Abstract:Perkembangan teknologi digital mendorong perubahan perilaku konsumen dalam melakukan pembelian produk fashion, khususnya melalui platform e-commerce seperti Shopee. Persaingan bisnis fashion online yang semakin ketat membuat…
buat kualitas produk dan citra merek menjadi faktor penting yang memengaruhi keputusan pembelian konsumen. Middlehigh Clothes sebagai brand lokal berbasis streetwear menghadapi tantangan dalam memperkuat citra merek serta memastikan konsistensi kualitas produknya agar mampu bersaing dengan kompetitor.
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan citra merek terhadap keputusan pembelian pelanggan pada Shopee Middlehigh Clothes, baik secara parsial maupun simultan. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan verifikatif. Data primer diperoleh melalui penyebaran kuesioner kepada 97 responden yang merupakan pelanggan Shopee Middlehigh Clothes. Analisis data menggunakan regresi linear berganda dengan uji t, uji F, serta koefisien determinasi.
Hasil penelitian menunjukkan bahwa secara parsial kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Citra merek juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, kualitas produk dan citra merek berpengaruh signifikan terhadap keputusan pembelian pelanggan.
Dengan demikian, dapat disimpulkan bahwa kualitas produk yang konsisten serta citra merek yang positif merupakan faktor utama yang mampu meningkatkan keputusan pembelian konsumen pada Shopee Middlehigh Clothes.
Abstract:Makassar is currently facing a mobility crisis that is not merely technical, but deeply embedded in the social, political, and spatial dimensions of urban life. Mobility spaces in the city—roads, transport nodes, and travel…
ravel rhythms—have become contested arenas where technocratic planning collides with residents’ everyday realities. This study aims to examine how mobility spaces in Makassar are produced, negotiated, and lived by urban dwellers amid infrastructural dysfunction and unequal access.
Using a qualitative, city-based ethnographic approach, the research was conducted across key mobility corridors and densely populated neighborhoods. Conceptually, this study draws on the frameworks of spatial anarchy (Castells & Smith), temporal disorientation (Zerubavel), and the politics of infrastructure (Larkin) to analyze how disorganized space and time shape citizens’ mobility experiences.
Findings reveal that Makassar’s mobility space is marked by spatial fragmentation, erratic urban rhythms, and various forms of micro-resistance—such as the use of informal routes, modifications to pete-pete (minibus) trajectories, and the occupation of street space by informal economic activities.
This research contributes theoretically to urban anthropology and the discourse on mobility justice by foregrounding the need to understand cities from below—through the lived experiences of residents who continuously adapt within unruly and unstable urban environments
Abstract:The rapid growth of Indonesia’s coffee industry has intensified competition among micro, small, and medium enterprises (MSMEs), particularly street coffee businesses that rely on simple concepts, affordability, and accessibility.…
essibility. This study aims to analyze branding and digital promotion strategies implemented by street coffee MSMEs in Kotabumi, North Lampung, to enhance sales competitiveness. A qualitative case study approach was employed. Data were collected through in-depth interviews with business owners and employees, direct observation, and documentation of digital promotional activities on social media platforms. Data were analyzed using the Miles and Huberman interactive model, comprising data reduction, data display, and conclusion drawing. The findings reveal that branding strategies were implemented through brand identity development, including business name, logo, color consistency, booth design, and product differentiation. Digital promotion strategies mainly utilized Instagram, TikTok, and WhatsApp Business through product photos, coffee-making videos, and promotional content. These strategies positively impacted market reach, customer acquisition, and sales stability. However, several constraints were identified, such as limited resources, inconsistent visual identity, and suboptimal content management. This study concludes that consistent branding and planned digital promotion are essential to strengthening competitiveness and ensuring the sustainability of street coffee MSMEs.
Abstract:Roads, including land, sea, and air transport, are vital in the overall transportation system. However, a lack of focus on safety can lead to increased traffic accidents. This study analyzes accident data from five Dumai…
(Riau Province) roads with the highest accident rates. The analysis used secondary data, including traffic accident records and average daily traffic (ADT) from 2019 to 2023. The study followed a descriptive method with data collection through observation and documentation. The findings show that Soekarno Hatta Street experienced the highest number of accidents, totaling 107 incidents. The accident rate for the identified black spot on Soekarno Hatta Street in Bagan Besar Sub-District reached 0.727. Meanwhile, the black site on Cut Nyak Dien Street in Bangsal Aceh Village had an accident rate of 0.10.
