Abstract:This study explores work-life balance among female government employees across generations, with a focus on gender-related challenges. Women are hypothesised to face imbalances due to dual roles at work and home. Using a…
phenomenological approach and descriptive quantitative analysis, the study finds that Indonesian women across generations generally experience moderate work-life balance. Notably, Baby Boomers (60–78 years) and Generation Z (12–27 years) report higher balance, while Generation X (44–59 years) and Millennials (28–43 years) face lower balance due to simultaneous career and family responsibilities. The study offers generationally tailored suggestions, although results may not generalise to women in sectors like banking or private industry. Implications include the need for organisations to act as facilitators, supporting female employees to ensure psychological well-being and sustained performance.
Abstract:Compared to traditional-based advertising, innovations in digital advertising techniques by e-commerce players have now attracted repurchase interest from various generations, including millennials. Therefore, this study…
aims to evaluate the influence of Shopee "COD Cek Dulu" advertising and celebrity endorsers on repurchase interest, mediated by purchase decisions. Using purposive sampling, this study involved 300 millennial respondents who are Shopee “COD Cek Dulu” consumers and employed a quantitative approach based on data analysis through Smart PLS. The results revealed that Shopee "COD Cek Dulu" advertising and celebrity endorsers significantly positively affect purchase decisions. Moreover, purchase decisions have a significant positive effect on repurchase interest and were found to mediate the relationship between Shopee "COD Cek Dulu" advertising and celebrity endorsers with millennials' repurchase interest. However, while celebrity endorsers showed a significant positive effect on repurchase interest, advertising had an insignificant effect on repurchase interest.
Abstract:The millennial generation, with its distinct characteristics and preferences, presents both challenges and opportunities for organizations in talent management. This study examines effective strategies to retain millennials…
als in the workplace. Key findings reveal that millennials highly value continuous career development, a balance between work and personal life, and a collaborative and inclusive work environment. The adoption of advanced technology and frequent, constructive feedback are also crucial in engaging and retaining millennial employees. Organizations that adapt their talent management strategies to meet these needs are more likely to retain millennial talent and enhance long-term organizational success.
Abstract:Digital transformation has reshaped the marketing communication paradigm of the banking industry in Indonesia, encouraging financial institutions to adopt creative strategies to reach digital consumers. This study aims to…
o analyze the influence of content marketing, omnichannel marketing, and electronic word of mouth (eWOM) on purchase decisions through brand awareness in BCA’s public service advertisement “Don’t Know Kasih No!”. This banking security education campaign successfully garnered more than 100 million views through its unique storytelling approach, engaging audiovisual elements, and relevant humor, making it an interesting phenomenon to be examined scientifically. This research employs a descriptive quantitative method using the Structural Equation Modeling–Partial Least Square (SEM-PLS) approach. The research population consists of Indonesian individuals aged 17–40 years (Generation Z and Millennials) who are BCA customers and have been exposed to the “Don’t Know Kasih No.!” advertisement. The sample size was determined using Cochran’s formula, resulting in a minimum of 100 respondents, selected through purposive sampling. Data were collected using an online questionnaire developed based on a five-point Likert scale containing 47 statement items. Data analysis was conducted using SmartPLS 4.0 to evaluate validity, reliability, and structural hypothesis testing.
Abstract:Massive digital transformation has reshaped patterns of interaction, modes of thinking, and the spiritual construction of the millennial generation, thereby creating serious challenges for the church in nurturing a mature,…
e, authentic, and contextually relevant Christian faith. The abundance of information, instant culture, and growing skepticism toward religious institutions raise a critical research problem concerning how to formulate effective strategies to develop a theologically sound understanding of faith that is also adaptive to digital culture. This study aims to construct a strategic approach that bridges faith tradition and digital dynamics through a qualitative-reflective method based on recent theological literature and critical observation of digital ministry practices. The analysis identifies four primary strategies: contextual proclamation of faith, optimization of digital platforms as spaces for testimony and education, formation of supportive online communities, and strengthening digital and theological literacy among church leaders. The findings indicate that millennials possess a deep spiritual longing but seek integrity, open dialogue, and practical relevance of faith in daily life. The study concludes that a paradigmatic transformation of church ministry is necessary by positioning digital space as a participatory and dialogical locus of spiritual formation, while the novelty of this research lies in the systematic integration of theological reflection and contextual digital pastoral strategies as an adaptive ministry model for the millennial generation in the era of technological disruption.
Abstract:Abstract: The growth of the e-commerce market in Indonesia is very high and is one of the largest in the world. As a country whose population is dominated by a mid-level economy, e-commerce is very positively welcomed by…
the Indonesian population, especially the millennial generation. The millennial generation is a generation of young people today who are currently in the age range of 15-34 years. This generation is the biggest consumer in utilizing the internet in many ways, such as social media and e-commerce. The method used in this service is a simulation using one e-commerce application, namely Shopee. The purpose of this Community Service activity is to utilize e-commerce, especially for millennials so that they can use it in positive terms. The result of this activity was the implementation of Community Service activities attended by 30 students at SMA Negeri 2 Tanjungbalai.
Keywords: e-commerce; millennial generation
Abstrak: Pertumbuhan pasar e-commerce di Indonesia sangat tinggi dan merupakan salah satu yang terbesar di dunia. Sebagai negara yang penduduknya didominasi oleh ekonomi tingkat menengah, e-commerce sangat disambut positif bagi penduduk Indonesia, terutama generasi milenial. Generasi milenial merupakan generarasi muda masa kini yang saat ini berusia dalam rentang usia15-34 tahun. Generasi ini merupakan konsumen terbesar dalam memanfaatkan internet dalam banyak hal, seperti sosial media maupun e-commerce. Metode yang digunakan dalam pengabdian ini ialah simulasi menggunakan salah satu aplikasi e-commerce, yaitu Shopee. Tujuan dilakukannya kegiatan Pengabdian Masyarakat ini adalah untuk memanfaatkan e-commerce terutama bagi generasi milenial sehingga dapat memanfaatkannya dalam hal positif. Hasil kegiatan ini ialah terlaksananya kegiatan Pengabdian Masyarakat yang dihadiri siswa-siswi SMA Negeri 2 Tanjungbalai sebanyak 30 orang.
Kata kunci: e-commerce; generasi milenial
Abstract:This study explores the influence of financial literacy, financial inclusion, and lifestyle on financial management among millennials, with a case study of students from the Faculty of Economics and Business at Universitas…
as Pelita Bangsa. Using a quantitative approach and purposive sampling technique, data were collected from 100 respondents through a questionnaire and analyzed using multiple linear regression. The results show that financial literacy, financial inclusion, and lifestyle positively and significantly impact student financial management, with significance values of 0.000 and 0.007 (< 0.05). These findings highlight the importance of these three factors in managing finances in the millennial era.
Abstract:Political involvement, namely community activity in influencing the methods of preparing and implementing public policies, as well as participating in choosing government leaders. Social media is widely used as a place to…
o engage in political activities. This study aims to examine the quality of social media information, social media reputation, trust, use of social media, and millennial political involvement. The instrument of this research is using a questionnaire created using a Google form that is distributed online. The respondents of this study are millennials. This study contributes to the inconsistency test between social media information quality variables and political involvement. The results of the study prove that there is an influence between the variables use of social media and political involvement. This study also concluded that most of the millennial generation use social media for 3 hours/day to seek information and communicate. Finally, this research can find that the use of social media affects political involvement.