Abstract:Abstract: This community service program was implemented with POKLAHSAR BALI, a fisheries MSME in Ulak Karang Utara, Padang City, whose members are mostly women and coastal youth. The main problems identified were traditional…
ional production methods, unstructured business management, and marketing dependence on collectors, limiting added value. The program aimed to improve production capacity, strengthen business governance, and develop a website-based digital marketing strategy. A participatory-collaborative approach was applied through socialization, technical training, technology implementation, mentoring, and continuous evaluation. Innovations introduced included production SOPs, logbooks and simple bookkeeping, a gas-fueled drying oven, development of the website www.sejala.org, QR Code integration on packaging, and activation of social media and marketplaces. Evaluation showed significant improvements in partner skills, with average scores increasing from 2.7 to 4.0, particularly in business recording and digital marketing. Economically, average income rose by 25% and digital sales volume doubled. Sustainability was strengthened through cooperation with the Merah Putih Cooperative and regular coaching from the Padang City Marine and Fisheries Office, thereby enhancing the economic independence of coastal women and youth.
Keywords: coastal women’s empowerment; digital marketing; fisheries MSMEs; local food products; padang city; website.
Abstrak: Program pengabdian masyarakat ini dilaksanakan bersama POKLAHSAR BALI, sebuah UMKM perikanan di Ulak Karang Utara, Kota Padang, yang mayoritas anggotanya perempuan dan remaja pesisir. Permasalahan utama mitra meliputi metode produksi tradisional, manajemen usaha yang belum tertata, serta pemasaran yang bergantung pada pengepul sehingga nilai tambah terbatas. Program ini bertujuan meningkatkan kapasitas produksi, memperkuat tata kelola usaha, dan mengembangkan strategi pemasaran digital berbasis website. Metode partisipatif-kolaboratif diterapkan melalui sosialisasi, pelatihan teknis, penerapan teknologi, pendampingan, dan evaluasi berkelanjutan. Inovasi yang diperkenalkan meliputi SOP produksi, penggunaan logbook dan pembukuan sederhana, oven pengering berbahan bakar gas, pengembangan website www.sejala.org, integrasi QR Code pada kemasan, serta aktivasi media sosial dan marketplace. Hasil evaluasi menunjukkan peningkatan keterampilan mitra dengan skor rata-rata naik dari 2,7 menjadi 4,0, terutama pada pencatatan usaha dan pemasaran digital. Secara ekonomi, pendapatan meningkat rata-rata 25% dan volume penjualan digital dua kali lipat. Keberlanjutan program diperkuat melalui kerjasama dengan Koperasi Merah Putih dan pembinaan rutin Dinas Kelautan dan Perikanan Kota Padang, sehingga mampu mendukung kemandirian ekonomi perempuan dan remaja pesisir.
Kata kunci: kota padang; pemasaran digital; produk pangan lokal; pemberdayaan perempuan pesisir; umkm perikanan; website
Abstract:Abstract: This community service program aimed to improve teachers’ competence in creating digital learning materials based on educational games (edugames) to enhance students’ learning motivation. The activity was conducted…
onducted at SMP Negeri 29 Bengkulu Tengah with 15 participating teachers. The program adopted a workshop approach, including the introduction of edugame concepts, guidance in designing digital learning scenarios, and hands-on practice using free-access edugame platforms. Teachers actively engaged in discussions and collaborative work, resulting in several prototype edugames ready for classroom trials. The outcome indicates increased teacher skills in integrating technology into teaching and potential improvement in students’ engagement through interactive digital learning resources.
