Abstract:Industri restoran cepat saji di Indonesia menunjukkan pertumbuhan yang pesat, didorong oleh meningkatnya permintaan konsumen serta perubahan gaya hidup masyarakat perkotaan yang semakin praktis. Burger Bangor, sebagai salah…
lah satu merek lokal dengan jaringan lebih dari seratus empat puluh gerai di berbagai wilayah Indonesia, menghadapi tantangan dalam menjaga konsistensi mutu produk dan pelayanan, sebagaimana tercermin dari sejumlah keluhan pelanggan terkait cita rasa yang tidak stabil serta proses pelayanan yang berlangsung lambat, khususnya pada gerai Sukamaju, Depok. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan pelanggan, baik secara parsial maupun simultan, pada objek tersebut. Pendekatan yang digunakan adalah metode kuantitatif dengan desain survei, sedangkan data primer dihimpun melalui penyebaran kuesioner kepada sembilan puluh delapan responden yang dipilih menggunakan teknik purposive sampling. Data yang terkumpul selanjutnya dianalisis dengan bantuan perangkat lunak statistik SPSS versi dua puluh lima, meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, serta uji koefisien determinasi. Hasil analisis menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, demikian pula kualitas pelayanan. Secara simultan, kedua variabel tersebut terbukti berpengaruh positif dan signifikan, dengan kontribusi gabungan sebesar 62,6 persen terhadap kepuasan pelanggan, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian ini.
Abstract:Industri Air Minum Dalam Kemasan (AMDK) terus berkembang karena masyarakat semakin mempertimbangkan kebersihan, keamanan, dan kemudahan dalam memenuhi kebutuhan air minum. AQUVIVA merupakan produk AMDK lokal yang diproduksi…
ksi PT Mitra Tirta Buwana. Pada 2025, merek ini menghadapi penurunan kepercayaan setelah beredar informasi mengenai temuan benda asing di dalam kemasan. Pada periode pemulihan citra tersebut, perusahaan juga menjalankan kampanye promosi berskala besar. Penelitian ini menguji pengaruh kualitas produk dan promosi terhadap keputusan pembelian AQUVIVA di Kota Depok, baik secara terpisah maupun bersama-sama. Penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif-asosiatif. Sampel ditentukan melalui purposive sampling berdasarkan rumus Lemeshow dan melibatkan 100 konsumen AQUVIVA. Data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian (t = 9,044; p < 0,001) dengan kontribusi 33%. Promosi juga berpengaruh positif dan signifikan (t = 8,448; p < 0,001) dengan kontribusi 29%. Secara simultan, kedua variabel berpengaruh signifikan (F = 77,764; p < 0,001) dan menjelaskan 61,6% variasi keputusan pembelian. Temuan tersebut menunjukkan perlunya pengendalian mutu yang konsisten serta penguatan promosi digital yang berkelanjutan untuk memulihkan kepercayaan dan menjaga loyalitas konsumen.
Abstract:Tulisan ini bertujuan mengkaji kehadiran Allah dalam pengalaman profetik Elia di 1 Raja-raja 19 melalui pendekatan teologis-naratif. Latar belakang penelitian ini muncul dari persoalan krusial: mengapa Elia mengalami keputusasaan…
utusasaan spiritual yang mendalam setelah kemenangan besar di Gunung Karmel, dan bagaimana Allah meresponsnya? Penelitian ini menemukan bahwa kehadiran Allah dinyatakan tidak melalui manifestasi spektakuler seperti api atau gempa, tetapi dalam "suara sepi yang lembut" yang bersifat personal dan pemulih. Kebaruan kajian ini terletak pada penekanan naratif-teologis bahwa kehadiran Allah justru paling nyata dalam keheningan dan kesendirian batin, bukan hanya dalam tindakan-tindakan mujizat. Dengan demikian, penelitian ini menawarkan suatu pemahaman alternatif mengenai cara Allah menyatakan diri dalam konteks penderitaan, trauma, dan krisis iman profetik.
