Abstract:Persaingan industri kuliner di Kabupaten Bekasi yang semakin ketat menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengoptimalkan strategi pemasaran guna mempertahankan kinerja bisnis. Penelitian ini bertujuan…
uan untuk menganalisis pengaruh Digital Marketing, Marketing Ability, dan Kompetensi Marketing terhadap Marketing Performance pada UMKM makanan di Kabupaten Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Data dikumpulkan melalui survei kuesioner terhadap 100 pemilik UMKM makanan yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Regresi Linear Berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa Digital Marketing, Marketing Ability, dan Kompetensi Marketing secara parsial maupun simultan berpengaruh positif dan signifikan terhadap Marketing Performance. Variabel independen dalam model ini mampu menjelaskan 82,7% variasi kinerja pemasaran. Temuan empiris menemukan bahwa Kompetensi Marketing merupakan faktor determinan yang paling dominan dalam meningkatkan kinerja pemasaran. Implikasi dari penelitian ini menyarankan bahwa untuk mencapai kinerja yang unggul, pelaku UMKM tidak hanya perlu mengadopsi teknologi digital, tetapi juga harus secara proaktif meningkatkan kompetensi manajerial dan kemampuan teknis pemasaran mereka.
Abstract:Psychological measurement tools are fundamental in sports psychology for assessing mental toughness, performance anxiety, motivation, and resilience in athletes. Despite increasing research in this field, a comprehensive…
bibliometric analysis of global trends, collaboration networks, and thematic developments remains limited. This study conducts a bibliometric analysis of 489 Scopus-indexed articles published between 1977 and 2025 to examine publication trends, key contributors, and thematic structures. Results indicate that the United States (32.5%), United Kingdom (15.8%), Germany (9.6%), and Canada (7.3%) are the leading contributors, with emerging research from Slovenia (2.1%) and Uruguay (1.7%). Institutional collaborations highlight strong interdisciplinary ties, particularly between the Center for Addictive Disorders and the Faculty of Medicine and Health. Co-authorship analysis identifies Nikos Ntoumanis (98 publications) and Jennifer Cumming (76 publications) as pivotal researchers, while citation network analysis highlights influential clusters led by Joan L. Duda (4,532 citations) and Andreas Ivarsson (3,215 citations). Bradford’s Law identifies Psychology of Sport and Exercise and Journal of Applied Sport Psychology as core journals. Thematic mapping reveals that mental toughness (18.4%) and resilience (14.7%) are dominant topics, while psychometrics (6.3%) and competitive anxiety (5.1%) remain underexplored. These findings provide strategic insights for enhancing global research collaboration, bridging psychological theory and practice, and guiding future research directions in sports psychology.
Abstract:This study examines the relationship between sustainability practices and corporate performance in the global context. In an era of rapid technological advancements and heightened environmental awareness, companies are increasingly…
ncreasingly integrating sustainability strategies, such as Corporate Social Responsibility (CSR), environmental management, and sustainable financial policies, into their operations. The research identifies the main issues faced by businesses in implementing these practices and explores the impact of sustainability on both financial and non-financial performance. The findings indicate that companies adopting sustainability practices show improvements in profitability, efficiency, customer loyalty, and employee satisfaction. For instance, companies in sectors such as energy and manufacturing experienced a notable increase in Return on Assets (ROA) and Return on Equity (ROE) after integrating sustainability efforts. Furthermore, the study highlights the significant role of external factors such as government policies and corporate culture in the success of sustainability initiatives. The results contribute to the understanding of how businesses can leverage sustainability to achieve competitive advantage while addressing environmental and social challenges.
Abstract:This study investigates the influence of academic leadership styles on the quality of higher education in Indonesia, focusing on permanent lecturers in public and private universities under the Ministry of Education in South…
outh Sulawesi. Using a quantitative explanatory approach and survey method, data were collected from 120 respondents and analyzed through Structural Equation Modeling (SEM) using SmartPLS. The study examines three leadership styles—transformational, transactional, and distributed—and their impact on teaching quality, institutional governance, student outcomes, and academic services. The findings reveal that all three leadership styles positively affect higher education quality, with transformational leadership having the most significant impact, followed by distributed and transactional styles. These results underscore the importance of visionary and participative leadership in improving institutional performance, particularly in regional universities facing resource and structural limitations. The study contributes theoretically by validating leadership models in a non-Western context and practically by offering insights for leadership development policies. It highlights the need for adaptive leadership strategies tailored to local academic cultures and institutional dynamics to enhance educational quality in Indonesian higher education.
Abstract:This research explores the impact of gamification on student engagement and learning outcomes in hybrid classrooms at SMA Negeri 1 Pinrang. The study aims to identify the role of gamified platforms in enhancing student participation…
articipation and to analyze the relationship between student engagement and academic achievement. The research employs a qualitative approach, utilizing purposive and random sampling to select students from hybrid classrooms. Data were collected through gamification-based platforms, student engagement surveys, and academic performance tests. The findings indicate that the use of gamification significantly increases student engagement, motivation, and academic achievement, particularly when integrated into a hybrid learning environment. This study also highlights challenges such as technology access and the need for teacher training to maximize the benefits of gamification. The results provide practical recommendations for educators to implement gamified elements in their teaching strategies and for platform developers to enhance features that support hybrid learning. Future research should investigate the broader impacts of gamification, particularly on diverse learning styles and across different academic subjects.