Keywords: digital learning materials; edugame; learning motivation; teacher competency
Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kompetensi guru dalam membuat bahan ajar digital berbasis permainan edukatif (edugame) untuk mendorong motivasi belajar siswa. Kegiatan dilaksanakan di SMP Negeri 29 Bengkulu Tengah dengan peserta sebanyak 15 guru. Metode yang digunakan adalah pelatihan (workshop) yang mencakup pengenalan konsep edugame, pendampingan penyusunan skenario pembelajaran digital, dan praktik langsung menggunakan platform edugame yang dapat diakses secara gratis. Peserta terlibat aktif dalam diskusi dan kolaborasi, sehingga dihasilkan beberapa prototipe edugame yang siap diujicobakan di kelas. Hasil kegiatan menunjukkan adanya peningkatan keterampilan guru dalam mengintegrasikan teknologi ke dalam pembelajaran serta potensi peningkatan keterlibatan siswa melalui bahan ajar digital yang interaktif.
Kata Kunci: bahan ajar digital; edugame; motivasi belajar siswa; kompetensi guru
Abstract:MSMEs have a major contribution to the national economy, but the use of information technology in this sector is still low. This community service activity aims to empower MSMEs in Silo Baru Village through the application…
on of the Business Intelligence (BI) concept to improve the effectiveness of business management. The program is implemented in the form of training and technical assistance, which includes a basic understanding of BI, the use of simple accounting applications, digital marketing strategies, and data analysis and visualization techniques. This activity involves MSME actors directly in practice and simulations based on case studies of their respective businesses. Through a participatory and application approach, participants are equipped with the skills to record transactions digitally, monitor business performance, and make data-based decisions. Evaluation is carried out through pre-tests and post-tests, interviews, and observations, where the results show an increase in participants' digital literacy of up to 70% and technical skills of up to 60%. As many as 65% of participants have also implemented BI in daily business processes. This program is expected to be an effective collaborative model in encouraging the sustainable digital transformation of village MSMEs towards increasing competitiveness in the digital economy era.
Keywords: MSME; data analysis; business intelligence; business management; digital marketing
Abstrak: UMKM memiliki kontribusi besar terhadap perekonomian nasional, namun pemanfaatan teknologi informasi di sektor ini masih rendah. Kegiatan pengabdian ini bertujuan untuk memberdayakan UMKM di Desa Silo Baru melalui penerapan konsep Business Intelligence (BI) guna meningkatkan efektivitas manajemen usaha. Program dilaksanakan dalam bentuk pelatihan dan pendampingan teknis, yang mencakup pemahaman dasar BI, penggunaan aplikasi akuntansi sederhana, strategi pemasaran digital, serta teknik analisis dan visualisasi data. Kegiatan ini melibatkan pelaku UMKM secara langsung dalam praktik dan simulasi berbasis studi kasus usaha masing-masing. Melalui pendekatan partisipatif dan aplikatif, peserta dibekali keterampilan untuk mencatat transaksi secara digital, memantau kinerja usaha, serta mengambil keputusan berbasis data. Evaluasi dilakukan melalui pre-test dan post-test, wawancara, serta observasi, dimana hasilnya menunjukkan peningkatan literasi digital peserta hingga 70% dan keterampilan teknis hingga 60%. Sebanyak 65% peserta juga telah mengimplementasikan BI dalam proses bisnis sehari-hari. Program ini diharapkan dapat menjadi model kolaboratif yang efektif dalam mendorong transformasi digital UMKM desa secara berkelanjutan menuju peningkatan daya saing di era ekonomi digital.
Kata kunci: UMKM; analisis data; business intelligence; manajemen bisnis; pemasaran digital
Abstract:Collaborative Learning requires teachers and students to maintain an engaging learning environment at all times. Problems emerge when teachers, notably high school teachers in Pekanbaru, employ learning material that do…
not support this. Teachers' creativity is pushed to constantly update how they present materials and evaluate students' knowledge in order to foster a collaborative and pleasurable learning environment. This community service project will help Pekanbaru high school instructors create collaborative and real-time learning tools. The Community Service Team employed an observation strategy to get a sense of learning at Santa Maria High School, which served as an example school. The proposed solution is technologically based, making use of the Padlet application. The Community Service Team offers training methods on smartphones and computers to help people grasp Padlet. The community effort resulted in a polished Padlet that teachers may use to study with students at any time. It is intended that studying using the Padlet application would boost teacher innovation and student learning results at Santa Maria High School, as well as high schools around Pekanbaru.
