Abstract:The rapid growth of e-commerce has increased the importance of understanding factors that influence consumer repurchase intention, particularly in the beauty and personal care product sector. This study aims to analyze the…
he effect of customer online shopping experience on repurchase intention with trust as a mediating variable among beauty and personal care product consumers in Pontianak City. This research employs a quantitative associative approach with a sample of 175 respondents selected through purposive sampling. Data were collected using questionnaire with Likert-scale (1–4) and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results indicate that: (1) online shopping experience has a significant effect on trust (t-statistics 6,235; p values 0.000); (2) online shopping experience has a significant effect on repurchase intention (t-statistics 5,395; p values 0.000); (3) trust has a significant effect on repurchase intention (t-statistics 4,680; p values 0.000); and (4) trust mediates the effect of online shopping experience on repurchase intention (t-statistics 4,397; p values 0.000). These findings suggest that a positive online shopping experience and consumer trust are key factors in driving repurchase intention for beauty and personal care products through e-commerce platforms.
Abstract:This study aims to examine the effect of product quality, brand image, and promotion on customer loyalty at Rumah Tempe in Pontianak City. A quantitative approach with an associative research design was used. The sample…
consisted of 100 Rumah Tempe customers selected through purposive sampling, with the criteria of being at least 17 years old, having made purchases independently, and having purchased the product at least twice. Data were collected through questionnaires using a five-point Likert scale, supported by interviews and documentation. The data were analyzed using multiple linear regression, preceded by validity, reliability, and classical assumption tests. The results show that product quality, brand image, and promotion have positive and significant effects on customer loyalty, both partially and simultaneously. Among the three variables, promotion has the strongest influence, indicating that effective promotional activities play an important role in encouraging repeat purchases and customer recommendations. These findings imply that Rumah Tempe should consistently maintain product quality, strengthen its brand image, and optimize promotional strategies to increase customer loyalty in the competitive local snack food market.
Abstract:This study aims to analyze the influence of Instagram Content and Posting Frequency on Purchase Intention at Coffee Shop Elsana Pontianak. This research uses an associative quantitative approach. The research sample amounted…
nted to 150 respondents who were consumers of Coffee Shop Elsana Pontianak and followed the related Instagram account. Data collection was carried out through the distribution of questionnaires using a 5-point Likert scale. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 26 through validity tests, reliability tests, classical assumption tests, correlation coefficient analysis, coefficient of determination, and hypothesis testing using t-tests and F-tests. The results of the study indicate that all research instruments are valid and reliable. Partially, Instagram Content has a positive and significant effect on Purchase Intention with a t-value of 7.273 and a significance of 0.000. Posting Frequency has a positive and significant effect on Purchase Intention with a t-value of 3.970 and a significance of 0.000. Simultaneously, Instagram Content and Posting Frequency have a significant effect on Purchase Intention with an F-value of 82.834 and a significance of 0.000. The coefficient of determination (R²) value of 0.530 indicates that 53.0% of Purchase Intention can be explained by Instagram Content and Posting Frequency, while the remaining 47.0% is influenced by other factors outside the study.
Abstract:This study aims to analyze the influence of Price and Social Media Marketing on the Decision to Use GrabFood in Pontianak City. This study employed an associative quantitative approach. The sample consisted of 100 respondents…
dents who were residents of Pontianak City, owned the Grab application, and had used GrabFood services. The main data were collected through questionnaires using a 5-point Likert scale, while observation, interviews, and secondary data were used as supporting data. The data were analyzed using multiple linear regression, supported by validity tests, reliability tests, classical assumption tests, correlation coefficient analysis, coefficient of determination, and hypothesis testing through t-tests and F-tests. The results show that all research instruments were valid and reliable. Partially, Price has a positive and significant effect on the Decision to Use, with a t-value of 4.069 and a significance value of 0.000. Social Media Marketing also has a positive and significant effect on the Decision to Use, with a t-value of 3.946 and a significance value of 0.000. Simultaneously, Price and Social Media Marketing have a significant effect on the Decision to Use, with an F-value of 28.950 and a significance value of 0.000. The coefficient of determination (R²) of 0.374 indicates that 37.4% of the Decision to Use GrabFood can be explained by Price and Social Media Marketing, while the remaining 62.6% is influenced by other factors outside this study.
