Abstract:This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive…
ompetitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Abstract:Basis data atau database merupakan salah satu penemuan teknologi yang memiliki peran penting dalam bidang Informasi. Basis data banyak digunakan dalam dunia desain berbantuan komputer, kecerdasan buatan, e-commerce, administrasi…
nistrasi dan sains, dan berbagai bidang teknologi informasi lainnya. Metode penulisan artikel ilmiah ini adalah dengan metode kualitatif dan studi literatur atau Library Research. Mengkaji Buku-buku literatur sesuai dengan teori yang di bahas khusunya dalam cakupan Executive Support Sistem (ESS) For Business disamping itu menganalisis artikel-artikel ilmiah yang bereputasi dan juga artikel ilmiah dari jurnal yang belum bereputasi. Prinsip yang paling penting databse adalah pengaturan data, sedangkan tujuan yang sangat penting dari basis data adalah mempermudah dan cepat dalam mengambil sebuah data untuk dikembalikan. Dalam administrasi sekolah, peran database sangat penting karena saling terintegrasi untuk menjaga keakuratan data. Penerapan database di sekolah pasti meningkatkan kualitas sekolah, terutama mengelola sebuah data siswa. karena dapat meminimalkan terjadi kesalahan pada data ganda. Pengolahan data pengunjung yang masuk dalam perpustakaan juga sangat diperlukan, karena banyaknya pengunjung dan buku yang masuk perlu didata dan bisa dijadikan sebagai bahan untuk membuat laporan. Ada beberapa model penerapan Databases dalam proses pembelajaran, yaitu Model Drill and Practice dan Model Tutorial, kedua model penerapan Databases tersebut sangat membantu proses pembelajaran.
Abstract:This study examines the complex consequences of industrial area development on both the national and regional economies of Indonesia, with a specific focus on the interaction between these two domains. This research employs…
oys a comprehensive case study methodology to examine the policies crucial for ensuring sustainable economic growth in the aftermath of the pandemic. Industrial expansion's direct and indirect effects on job creation, economic diversification, technological advancement, and resource distribution are all examined in this analysis. Considering the varying degrees of development and infrastructure across Indonesia's regions, the study also identifies the distinct impacts of economic disparities across these areas. The results emphasize the need for tailored policy interventions that consider regional discrepancies and foster fair economic growth post-pandemic. Contributing to the economic recovery of the nation, the study finds sectors of the Indonesian economy with potential for expansion in the post-pandemic period. Employing the shift-share analysis and qualitative descriptive method, help determine if any changes have occurred in the configuration of the economic system during the post-pandemic period. The findings indicate that each of the five provinces, namely Bali, Riau Islands, Banten, East Borneo, and Yogyakarta, possesses distinct competitive advantages that are unique to their respective regions. However, none of the industries in these five areas possesses a significant degree of expertise in any particular industry. The research also emphasizes the lack of dedicated business activities focused on a specific industry.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:Kegiatan Kewirausahaan Mahasiswa (KEMAS) merupakan salah satu upaya yang telah dilakukan perguruan tinggi untuk menumbuhkan jiwa kreatifitas mahasiswa melalui acara kesenian yang dipadukan dengan kegiatan berwirausaha. Tujuan…
ujuan kegiatan pengabdian masyarakat ini adalah untuk memberikan pengalaman nyata kepada para mahasiswa untuk menjalankan usaha dan meningkatkan daya minat berwirausaha mahasiswa. Metode yang digunakan adalah metode pengembangan program kewirausahan dari Ndou dan metode pembelajaran kewirausahaan dari Esmi, yang mempunyai 4 tahap dan metode sebagai berikut; ) Fase Inspirasi (Inspiration); kegiatan pada fase ini menggunakan metode pembelajaran langsung dengan cara mengundang tamu pengusaha (inviting guest entrepreneurs), seminar kewirausahaan (entrepreneuship talks), dan bimbingan wirausaha (entrepreneurship tutoring), 2) Fase Keterlibatan (Engagement); kegiatan pada fase ini menggunakan metode pembelajaran operasional praktek yaitu memulai bisnis (starting business), 3) Fase Eksploitasi (exploitation); kegiatan pada fase ini menggunakan metode pembelajaran operasional praktik dengan cara melakukan kelas praktek (class practice). 4) Fase Keberlanjutan (Sustainment); kegiatan pada fase ini menggunakan metode pembelajaran interaktif dengan cara membangun jaringan relasi (networking). Secara keseluruhan kegiatan Pengabdian Masyarakat ini terlaksana dengan baik. Kami memberikan rekomendasi untuk keberlanjutan kegiatan Kewirausahaan Mahasiswa Stiami (KEMAS) yakni; a) Perguruan tinggi harus membuat inkubator bisnis sebagai wadah kolaborasi para wirausaha mahasiswa, b). Perguruan tinggi perlu menyediakan sarana dan prasarana untuk kegiatan berwirausaha mahasiswa seperti kantin khusus produk-produk mahasiswa, c) Perguruan tinggi perlu membentuk tim khusus terkait event-event dan workhshop kewirausahaan agar memotivasi dan meningkatkan minat berwirausaha mahasiswa, d) perguruan tinggi perlu mensosialisasikan program Merdeka Belajar Kampus Merdeka yang memfasilitasi kegiatan wirausaha mahasiswa seperti Wirausaha Merdeka, Porgram Kreatiftas Mahasiswa (PKM) dan Program Pembinaan Mahasiswa Wirausaha (P2MW) agar daya minat mahasiswa berwirausaha semakin meningkat dan melahirkan para mahasiswa yang berminat untuk menjadi pengusaha.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh inovasi teknologi masa kini terhadap peningkatan minat kewirausahaan, dengan fokus pada peran pembuatan business plan. Hasil analisis menunjukkan bahwa inovasi teknologi…
gi memiliki dampak positif yang signifikan pada peningkatan minat kewirausahaan. Lebih lanjut, pembuatan business plan diidentifikasi sebagai faktor kritis dalam menghubungkan inovasi teknologi dengan keberhasilan usaha. Para kewirausahawan yang secara aktif menggabungkan teknologi dalam strategi bisnis mereka cenderung lebih cermat dan terarah dalam merencanakan langkah-langkah bisnis melalui business plan.
