Abstract:The rapid advancement of information technology has encouraged companies to adopt digital marketing as a strategic approach to enhancing consumer brand awareness. Amanda Brownies Samarinda has utilized various digital platforms;…
atforms; however, the effectiveness of the implemented strategies requires further examination. This study aims to analyze the digital marketing strategies employed by Amanda Brownies Samarinda, their role in enhancing brand awareness, and the factors that support and hinder their effectiveness. A qualitative descriptive approach was employed in this research. Data were collected through observation, structured interviews, and documentation, and subsequently analyzed using the Miles, Huberman, and Saldaña model. The findings reveal that Amanda Brownies Samarinda implements an integrated digital marketing strategy through seven platforms, namely Instagram, Facebook, TikTok, WhatsApp Business, GoFood, GrabFood, and ShopeeFood. These strategies contribute to enhancing brand awareness through four dimensions: recognition, recall, purchase, and consumption. Consistency in visual identity, promotional intensity, ease of access to information, transaction convenience, product quality, and consumer engagement were identified as the primary factors supporting the success of digital marketing implementation. Nevertheless, the utilization of TikTok has not yet been optimized compared to the other platforms. The novelty of this study lies in its comprehensive analysis of the role of integrating seven digital platforms in enhancing brand awareness through the dimensions of recognition, recall, purchase, and consumption, thereby providing a more holistic understanding of digital marketing effectiveness within the culinary industry, particularly at Amanda Brownies Samarinda.
Abstract:The transformation of guidance and counseling services in the digital era has brought significant changes to the ways counselors deliver services to students. Advances in information and communication technology have created…
ated both opportunities and challenges that require comprehensive scholarly examination. This study aims to analyze the opportunities, challenges, and implications of digital transformation for the development of guidance and counseling practices. A qualitative approach was employed through a Systematic Literature Review of scholarly articles published between 2016 and 2026. The data were analyzed using content analysis and thematic analysis to identify key themes related to digital guidance and counseling services. The findings reveal that digital technologies enhance service accessibility, flexibility, and effectiveness, while also fostering innovation through the utilization of digital applications and artificial intelligence. Nevertheless, the transformation continues to face challenges, including counselors’ limited digital competencies, barriers to virtual therapeutic communication, and concerns related to ethics, privacy, and data security. The study concludes that a hybrid service model integrating face-to-face counseling with digital counseling represents the most appropriate approach for addressing students’ needs in the digital era. The novelty of this study lies in its comprehensive synthesis that integrates technological dimensions, counselor competencies, professional ethics, data security, and humanistic approaches as a foundation for the development of effective and sustainable digital guidance and counseling services.
Abstract:Cultural-based tourism has become an important strategy for enhancing community welfare while preserving local cultural heritage. Desa Tua in Buleleng Regency, Bali, possesses significant potential through the bamboo weaving…
ving tradition of the Bali Aga community, which holds substantial economic and cultural value. This study aims to analyze community empowerment through the development of tourism based on cultural weaving products, strengthen the bargaining position of local artisans, and examine efforts to maintain a balance between economic benefits and cultural preservation. The study employed a mixed-methods approach with a sequential explanatory design and involved 150 respondents. Data were collected through observation, interviews, documentation, and surveys. The findings reveal that experiential tourism increased average household income by 35% and enhanced women's participation by 42% through their involvement in production activities, training programs, tour guiding, and the management of creative enterprises. Traditional weaving products were successfully developed as the primary tourism attraction, generating greater economic value while preserving cultural integrity through the clear distinction between sacred and commercial products. The utilization of digital media further expanded market access and strengthened product competitiveness. The novelty of this study lies in the development of an integrative model that connects community empowerment, experiential tourism, cultural preservation, women’s empowerment, and digital cultural entrepreneurship as a sustainable strategy for cultural tourism development.