Keywords: Teacher; padlet; collaborative learning; learners;SMA.
Abstrak: Pembelajaran Kolaboratif (Collaborative Learning) mengarahkan guru dan peserta didik dalam suasana belajar yang interaktif setiap saat. Permasalahan muncul pada saat media pembelajaran yang digunakan guru tidak mendukung hal tersebut, termasuk guru-guru Sekolah Menengah Atas (SMA) di Pekanbaru. Kreativitas guru ditantang untuk selalu memperbaharui cara penyampaian materi, cara mengevaluasi pemahaman peserta didik hingga penilaian, demi terciptanya suasana belajar yang kolaboratif dan menyenangkan. Kegiatan pengabdian ini bertujuan untuk membantu guru SMA di Pekanbaru dalam mempersiapkan bahan pembelajaran yang kolaboratif dan real time. Tim Pengabdian melakukan metode observasi untuk mendapatkan gambaran pembelajaran melalui SMA Santa Maria yang dijadikan sebagai sekolah sampel. Metode yang diusulkan berbasis teknologi melalui pemanfaatan aplikasi Padlet. Untuk memudahkan pemahaman Padlet, Tim Pengabdian menggunakan metode pelatihan, baik melalui komputer maupun smartphone. Hasil pengabdian adalah Padlet jadi yang dapat digunakan guru dalam pembelajaran bersama peserta didik setiap waktu. Diharapkan pembelajaran melalui aplikasi Padlet mampu meningkatkan kreativitas guru dan hasil belajar peserta didik SMA Santa Maria khususnya dan SMA di Pekanbaru umumnya.
Kata kunci: guru; padlet; pembelajaran kolaboratif; peserta didik; SMA.
Abstract:This community service activity aims to reduce the environmental impact of plastic bottle waste by turning it into an economically valuable product, namely paving blocks. Plastic waste, especially plastic bottles, is one…
of the biggest contributors to environmental pollution. This program uses a collaborative governance method that involves Buha Village officials, thus the surrounding community is given education and training on how to process plastic bottle waste into paving blocks, starting from collection, shredding, mixing with materials such as sand and cement, to the printing process. The results of this activity show that the paving blocks produced have strength and quality that are suitable for light construction. In addition to reducing the amount of plastic waste, this program also opens up business opportunities for the local community. The active participation of the community in this program has a positive impact on increasing environmental awareness and local economic welfare. The community will collect plastic bottle waste through a waste Automatic Teller Mechine machine which will later become the basis for calculating royalties from the sale of paving blocks. The recycling process that has been carried out from plastic waste into paving blocks is very beneficial for the community and the environment itself.
Keywords: plastic waste; paving blocks; waste management;environment
Abstrak: Kegiatan pengabdian masyarakat ini bertujuan untuk mengurangi dampak lingkungan dari limbah botol plastik dengan mengubahnya menjadi produk yang bernilai ekonomis, yaitu paving block. Limbah plastik, khususnya botol plastik, menjadi salah satu penyumbang terbesar dalam pencemaran lingkungan. Program ini menggunakan metode collaborative governance yang melibatkan perangkat Kelurahan Buha, dengan demikian masyarakat sekitar diberikan edukasi dan pelatihan tentang cara pengolahan limbah botol plastik menjadi paving block, mulai dari pengumpulan, pencacahan, pencampuran dengan bahan-bahan seperti pasir dan semen, hingga proses pencetakan. Hasil dari kegiatan ini menunjukkan bahwa paving block yang dihasilkan memiliki kekuatan dan kualitas yang layak digunakan untuk konstruksi ringan. Selain mengurangi jumlah sampah plastik, program ini juga membuka peluang usaha bagi masyarakat setempat. Partisipasi aktif masyarakat dalam program ini memberikan dampak positif terhadap peningkatan kesadaran lingkungan dan kesejahteraan ekonomi lokal. Masyarakat akan mengumpulkan sampah botol plastic melalui mesin Automatic Teller Mechine sampah yang nantinya menjadi dasar perhitungan royalty dari penjualan paving block. Proses daur ulang yang telah dilakukan dari sampah plastik menjadi paving block sangat bermanfaat bagi masyarakat dan lingkungan.