Abstract:This study evaluates the umrah service policy implemented by the Regional Office of the Ministry of Religious Affairs of Maluku Province. The research was motivated by the need to ensure that umrah services provide protection,…
ction, convenience, administrative certainty, and equitable access for prospective pilgrims in an archipelagic province. A qualitative descriptive approach was used. Data were collected through observation, document review, and in-depth interviews with officials and employees involved in umrah service management at the Regional Office during August-October 2023. The analysis applies six public-policy evaluation criteria: effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. The findings show that the policy has generally met the six criteria. Effectiveness is reflected in administrative preparation, document control, security, and comfort before departure, during the stay in Saudi Arabia, and during return. Efficiency is shown through the use of available resources, a service process of approximately three to ten days, and continuous monitoring of travel providers. Adequacy is reflected in supervision of facilities, accommodation, safety standards, information, and complaint mechanisms. Equity is pursued through equal access, affordable costs, gender sensitivity, and protection of pilgrims. Responsiveness appears in rapid responses to complaints, emergency coordination, and service improvement based on feedback. Appropriateness is demonstrated through compliance with Islamic values, business ethics, regulations, and Saudi Arabian procedures. The study implies that digital registration, transparent quota management, cost audits, emergency response teams, and certified service personnel are needed to strengthen umrah service governance.
Abstract:This study aims to analyze the effect of the application of Financial Accounting Standards (FAS) on the quality of financial statements in Small and Medium Enterprises (SMEs) in Indonesia. Quality financial reports are very…
ery important for SMEs, because they serve as a transparent communication tool between management and stakeholders, as well as a basis for making informed decisions. SMEs have a significant contribution to the Indonesian economy, contributing around 60% of gross domestic product (GDP) and absorbing more than 97% of the workforce. However, many SMEs still face challenges in preparing financial statements in accordance with accounting standards. This study uses a systematic literature review method to collect and analyze various relevant studies on the application of SAK and its impact on the quality of financial statements. The results showed that the application of SAK significantly improved the transparency, relevance, and reliability of SMEs' financial statements. In addition, the study also identified various factors that influence the adoption of SAK, such as the education level of business owners, access to accounting training, and support from the government. The conclusion of this study confirms the importance of good accounting standards implementation to improve the quality of SMEs' financial statements, which in turn can improve the competitiveness and performance of businesses in the market. Recommendations are given to improve the understanding and application of SAK among SMEs in Indonesia.
Abstract:This research explores the impact of technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the post-COVID-19 landscape, with a particular focus on the moderating role of market innovation.…
ion. Utilizing a Structural Equation Modeling (SEM) approach, data was collected from MSMEs to evaluate the relationships among technology adoption, market innovation, and business performance. The findings reveal that technology adoption has a significant positive effect on MSME performance, contributing to operational efficiency and improved customer engagement. However, contrary to expectations, market innovation does not significantly moderate this relationship. This suggests that the immediate benefits of technology adoption are sufficient to drive performance improvements without the need for market innovation to enhance these effects. The research highlights the importance for MSMEs to prioritize technology adoption as a strategy for resilience and growth in the wake of the pandemic, while market innovation can be pursued as a complementary initiative for long-term competitiveness. The study provides valuable insights for policymakers and practitioners aiming to support the recovery and development of MSMEs in Indonesia.
Abstract:Risk management is an important aspect of an organization's decision-making strategy to manage uncertainty and identify opportunities in a complex business environment. This research aims to investigate the implementation…
n of risk management in the context of strategic decision making, with a focus on the process of risk identification, risk evaluation, mitigation strategies, and their impact on achieving organizational goals. This research uses a qualitative approach with case studies as the main methodology. Data was collected through in-depth interviews with organizational leaders and analysis of documents related to risk management. The analysis steps include risk identification, risk evaluation using impact and probability assessment methods, as well as risk mitigation strategies applied in strategic decision making. The research results show that a comprehensive risk identification process provides a strong basis for designing effective risk management strategies. In-depth risk evaluation allows organizations to prioritize the most significant risks and develop appropriate mitigation actions. Implementation of risk mitigation strategies such as prevention, mitigation, transfer or retention of risk has contributed significantly to reducing the negative impact of risks faced by organizations. This research confirms that risk management is not only a tool to protect organizational value, but also a proactive approach that supports the achievement of long-term strategic goals. By implementing best practices in risk management, organizations can build a solid foundation for sustainable growth and success in a competitive and dynamic marketplace.