Abstract:This study examines the utilization of digital technology in counseling services as a response to the transformation of mental health service demands that require flexibility, efficiency, and broad reach. The research problem…
oblem focuses on the extent of e-counseling effectiveness, the level of service accessibility for the community, and the key challenges influencing its implementation. The study employs a qualitative approach using a systematic literature review method of 25 reputable scientific articles published between 2015 and 2025. The synthesis results indicate that e-counseling demonstrates a high level of effectiveness, reflected in service flexibility (92%), client openness (88%), cost efficiency (85%), satisfaction level (81%), and intervention success rate (76%), particularly for mild to moderate cases. The accessibility aspect also shows significant achievements, including ease of access (90%), expanded geographical reach (87%), and reduced social stigma (83%), thereby reinforcing the role of e-counseling as an inclusive alternative solution. Nevertheless, implementation still faces several challenges, such as limitations in nonverbal communication, data security risks, digital inequality, and low technological competence among counselors. The findings conclude that e-counseling is a strategic innovation that is both effective and adaptive; however, it requires adequate infrastructure support, improved digital literacy, and appropriate regulatory frameworks to ensure optimal and sustainable implementation. The novelty of this study lies in its integrative approach, which simultaneously examines effectiveness and accessibility alongside the technical, psychological, and structural factors influencing them, resulting in a more comprehensive analytical framework compared to previous studies that tend to be partial.
Abstract:The rapid advancement of information and communication technology has transformed learning paradigms in higher education, particularly through the implementation of flexible digital learning systems that emphasize student…
t learning autonomy. Higher education institutions providing distance education face challenges in delivering digital learning materials that are not only easily accessible but also capable of sustainably enhancing students’ learning motivation. The research problem addressed in this study focuses on the extent to which the utilization of Android-based digital learning materials influences the learning motivation of students at Universitas Terbuka. The purpose of this study is to analyze the effect of using Android-based digital learning materials on students’ learning motivation in the context of distance education. A quantitative approach was employed using a survey method as the research design. The research sample consisted of 97 Universitas Terbuka students from UT Ambon, UT Gorontalo, and UT Makassar, selected through simple random sampling. Data were collected using structured questionnaires, while data analysis was conducted through simple linear regression with the assistance of SPSS software. The results of the analysis indicate that the utilization of Android-based digital learning materials has a positive and significant effect on students’ learning motivation, as evidenced by a regression coefficient value of 0.442 and a significance value of 0.000, which is below the 0.05 significance threshold. These findings confirm that improvements in the intensity and quality of using Android-based digital learning materials are directly associated with increased student learning motivation. The novelty of this study lies in strengthening empirical evidence on the effectiveness of Android-based digital learning materials in a cross-regional distance education context, while also providing practical contributions to the development of digital learning strategies aimed at enhancing the learning motivation of Universitas Terbuka students.
Abstract:Stunting remains a crucial public health issue in Indonesia as it has multidimensional impacts on physical growth, cognitive development, productivity, and the long-term quality of human resources. This study aims to analyze…
lyze the potential application of predictive Artificial Intelligence (AI)-based Wearable Health Technology in preventing child stunting, with an emphasis on the integration of technology into the health system, socio-cultural interrelations, and ethical dimensions that need to be anticipated. The research employed a qualitative approach through a systematic literature review, analysis of national health policies, and examination of reports on the implementation of digital health technologies related to child health. The results indicate that wearable devices are effective in recording health indicators in real-time, while predictive AI algorithms enable early detection of stunting risks, allowing interventions to be carried out quickly, accurately, and in a personalized manner. However, the success of implementation is highly dependent on the support of the digital health ecosystem, including adaptive regulations, infrastructure readiness, digital literacy among communities, as well as multi-stakeholder collaboration involving the government, medical professionals, the technology industry, and families. This study affirms that the integration of Wearable Health Technology and predictive AI is not merely an additional tool in medical services, but rather a representation of a health system transformation towards a more preventive, predictive, precise, and participatory paradigm. Thus, the utilization of evidence-based digital innovations has the potential to strengthen the effectiveness of stunting prevention programs in Indonesia while accelerating the achievement of national health development targets within the context of technological disruption and global dynamics.
Abstract:Cooperatives are membership-based economic entities that play a vital role in driving the growth of the microeconomic sector and improving member welfare through the principles of economic democracy. The sustainability of…
f cooperative performance heavily depends on effective financial management, particularly in maximizing the utilization of cash, receivables, and assets to enhance profitability. This study aims to examine the influence of cash turnover, receivables turnover, and total asset turnover on the profitability of cooperatives, as measured by Return on Assets (ROA) as a financial performance indicator. The research employs a quantitative approach using multiple linear regression analysis, based on secondary data from cooperative financial statements covering the period from 2019 to 2024. The analysis results show that both simultaneously and partially, the three independent variables have a positive and significant effect on profitability. Cash turnover and total asset turnover are the primary determinants in improving ROA, reflecting the importance of efficiency in managing liquidity and productive assets. Meanwhile, although receivables turnover is also significant, it requires strict supervision in the implementation of credit policies to avoid an increase in non-performing receivables. These findings contribute empirical evidence to the literature on cooperative financial management and offer practical implications for cooperative managers in designing financial resource management strategies aimed at improving performance and business sustainability. Therefore, optimizing the management of cash, receivables, and assets should be a strategic priority within cooperative financial systems to withstand increasingly complex and competitive economic dynamics.
