Abstract:The phenomenon of increasing consumption of homoromantic fiction content among early adult women has given rise to the term Fujoshi, which is often directly associated with support for LGBT issues, although such an interpretation…
pretation does not necessarily reflect individuals’ attitudes in a comprehensive manner. This study is grounded in the need to understand the attitudes of early adult Fujoshi in a more nuanced and non-simplistic way, particularly through the framework of attitude theory encompassing cognitive, affective, and conative dimensions. The research problem focuses on how Fujoshi aged 18-40 interpret, experience, and express their attitudes toward homoromantic fiction content and its relationship to social values and norms in real life. This study employed a descriptive qualitative approach using in-depth interviews with three Fujoshi informants who are members of the XX fan chat group. The findings indicate that social media and peer networks play a significant role in the process of becoming a Fujoshi, as well as in shaping relatively intensive and repetitive patterns of content consumption as a form of emotional entertainment. Cognitively, the informants recognize that homoromantic fiction is related to LGBT issues; however, at the affective level, their interest is primarily driven by the uniqueness of the narrative structure and character dynamics rather than by sexual orientation itself. In the conative dimension, most informants do not demonstrate a tendency to support LGBT practices in real life; some even hold conservative views and display critical awareness of the potential negative impacts of their hobby, which they perceive as not fully aligned with prevailing social norms. The study concludes that Fujoshi attitudes are complex, ambivalent, and highly contextual. The novelty of this research lies in revealing a clear differentiation between the consumption of homoromantic fiction as a form of symbolic entertainment and individuals’ value positions toward social reality, which are often normatively conflated in previous assumptions.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:Abstract: Household waste management in Waru Village is still dominated by conventional practices without sorting, so it has the potential to cause environmental problems and has not been used as a source of economic value.…
ue. This community service activity aims to optimize waste banks as an instrument for implementing the circular economy at the household level. The method used is a participatory approach with a quantitative descriptive design through socialization, training, and mentoring to farmer group mothers, as well as evaluation using pre-test and post-test questionnaires. The results of the activity showed an increase in community capacity in all variables measured, with an average score increasing from 3.67 to 4.19 or by 14.2%. The highest increase occurred in the aspect of perception and impact of the program, while behavior changes showed a tendency to increase gradually. In addition, this activity also encouraged the formation of more structured waste bank management at the group level. These findings show that participatory approaches are effective in driving changes in waste management understanding and practices, as well as supporting the implementation of a household-based circular economy.
Keywords: waste banks; waru villages; circular economy; community service; waste management
Abstrak: Pengelolaan sampah rumah tangga di Desa Waru masih didominasi oleh praktik konvensional tanpa pemilahan, sehingga berpotensi menimbulkan permasalahan lingkungan sekaligus belum dimanfaatkan sebagai sumber nilai ekonomi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan bank sampah sebagai instrumen penerapan ekonomi sirkular di tingkat rumah tangga. Metode yang digunakan adalah pendekatan partisipatif dengan desain deskriptif kuantitatif melalui sosialisasi, pelatihan, dan pendampingan kepada ibu-ibu kelompok tani, serta evaluasi menggunakan kuesioner pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan kapasitas masyarakat pada seluruh variabel yang diukur, dengan rata-rata skor meningkat dari 3,67 menjadi 4,19 atau sebesar 14,2%. Peningkatan tertinggi terjadi pada aspek persepsi dan dampak program, sementara perubahan perilaku menunjukkan kecenderungan meningkat secara bertahap. Selain itu, kegiatan ini juga mendorong terbentuknya pengelolaan bank sampah yang lebih terstruktur di tingkat kelompok. Hasil ini menunjukkan bahwa pendekatan partisipatif efektif untuk tranformasi perilaku dalam mendorong perubahan pemahaman dan praktik pengelolaan sampah, serta mendukung penerapan ekonomi sirkular berbasis rumah tangga.
Kata kunci: bank sampah; desa waru; ekonomi sirkular; pengabdian masyarakat; pengelolaan sampah
Abstract:This research is designed to examine how students use both denotative and connotative meanings in their everyday utterances within the campus environment. In daily communication, students do not rely solely on literal meanings;…
anings; instead, their language often conveys implied messages shaped by context, cultural background, and patterns of social interaction. To explore this phenomenon, the study applies a qualitative descriptive approach, focusing on naturally occurring conversations among students in various campus settings. Data were collected through careful observation and documentation of students’ spoken interactions, allowing for an in-depth understanding of how meaning is constructed in real-life situations. The results indicate that students actively employ both denotative and connotative meanings in their speech. However, connotative meanings appear more dominant, particularly in informal contexts such as casual conversations with peers. This tendency highlights the role of language as a flexible and dynamic tool for expression. Furthermore, the frequent use of connotative language demonstrates students’ creativity in conveying ideas, emotions, and attitudes. It also reflects how language functions as a marker of social identity, helping students build relationships and express group belonging within the academic community.
Abstract:The background of this study is based on the increasing tendency of deviant behavior and delinquency among elementary school students, which demands an early approach to character education. Nalanda students who serve as…
Buddhist Religious Education teachers have a strategic role in shaping the character and behavior of students through the internalization of Buddhist Pancasila values, which are expected to prevent potential delinquency and foster students who are morally and spiritually grounded. This study aims to analyze the roles, effectiveness, and strategies employed by Nalanda students in instilling Buddhist Pancasila values in elementary schools as a preventive effort against juvenile delinquency. This research applies a qualitative approach with a descriptive method. The study was conducted at Mutiara 17 August Elementary School, Edelweiss School, and Bina Pelita Bangsa Elementary School. Data were collected through in-depth interviews, observations, and documentation involving Nalanda students, principals, and homeroom teachers in five elementary schools. The data analysis technique employed was the interactive model of Miles and Huberman. The results reveal that Nalanda students act as value educators by instilling principles such as loving-kindness (mettā), responsibility, discipline, and respect for parents and teachers. The strategies used include role modeling, habituation in Buddhist spiritual practices, integration of values in learning, and personal approaches to students. The effectiveness of these roles is reflected in students' behavioral changes, such as becoming more orderly, polite, and the declining incidence of violations and social conflicts. The role of Nalanda students as Buddhist Religious Education teachers has proven to contribute significantly to the prevention of juvenile delinquency through character education based on Buddhist Pancasila values.