Abstract:The primary goal of this study was to quantitatively analyze the contribution of consumptive behavior and lifestyle toward shoe purchasing decisions among students at Universitas Linggabuana PGRI Sukabumi. The analysis consistently…
onsistently showed that both independent variables play a significant role in influencing purchasing choices. Specifically, consumptive behavior was found to have a positive and tangible impact on buying decisions when analyzed individually. Similarly, lifestyle also demonstrated a distinct, positive, and significant contribution. When examined simultaneously (Uji F), these two factors were collectively proven to be significant. The model exhibited strong explanatory power, indicating that the majority of the variation in student purchasing decisions can be effectively attributed to their lifestyle trends and high consumption levels. In conclusion, the findings confirm that both lifestyle and consumptive behavior are central and positive drivers in shaping students' shoe purchasing decisions
Abstract:Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan penggunaan aplikasi Shopee dan kualitas pengiriman terhadap keputusan pembelian produk fashion pada Toko MyStyle.ID di Desa Tanjungsari. Metode penelitian yang…
digunakan adalah kuantitatif dengan pendekatan eksplanatori. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan uji validitas, reliabilitas, serta regresi linear berganda. Hasil penelitian menunjukkan bahwa kemudahan penggunaan aplikasi dan kualitas pengiriman secara simultan berpengaruh terhadap keputusan pembelian. Namun, secara parsial keduanya tidak memberikan pengaruh yang signifikan. Temuan ini menegaskan bahwa faktor digital berupa kemudahan aplikasi lebih dominan dibandingkan kualitas pengiriman dalam memengaruhi perilaku pembelian konsumen di era digital.
Abstract:This study aims to explore students’ perceptions of the effectiveness of using canva in designing lecture presentations. The background of this study stems from the rapid development of digital technology that encourages…
es the use of design applications as a means of supporting the learning process. The research method used was a quantitative survey involving 30 students as respondents who were selected purposively, namely those who had direct experience using canva. The data collection instrument was a Likert scale questionnaire with 20 statements covering aspects of ease of use, time efficiency, quality and creativity, academic benefits, collaboration, limitations, and satisfaction levels. The results showed that the majority of students had a positive view of using canva. This application was considered easy to operate even without in-depth design skills, helping to speed up the preparation of presentations, while also improving the quality and creativity of the display. In addition, canva is considered to provide real academic benefits, support collaboration, and encourage the exploration of diverse visual styles. However, there are still a number of weaknesses, such as the limitations of the free version, visual designs that are considered less suitable for formal academic contexts, and a small number of students who feel that their creative space is limited. From this research, it can be concluded that canva can be used as an alternative medium to support the learning process in higher education, particularly in developing students' presentation skills. Lecturers and educational institutions can also utilize canva as an innovative learning tool that encourages creativity, collaboration, and improves the quality of material delivery. In addition, the results of this study can be used as a basis for developing policies on the use of digital media in academic activities that are more effective and relevant to students' needs.
Abstrak
Penelitian ini bertujuan untuk mengeksplorasi persepsi mahasiswa mengenai efektivitas penggunaan canva dalam merancang presentasi perkuliahan. Latar belakang kajian ini berangkat dari pesatnya perkembangan teknologi digital yang mendorong pemanfaatan aplikasi desain sebagai sarana penunjang proses pembelajaran. Metode penelitian yang digunakan adalah survey kuantitatif yang melibatkan 30 mahasiswa sebagai responden yang dipilih secara purposive, yakni mereka yang memiliki pengalaman langsung menggunakan canva. Instrumen pengumpulan data berupa angket skala Likert dengan 20 butir pernyataan yang mencakup aspek kemudahan penggunaan, efisiensi waktu, kualitas dan kreativitas, manfaat akademik, kolaborasi, keterbatasan, serta tingkat kepuasan. Hasil penelitian memperlihatkan bahwa mayoritas mahasiswa memiliki pandangan positif terhadap penggunaan canva. Aplikasi ini dinilai mudah dioperasikan meskipun tanpa keahlian desain yang mendalam, membantu mempercepat penyusunan presentasi, sekaligus meningkatkan mutu dan kreativitas tampilan. Selain itu, canva dianggap memberi manfaat akademik nyata, mendukung kerja sama, dan mendorong eksplorasi gaya visual yang beragam. Meski demikian, masih ditemukan sejumlah kelemahan, seperti keterbatasan fitur versi gratis, desain visual yang dinilai kurang sesuai untuk konteks akademik formal, serta sebagian kecil mahasiswa yang merasa ruang berkreasi mereka terbatasi. Dari penelitian ini dapat ditemukan bahwa canva dapat dijadikan media alternatif untuk menunjang proses pembelajaran di perguruan tinggi, khususnya dalam pengembangan keterampilan presentasi mahasiswa. Dosen dan institusi pendidikan juga dapat memanfaatkan canva sebagai sarana pembelajaran inovatif yang mendorong kreativitas, kolaborasi, serta peningkatan kualitas penyampaian materi. Selain itu, hasil penelitian ini dapat menjadi dasar bagi pengembangan kebijakan penggunaan media digital dalam kegiatan akademik yang lebih efektif dan relevan dengan kebutuhan mahasiswa.