Abstract:Contemporary society's life is very dependent on entertainment. Some people choose to spend their free time in malls or shopping centers because of limited time and increasing busyness. One of these family entertainment…
centers is Timezone, which has outlets in several malls in Makassar city, such as Ratu Indah Mall, Panakkukang Mall, and Nipah Mall. And we focused our research on Timezone Mall Panakkukang. Timezone needs to improve itself to improve the quality of product so that customers are satisfied and can survive the competition. The research method used in this research is a quantitative method and distributes surveys to Timezone customers. The type of data used is primary data. This research used a non-purposive sample, with a sample size of 50 people. To test survey data for validity and effectiveness using SPSS (Statistical Package for the Social Sciences) using multiple linear regression. From the results of multiple linear regression it means that variables X1 (product quality) and X2 (product price) have no effect on variable Y (customer satisfaction timezone).
Abstract:The purpose of this study was to determine the effect of Job Satisfaction and Compensation on Turnover Intention at PT Hadji Kalla Urip Sumoharjo Branch, Panakkukang District, Makassar City, the subjects in this study were…
re 51 employees working at PT Hadji Kalla Urip Sumoharjo Branch. This research is included in quantitative research and quantitative analysis to test the research hypothesis using the IMB SPSS version 25 software. The results of this study indicate that job satisfaction has a negative and significant effect on turnover intention. This is evidenced by the t value of -3.055 where <t table (2.00958) and a significance value of 0.004 <0.05. The results of the study show that compensation has no significant effect on turnover intention. This is evidenced by the t value of 0.615 < t table (2.00958) and a significance value of 0.541 > 0.05. The results of the study show that job satisfaction and compensation have a simultaneous effect on turnover intention. This is evidenced by the calculated F value of 11.859 > 3.19 and a significance value of 0.001 <0.05.
Abstract:Penelitian ini bertujuan untuk menganalisis tingkat validitas media pembelajaran interaktif berbasis Educaplay pada mata pelajaran Pendidikan Pancasila untuk siswa kelas V Sekolah Dasar. Metode yang digunakan adalah penelitian…
litian dan pengembangan (Research and Development atau R&D) dengan mengacu pada model ADDIE yang meliputi tahapan analysis, design, development, implementation, dan evaluation. Namun, penelitian ini hanya dilaksanakan hingga tahap development. Data dianalisis menggunakan teknik deskriptif kuantitatif melalui perhitungan persentase kelayakan berdasarkan hasil penilaian para validator. Hasil validasi menunjukkan bahwa media memperoleh skor kelayakan sebesar 100% dari ahli media, 96% dari ahli materi, dan 82% dari ahli bahasa. Rata-rata keseluruhan hasil validasi mencapai 93% yang termasuk dalam kategori "Sangat Valid". Temuan tersebut mengindikasikan bahwa media pembelajaran interaktif Educaplay layak digunakan dalam pembelajaran Pendidikan Pancasila di kelas V Sekolah Dasar. Selain memenuhi aspek kelayakan, media ini juga berpotensi meningkatkan keterlibatan peserta didik, menciptakan suasana belajar yang lebih interaktif dan menyenangkan, serta membantu guru menyampaikan materi secara lebih efektif dan menarik.
