Abstract:This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media,…
that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Abstract:M-Paspor aims to make passport services more transparent, accountable and fast. However, in the process of its application as a public servant, the socialization provided has not been able to fully reach the community. So…
o people have to come repeatedly to just ask questions related to the use of the application. This study aims to describe the implementation of e-government in the use of m-paspor applications at the Immigration Office Class II TPI Tanjung Uban. The research method used is a qualitative method with a descriptive approach. The theory used from Harvard JFK School of Government, with several indicators including Support, Capacity and Value. The results showed that the implementation of e-government in the use of m-paspor applications has run in accordance with the objectives but has not been optimal in one of the indicators. In the Support indicator, support in the form of SOP’s and m-paspor policies, direct socialization and through social media as well as supporting infrastructure at the Immigration Office Class II TPI Tanjung Uban is quite good. In the Capacity indicator, the availability of financial resources is intended for socialization needs, the information technology infrastructure in the service process looks adequate to facilitate the community, but in the process of implementing the application there are still several obstacles, including frequent application errors, payment codes do not come out, limited quotas and so on, as well as the availability of human resources derived from receiving CPNS selection analysis S1 immigration and has been provided with periodic training by the Directorate General of Immigration. The Value indicator is considered good, because both officers and the public have been able to feel the convenience with the m-paspor application.
Abstract:The Karimun Regency Government is improving fisheries business services through the Fisheries Service creating an online-based service innovation in the form of the ARAHKAN (Let's Realize Harmonious Fisheries) Application…
n in realizing fisheries administration services that are fast, cheap, efficient and transparent. This research discusses matters related to the implementation of fisheries business services using technology and obstacles in application services. The aim of this research is to find out how application-based fisheries business services are at the Fisheries Business Services UPT, Kundur District, Karimun Regency. The method used in this research is a qualitative descriptive method with informants consisting of elements from the Fisheries Service, UPT and the community and using data collection techniques and tools in the form of observation, interviews and documentation. The overall research results of this application have been said to meet expectations based on the following 4 indicators: a) input: human resources, finances, adequate facilities and infrastructure. b). Process: easy procedure, more time and cost efficient. c). Output: service levels increase, such as Kube, fuel recommendations, benefits received by fisheries business actors increase. d). Outcome: fisheries business services are more effective and efficient. However, in terms of the implementation process it cannot be said to have met expectations because there are still obstacles or obstacles such as network problems, the community is not yet technologically independent.
Keywords : Services, Policy Evaluation, Electronic Services
Abstract:This study aims to develop a web-based information system to improve the management of inventory and equipment borrowing at the Network Laboratory of Universitas Royal Asahan. The system is designed to replace manual procedures…
cedures that are prone to data errors, duplication, and time inefficiency. The system development adopts the Waterfall methodology, which includes requirement analysis, UML-based system design (Use Case, Class, Activity, and Sequence Diagrams), implementation using PHP, MySQL, and the CodeIgniter framework, as well as functional testing through the black-box method. The results show that the system provides core features such as inventory management, borrowing transactions, and automated reporting. System testing indicates improved data accuracy, a 70% increase in search efficiency, and enhanced transparency in laboratory asset management. Overall, the system enables a more organized, accountable administrative process and supports the campus digitalization program.
Abstract:This study discusses the implementation of a web-based student e-attendance system at Baitussalam Islamic Boarding School using the Scrum method. This system was developed to replace manual attendance recording, which is…
inefficient, error-prone, and complicates the reporting process. The application of the Scrum method aims to ensure that the system development is structured, adaptive to change, and meets user needs. The e-attendance system has key features including multi-level authentication (admin, teacher, and principal), data management for students, teachers, classes, subjects, teaching schedules, semesters, attendance processes, reporting, and teacher performance monitoring. Testing was conducted using the blackbox testing method on eleven main modules. The test results showed that all system functions ran well without major errors. The system has been proven to improve the efficiency, accuracy, and transparency of attendance recording, as well as facilitate reporting. However, the system still has limitations, such as dependence on an internet connection and lack of integration with other systems.
