Abstract:This study aims to examine the effect of organizational culture on employee performance through employee work motivation at PT. Permodalan Nasional Madani Cianjur Branch. The research employs a quantitative approach using…
g Structural Equation Modeling (SEM) implemented through the SmartPLS program. The population of interest comprises all employees of PT. Permodalan Nasional Madani Cianjur Branch, with a sample consisting of 102 respondents. Data collection was conducted through online questionnaire distribution, ensuring wide and efficient coverage.The analysis results demonstrate that work motivation plays a significant role in mediating the influence of organizational culture on employee performance at PT. Permodalan Nasional Madani Cianjur Branch. This finding underscores the importance of work motivation as an intervening variable in the relationship between organizational culture and employee performance.The Direct Effect Analysis yielded several important findings. First, the relationship between Organizational Culture (OC) and Work Motivation (WM) shows positive and significant results, with an Original Sample (Path) value of 0.693, t-Statistics of 10.788, and P-Values of 0.000. This indicates that organizational culture has a strong and direct influence on employee work motivation.Second, the relationship between Organizational Culture (OC) and Employee Performance (EP) also shows positive results, albeit with a lower level of significance. The Original Sample (Path) value of 0.068, t-Statistics of 1.949, and P-Values of 0.052 indicate a positive influence, though at the threshold of statistical significance.Lastly, the relationship between Work Motivation (WM) and Employee Performance (EP) demonstrates highly positive and significant results. With an Original Sample (Path) value of 0.760, t-Statistics of 13.294, and P-Values of 0.000, this finding affirms the crucial role of work motivation in enhancing employee performance.In conclusion, this research highlights the importance of organizational culture and work motivation in the context of employee performance at PT. Permodalan Nasional Madani Cianjur Branch. These findings provide valuable insights for management in designing strategies to improve employee performance through strengthening organizational culture and enhancing work motivation.
Abstract:Skincare that focuses solely on the physical aspects often ignores the emotional impact that can significantly affect skin health. This review aims to examine the importance of psychodermatology in skincare, focusing on…
understanding the link between emotions and skin health. The study adopted a library research method focusing on integrative and comprehensive literature analysis to explore the interrelationship between psychodermatology and skincare. The results revealed that psychodermatology is crucial in detailing and addressing the dynamics of skin health and emotions. Involving the psychological dimension in skincare is a response to skin problems and a preventive measure that can positively impact an individual's skin and mental health. The findings highlight the influence of stress and emotions on skin health as a critical focus, as stress and emotional tension can trigger inflammatory responses that significantly affect skin conditions. Meanwhile, psychological interventions in skincare are emerging as innovative solutions that offer therapeutic approaches to help individuals manage stress, anxiety and self-image issues that may arise from skin conditions. Furthermore, the role of psychosocial factors in skin care confirms the importance of integrating self-image, appearance perception, and emotional support in designing treatment programs that focus on sustainability and overall well-being. Future studies should focus on identifying stressors that affect skin health and developing effective psychodermatology therapies for holistic skin care.
Abstract:Abstract: This study aims to analyze the influence of gender on user responses to social media strategies on the Instagram platform by utilizing data science techniques. The methodology includes collecting user interaction…
on data based on gender, statistical analysis, and applying machine learning algorithms to identify response patterns. The results reveal significant differences in how male and female users respond to social media content and campaigns, affecting marketing strategy effectiveness. Data science analysis showed that the K-Means Clustering method segmented users into three groups based on interaction patterns, with female users showing the highest engagement rate (18%) compared to male users (12%). The Decision Tree model identified gender as the most dominant predictor of engagement (40%), followed by user growth (25%) and content type (20%). The Random Forest model validated that gender-targeted strategies increased marketing effectiveness by up to 22%. Multivariate regression revealed a positive effect of female user proportion (+0.45) and a negative effect of male user proportion (−0.12) on engagement. In conclusion, a deeper understanding of gender-based response differences can assist companies in designing more targeted social media strategies and enhancing engagement.