Kata kunci: limbah plastik; paving block; pemberdayaan masyarakat
Abstract:The community service activities carried out are a multi-stakeholder collaborative effort in maintaining the cleanliness and sustainability of Loang Baloq Beach. The activity was carried out by involving various related…
parties, including the Regional Government, PDPM Mataram City, tourism industry players, surrounding communities, and students as agents of change. Activities are carried out in several stages, including observing problems, preparing, implementing waste cleaning, and making recommendations and action plans. The result of this community service activity is the creation of a cleaner and healthier environment, as well as the formation of recommendations and action plans to improve waste management at Loang Baloq Beach and other tourist destinations in Mataram City. The concept of multi-stakeholder collaboration that is applied in this service activity can be an example for waste management activities and the management of other tourist destinations in Indonesia. In addition, this activity also provides valuable experience for students in carrying out community service activities and involving different stakeholders in achieving the same goals. It is hoped that this activity can have a wider impact on the environment and society in Mataram City, and can be used as a reference for similar activities in the future.
Keywords: beach destinations; cleanliness; collaboration; garbage; tours
Abstrak: Kegiatan pengabdian yang dilakukan merupakan upaya kolaborasi multi stakeholder dalam menjaga kebersihan dan kelestarian Pantai Loang Baloq. Kegiatan dilaksanakan dengan melibatkan berbagai pihak terkait, termasuk Pemerintah Daerah, PDPM Kota Mataram, pelaku industri pariwisata, masyarakat sekitar, dan Mahasiswa sebagai agen perubahan. Kegiatan dilakukan dengan beberapa tahap, antara lain observasi masalah, persiapan, pelaksanaan pembersihan sampah, serta pembuatan rekomendasi dan rencana aksi. Hasil dari kegiatan pengabdian ini adalah terciptanya lingkungan yang lebih bersih dan sehat, serta terbentuknya rekomendasi dan rencana aksi untuk meningkatkan pengelolaan sampah di Pantai Loang Baloq dan destinasi wisata lainnya yang ada di Kota Mataram. Konsep kolaborasi multi stakeholder yang diterapkan dalam kegiatan pengabdian ini dapat menjadi contoh bagi kegiatan pengelolaan sampah dan pengelolaan destinasi wisata lainnya di Indonesia. Selain itu, kegiatan ini juga memberikan pengalaman berharga bagi para mahasiswa dalam melaksanakan kegiatan pengabdian masyarakat dan melibatkan stakeholder yang berbeda dalam mencapai tujuan yang sama. Diharapkan kegiatan ini dapat memberikan dampak yang lebih luas bagi lingkungan dan masyarakat di Kota Mataram, serta dapat dijadikan acuan bagi kegiatan serupa dimasa depan.
Kata kunci: destinasi pantai; kebersihan; kolaborasi; sampah; wisata
Abstract:Abstract: Monotonous learning in elementary schools, teachers do not use a learning model to improve numeracy literacy in elementary schools. To overcome this problem, namely by using a cooperative learning model. Cooperative…
ative learning model is a learning model in which students learn and work in small groups collaboratively with 4-5 members with heterogeneous group structures. This service aims to find out how to improve the application of cooperative learning models based on local wisdom in elementary schools in order to increase numeracy literacy. This method is a participatory action study, namely the implementation of the method by considering the existence of a problem study stage by involving students in elementary schools, as well as looking for the most appropriate alternative solution in overcoming the problem. The result of this service is students' understanding of the cooperative learning model which can be seen from discussions and questions and answers. In addition, the results of this service increase students' ability to work together to improve numeracy literacy.
