Abstract:This study originates from the researcher's interest in a mother who has a child with cerebral palsy but is able to find meaning in life despite the challenges she faces. Being a mother to a child with developmental disabilities…
bilities is not easy, yet the subject of this study strives to find meaning in every difficult experience. The purpose of this study is to understand how the subject, as a parent of a child with cerebral palsy, discovers meaning in life. Life's meaning encompasses what is considered important and valuable, providing special significance to an individual's life. This meaning can be found in both positive and negative circumstances, in happiness and suffering. The process involves realizing opportunities within certain situations and understanding what can be done. This qualitative study employs a descriptive case study design, with data collected through interviews and observations of a single subject. Data validity is ensured by also interviewing a significant other. The analysis reveals that the subject's meaning in life is reflected in her life goals, such as improving her living conditions, owning a house, and hoping her child becomes independent.
Abstract:This study develops a practical framework for evaluating AI-generated brand visuals in a marketing communication context. Using a qualitative case study of an Indonesian sustainable startup (I-NewBee), the research employs…
ys photo-elicitation interviews to compare consumer evaluations of brand assets generated by three text-to-image tools (Midjourney, Neural Love AI, and Leonardo AI). Twelve target-market participants assessed anonymized visual sets (A/B/C) produced under a standardized prompt structure, using a semi-structured protocol informed by attention-stage cues from the AISAS model. Expert input from a visual communication design practitioner was used to triangulate judgments on visual quality and brand fit. Data were analyzed through iterative coding and thematic synthesis to identify recurring evaluation dimensions and decision cues. The findings suggest that perceived brand fit is shaped by visual realism, compositional clarity, brand-consistent signals, and message interpretability, while prompt ambiguity and inconsistent visual cues reduce credibility. The paper contributes an actionable evaluation framework expressed as evaluation dimensions and prompt-design considerations for startups seeking to deploy generative AI responsibly in brand communication
Abstract:Aceh is part of Indonesia’s archipelagic region and stands as the initial landing place of Islam. Situated on the western coast of Sumatra Island, this region played host to the peaceful introduction of Islam through Arab…
rab traders. The Islamization process, guided by a tasawwuf approach, unfolded smoothly, making it easy for the people of Aceh to embrace the Islamic faith. This underscores the significant role played by the tasawwuf approach and tariqa in the Islamization process. Consequently, the prevailing Islamic thought embraced by the community is infused with the practices of tasawwuf. Tariqa, etymologically meaning a method of practice to achieve a goal, has witnessed a notable increase in its development within the Islamic community. In Sufi terminology, “tariqa” is a form of spiritual practice and soul training aimed at attaining haqiqa (the essence) and ma'rifa (gnosis). These practices and exercises are guided by a spiritual teacher known as a “mursyid” (guide) because the journey between Sharia and haqiqa, according to Sufi scholars, must traverse seven great mountains. Islam significantly influences the way of life in Aceh society, with its people adhering firmly and with a commitment to religious teachings. In essence, Islam is a way of life for the people of Aceh. Over time, Acehnese society has changed its outlook on life. Some individuals practice specific tariqa to draw closer to the Creator. Tariqas such as Qadiriyya, Shattariyya, and Naqshbandiyya are among those that have developed in Indonesia. Engaging in the practices of these tariqas will influence the behavioral patterns of society. Moreover, the religious understanding among the community will change. In other words, the evolving tariqa brings a distinctive spiritual enthusiasm to the religious life of Acehnese society.
Abstract:The development of digital platforms in the mental health sector has shown significant growth, along with increasing awareness among younger generations regarding the importance of self-reflection and psychological well-being.…
being. One type of service with the potential to address these needs is digital journaling platforms. However, at the pre-launch stage, the main challenge faced by digital platforms lies not only in feature design, but also in building brand awareness from the outset through digital marketing strategies that are relevant to the needs of potential users.This study aims to design a digital marketing strategy based on consumer insight, customer journey, and value proposition at the pre-launch stage of the PelanPelan digital journaling platform. The study adopts a descriptive qualitative approach involving potential users from Generation Z aged 20–28 years. Data were collected through semi-structured interviews and open-ended surveys. The data were analyzed using thematic analysis to identify consumer insights, construct a conceptual customer journey, and formulate a value proposition as the foundation of the digital marketing strategy.The findings indicate that potential users perceive journaling as a tool for emotional regulation and self-reflection, yet still experience adoption barriers at the awareness stage. Based on these findings, pre-launch digital marketing strategies should focus on empathetic, simple, and emotionally driven communication to build contextual brand awareness.