Abstract:The development of information technology provides solutions for increasing efficiency and accuracy in decision-making, such as in determining students eligible for BLT at SD Swasta IT ABI Husni. This study aims to implement…
ment the Naive Bayes algorithm to support a more objective BLT recipient selection process. The method used is CRISP-DM, starting from understanding the problem, data preparation, to model implementation. The data analyzed included type of residence, KPS recipients, parents' income, KIP recipients, number of siblings, distance from home and reasons for eligibility for BLT used were data from students of SD Swasta IT ABI Husni in the odd semester of 2024/2025, with a total of 137 data. The results of the study showed that the Naive Bayes algorithm was able to achieve an accuracy level of 98% with precision and recall of up to 100%, proving the effectiveness of the model in minimizing classification errors. In conclusion, the use of the Naive Bayes algorithm can help make decisions that are more targeted, transparent, and fair in the distribution of BLT.
Abstract:This study aims to analyze the effectiveness of public service delivery in issuing Certificate of Indigency (SKTM) at Karang Indah Village Office, Merauke Regency. The background of this research is based on the increasing…
ng number of SKTM applications each year, which has not been matched by optimal service quality improvements. This study employs a qualitative method with a descriptive approach. Data collection techniques include observation, interviews, and documentation involving 11 informants consisting of village officials and community members. The results show that, in general, the SKTM service at Karang Indah Village Office is relatively effective, particularly in terms of procedures and costs, which are simple, transparent, and free of charge. The service completion time is also relatively fast, often completed within one working day. However, several challenges still affect service effectiveness, such as inconsistencies in procedural implementation, limited facilities and infrastructure, manual administrative systems, and insufficient public awareness regarding the requirements for obtaining SKTM. Additionally, coordination between neighborhood units (RT) and the village office remains suboptimal, potentially causing service delays. This study concludes that the effectiveness of SKTM service delivery in Karang Indah Village needs improvement through digital service innovation, capacity building for administrative staff, and strengthening supervision and public outreach.
Abstract:This research is motivated by the suboptimal implementation of good governance principles in public services at the village level, which influences public perceptions of the performance of government officials. The purpose…
se of this study is to analyze public perceptions of the implementation of the principles of accountability, transparency, openness, and the rule of law in public services in Gurinda Jaya Village, Merauke Regency, and to identify supporting and inhibiting factors. This study used a qualitative approach with a descriptive approach through observation, in-depth interviews, and documentation of village officials and community service users. The results indicate that the implementation of good governance principles has not been optimal, characterized by discrepancies in service delivery times with established standards, limited public understanding of service information, inconsistent transparency practices, and an unfulfilled sense of justice and legal certainty in public services. The study's conclusion confirms that strengthening apparatus capacity, improving discipline and integrity, and strengthening village government commitment and community participation are important implications for realizing more effective and accountable village governance.
Abstract:This study examines the role of leadership style in enhancing the work motivation of Civil Servants (Aparatur Sipil Negara/ASN) at the General Bureau of the Regional Secretariat of South Papua Province. The study is theoretically…
retically grounded in Amirullah’s (2017) leadership framework, which emphasizes leader–member relations, task structure, and position power, and Sariani’s (2020) motivation theory, focusing on educational background, personal expectations, and job satisfaction. A qualitative descriptive approach was employed to capture in-depth perspectives on leadership practices and motivational dynamics within a newly established provincial government organization. Data were collected through observations, in-depth interviews, and document analysis. A total of 22 informants, comprising senior officials, section heads, and staff members, were purposively selected based on their institutional roles and direct involvement in organizational processes. The findings indicate that leadership style significantly influences employees’ work motivation. Effective leadership is reflected in open and transparent communication, participatory decision-making, clear task delegation, consistent supervision, and fair recognition of employee performance. Moreover, job satisfaction, clarity of work roles, coordination across organizational units, availability of work facilities, and opportunities for capacity building emerged as critical supporting factors in sustaining motivation. The study concludes that a communicative, participative, and supportive leadership style is essential for strengthening work motivation and improving organizational effectiveness in public sector institutions, particularly within developing regional government contexts.
Abstract:The establishment of the South Papua Province is a strategic step to address the development inequality that exists in Papua. This study examines the role of various stakeholders in the process of regional expansion using…
g a qualitative literature review. The results of the study highlight the importance of an approach that involves participation, protection of indigenous peoples rights, and transparent budget management. The suggestions provided include gradual expansion and the establishment of an independent supervisory board. This study contributes to the literature on regional autonomy by combining the perspectives of various actors involved.
Keywords: Regional Autonomy, Development Inequality, Role of Stakeholders, Rights of Indigenous Peoples, Budget Transparency