Keywords: cooperative learning; local wisdom; numerical literacy
Abstrak: Pembelajaran di Sekolah Dasar yang monoton, guru tidak menggunakan sebuah model pembelajaran untuk meningkatkan literasi numerasi di Sekolah Dasar. Untuk mengatasi masalah tersebut yakni dengan menggunakan model cooperative learning. Model cooperative learning adalah suatu model pembelajaran dimana siswa belajar dan bekerja dalam kelompok kecil secara kolaboratif yang anggotanya 4–5 orang dengan struktur kelompok heterogen. Pengabdian ini bertujuan untuk mengetahui bagaimana meningkatkan penerapan model pembelajaran kooperatif berbasis kearifan lokal di sekolah dasar dalam rangka peningkatan literasi numerasi. Metode ini yaitu kaji tindak partisipatif yaitu pengimplementasian metode dengan mempertimbangkan adanya tahap kajian masalah dengan melibatkan siswa di Sekolah Dasar, serta mencari alternatif solusi yang paling tepat dalam mengatasi permasalahan. Hasil dari pengabdian ini adalah pemahaman siswa mengenai model pembelajaran Cooperative Learning yang dapat dilihat dari diskusi dan tanya jawab. Selain itu hasil dari pengabdian ini menambah kemampuan siswa dalam bekerja sama untuk meningkatkan literasi numerasi.
Kata Kunci : cooperative learning; kearifan lokal; literasi numerasi
Abstract:Abstract: Recommendation systems are becoming increasingly important with the growth of streaming platforms. The purpose of this study is to compare the performance of Content-Based Filtering, Neural Collaborative Filtering,…
ing, and a combination of both in a movie recommendation system. The method used in this study involves retrieving movie details from the TMDB API and ratings from the MovieLens 32M Dataset (2010-2023). Each model's performance is evaluated using evaluation metrics such as RMSE and MAE. The results of this study indicate that Neural Collaborative Filtering achieves the best prediction performance (RMSE = 0.785423, MAE = 0.581262), followed by the hybrid model (RMSE = 0.800863, MAE = 0.660872), while Content-Based Filtering produces low performance and limits the capabilities of the hybrid model. In conclusion, these findings highlight the superiority of latent feature-based models such as NCF that learn directly from user interaction patterns over content-based approaches in the context of modern recommendation systems.
Keywords: content-based filtering; hybrid filtering; movie recommendation; neural collaborative filtering.
Abstrak: Sistem rekomendasi menjadi semakin penting seiring berkembangnya platform streaming. Tujuan dari penelitian ini adalah membandingkan kinerja Content-Based Filtering, Neural Collaborative Filtering dan kombinasi keduanya dalam sistem rekomendasi film. Metode yang digunakan dalam penelitian ini melibatkan pengambilan detail film dari TMDB API dan rating dari dataset MovieLens 32M Dataset (2010-2023). Setiap peforma model dievaluasi dengan menggunakan metrik evaluasi seperti RMSE dan MAE. Hasil dari penelitian ini menunjukkan bahwa Neural Collaborative Filtering mencapai kinerja prediksi terbaik (RMSE = 0.785423, MAE = 0.581262), diikuti oleh model hybrid (RMSE = 0.800863, MAE = 0.660872), sementara Content-Based Filtering menghasilkankan peforma yang rendah dan membatasi kemampuan model hybrid. Kesimpulannya, penelitian ini menyoroti superiotas model berbasis latent feature seperti NCF yang belajar langsung dari pola interaksi pengguna dibandingkan pendekatan berbasis konten dalam konteks sistem rekomendasi modern.
Kata kunci: content-based filtering; hybrid filtering; neural collaborative filtering; rekomendasi film.