Abstract:This study examines the main character’s search for identity in Tere Liye’s novel Sendiri (2024) through the lens of Carl Gustav Jung’s psychoanalytic theory. The research addresses the lack of in-depth psychological analysis…
al analysis regarding how the protagonist confronts inner conflict, loneliness, and past trauma in the process of identity formation. The study aims to describe the forms, strategies, and obstacles in the character’s identity quest, as well as to analyze the individuation process based on Jungian concepts such as persona, shadow, anima/animus, and the Self. A qualitative descriptive method was employed, utilizing close reading and thematic analysis of textual data from the novel. Findings reveal that the protagonist undergoes a complex, nonlinear psychological journey toward self-understanding, triggered by existential crisis and emotional isolation. Through deep introspection, symbolic interactions (particularly with natural elements like the moon), and confrontation with the shadow, the character gradually integrates fragmented aspects of the self. This study demonstrates that Jungian theory effectively uncovers the psychological depth of characters in contemporary Indonesian literature and affirms the relevance of literary fiction as a medium for reflecting on identity formation and emotional resilience in real life.
Abstract:This article explores autoethnography as a form of spiritual epistemology in the study of Islam and gender. Drawing upon feminist hermeneutics and Indonesian Muslim women’s lived experiences, it argues that self-writing…
g is not merely personal expression but a mode of knowing an intellectual and devotional act that integrates reason, emotion, and faith. Using a qualitative reflective framework, the author employs her own journey as a Muslim woman, mother, and doctoral scholar to examine how autoethnography can serve as both method and ibadah ilmiah. The discussion situates this approach within Islamic concepts of tafakkur (contemplation) and muhasabah (self-accounting), connecting them to the works of Amina Wadud, Etin Anwar, and Saba Mahmood. Findings reveal three epistemic dimensions of spiritual self-writing: (1) writing as worship and remembrance, (2) domestic space as an epistemic field of ethical formation, and (3) reflexive authorship as a feminist-spiritual act of reclaiming authority. By merging autoethnography with Islamic historiography, this study proposes an inclusive and embodied mode of scholarship — one that honors lived experience as a source of divine and intellectual illumination.
Abstract:The eschatological phenomenon which states that life in the world will end when death comes, so that those who experience death will be delivered to the afterlife, this becomes a theological basis for Muslims to be implied…
ed in their lives in the world, because the afterlife along with its fate or journey is a reflection of oneself in living life in the world. Examining the verses of the Qur'an that discuss the afterlife has relevance to the interpretation of Shaykh Najmuddin al-Kubra in the book of tafsīr at-ta'wīlāt an-najmiyyah which has a style of isyari or sufistic interpretation, so that understanding the verses about the afterlife becomes new knowledge that is applied and experienced using the heart. This research produces a discussion of the verses of the Qur'an that explain the afterlife, such as the explanation of the realm of barzakh (QSal-Mu'minun: 100), the Day of Judgment (QSibrahīm: 48), the realm of resurrection (QSar-Rūm: 56), Yaum al-Mīzān (QSal-A ʻraf : 8-9), Yaum al- Ḥisāb (QSal-Kahf: 49), Yaum at-Tagābun (QSat-Tagābun: 9), Yaum al-Aʻraf (QSal-Aʻraf: 46), hell (QSal-Baqarah: 24), and heaven (QSaz-Zumar: 73). Thus, this research concludes that the fate of a creature will be determined according to the good deeds carried during life in this world. If more good deeds are brought then the fate of life in the afterlife will be determined by Allah SWT, but conversely if there are more bad deeds brought then the fate of life in the afterlife will be a place cursed by Allah SWT.
Abstract:Suffering constitutes an inseparable aspect of the faith journey of believers; however, this reality is frequently misunderstood as a sign of divine punishment or spiritual failure. Such a perception has been further reinforced…
nforced by the influence of prosperity theology, which emphasizes material success, life comfort, and the absence of suffering as indicators of genuine faith. This situation raises a significant theological concern regarding how believers should properly understand and respond to suffering based on the testimony of Scripture. This study aims to examine the attitude that believers should adopt when facing suffering according to 1 Peter 4:12-19 and to elucidate the theological significance of suffering for the Christian life of faith. A qualitative approach employing a biblical–exegetical method is utilized to analyze the text through an examination of its historical, literary, and theological contexts. Data were collected through a literature review of the Bible, biblical commentaries, theological works, and relevant academic journal articles in order to obtain a comprehensive understanding of the theological message conveyed by the Apostle Peter. The findings indicate that suffering experienced by believers is neither unexpected nor contradictory to faith but rather an integral component of the calling to follow Christ. The Petrine epistle emphasizes that suffering functions as a means of refining faith, a form of participation in the sufferings of Christ, and an opportunity to glorify God through steadfast faithfulness. Believers are therefore called to respond to suffering with spiritual joy, perseverance in faith, and wholehearted trust in the faithful will of God. The study concludes that suffering possesses profound theological significance that shapes spiritual maturity and deepens one’s relationship with Christ. The novelty of this research lies in its reaffirmation of the biblical perspective on suffering as a constructive element of the Christian life, challenging the paradigm of prosperity theology while enriching pastoral understanding of faithful responses to suffering.