Abstract:The development of artificial intelligence (AI) technology, especially deep learning, has made significant contributions in various fields, including the world of education. In the context of Islamic Religious Education…
(PAI), the biggest challenge today is how to deliver teaching materials effectively, adaptively, and relevant to the development of the times and the characteristics of the digital generation. Deep learning implementations offer a variety of opportunities to support a more personalized, interactive, and efficient learning process. Through an algorithm-based approach, deep learning is able to process student learning data to provide a learning experience tailored to individual learning styles. The application of this technology also allows for automatic assessment of students' understanding through text, voice, and expression analysis, so that teachers can focus more on providing character development and spiritual values. On the other hand, the use of AI-based chatbots and intelligent assistants can facilitate discussions and consultations about Islamic teachings instantly and factually. The methodology used in this study is a descriptive qualitative study with a literature study and case study approach. Data were collected through a review of national and international scientific literature and focused observations on the practice of AI implementation in several madrassas and Islamic schools in Indonesia. The analysis was carried out thematically by identifying patterns, opportunities, and challenges of applying deep learning in PAI learning. The results of this study are expected to make a scientific contribution to the development of technology-based Islamic education in the digital era.
Abstract:This study aims to examine the integration of aesthetic and ethical elements in Islamic children's stories as part of children's literature that promotes Islamic religious values. Islamic children's stories serve not only…
y as a medium of entertainment but also as a means of instilling character and spirituality from an early age. This study uses a qualitative descriptive approach with content analysis of selected stories texts, namely 9 out of 30 Dongeng Sebelum Tidur untuk Anak Muslim (Bedtime Stories for Muslim Children) by Kidh Hidayat and MB. Rahimsyah. The analysis focuses on aesthetic aspects such as narrative structure and style of language as well as Islamic ethical aspects such as moral values of honesty, empathy, and responsibility. The results of the study indicate that the stories present an aesthetically pleasing narrative with communicative language, effectively capturing children's attention while facilitating understanding of the moral messages. Islamic ethical values are implicitly embedded in the plot and characters, making them an effective medium for character education. This study recommends the utilization of Islamic stories as religious literacy materials to support values-based learning in elementary schools.
Abstract:This study aims to analyze strategies for strengthening work culture through the implementation of ethical leadership and servant leadership at PT. Mitsubishi Electric Automotive Indonesia, and to identify the challenges…
and contributions of these two leadership styles to strengthening work culture in the automotive manufacturing industry. This study used a qualitative approach with a single case study method. Data were collected through in-depth interviews with 10 informants consisting of management level, supervisors, and production line employees. Participatory observation was conducted over three weeks, supported by analysis of company documents. Data analysis used direct interview methods and in-depth observation. The results of the study revealed five main implementation strategies: (1) leaders exemplifying ethical behavior; (2) employee empowerment through delegation of authority; (3) developing two-way communication mechanisms; (4) creating a supportive and family-like work environment; and (5) integrating ethical values into the performance management system. The dimensions of family atmosphere and identification with the leader were identified as key success factors in Indonesia's collectivist cultural context. Key challenges include resistance to change, measuring short-term impact, and consistency amidst production pressures. This study recommends integrating ethical values and servant behavior into recruitment systems, developing ethics-based leadership training programs, and designing performance management systems that balance quantitative targets with ethical behavior assessments. This study is the first to integrate ethical leadership and servant leadership within a framework for strengthening work culture in the automotive manufacturing industry, with specifically case study in PT. Mitsubishi Electric Automotive Indonesia and identifies the family atmosphere dimension as a novel finding within a collectivist cultural context.
Abstract:The creative service industry, particularly wedding organizer services, has experienced significant growth in Indonesia due to changing lifestyles, increasing consumer expectations, and rising demand for professionally managed…
anaged wedding events. This study aims to analyze the Business Model Canvas (BMC) as a business strategy at Win Production Wedding Organizer in Bandar Lampung City. The Business Model Canvas, introduced by Osterwalder and Pigneur (2010), is used as a strategic framework to examine nine key business elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. This research employs a qualitative descriptive approach, with data collected through interviews, observations, and documentation involving business owners, employees, and customers. Data validity was ensured using triangulation techniques. The findings indicate that Win Production targets middle and upper-middle income couples as its primary customer segment and offers integrated, professional, and flexible wedding services tailored to client needs. The business model demonstrates strong alignment across all nine BMC components, contributing to enhanced competitiveness and business sustainability. The study confirms that Business Model Canvas is an effective strategic tool for analyzing and improving business models in service-based industries, particularly wedding organizer businesses operating in competitive local markets.