Abstract:Muhammadiyah University of Bengkulu (UMB) has great potential to develop into an environmentally friendly and sustainable Green Campus. This study aims to analyze the existing conditions of the campus, identify challenges…
s and opportunities, and formulate appropriate development strategies to create a greener campus. The research methods used include surveys, in-depth interviews, secondary data analysis, and field observations to gain a comprehensive understanding of the current situation. The findings of the study indicate that UMB faces several challenges, including the limited green open space, which only covers 15% of the total campus area, suboptimal waste management, and the low awareness of the academic community regarding environmental sustainability issues. However, there are several opportunities that can be leveraged, such as the utilization of renewable energy technologies, government policies that increasingly support environmentally friendly initiatives, and the potential for collaboration with external partners from both the private sector and government institutions. The proposed development strategy focuses on five main aspects. First, increasing the campus’s green open space to 30% of the total campus area. Second, the implementation of renewable energy, such as the installation of solar panels, to reduce dependence on fossil fuels. Third, waste management based on technology to effectively recycle waste. Fourth, the application of digital-based environmental education to raise awareness among the academic community. Fifth, maximizing student participation in sustainability activities. This strategy aims to reduce carbon footprints, improve resource efficiency, and create a campus ecosystem that supports the Sustainable Development Goals (SDGs).
Abstract:The objective of this research is to provide engaging and tailored learning materials that cater to the needs of students, facilitating comprehension and playing a vital part in achieving academic achievement. This study…
employs the Research and Development (R&D) methodology. Through the utilization of research and development (R&D), the primary focus of investigation can be directed towards the creation, advancement, and assessment of learning media in terms of design and viability. The end result is an Android game that serves as a learning tool for computer system topics. The assessment findings indicate that the storyboard design has achieved a validity score of 4.91 out of 5, placing it in the “Very Good” category. The score was derived from the evaluation of two design professionals. The initial design expert assigned a validity score of 4.88, while the second design expert assigned a validity score of 4.94 on a 5-point scale. These scores indicate that the research results fall into the “Very Good” category. According to the assessment conducted by linguists, the language employed in creating the tale has been given a validity score of 4.73 out of 5, placing it in the “Very Good” category. The score was derived from two linguists. The initial linguist assigned a validity score of 4.5, while the second linguist assigned a validity score of 4.7 on a 5-point scale. These scores placed the results of the study in the “Very Good” category. The study has reached its conclusion. The development step use the RPG Maker MV program. The development results include the creation of various maps such as the devil's palace map (for the purpose of kidnapping the royal princess), prologues 1 and 2, the map inside the king's palace, the map outside the king's palace, the village map, the library map, the sword shop map, the armor shop map, the forest map, the bridge map, the desert map, the cave map, the magma map, the devil's palace outer map, the devil's palace inside map, the king's palace page map, and the epilogue.
Abstract:The objective of this study is to create augmented reality educational tools for teaching software introduction topics at Singkawang 4 State Middle School. Evaluating the viability and user reception of educational content…
nt delivered through augmented reality technology. Methods of data collection involving interviews and questionnaires. The data analysis technique employs descriptive statistics. The ADDIE paradigm is employed in the research and development process. This learning media is developed through a sequential process consisting of five stages: analysis, design, development, implementation, and evaluation. The participants in this study were eighth-grade students from Singkawang 4 State Middle School. The product feasibility testing step was conducted by a pair of media specialists and one material specialist. The research findings indicated that the feasibility evaluation conducted by media specialists obtained a score of 155 out of a total possible score of 168, placing it in the “very feasible” category. The examination conducted by material experts achieved a score of 71 out of a possible 80, placing it in the “very feasible” category. The mean score attained from the extensive evaluation of 33 eighth-grade students at Singkawang State Middle School 4 was 2550 out of a possible maximum score of 3036. The assessment categorized the score as “highly appropriate” for utilization as a learning tool.