Keywords: gender; social media response; instagram; data science; marketing strategy
Abstrak: Penelitian ini bertujuan untuk menganalisis bagaimana pengaruh gender memengaruhi respons pengguna terhadap strategi media sosial di platform Instagram dengan memanfaatkan teknik data sains. Metode yang digunakan meliputi pengumpulan data interaksi pengguna berdasarkan gender, analisis statistik, dan penerapan algoritma machine learning untuk mengidentifikasi pola respons. Hasil penelitian menunjukkan adanya perbedaan signifikan dalam cara pengguna laki-laki dan perempuan merespons konten dan kampanye media sosial, yang berdampak pada efektivitas strategi pemasaran. Analisis data sains menunjukkan bahwa metode K-Means Clustering berhasil mengelompokkan pengguna ke dalam tiga segmen berdasarkan pola interaksi, dengan segmen perempuan menunjukkan tingkat engagement tertinggi (18%) dibandingkan laki-laki (12%). Model Decision Tree mengidentifikasi gender sebagai faktor paling dominan terhadap engagement dengan kontribusi sebesar 40%, disusul oleh pertumbuhan pengguna (25%) dan jenis konten (20%). Random Forest memvalidasi bahwa strategi yang disesuaikan berdasarkan gender meningkatkan efektivitas pemasaran hingga 22%. Regresi multivariat menunjukkan bahwa proporsi pengguna perempuan berkontribusi positif sebesar 0,45 poin terhadap engagement, sedangkan pengguna laki-laki berkontribusi negatif sebesar -0,12. Kesimpulannya, pemahaman mendalam tentang perbedaan respons berdasarkan gender dapat membantu perusahaan dalam merancang strategi media sosial yang lebih tepat sasaran dan meningkatkan engagement.
Kata kunci: gender; respons media sosial; instagram; data sains; strategi pemasaran
Abstract:Abstract: Student satisfaction with teacher performance plays a crucial role in improving the quality of education. Teacher performance evaluation is necessary to understand how well teaching meets student expectations.…
This study evaluates student satisfaction with teacher performance at MAS Alwashliyah Petatal using the COmplex PRoportional ASsessment (COPRAS) method, which effectively handles multi-criteria comparisons objectively. Data were collected through questionnaires completed by 66 out of 209 students (31.58% response rate), assessing 16 teachers based on four competency aspects: pedagogical, personality, social, and professional, with 12 sub-criteria. Despite the low participation rate, the data remained representative based on response distribution analysis. The results indicate that the COPRAS method accurately ranks teacher performance, with teacher Lia Novia, S.Pd achieving the highest satisfaction score (100%). These findings can be integrated into school policies, such as annual teacher evaluations and teacher development programs. The implementation of this evaluation system can also serve as a basis for designing teacher training that better aligns with student needs. Thus, the COPRAS method not only helps schools assess teacher performance more objectively but also supports more effective decision-making to enhance teaching quality and overall student satisfaction.
Keywords: COPRAS; evaluation; decision support system, student satisfaction; teacher performance
Abstrak: Kepuasan siswa terhadap kinerja guru berperan penting dalam meningkatkan kualitas pendidikan. Evaluasi kinerja guru diperlukan untuk memahami sejauh mana pengajaran memenuhi harapan siswa. Penelitian ini mengevaluasi tingkat kepuasan siswa terhadap kinerja guru di MAS Alwashliyah Petatal menggunakan metode COmplex PRoportional ASsessment (COPRAS), yang mampu menangani perbandingan multi-kriteria secara objektif. Data diperoleh dari kuesioner yang diisi oleh 66 dari 209 siswa (tingkat respons 31,58%), menilai 16 guru berdasarkan empat aspek kompetensi, yaitu pedagogik, kepribadian, sosial, dan profesional, dengan 12 sub-kriteria. Meskipun partisipasi rendah, data tetap representatif berdasarkan analisis distribusi jawaban. Hasil penelitian menunjukkan bahwa metode COPRAS memberikan pemeringkatan kinerja guru secara akurat, di mana guru Lia Novia, S.Pd memperoleh nilai kepuasan tertinggi (100%). Hasil ini dapat diintegrasikan dalam kebijakan sekolah, seperti evaluasi tahunan guru dan program pengembangan tenaga pendidik. Implementasi sistem evaluasi ini juga dapat digunakan sebagai dasar penyusunan pelatihan guru yang lebih sesuai dengan kebutuhan siswa. Dengan demikian, metode COPRAS tidak hanya membantu sekolah dalam menilai kinerja guru secara lebih objektif tetapi juga mendukung pengambilan keputusan yang lebih tepat untuk meningkatkan mutu pengajaran dan kepuasan siswa.