Abstract:This study examines the transformation of digital marketing communication that positions visual elements as the primary component in event promotion on social media, particularly Instagram. This shift is driven by changes…
s in audience behavior, which has become more responsive to visual stimuli than to textual information. The research problem focuses on how visual elements are constructed as an effective persuasive communication strategy to capture attention, evoke emotions, and influence audience perceptions and interests through the peripheral route based on the Elaboration Likelihood Model framework. The study employs a qualitative approach using content analysis of 11 Instagram posts from @colorrunfestivalid selected through purposive sampling, supported by observation and interviews. The findings indicate that visual dominance reaches 82%, characterized by the use of bright colors, expressions of happiness, and interactive activities that effectively generate emotional appeal and rapid audience engagement. Most audiences pay greater attention to visuals than to text and demonstrate a willingness to participate after viewing the experiential representations presented. The psychological effect of fear of missing out further reinforces this response. The persuasion process is found to occur predominantly through the peripheral route, marked by low cognitive elaboration and a high reliance on visual cues. The study concludes that visuals function as the primary determinant of effective digital persuasive communication, as they simultaneously construct meaning, emotion, and experiential expectations. The novelty of this research lies in affirming visuals as the core of digital persuasion strategies through the integration of emotional, social, and psychological dimensions, while also reinforcing the dominance of the peripheral route as a key mechanism in contemporary media consumption.
Abstract:The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-commerce in Indonesia, leading to notable changes in consumer behavior in…
making purchasing decisions. This condition requires business actors to comprehensively understand marketing factors that play a crucial role in influencing consumer decisions on e-commerce platforms, particularly those related to price, promotion, and product quality. The research problem of this study focuses on how these three variables shape consumer purchasing decisions amid increasingly intense e-commerce competition. This study aims to analyze the influence of price, promotion, and product quality on purchasing decisions in e-commerce by employing a qualitative approach through a literature review of various relevant scholarly sources, including both national and international journals. The findings indicate that competitive pricing aligned with consumers’ perceived value has a strong influence on attracting purchase intentions, while appropriate, sustainable, and communicative promotional strategies are able to enhance consumer awareness and purchase motivation. On the other hand, product quality is proven to be a key determinant in building trust, satisfaction, and consumer loyalty in online transactions. The conclusion of this study confirms that price, promotion, and product quality simultaneously contribute positively and significantly to e-commerce purchasing decisions. The novelty of this scholarly work lies in its conceptual synthesis that integrates these three variables within the context of Indonesian e-commerce consumer behavior, providing a holistic understanding that can serve as a strategic basis for decision-making among digital business practitioners in the technology-based economic era.
Abstract:This study aims to analyze the influence of shipping cost efficiency and freight forwarder quality on export delivery performance at PT Sinar Sawit Sentosa, a palm oil exporting company facing challenges related to rising…
g logistics costs and increasing demands for delivery timeliness. The research problem focuses on the extent to which shipping cost efficiency and the quality of freight forwarder services can improve export delivery performance in a measurable and sustainable manner. A quantitative approach was applied by collecting survey data from the company’s logistics managers and export managers to capture perceptions and experiences related to the research variables. Data analysis was conducted using structural equation modeling to examine the causal relationships among shipping cost efficiency, freight forwarder quality, and export delivery performance. The results indicate that shipping cost efficiency has a positive and significant effect on export delivery performance through reduced operational costs, improved logistics coordination, and smoother export processes. Freight forwarder quality is also proven to have a positive and significant effect through enhanced service reliability, documentation accuracy, and delivery timeliness. The conclusion confirms that the combination of cost efficiency and logistics service quality constitutes a strategic factor determining the success of corporate export delivery. The novelty of this study lies in integrating the measurement of cost efficiency and freight forwarder quality using a SEM approach applied to the Indonesian palm oil export industry, a context that has received limited empirical attention. This contribution provides empirical evidence for the development of export logistics management and strategic decision-making, enriches the academic logistics literature, and offers practical implications for improving national export competitiveness, formulating corporate policies, and managing long-term logistics partnerships based on measurable performance and efficiency orientation. The findings are expected to serve as a reference for future research and professional practice in agribusiness sectors oriented toward global markets with high logistics risks and intense competition that demand continuous, data-driven managerial innovation grounded in reliable and context-specific empirical evidence for the future of national industries.