Abstract:This study explores the implementation of project-based learning (PBL) within the framework of the Independent Curriculum (Kurikulum Merdeka) to improve communication skills among fifth-grade students. Employing a qualitative…
ative approach, data was collected through interviews and observations at MI Ma’arif Ketegan-Tanggulangin. Findings of this research indicate that PBL effectively improves students’ communication skills, fostering active engagement, creativity, and collaboration in classroom projects. Teachers play a crucial role in designing and facilitating PBL activities aligned with curriculum themes. The study suggests active student participation, teacher training in PBL implementation, and further research on the long-term effects of PBL on communication skills and academic performance
Abstract:This quantitative descriptive study aimed to explore the relationship between sleep duration and academic performance among third-year English Language Teaching students at IAIN Palangka Raya. data was collected from 24…
voluntary participants. Results indicated that most respondents slept between 11:00 pm and 12:00 am, with an average sleep duration of 5.458 hours. Despite the majority having below the recommended 7 hours of sleep per night, the study found a weak negative correlation (-0.088) between sleep duration and academic performance (GPA). However, the p-value of 0.684 suggested that this correlation was not statistically significant. Discussion highlighted the importance of sleep for cognitive functions and academic success. Although the study contradicted some existing theories, it emphasized the need for further research with larger samples and more specific performance measurements. The findings could guide educational institutions in developing evidence-based interventions to improve students' sleep quality and, potentially, academic performance. this research contributes to the understanding of the complex relationship between sleep and academic achievement, prompting further exploration for a more comprehensive perspective.
Abstract:ChatGPT has attracted considerable media and academic attention as one of the latest developments. It has the ability to generate answers to questions and perform other language-related tasks with exceptional accuracy. This…
his is due to its extensive training set, which closely resembles human-produced texts. Many researchers consider ChatGPT to be an interesting tool for improving students' language and knowledge skills, as well as their problem-solving and communication skills. The study discussed some perceptions of the merits of ChatGPT on English student with each representative answering or filling a questionnaire containing their views or responses to ChatGPT conversations using a quantitative descriptive method. It is hoped that the study can learn how English education students feel using small talk, whether it is having a good effect on their performance or whether it is adversely affecting their performance in college. The results of correlation analysis show patterns of relationships between different variables. There is no linear relationship between the level of agree and strongly disagree, but there is a strong and negative correlation between the level of disagree and strongly agree. meanwhile, a strong positive relationship was observed between neutral and strongly disagree levels.
Abstract:This study aims to compare four types of authentic assessment in an educational context: project assessment, portfolio assessment, written assessment, and performance assessment. The research method used is library research.…
rch. The research findings show that authentic assessment is effective in promoting deep concept understanding and application of knowledge in real situations. Project assessment provides students with opportunities to integrate skills and knowledge in tasks relevant to the real world. Portfolio assessment allows students to reflect on their development holistically through a collection of work. Simulation assessments give students the experience of applying knowledge in a structured context. Case study assessments develop critical thinking skills in complex situations. In conclusion, educators need to consider learning objectives and student characteristics in choosing the appropriate type of authentic assessment. This research provides practical guidance for educators in designing effective assessments that motivate students. The results of this study encourage further discussion and research on the development of authentic assessment methods in education.
Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan aplikasi Hello English terhadap keterampilan berbicara siswa kelas tujuh di SMPN 13 Kota Tangerang. Penelitian ini menggunakan desain kuantitatif quasi-eksperimental…
imental untuk menguji apakah aplikasi tersebut dapat meningkatkan kemampuan berbicara siswa secara lebih efektif dibandingkan dengan metode pengajaran konvensional. Populasi penelitian terdiri dari siswa kelas tujuh tahun ajaran 2024/2025, dengan dua kelas yang dipilih sebagai sampel menggunakan teknik cluster random sampling, yaitu kelas 7E dan 7F yang masing-masing berjumlah 35 siswa. Satu kelas dijadikan kelompok eksperimen yang menggunakan aplikasi Hello English, sedangkan kelas lainnya menjadi kelompok kontrol dengan pembelajaran konvensional. Data dikumpulkan melalui tes berbicara dan dianalisis secara statistik. Hasil penelitian menunjukkan bahwa siswa yang diajar menggunakan aplikasi Hello English memperoleh kemampuan berbicara yang lebih baik, dengan rata-rata nilai post-test sebesar 84,00 dibandingkan dengan 74,86 pada kelas kontrol. Selain itu, hasil Independent Samples Test menunjukkan nilai t-hitung sebesar 5,616 dengan derajat kebebasan 68 dan nilai signifikansi di bawah 0,05 (<0,001), yang berarti terdapat perbedaan yang signifikan secara statistik antara kedua kelompok. Oleh karena itu, hipotesis nol ditolak dan hipotesis alternatif diterima. Dengan demikian, dapat disimpulkan bahwa aplikasi Hello English secara signifikan meningkatkan keterampilan berbicara siswa.
This study investigates the effect of using the Hello English application on the speaking skills of seventh-grade students at SMPN 13 Kota Tangerang. The research employed a quantitative, quasi-experimental design to examine whether the application could improve students’ oral proficiency more effectively than conventional teaching methods. The population consisted of seventh-grade students in the 2024/2025 academic year, with two classes selected as samples using cluster random sampling: class 7E and class 7F, each with 35 students. One class served as the experimental group using the Hello English application, while the other functioned as the control group using conventional instruction. Data were collected through speaking tests and analyzed statistically. The findings revealed that students taught through the Hello English application achieved better speaking performance, with an average post-test score of 84.00 compared to 74.86 in the control class. Furthermore, the Independent Samples Test showed a t-score of 5.616 with 68 degrees of freedom and a significance value below 0.05 (<0.001), indicating a statistically significant difference between the two groups. Therefore, the null hypothesis was rejected, and the alternative hypothesis was accepted. In conclusion, the Hello English application significantly improved students’ speaking skills.