Kata kunci: COPRAS; evaluasi; kepuasan siswa; kinerja guru; sistem pendukung keputusan
Abstract:Abstract: Information technology has a significant impact on everyday life, including in the business world. The use of the internet and information technology supports the concept of Customer Relationship Management (CRM)…
M) in maximizing customer service through websites. Customer satisfaction is an important factor in maintaining customer loyalty, and a CRM strategy is an effective approach to achieving this goal. Budi Bookstore faces various challenges in promoting products, manual data management, and a lack of interactive platforms for customers. Therefore, this research aims to implement a web-based CRM strategy at Budi Bookstore. The method used in this research is the CRM method, which is a method for increasing customer loyalty towards company products by using integrated software applications based on e-commerce business strategies. This research is also supported by qualitative methods which aim to provide a broad and in-depth understanding of a problem that is being or will be studied. The research results show that the implementation of web-based CRM at Budi Bookstore has succeeded in making it easier to access product information, designing an online sales system, and improving relationships with customers. Thus, this project has the potential to increase sales, attract customers, and provide customer satisfaction.
Keywords: CRM; Customer Loyalty; MySQL; PHP; Budi Bookstore
Abstrak: Teknologi informasi memiliki dampak signifikan dalam kehidupan sehari-hari, termasuk dalam dunia bisnis. Penggunaan internet dan teknologi informasi mendukung konsep Customer Relationship Management (CRM) dalam memaksimalkan pelayanan pelanggan melalui situs web. Kepuasan pelanggan menjadi faktor penting dalam mempertahankan loyalitas pelanggan, dan strategi CRM merupakan pendekatan yang efektif untuk mencapai tujuan ini. Toko Buku Budi menghadapi berbagai tantangan dalam mempromosikan produk, pengelolaan data manual, dan kurangnya wadah interaktif untuk pelanggan. Oleh karena itu, penelitian ini bertujuan untuk mengimplementasikan strategi CRM berbasis web di Toko Buku Budi. Metode yang digunakan pada penelitian ini ialah metode CRM yang merupakan metode untuk meningkatkan loyalitas pelanggan terhadap produk perusahaan dengan menggunakan aplikasi perangkat lunak terintegrasi berdasarkan strategi bisnis e-commerce. Penelitian ini juga didukung dengan metode kualitatif yang bertujuan untuk memberikan pemahaman secara luas dan mendalam terhadap suatu permasalahan yang sedang atau yang akan dikaji. Hasil penelitian menunjukkan bahwa implementasi CRM berbasis web di Toko Buku Budi berhasil mempermudah akses informasi produk, merancang sistem penjualan online, dan meningkatkan hubungan dengan pelanggan. Dengan demikian, proyek ini berpotensi meningkatkan penjualan, menarik pelanggan, dan memberikan kepuasan kepada pelanggan.
Kata kunci: CRM; Loyalitas Pelanggan; MySQL; PHP; Toko Buku Budi
Abstract:Abstract: The use of technology is currently progressing and its development can be used in the processing, dissemination, and presentation of good information. The application system so far has been able to provide attractive…
active services and make work easier for the public, both in information services and documentation services, such as monitoring applications. In line with the problems that exist in PT. SIBATEL, where in the previous update monitoring process work in the field to report to their superiors was considered to be inefficient. The purpose of this research is to design an application system for site and generator maintenance update monitoring that is useful at PT. SIBATEL. In designing this system application, it is hoped that it can be completed quickly and properly according to needs by using Scrum or the Agile Scrum framework. The results of this application development are considered effective and efficient in terms of time and are structured in carrying out the features needed by going through the stages: Product Backlog, Sprint Planning Meeting, Sprint Backlog, Daily Stand Up Meeting, Sprint Review, and Sprint Retrospective, with Focus factors which are used by 0.8 or 80% with a different sprint length in each sprint. So the selection of the scrum method in the development of site and generator maintenance update monitoring applications at PT. SIBATEL is considered quite good and useful.