Abstract:This study was conducted to evaluate the quality of the electrical installation at Budi Bakti School Building in Samarinda by emphasizing aspects of reliability, safety, energy efficiency, and compliance with applicable…
electrical installation standards. The research approach involved field surveys to obtain empirical data, measurements of lighting intensity, calculations of the required number of lighting points according to the function and characteristics of each room, as well as technical analysis of installation components, including conductors and protection systems. All observed data were compared with theoretical calculations to identify the level of conformity as well as potential deviations that could cause problems. The findings indicate that although the electrical installation remains operational, there are significant discrepancies, particularly in the distribution of lighting intensity, the number of lighting points, and the selection and placement of protective components that do not fully meet the standards. These discrepancies affect the optimality of lighting, reduce user comfort, and present potential safety risks. Therefore, this study recommends adjustments to the installation design, prioritizing the optimization of the lighting system, the use of standard-compliant components, and the implementation of energy efficiency principles as part of a comprehensive improvement effort. The implications of these findings highlight that regular evaluations and updates of electrical installations in educational buildings are essential to create a safe, comfortable, and productive learning environment. Thus, the results of this research not only provide practical contributions for school management but also offer a scientific basis for developing technical standards of electrical installations that are more responsive to educational needs.
Abstract:This article investigates patterns of Hegelian Dialectics in 5 Seconds of Summer’s song lyrics entitled Good Girl. The background of this study lies on such stereotypes whether new literary works may still contain philosophical…
osophical ideas. The research question of this paper is whether 5 Seconds of Summer’s song lyrics entitled Good Girl can be analyzed through Hegelian Dialectics. Through qualitative method, this paper shows how the situation of the girl is covered by old and new knowledge in the scheme of thesis-antithesis-synthesis as theorized by G. W. F. Hegel. This approach emphasizes how traditional and modern understandings interact, highlighting how dynamic identity building is. Using explorative approach, the components of the song lyrics are discussed through subtextual understandings that Hegelian Dialectics may erode such stereotype and later shape another stigma as well. It is analyzed that the girl lives the stigma that a good girl is a nerd and should not have fun outside the house. The song lyrics then accentuate that a smart girl could also be a bad girl and it indeed breaks the stigma of a clever girl is always a good girl. In conclusion, the song lyrics show how ideas of a good and a bad girl are not that simple since those reflect complex situation between common, social, and even academic norms. By stating so, the novelty of this article is evident; such new literary works may still always contain certain philosophical presuppositions.
Abstract:This article examines the importance of pragmatic equivalence in translating humor, a crucial yet often challenging aspect due to humor’s deep reliance on cultural context, implicature, and audience interpretation. Pragmatic…
gmatic equivalence emphasizes the conveyance of implicit meaning through communication principles such as those proposed by Grice, where coherence takes precedence over mere lexical and grammatical cohesion. In humor translation, coherence refers to the interconnectedness of meaning based on shared context and knowledge between the author and the audience, rather than simply the structure of sentences. However, humor is inherently ambiguous and open to multiple interpretations, making its meaning not always directly transferable. A single mistranslated element can alter the entire comedic effect, as humor is often highly culture-specific. In this case, the translator’s role extends beyond language transfer to bridging the knowledge gap that the target audience might have, sometimes at the cost of the humor’s spontaneity. This challenge creates a dilemma between preserving natural comedic effect and delivering accurate meaning. As a result, humor translation often leans toward either overly literal or overly liberal approaches, each with the risk of losing essential nuance. Therefore, pragmatic equivalence involves more than just finding corresponding meanings; it also requires sensitivity to the social and cultural contexts that shape audience responses. The novelty of this study lies in its focus on the unique complexity of humor translation, making it a valuable contribution to the fields of literary studies, linguistics, and translation studies.
Abstract:The purpose of this study is to understand how work stress and work environment affect employee work productivity simultaneously and proportionately. The purpose of this case study is to determine the important variables…
that cause the productivity of PT. Telkom Witel Bekasi's workers. In this case study, a saturated sampling method is used, which means that each member of the population is used as a sample from a relatively small population. The study involved 47 workers. Validity, reliability, linear multiple regression, and classical assumptions such as normality, heteroscedasticity, and multicollinearity are used. The hypothesis was then tested with the F and T tests. Data was collected through questionnaires. The results of the hypothesis test show that stress and the work environment have a positive and significant impact on employee performance. The results of multiple regression analysis also show that stress and work environment have a positive and significant effect on productivity. In addition, hypothesis tests show that there is a positive and significant impact on employee work productivity greatly increased. Therefore, companies must always reduce stress in the workplace, even create a more stress-free environment, and build a better working atmosphere to increase employee productivity.