Abstract:This study aims to analyze and provide recommendations regarding the arrangement of pedestrian facilities in the Campus 1 area of Muhammadiyah University of Bengkulu. This area plays an important role as the center of academic,…
ademic, social, and mobility activities of the academic community, which heavily depends on pedestrian facilities. Field observations reveal several key issues with the pedestrian facilities in this area, including the sidewalk width not meeting the minimum standard, lack of accessibility features for people with disabilities, absence of vegetation or shade, and insufficient signage and road markings to guide users. These conditions result in discomfort and insecurity for pedestrians, as well as failing to support the principles of inclusivity in infrastructure planning. The research employs a descriptive qualitative and quantitative approach with a case study method. Data were collected through field observations, questionnaires, interviews, and literature reviews. Based on the analysis, the majority of respondents expressed the need for improvements to the sidewalk quality, addition of shade trees, enhanced accessibility for people with disabilities, and the installation of supporting facilities such as street lighting. The study then recommends several improvement measures, such as widening the sidewalks to at least 1.5 meters, providing ramps and Guiding blocks, planting vegetation along the pedestrian routes, and installing road signs and markings. These recommendations aim to improve pedestrian comfort and safety. It is hoped that the results of this study can serve as a reference for Muhammadiyah University of Bengkulu in creating a campus area that is more friendly, safe, comfortable, and inclusive for all users, while also supporting sustainable mobility.
Abstract:Abstract: Kedai Budi Sparepart is a shop that sells motorcycle spare parts. Kedai Budi Sparepart is located on Tanjungbalai Air Joman Street, Air Joman District, Asahan Regency. Kedai Budi Sparepart faces a problem if the…
e supplier still enters the goods manually and records them in the ledger. This can cause errors. Errors in entry, calculation, and recording are common problems in manual bookkeeping. It can lead to inaccurate inventory information, which can affect customer satisfaction and operational efficiency. SCM is a set of applied and integrated methods for suppliers, stores, and other storage areas. This is done effectively and efficiently due to the complex business processes and the many parties involved. This system will be built using the PHP programming language and MySQL database. the researc method used is qualitative research. The results of this study found that the use of a web-based supply chain management system can help overcome the slow response of suppliers to Kedai Budi's spare parts if they are out of stock or in minimal stock conditions. Furthermore, this method can be used to overcome suppliers who do not know the stock of spare parts in real-time, so as not to disrupt the sales process to suppliers.
Keywords: Supply Chain Management; Stock Management; Budi Spareparts Store.
Abstrak: Kedai Budi Sparepart adalah Kedai yang menjual suku cadang sepeda motor. Kedai Budi Sparepart terletak di jalan Tanjungbalai Air Joman, Kecamatan Air Joman, Kabupaten Asahan. Kedai Budi Sparepart menghadapi masalah jika supplier masih memasukkan barang secara manual dan mencatatnya di buku besar. Ini Bisa menyebabkan kesalahan. Kesalahan dalam pemasukan, perhitungan, dan pencatatan adalah masalah umum dalam pembukuan manual. Karena Bisa menyebabkan informasi persediaan yang tidak akurat, yang Bisa memengaruhi kepuasan pelanggan dan efisiensi operasional. SCM adalah sekumpulan metode yang diterapkan dan terintegrasi untuk pemasok, kedai, dan area penyimpanan lainnya. Ini dilakukan secara efektif dan efisien karena proses bisnis yang kompleks dan banyaknya pihak yang terlibat. Sistem ini akan dibangun dengan menggunakan bahasa pemrograman PHP dan database MySQL. Metode penelitian yang digunakan adalah penelitian kualitatif. Adapun hasil penelitian ini menemukan bahwa penggunaan sistem manajemen rantai pasokan berbasis web Bisa membantu mengatasi lambatnya respons supplier terhadap sparepart Kedai Budi jika ada stok yang sudah habis atau dalam kondisi stok minimal. Selanjutnya, metode ini Bisa digunakan untuk mengatasi supplier yang tidak mengetahui stok sparepart secara real-time, sehingga tidak mengganggu proses penjualan kepada supplier
Kata kunci: Supply Chain Management; Manajemen Stok; Kedai Budi Sparepart
Abstract:Abstract: Sarkun shop is a shop that sells various types of shoes located in Sei Balai, Batubara Regency. The results of observations and interviews with the owner of the Sarkun Shop, data collection on shoe stock in the…
warehouse, and recording of sales transactions are still done manually, so it takes a long time. Single Exponential Smoothing is a continuous smoothing procedure for forecasting the latest observational objects, which focuses on decreasing priority in stages on older observational data. Implementing the Single Exponential Smoothing method to forecast shoe sales will make it easier for store owners to stock up on shoes. The programming language used is PHP and MySQL database. PHP is a programming language capable of making websites dynamic. MySQL uses a server, localhost/phpMyAdmin, and a database server. The results of this study are forecasting shoe sales in March 2023 where sales, Nike: 5.0; Adidas: 6.0; Geoffmax: 9.0; Water Street: 15; and Vans: 2.