Abstract:Abstract: The growth of information technology continues to grow rapidly, especially in the business sector in Indonesia. Every year the growth of business shops increases to 3.98 million business units in 2022 from the…
real industry and trade sectors. So, this makes the Tanjung Shoe Store have serious challenges that affect sales levels which gives rise to problems of decreasing sales levels because there is no effective communication media, the shop is unable to analyze customer needs and market trends, customer disappointment often arises with the shop because it still applies conventional sales, and damage or loss of store operational data. To overcome this problem, a website-based system is needed by implementing a superior CRM (Customer Relationship Management) strategy in increasing customer retention with operational data management features, discounts, chat, online ordering, so that customers get updated information. The CRM concept used is operational, analytical, and collaborative. The application of CRM in this research aims to make it easier for users and improve customer service and optimize marketing at the Tanjung Shoe Store. So, this CRM strategy is an effective solution in facing modern business challenges in improving store performance and competitiveness.
Keywords: customer relationship management; customer service; optimize marketing
Abstrak: Pertumbuhan teknologi informasi terus berkembang pesat terutama pada bidang bisnis di Indonesia. Setiap tahunnya pertumbuhan toko usaha semakin meningkat hingga 3,98 juta unit usaha pada tahun 2022 dari sektor rill industri dan perdagangan. Sehingga hal ini membuat Toko Sepatu Tanjung memiliki tantangan serius yang mempengaruhi tingkat penjualan yang menimbulkan permasalahan penurunan tingkat penjualan karena tidak ada media komunikasi yang efektif, toko tidak mampu menganalisis kebutuhan pelanggan dan tren pasar, sering timbul kekecewaan pelanggan terhadap toko karena masih menerapkan penjualan konvensional, dan kerusakan atau kehilangan data operasional toko. Untuk mengatasi masalah ini diperlukan sistem berbasis website dengan menerapkan strategi CRM (Customer Relationship Management) yang unggul dalam meningkatkan retensi pelanggan dengan fitur pengelolaan data operasional, diskon, chatting, pemesanan online, sehingga pelanggan mendapatkan informasi secara update. Konsep CRM yang digunakan operasional, analitis, dan kolaboratif. Penerapan CRM pada penelitian ini bertujuan untuk memudahkan pengguna dan meningkatkan pelayanan pelanggan serta mengoptimalkan pemasaran pada Toko Sepatu Tanjung. Maka strategi CRM ini menjadi solusi yang efektif dalam menghadapi tantangan bisnis modern dalam meningkatkan kinerja dan daya saing toko.
Kata kunci: customer relationship management; optimalisasi pemasaran; pelayanan pelanggan
Abstract:This study aims to develop a comprehensive constellation model and identify optimal strategies for strengthening lecturers’ professional commitment in the largest private universities in Bogor. Penelitian ini mengkaji secara…
secara mendalam bagaimana emosi dan belajar sosial memengaruhi proses pembelajaran di sekolah dasar melalui perspektif neuropedagogik dan brain‑based learning. A mixed methods approach was used by combining quantitative analysis (meta-analysis of 173 respondents and 47 indicators of NP, EC, OB, MS, BS) and descriptive qualitative analysis using thematic analysis techniques on semi-structured interviews with five elementary school teachers. The meta-analysis results showed a very strong average effect of the latent construct relationship (t(128) = 12.92; p < 0.001; r ≈ 1.00) with almost zero heterogeneity (Qₑ(128) = 1.67; τ² = 0; I² = 0%), and no significant moderating effects were found for all indicators; the partial meta-regression coefficients for all items were very close to zero and the R² value was 0.000. Qualitatively, three main themes emerged: (1) positive emotions as the foundation of learning readiness, (2) social interaction as a reinforcement of meaning formation, and (3) contextual learning that integrates cognitive, emotional, and social dimensions. Although most teachers have not yet mastered the concepts of neuropedagogy and brain-based learning theoretically, they have intuitively implemented its principles through motivation, praise, humor, group work, collaborative projects, and learning experiences relevant to students' real lives. These findings support the latest theory that places emotions and social interactions as the main drivers of brain function in learning (Immordino Yang, 2016; Tyng et al., 2017; Vygotsky, 1978; Jensen, 2008), and emphasizes the importance of strengthening teachers' competence in understanding and designing brain- and emotion-based learning to support the holistic development of elementary school students.