Keywords: scrum; application; system; monitoring; maintenance; site; genset
Abstrak: Pemanfaatan teknologi saat ini sudah berkembang maju dan perkembangannya dapat digunakan dalam pengolahan, penyebaran, dan penyajian informasi yang baik. Sistem aplikasi hingga saat ini telah mampu memberikan layanan yang menarik dan meringankan pekerjaan kepada khalayak publik, baik dalam layanan informasi maupun dalam layanan dokumentasi, seperti halnya aplikasi monitoring. Sejalan dengan masalah yang ada pada PT. SIBATEL, dimana pada proses update monitoring sebelumnya pemantauan pekerjaan dilapangan untuk melaporkan ke atasannya dinilai kurang efisien. Tujuan dari penelitian ini adalah untuk merancang sistem aplikasi monitoring update maintenance site dan genset yang berguna pada PT. SIBATEL. Dalam perancangan aplikasi sistem ini diharapkan dapat diselesaikan dengan cepat dan baik sesuai kebutuhan dengan menggunakan scrum atau kerangka kerja Agile Scrum. Hasil dari pengembangan aplikasi ini dinilai efektif dan efisien dari segi waktu serta terstruktur dalam pengerjaan fitur-fitur yang dibutuhkan dengan melalui tahapan : Product Backlog, Sprint Planning Meeting, Sprint Backlog, Daily Stand Up Meeting, Sprint Review, dan Sprint Retrospective, dengan Focus factor yang digunakan sebesar 0,8 atau 80% dengan panjang sprint yang berbeda pada tiap-tiap sprint. Sehingga pemilihan metode scrum dalam pengembangan aplikasi monitoring update maintenance site dan genset pada PT. SIBATEL dinilai cukup baik dan berguna.
Kata kunci: scrum; application; system; monitoring; maintenance; site; genset
Abstract:Abstract: Most of the braking systems used still use the drum system so that an automatic braking system is needed so that collisions rarely occur due to sudden braking which results in many accidents that claimed lives.…
This automatic brake control system is a device that functions as an automatic braking controller on four-wheeled vehicles without the driver having to press the brake pedal or brake manually. This system uses ultrasonic sensors to detect the distance of the car to objects that are in the way both in front and behind the car. Controlled by Arduino Uno microcontroller which is connected to servo motor and buzzer. The system can control the speed of vehicles and parking cars in the parking lot by designing and making a braking and parking system that works using ultrasonic sensors so that it can notify objects or things that are blocking both in front and behind the car. The car can stop quickly and accurately so it doesn't touch the object in front of it and the car can also park properly in the designated parking space.
Keyword: Ultrasonic Sensor; Microcontroller; Arduino Uno; Servo Motor; Buzzer
Abstrak: Sistem Pengereman kebanyakan digunakan masih menggunakan sistem tromol sehingga dibutuhkan system pengereman otomatis sehingga jarang terjadi tabrakan karena pngereman yang tiba-tiba yang mengakibatkan banyaknya kecelakaan yang menelan korban jiwa. Sistem kendali rem otomatis ini adalah sebuat alat yang mempunyai fungsi sebagai pengendali pengereman otomatis pada kendaraan roda empat tanpa si pengemudi harus menekan pedal rem atau pengereman secara manual. Sistem ini menggunakan sensor ultrasonik untuk mendeteksi jarak mobil terhadap benda yang mengahalangi baik di depan maupun di belakang mobil. Dikendalikan oleh mikrokontroler Arduino Uno yang terhubung ke motor servo dan buzzer. Sistem dapat mengendalikan laju kendaraan dan pemakiran mobil pada tempat parkir dengan merancang dan membuat sistem pengereman dan parkir yang bekerja dengan menggunakan sensor ultrasonic sehingga dapat memberitahukan benda atau sesuatu yang menghalangi baik di depan maupun di belakang mobil. Mobil dapat berhenti dengan cepat dan akurat sehingga tidak menyentuh benda did depannya dan mobil juga dapat parkir dengan tepat di tempat parkir yang telah ditentukan.