Keywords: single exponential smoothing; forecasting; PHP; MYSQL.
Abstrak: Toko Sarkun merupakan toko yang menjual berbagai jenis sepatu yang berlokasi di Sei Balai, Kabupaten Batubara. Hasil observasi dan wawancara dengan pemilik Toko Sarkun, pendataan stok sepatu di gudang serta pencatatan transaksi penjualan masih dilakukan secara manual, sehingga membutuhkan waktu yang lama. Single Exponential Smoothing merupakan sebuah prosedur pemulusan terus - menerus pada peramalan terhadap objek pengamatan terbaru, yang menitik - beratkan pada penurunan prioritas secara bertingkat pada data pengamatan yang lebih tua. Dengan mengimplementasikan metode Single Exponential Smoothing untuk meramalkan penjualan sepatu dimasa yang akan datang akan memudahkan pemilik took menyediakan stok sepatu. Bahasa pemrogram yang digunakan adalah PHP dan database Mysql. PHP merupakan bahasa pemrograman yang mampu untuk membuat website menjadi dinamis. MySQL menggunakan sebuah server yaitu locallhost/phpMyAdmin dan juga database server. Hasil penelitian ini adalah forcasting penjualan sepatu di bulan Maret 2023 dimana penjualan pada bulan Maret 2023, Nike : 5,0; Adidas : 6,0; Geoffmax: 9,0; Air Street : 15; dan Vans : 2.
Kata kunci: single eponential smoothing; peramalan; PHP; MySQL.
Abstract:Abstract: Plastic waste and plastic bottles are also waste that have a very long dissolving period or break down period. Like a cafe or a place to eat on Merbo Bagan Asahan village Tanjung Balai sub-district Asahan district…
ict which has about 5 cafes and does not include street vendors. The Asahan area has a population of 118,750 people, assuming the waste product ranges from 356,250 l/day, and the amount of waste is 160m3/day. Based on the above problem conditions, making a garbage robot can increase the interest of cafe visitors to dispose of garbage in its place, by utilizing a type of qualitative research method and the results of research testing on the electronics module in the design of a garbage robot found that the interface system between Android and the robot utilizes a 5VDC voltage, with pins RX-TX and TX-RX, as well as all outputs in the form of SG90 servo using 5VDC supply and IC L298 mini supplied with 7.4 VDC voltage. So that one of the advantages of the garbage robot design is that it is able to operate both remotely and in a stopped condition.
Keywords: Garbage Robot; Android Control System; Controller Based.
Abstrak: Sampah plastik dan botol plastik juga merupakan sampah yang memiliki masa larut atau masa terurai yang sangat lama. Seperti cafe atau tempat makan yang berada di jalan Merbo Desa Bagan Asahan Kecamatan Tanjung Balai Kabupaten Asahan yang memiliki sekitar 5 cafe dan tidak termasuk pedagang kaki lima. Untuk wilayah Asahan memiliki jumlah penduduk 118.750 jiwa, dengn asumsi produk sampah berkisar 356.250 l/hr, dan jumlah sampah 160m3/hr. Berdasarkan kondisi masalah diatas pembuatan robot sampah bisa menambah minat para pengunjung cafe untk membuang sampah pada tempatnya, dengan memanfaatkan jenis metode penelitian kualitatif dan hasil pengujian penelitian pada modul elektronika pada perancangan robot sampah mendapati bahwa sistem interface antara android dengan robot memanfaatkan tegangan 5VDC, dengan pin RX-TX dan TX-RX, serta seluruh output berupa servo SG90 menggunakan supply 5VDC dan IC l298 mini disupply tegangan 7.4 VDC. Sehingga salah satu kelebihan dari rancangan robot sampah yaitu mampu beroperasi baik dikendalikan jarak jauh ataupun dalam kondisi berhenti.
Kata kunci : Robot Sampah;System Kendali Android;Berbasis Controller.
