variable (purchase decision). The most dominant variable influencing purchasing decisions is the product quality variable. Which means that the dependent variable purchasing decisions can be explained by variables consisting of product quality, price, and after-sales service, the rest is explained by other variables that are not examined.
Abstract:This research examines The Influence of Work Stress on Employee Work Motivation in Financial Institutions and Regional Assets of Barru Regency. The purpose of this research is to find out The Influence of Work Stress on…
Employee Work Motivation in Financial Institutions and Regional Assets of Barru Regency. This research approach is quantitative. This research was conducted at the Regional Financial and Asset Agency of Barru Regency. The sample used was 68 people. Data collection techniques in the form of observation, questionnaires and documentation. Data analysis techniques include validity test, reliability test, normality test, descriptive analysis, simple linear regression analysis, t test (partial) and coefficient determination test (r2). The research results show thatwork stress has a negative and effect onwork motivation. The higher the work stress experienced by employees, the morework motivationemployees are decreasing. When an employee in carrying out his duties, gets a high work load, will take actions that can reduce the quality of his work there by reducing motivation at work. So it is concluded thatwork stress havenegative influenceto work motivation at the Regional Financial and Asset Agency of Barru Regency.
Abstract:Penelitian ini bertujuan untuk mengetahui ada tidaknya hubungan antara interaksi sosial dan motivasi belajar siswa sekolah dasar. Latar belakang penelitian ini didasarkan pada gejala rendahnya motivasi belajar siswa yang…
diduga berkaitan dengan kurang optimalnya kualitas interaksi sosial di lingkungan sekolah. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis korelasional. Sampel berjumlah 36 siswa kelas V SDN Palem 2 Ngawi yang diambil secara total sampling. Instrumen pengumpulan data berupa angket skala Likert 4 poin sebanyak 10 item untuk masing-masing variabel. Data dianalisis menggunakan statistik deskriptif dan uji korelasi Pearson, dengan syarat uji normalitas dan linearitas terlebih dahulu dipenuhi. Hasil analisis menunjukkan adanya hubungan yang sangat kuat dan signifikan antara interaksi sosial dan motivasi belajar siswa dengan nilai r = 0,856, p = 0,000, dan r² = 0,733. Artinya, interaksi sosial memberikan kontribusi sebesar 73,3% terhadap variasi motivasi belajar siswa. Temuan ini menegaskan bahwa interaksi sosial berperan penting dalam membentuk semangat dan keterlibatan belajar siswa sekolah dasar.
Abstract:Studi ini bertujuan untuk mengidentifikasi hubungan antara motivasi guru dan hasil belajar siswa kelas IV di MI Fathul Ulum Slumbung. Penelitian menggunakan pendekatan kuantitatif dengan metode korelasional. Data diperoleh…
eh melalui angket skala Likert sebanyak 20 butir pernyataan untuk mengukur motivasi guru sebagai variabel X, serta dokumentasi nilai asesmen sumatif siswa sebagai indikator hasil belajar sebagai variabel Y. Sampel berjumlah 16 siswa yang dipilih dengan teknik total sampling. Hasil uji normalitas dan linearitas menunjukkan bahwa data berdistribusi normal dan memiliki hubungan linear, sehingga uji korelasi Pearson digunakan karena sesuai untuk menganalisis hubungan dua variabel berdistribusi normal. Hasil analisis menunjukkan nilai r sebesar 0,602 dengan signifikansi 0,014 (p < 0,05), yang berarti terdapat hubungan positif dan signifikan antara motivasi guru dan hasil belajar siswa. Nilai koefisien determinasi sebesar 36,24% menunjukkan bahwa motivasi guru berkontribusi terhadap lebih dari sepertiga variasi dalam hasil belajar. Temuan ini menegaskan pentingnya peran guru sebagai penggerak utama dalam menciptakan suasana pembelajaran yang produktif dan inspiratif, sehingga peningkatan motivasi guru direkomendasikan sebagai strategi kunci dalam upaya meningkatkan mutu pendidikan dasar.
Abstract:Kemampuan berkomunikasi dalam Bahasa Inggris merupakan salah satu kompetensi yang penting untuk dikembangkan sejak usia dini. Namun, anak-anak di daerah pedesaan sering kali memiliki keterbatasan kesempatan untuk mempraktikkan…
tikkan penggunaan Bahasa Inggris dalam situasi komunikasi yang nyata. Oleh karena itu, kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kemampuan komunikasi dasar, motivasi belajar, dan kepercayaan diri anak-anak Sekolah Minggu di Stasi Santo Petrus Tampo, Kabupaten Tana Toraja, melalui program pengajaran English Conversation. Kegiatan dilaksanakan selama tiga bulan, yaitu dari Maret hingga Mei 2026, dengan melibatkan anak-anak usia sekolah dasar sebagai peserta. Metode yang digunakan adalah pendekatan komunikatif (Communicative Language Teaching) yang diterapkan melalui praktik percakapan, permainan bahasa, tanya jawab, dan aktivitas interaktif berbasis topik kehidupan sehari-hari. Program dilaksanakan dalam 21 pertemuan dengan materi yang mencakup aktivitas harian, keluarga, sekolah, hewan, profesi, transportasi, cuaca, dan topik lain yang dekat dengan pengalaman peserta. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam menggunakan kosakata dan ungkapan sederhana dalam percakapan Bahasa Inggris. Selain itu, peserta menunjukkan peningkatan motivasi belajar, partisipasi aktif selama pembelajaran, serta kepercayaan diri dalam menggunakan Bahasa Inggris untuk berkomunikasi. Meskipun terdapat beberapa kendala, seperti ketidakkonsistenan kehadiran peserta dan faktor cuaca, kegiatan dapat terlaksana dengan baik dan mencapai tujuan yang telah ditetapkan. Program ini menunjukkan bahwa pendekatan komunikatif efektif digunakan dalam pembelajaran Bahasa Inggris bagi anak-anak di lingkungan nonformal dan dapat menjadi salah satu bentuk kontribusi perguruan tinggi dalam mendukung peningkatan kualitas pendidikan masyarakat.
Abstract:Non-communicable diseases (NCDs) remain a major health problem in Biringkanaya District, Makassar City, with high rates of obesity, hypertension, high cholesterol, and metabolic disorders. These problems are influenced by…
y an unbalanced diet, low consumption of local foods, and a lack of physical activity. The SIPAKATAU (Synergy of Local Food and Physical Activity) programme was designed to address these issues through nutritional education, my plate demonstrations, physical activity, and the use of locally sourced, easily accessible food to the community. The activities were carried out over a month in Paccerakkang and Berua villages, involving 24 participants, health cadres, and the Paccerakkang community health centre. The intervention included pre-tests, interactive education, hands-on practice, physical activity monitoring, and health checks before and after the activities. The results showed an increase in knowledge from 50% to 75% in the good category, increased implementation of My Plate, and 75% of participants had sufficient physical activity. Health indicators showed improvement, particularly in cholesterol (normal levels increased from 1 to 7 individuals) and uric acid (100% normal). Blood sugar levels showed improvement, while blood pressure and nutritional status required longer-term intervention. The SIPAKATAU programme proved effective in improving community nutrition and health behaviours and is recommended as a model for community-based NCD prevention.