Kata kunci: Sensor Ultrasonik; Mikrokontroler; Arduino Uno; Motor Servo; Buzzer
Abstract:Abstract : Bintang Kaca Tanjungbalai Store measures the readiness of the application in designing a web-based Customer Relationship Management (CRM) at the Bintang Kaca Tanjungbalai Store, including, the sales process is…
still carried out by installing banners in front of the store and recommendations from person to person. Thus resulting in a lack of information known by customers about the product at the Bintang Kaca Tanjungbalai Store. Then in the ordering process, the customer is still very difficult to order a product because the ordering process is still manual, namely by coming directly to the Bintang Kaca Shop Tanjungbalai. As for other problems, namely in the customer service process there are no facilities that help them to get information about products, and interact with the Bintang Kaca Tanjungbalai Store to submit suggestions, criticisms and questions (faq). As well as experiencing difficulties in the process of managing and storing customer data who have made transactions, so that Bintang Kaca Tanjungbalai Store cannot analyze customer complaints, customer wishes, customer impressions. Along with the times, Toko Bintang Kaca Tanjungbalai wants its business to grow and be able to beat its competitors, by using one of the customer-oriented business strategies or what is known as CRM (Customer Relationship Management).
Keywords: Furniture; Customer Relationship Management; PHP; Sublime Text.
Abstrak: Toko Bintang Kaca Tanjungbalai mengukur kesiapan dari penerapan dalam perancangan Customer Relationship Management (CRM) berbasis web pada Toko Bintang Kaca Tanjungbalai ini diantaranya yaitu, pada proses penjualan masih dilakukan dengan memasang banner di depan toko dan rekomendasi dari orang ke orang. Sehingga mengakibatkan kurangnya informasi yang diketahui oleh pelanggan mengenai produk pada Toko Bintang Kaca Tanjungbalai. Kemudian pada proses pemesanan pihak pelanggan masih sangat kesulitan dalam memesan suatu produk karena proses pemesanannya masih manual, yaitu dengan datang langsung ke Toko Bintang Kaca Tanjungbalai. Adapun permasalahan lainnya, yaitu pada proses pelayanan pelanggan tidak ada fasilitas yang membantu mereka untuk mendapatkan informasi mengenai produk, dan melakukan interaksi dengan pihak Toko Bintang Kaca Tanjungbalai untuk menyampaikan saran, kritik dan pertanyaan (faq). Serta mengalami kesulitan dalam proses mengelola dan menyimpan data pelanggan yang telah melakukan transaksi, sehingga Toko Bintang Kaca Tanjungbalai tidak bisa menganalisa keluhan pelanggan, keinginan pelanggan, kesan pelanggan. Seiring perkembangan zaman Toko Bintang Kaca Tanjungbalai ingin bisnisnya dapat berkembang dan dapat mengalahkan pesaing-pesaingnya, dengan menggunakan salah satu strategi bisnis berorientasi pada pelanggan atau disebut dengan istilah CRM (Customer Relationship Management).
Kata Kunci: Furniture; Customer Relationship Management; PHP; Sublime Text.
Abstract:Abstrct : The object of this research is the Sumber Rezeki Rice Refinery which produces rice in Taman Sari, Kec.Pulo Bandring. This Rice Refinery in the processing of supply chain management that has been done can increase…
ease the amount of profit and market share by purchasing rice. Aspects of analysis that occur produce effectiveness and efficiency together in one flow cycle. The use of observations and discussions in the field and designing an application system so that it is able to cope with the rice supply that occurs and predict the rice stock that must be provided by the Sumber Rezeki Rice Refinery.