Abstract:Abstract: The Dadimulyo Village, West Kisaran District, Asahan Regency, which is located at PD. Indah street No.17 Sei Renggas, Kota Kisaran Barat District has Quality Family Cadres, the problem that occurs to these cadres…
adres is that there is still a lack of knowledge about technology that allows them to use information delivery media to information users and vice versa. This is an obstacle due to the pandemic situation Covid 19 is currently requiring everyone to work from home. From the results of the training that we have done to family planning cadres in Dadimulyo Asahan Village, it is felt to be very useful. This is based on the results of the knowledge of the cadres who are enthusiastic in participating in this activity and gain useful experience and knowledge which can then be utilized at the Dadimulyo village office.
Keywords: cadre; Covid-19 pandemic; Google Meet.
Abstrak: Desa Dadimulyo kabupaten Asahan yang beralamat dijalan PD. Indah No.17 Sei Renggas memiliki kader keluarga berkualitas, Permasalahan yang terjadi pada para kader tersebut yaitu masih kurangnya ilmu pengetahuan tentang teknologi yang memungkinkan dapat menggunakan media penyampaian informasi kepada pengguna informasi begitupun sebaliknya. Hal ini menjadi sebuah kendala karena situasi pandemi covid-19 saat ini yang mengharuskan semua kalangan bekerja dari rumah. Dari hasil pelatihan yang telah kami lakukan kepada para kader keluarga berkualitas di kelurahan Dadimulyo Asahan dirasakan sangat bermanfaat. Hal ini berdasarkan hasil dari pengetahuan para kader yang antusias dalam mengikuti kegiatan ini dan mendapatkan pengalaman serta ilmu yang bermanfaat kemudian dapat dimanfaatkan di kelurahan Dadimulyo.
Kata kunci: Google Meet; kader; pandemi Covid-19.
Abstract:Abstract: Pasuruan is a well-known area for producing furniture products in East Java. The furniture commodity industry is widely spread in this city. This industry is also one of the top products. To boost market interest…
st in the furniture industry in Pasuruan City, which has been affected by the COVID-19 pandemic, and a geographic information system has not yet been developed in an effort to develop the furniture industry, research has been carried out on a web-based geographic information system (WebGIS) mapping the furniture industry in Pasuruan City using Leaflets and OpenStreetMap. The developed furniture industry WebGIS application takes advantage of the open source and dynamic advantages of Leflet and OpenStreetMap technologies which have provided very decent results on several GIS web-based application systems. In the testing phase with the Blackbox method, the WebGIS application for the furniture industry in Pasuruan City functionally has run well on desktop devices and also run well on simulated mobile devices. Testing was carried out on several types of browsers like Google Chrome and Microsoft Edge. This WebGIS application has been able to map the furniture industry in Pasuruan City so that the distribution of economic activity actors, especially the furniture industry, can be seen throughout the city and each sub-district. It can provide detailed information on furniture industry players in Pasuruan.
Keywords: framework; leaflet; mapping; openstreetmap; webgis
Abstrak: Pasuruan merupakan salah satu daerah yang terkenal sebagai penghasil produk mebel di Jawa Timur. Industri komoditas mebel tersebar cukup banyak di kota ini. Industri ini juga merupakan salah satu produk unggulan. Guna mendongkrak minat pasar akan industri mebel kota Pasuruan yang terimbas pandemi COVID-19, dan belum dikembangkannya suatu sistem informasi geografis sebagai upaya pengembangan industri mebel maka dilaksanakan penelitian tentang sistem informasi geografis berbasis web (WebGIS) pemetaan industri mebel kota Pasuruan menggunakan Leaflet dan OpenStreetMap. Aplikasi WebGIS industri mebel yang dikembangkan memanfaatkan kelebihan teknologi Leflet dan OpenStreetMap yang bersifat open source dan dinamis yang telah memberikan hasil yang sangat layak pada beberapa sistem aplikasi berbasis WebGIS. Pada tahap pengujian dengan metode Blackbox, aplikasi WebGIS industri mebel kota Pasuruan secara fungsional telah dapat berjalan dengan baik pada perangkat dekstop dan juga berhasil berjalan dengan baik pada simulated mobile device. Pengujian dilakukan pada beberapa macam browser seperti Google Chrome dan Microsoft Edge. Aplikasi WebGIS ini telah dapat memetakan industri mebel kota Pasuruan, sehingga dapat diketahui sebaran pelaku kegiatan ekonomi khususnya industri mebel, baik seluruh kota maupun tiap-tiap kecamatan, serta dapat memberikan detail informasi pelaku industri mebel di kota Pasuruan.
Kata kunci: framework; leaflet; openstreetmap; pemetaan; webgis