Abstract:The Asahan Culinary Joint Business Group (KUBE) is an MSME actor engaged in the culinary business in Kisaran City, Asahan Regency, and its surroundings who are members of a joint business group. Asahan Culinary KUBE is running…
unning its business from promotions to sales transactions through social media WhatsApp and Facebook. KUBE Asahan Culinary which has 4,093 members are sellers and buyers who transact and communicate through Facebook social media. The problem faced by KUBE Kuliner Asahan is Customer Relationship Management or customer management. Business actors have not been able to utilize customer data from social media to build better relationships with their customers, especially for retargeting and remarketing. This activity aims to provide understanding and knowledge about managing customers through social media and utilizing CRM data to identify potential customers, and prospective customers, identify customer journeys, and create promotional content according to customer characteristics. The activity participants are business actors who are members of the Asahan Culinary KUBE, totaling 25 people and the activities are carried out in the STMIK Royal meeting hall. The method used is community education through counseling and exposure to material with the help of power points. The results of its activities are the implementation of PkM activities and increased understanding and knowledge of business actors.
Keywords: CRM, KUBE; Culinary; MSMEs
Abstrak: Kelompok Usaha Bersama (KUBE) Kuliner Asahan merupakan pelaku UMKM yang bergerak dalam bidang usaha kuliner di Kota Kisaran Kabupaten Asahan dan sekitarnya yang tergabung dalam kelompok usaha bersama. KUBE Kuliner Asahan dalam menjalankan usahanya dari promosi sampai transaksi penjualan melalui sosial media whatsaap dan Facebook. KUBE Kuliner Asahan yang memiliki anggota 4.093 anggota merupakan penjual dan pembeli yang bertransaksi serta berkomunikasi melalui social media faceebook. Permasalahan yang dihadapi KUBE Kuliner Asahan adalah Customer Relationhip Management atau pengelolaan pelanggan. Pelaku usaha belum mampu memanfaatkan data-data pelanggan dari sosial media untuk membangun hubungan yang lebih baik dengan pelanggannya terutama untuk retargeting dan remarketing atau pemasaran ulang. Kegiatan ini bertujuan memberikan pemahaman serta pengetahuan tentang pengelolaan pelanggan melalui media sosial serta pemanfaatan data CRM untuk melakukan identifikasi pelanggan potensial, calon pelanggan, melakukan identifikasi perjalanan pelanggan serta membuat konten promosi sesuai dengan karakteristik pelanggan. Peserta kegiatan adalah pelaku usaha yang tergabung dalam KUBE Kuliner Asahan yang berjumlah 25 orang dan kegiatan dilakukan di Aula pertemuan STMIK Royal. Metode yang digunakan pendidikan masyarakat melalui penyuluhan dan paparan materi dengan bantuan power point. Hasil kegiatannya adalah terlaksananya kegiatan PkM serta peningkatan pemahaman dan pengetahuan pelaku usaha.
Kata kunci: CRM, KUBE; Kuliner; UMKM
Abstract:Religious tolerance is universally important, especially in Indonesia itself. Remembering the journey from the time of the Majapahit Kingdom to the Renaissance period when tolerance became the real basis of people's lives.…
s. Religious tolerance is not only imagined as being together of different things but embodying the unity of different behind diversity to achieve the common goal of equality. That is the step and purpose of researchers in analyzing the conditions and environment of the Bejijong village community. Researchers use descriptive qualitative research with observation methods, interviews, and literature studies. Based on what has been found, religious tolerance in Bejijong village is very good with the showing of community activities and activities that illustrate the value of tolerance, such as interfaith dialogue, cultural festivals, and the appearance of the environment seen from the diversity of buildings with the presence of characteristics that accompany each other from various religions.