Keywords: a source of sustenance; predictions; scm; application system; rice stock.
Abstrak : Objek pada penelitian ini adalah pada Kilang Padi Sumber Rezeki yang berproduksi beras di Taman Sari, Kec.Pulo Bandring. Kilang Padi ini dalam pengolahan supply chain management yang telah dilakukannya dapat meningkatkan jumlah keuntungan dan pangsa pasar dengan melakukan pembelian beras. Aspek analisis yang terjadi menghasilkan keefektifan dan keefesienan bersama-sama dalam satu siklus aliran. Penggunaan observasi dan diskusi di lapangan serta melakukan perancangan sistem aplikasi sehingga mampu menanggulangi persediaan beras yang terjadi dan memprediksi stok beras yang harus disediakan oleh Kilang Padi Sumber Rezeki.
Kata kunci : Kilang padi sumber rezeki; prediksi; scm; sistem aplikasi; stok beras.
Abstract:Abstract: The development of Artificial Intelligence (AI) technology offers substantial potential for providing interactive educational media, yet its implementation at the elementary education level is frequently impeded…
d by educators' limited digital literacy. This situation was observed at SDN 15 Padang Genting, where English language instruction remains dominated by conventional methods with minimal utilization of adaptive digital media. Therefore, this community service program aims to enhance teachers' competencies and skills in utilizing AI technology as a medium for English language learning. The implementation adopted a Capacity Building approach comprising three structured stages: initial evaluation (pre-test), hands-on practice training, and final evaluation (post-test). The training focused on introducing text and visual generative AI, along with basic prompt engineering techniques. The results demonstrated a highly significant increase in teachers' capacity; comprehension of basic AI concepts surged from 15% to 85%, and the perceived ease of using the technology rose from 20% to 85%. Furthermore, the program successfully facilitated participants in independently producing educational media, such as interactive vocabulary flashcards and bilingual short stories. The hands-on training approach proved effective in overcoming the anxiety of non-technical teachers while accelerating their creativity in designing English learning materials that are relevant and engaging for digital-generation students.
Keywords: artificial intelligence; capacity building; english language; learning media; teacher training.
Abstrak: Perkembangan teknologi Artificial Intelligence (AI) menawarkan potensi besar dalam penyediaan media pendidikan yang interaktif, namun implementasinya di tingkat pendidikan dasar seringkali terhambat oleh keterbatasan literasi digital pendidik. Kondisi ini ditemukan di SDN 15 Padang Genting, di mana pembelajaran Bahasa Inggris masih didominasi oleh metode konvensional dan minimnya pemanfaatan media digital adaptif. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi dan keterampilan guru dalam memanfaatkan teknologi AI sebagai media pembelajaran Bahasa Inggris. Pelaksanaan kegiatan ini mengadopsi pendekatan Capacity Building yang mencakup tiga tahapan terstruktur: evaluasi awal (pre-test), pelatihan berbasis praktik langsung (hands-on practice), dan evaluasi akhir (post-test). Pelatihan difokuskan pada pengenalan AI generatif teks dan visual serta teknik rekayasa prompt dasar. Hasil kegiatan menunjukkan peningkatan kapasitas guru yang sangat signifikan; pemahaman konsep dasar AI melonjak dari 15% menjadi 85%, dan persepsi terhadap kemudahan penggunaan teknologi meningkat dari 20% menjadi 85%. Lebih lanjut, kegiatan ini berhasil memfasilitasi peserta untuk memproduksi luaran media pembelajaran secara mandiri, seperti flashcard vocabulary interaktif dan naskah cerita dwibahasa. Pendekatan pelatihan berbasis praktik terbukti efektif meruntuhkan kecemasan guru non-teknis, sekaligus mengakselerasi kreativitas mereka dalam merancang materi Bahasa Inggris yang relevan dan menarik bagi siswa generasi digital.
Kata kunci: artificial intelligence; capacity building; media pembelajaran; bahasa inggris; pelatihan guru