Abstract:Penelitian ini bertujuan untuk menganalisis dan mengidentifikasi faktor-faktor penghambat dalam pembelajaran motorik dasar yang dihadapi oleh guru PJOK pada jenjang sekolah dasar kelas rendah di MI Baitul Huda Semarang.…
Melalui pendekatan kualitatif dengan desain studi kasus, data dikumpulkan melalui wawancara semiterstruktur dengan guru dan siswa, observasi lapangan yang sistematis, serta dokumentasi kurikulum. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman yang meliputi reduksi, penyajian, dan verifikasi data. Temuan terpenting dalam penelitian ini menunjukkan bahwa meskipun pembelajaran berlangsung aktif dan berbasis permainan, terdapat hambatan struktural berupa keterbatasan sarana-prasarana serta hambatan pedagogis terkait heterogenitas kemampuan siswa yang sulit dikondisikan. Lebih lanjut, ditemukan adanya kesenjangan antara aktivitas fisik yang tinggi dengan pemahaman konseptual siswa yang masih rendah, di mana pembelajaran cenderung bersifat intuitif-pragmatis namun belum berbasis pada asesmen diagnostik yang sistematis. Refleksi atas temuan ini mengungkap bahwa ketergantungan pada teacher agency atau kreativitas individu guru dalam memodifikasi alat belum cukup untuk mengatasi persoalan tanpa dukungan kebijakan institusional. Sebagai kontribusi, penelitian ini memberikan peta jalan bagi pengembangan model pembelajaran PJOK yang lebih holistik, yang tidak hanya menekankan pada keaktifan fisik, tetapi juga mengintegrasikan penguatan konsep dan diferensiasi instruksional yang responsif terhadap tahap perkembangan anak. Hasil studi ini diharapkan menjadi referensi bagi pemangku kebijakan dalam merancang program pendampingan guru dan penataan alokasi sumber daya yang lebih tepat sasaran guna menjamin optimalisasi kompetensi motorik dasar pada fase kritis perkembangan anak.
Abstract:Perkembangan moral anak usia dini menjadi fondasi penting dalam pembentukan karakter integritas di masa depan. Dalam konteks pendidikan anak usia dini, nilai kejujuran memerlukan strategi internalisasi yang tidak hanya bersifat…
ersifat verbal, tetapi juga diwujudkan melalui praktik nyata dalam interaksi pembelajaran. Penelitian ini bertujuan untuk menganalisis proses penanaman nilai kejujuran dalam pembentukan karakter integritas anak usia dini melalui keteladanan guru di TK As-Salam Kecamatan Kutawaluya. Penelitian menggunakan pendekatan kualitatif dengan jenis studi kasus. Data dikumpulkan melalui observasi partisipatif, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan model interaktif yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa keteladanan guru yang konsisten, pembiasaan reflektif dalam budaya kelas, serta dukungan kebijakan sekolah berbasis nilai religius membentuk lingkungan yang mendorong anak berani berkata jujur dan mengakui kesalahan. Integritas anak berkembang melalui pengalaman konkret yang berulang dalam interaksi sehari-hari. Implikasi penelitian ini menegaskan pentingnya penguatan peran guru sebagai model moral dalam pendidikan karakter serta perlunya integrasi budaya sekolah yang konsisten untuk mendukung internalisasi nilai kejujuran sejak usia dini.
Abstract:Transformasi nilai akhlak pada anak usia dini menjadi fondasi penting dalam pembentukan karakter dan pengembangan sosial emosional yang berkelanjutan. Pada fase perkembangan awal, anak belajar mengelola emosi, membangun…
empati, serta membentuk kebiasaan sosial melalui interaksi yang bermakna di lingkungan pendidikan. Budaya sekolah Islami berperan sebagai sistem nilai yang menghadirkan pembiasaan, keteladanan, dan penguatan moral dalam aktivitas sehari-hari. Studi ini bertujuan untuk menganalisis proses transformasi nilai akhlak dalam pengembangan sosial emosional anak usia dini melalui budaya sekolah Islami di Pos PAUD Merpati Kecamatan Kutawaluya. Pendekatan yang digunakan adalah kualitatif dengan desain studi kasus. Data dikumpulkan melalui observasi partisipatif, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan model interaktif melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil menunjukkan bahwa transformasi nilai akhlak berlangsung melalui integrasi pembiasaan rutin, keteladanan guru, serta penguatan regulasi emosi berbasis praktik religius seperti doa dan istighfar. Nilai akhlak terinternalisasi dalam aktivitas konkret seperti berbagi, antre, meminta maaf, dan mengendalikan emosi dalam situasi konflik. Budaya sekolah berfungsi sebagai sistem yang menjaga konsistensi antara perencanaan program dan praktik pembelajaran. Implikasinya, budaya sekolah Islami dapat menjadi model integratif dalam pengembangan karakter dan sosial emosional anak usia dini secara kontekstual dan aplikatif.