Abstract:The coffee shop industry in Indonesia continues to grow alongside changes in consumer lifestyle, particularly in tourism areas such as Pangalengan, Bandung Regency. Despite having strong market potential, sales performance…
ce at The East Coffee has shown noticeable fluctuations. Sales records from November 2024 to October 2025 indicate that monthly revenue ranged from IDR 6,084,522 in March 2025 to IDR 10,726,758 in July 2025. This condition suggests that sales performance has not been stable and highlights the need to evaluate marketing strategies, especially pricing and promotion. This study aims to examine the effect of price and promotion on sales growth at The East Coffee Pangalengan. A quantitative approach with descriptive and verification methods was applied. The sample consisted of 72 respondents, selected using incidental sampling. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS, including validity and reliability tests, classical assumption tests, t-tests, F-tests, and coefficient of determination analysis. The descriptive results show that Price (76%), Promotion (80%), and Sales Growth (74%) are perceived positively and categorized as strong. Verification analysis reveals that price has a positive and significant effect on sales growth (t = 8.017; Sig. = 0.000; β = 0.856), while promotion has a significant but negative effect (t = −2.346; Sig. = 0.022; β = −0.329). Simultaneously, price and promotion significantly influence sales growth (F = 90.421; Sig. = 0.000), with the model explaining 72.4% of the variance in sales growth (R² = 0.724).
These findings indicate that sales growth at The East Coffee is more strongly driven by appropriate pricing perceptions, while promotional strategies require improvement to achieve more consistent and sustainable sales performance.
Abstract:This systematic literature review explores the interconnected dimensions of digital innovation, gender equality, and sustainability in women-owned small and medium-sized enterprises (SMEs). The primary aim is to synthesize…
ze existing knowledge to address integration challenges these enterprises face. The researchers analyzed 436 peer-reviewed articles from the Scopus database, published between 2010 and 2025, using bibliometric and qualitative thematic techniques based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) methodology. Findings highlight that digital innovation significantly enhances market access, operational efficiency, and resource mobilization, empowering women entrepreneurs to overcome structural barriers. Gender equality initiatives play a crucial role in creating supportive ecosystems, promoting diverse leadership styles, and fostering inclusive organizational cultures conducive to sustainable business practices. Thematic analyses reveal specific success factors including robust social networks, targeted mentorship programs, and inclusive financial mechanisms. However, systemic barriers persist, notably limited access to capital, entrenched sociocultural biases, and insufficient digital literacy. Methodologically, research predominantly utilizes quantitative approaches, suggesting a need for integrated mixed-method frameworks to better capture nuanced entrepreneurial experiences. Geographical disparities indicate that women entrepreneurs face different challenges and opportunities across developed and developing contexts, underscoring the necessity for context-specific policy interventions. This review adds to our understanding by combining ideas from entrepreneurial ecosystem perspectives, Gender Empowerment Theories, and the Resource-Based View, providing a complete look at sustainable, fair, and digitally innovative business practices. Future research should focus on intersectional methodologies, longitudinal studies, and comparative analyses across diverse contexts.
Abstract:The growth of internet users in Indonesia has increased significantly from last year and penetration has reached 79.5% by the beginning of 2024. Reaching 13.66% of the Indonesian population has made payments.e-commerceregularly…
gularly cashless with e-wallet or digital wallet. This reflects that Indonesian society is undergoing transformation by implementing digital wallet programs.cashless society or change of cash payment to non-cash. The use of QRIS is one of the instruments that support the BI program in creating cashless society. The existence of digital transformation is only supported by 6.84% of the Indonesian population who are digitally literate, which means that more than 90% of the people in Indonesia are not digitally literate in facing this digital transformation. The aim of the research is to determine the influence of digital transformation.financial literacy, perceived ease of use, perceived risk, And lifestyle moderated by the rolegender towards the adoption of the use of QRIS ascashless payment on Generation Z in Bandung Raya. The theory from this study uses Technology Acceptance Model 1 because the theory is relevant to the objectives of this research. The model focuses on the main factors affecting technology acceptance, one of which isperceived ease of usewhich is modified within the research framework. The research method used is quantitative with the aimcausal descriptive which is applied by usingTechnology Acceptance Model (TAM). The time for implementing the study iscross sectionaland the research backgroundnon-contrived. The analysis tool usesStructural Equation Model (SEM) basedPartial Least Square (PLS) to test the tentative hypothesis proposed to 30 Generation Z QRIS users in Greater Bandung. During the sampling process, 113 respondents were recruited. The preliminary findings indicate that all independent variables are valid, as all questionnaire items have r-values > 0.361 at a significance level of 0.05. The results of this study show that eachfinancial literacy, perceived ease of use, perceived risk, And lifestyle has a significant positive effect onbehavior intention on Generation Z in Bandung.Gender is known to moderate the influence of each independent variable in this study onbehavior intention on Generation Z in Greater Bandung. Academic suggestions from this study are intended to enable future research to explore the indicators of each independent variable in more depth and expand the sample size. Practical suggestions for service providerse-wallet to focus on reducing risks and increasing personal security and develop strategies to build user trust inlifestyle owned by the user.