Abstract:This study aims to determine the effect of marketing mix on sales volume at PT. Megahputra Prosperous Pettarani Makassar Branch. The population in this study are consumers at PT. Megahputra Sejahtera Pettarani Makassar Branch…
ranch who purchased Suzuki Ertiga car products in 2018-2022. Data collection was carried out using documentation and questionnaire methods. The data analysis technique used is multiple linear regression analysis. Multiple linear regression equations produce equations Y ̂= 0.308+ 0.248X_1+ 0.009X_2+ 0.027X_( 3)+ 0.094X_4 + ( -0.151 ) X_5+ 0.403X_6 + 0.137X_7. This the results of this study found that simultaneously the Marketing Mix variable (X1, X2, X3, X4, X6, and X7) has a positive effect on Sales Volume while X5 has a negative effect on Sales Volume. The results of the determination correlation analysis (R Square) were 0.343 which indicated that 34.3% of the independent variables namely X1, X2, X3, X4, X5, X6, and X7 had an effect or were able to explain the characteristics of the dependent variable (Y). While the remaining 65.7% is influenced or explained by other variables not included in this research model. The results of the F test explain that the seven Marketing Mix variables have a significant effect on the Sales Volume variable with a calculated F value (6.157) > F table (2.16) with a significance level of 0.000 <0.05 and the t test results explain that the Product variable (X1) with value 0.017 <0.05 and Process (X6) with a value of 0.001 <0.05 has a significant effect on Sales Volume variable
Abstract:This study aims to examine and analyze the effect of financial literacy and financial inclusion on the financial performance of MSMEs in Makassar City. Sources of data in this study are primary data and secondary data. The…
he population is all MSMEs in Makassar City which are registered with the Makassar City Cooperatives and MSMEs Office with sample selection using certain considerations (purposive sampling). The analytical method used is multiple linear regression analysis with SPSS (Statistical Product and Service Solutions) tools.
Abstract:This study is a quantitative study that aims to determine the effect of product quality and price on consumer satisfaction of Samsung smartphones (a case study on students of the Faculty of Economics, State University of…
Makassar). The independent variables in this study are product quality and price, while the dependent variable is consumer satisfaction. The population in this study were all active students of the Faculty of Economics, State University of Makassar class of 2018, using the Sampling method, a sample of 100 respondents was obtained. Data collection techniques used are questionnaires, literature study, and documentation. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v. 13. The results of this study indicate that product quality (X1) partially has a significant effect on consumer satisfaction for Samsung smartphones. Price (X2) partially has a significant effect on consumer satisfaction of Samsung smartphones. And product quality (X1) and price (X2) simultaneously have a significant effect on consumer satisfaction for Samsung smartphones.
Abstract:This research aims to know and explain the effects of internal motivation (X1) and external motivation (X2) on teacher Performance (Y). To figure out the internal motivation influence (X1) partially towards the teacher's…
performance (Y) and external motivation influence (X2) partially towards the teacher's performance (Y). This research was conducted at SMP Negeri di Tarowang Kabuaten Jeneponto Sub-district. The population and samples in this study are all honorary teachers at SMP Negeri in Tarowang Sub-district of Jeneponto district amounting to 34 people. The data collection techniques are done by providing questionnaires and observations. The data analysis technique used is multiple linear regression through the SPSS 21 application. External motivation to the performance of the honorary teachers had a very strong relationship. The results of multiple linear regression analyses showed that the contribution given by internal motivation and external motivation to the performance of the honorary teacher of the state Junior high School in Tarowang sub-district of Jeneponto was 63%.
Abstract:Penggunaan dompet digital yang terus meningkat menghasilkan banyak ulasan pengguna yang dapat dimanfaatkan untuk mengevaluasi kualitas layanan. Penelitian ini bertujuan meningkatkan akurasi klasifikasi sentimen pengguna…
dompet digital menggunakan metode Stacking Ensemble Machine Learning yang mengombinasikan Support Vector Machine (SVM), Multinomial Naïve Bayes (MNB), dan AdaBoost dengan Logistic Regression sebagai meta-learner. Data ulasan diproses melalui tahapan text preprocessing meliputi case folding, cleaning, tokenizing, stopword removal, stemming, dan pembobotan fitur menggunakan TF-IDF. Penyeimbangan data dilakukan dengan SMOTE, sedangkan evaluasi model menggunakan 5-Fold Cross-Validation. Hasil penelitian menunjukkan bahwa model Stacking Ensemble memperoleh akurasi rata-rata 80,55%, lebih tinggi dibandingkan algoritma dasar. Evaluasi menggunakan Confusion Matrix, Classification Report, dan ROC Curve juga menunjukkan peningkatan nilai precision, recall, F1-score, dan kemampuan diskriminasi model. Hasil ini menunjukkan bahwa pendekatan Stacking Ensemble Machine Learning efektif untuk meningkatkan akurasi klasifikasi sentimen pengguna dompet digital serta mendukung evaluasi kualitas layanan berbasis opini pengguna.
The rapid growth of digital wallet usage has generated a large volume of user reviews that can be utilized to evaluate service quality. This study aims to improve the accuracy of digital wallet user sentiment classification using a Stacking Ensemble Machine Learning approach that combines Support Vector Machine (SVM), Multinomial Naïve Bayes (MNB), and AdaBoost with Logistic Regression as the meta-learner. User reviews were processed through text preprocessing stages, including case folding, text cleaning, tokenization, stopword removal, stemming, and TF-IDF feature weighting. Synthetic Minority Over-sampling Technique (SMOTE) was employed to address class imbalance, while model performance was evaluated using 5-Fold Cross-Validation. The experimental results show that the proposed Stacking Ensemble model achieved an average accuracy of 80.55%, outperforming the individual base learners. Furthermore, evaluations based on the Confusion Matrix, Classification Report, and Receiver Operating Characteristic (ROC) Curve demonstrated improvements in precision, recall, F1-score, and the model's discriminative capability. These findings indicate that the proposed Stacking Ensemble Machine Learning approach is effective in improving the accuracy of digital wallet user sentiment classification and can serve as a reliable tool for supporting service quality evaluation based on user opinions.
Abstract:This study aims to determine the effect of using Google Earth media through the Contextual Teaching and Learning (CTL) model on the learning outcomes of social studies on natural phenomena material for fifth-grade students…
ts of SDN Telang 2 in the 2026/2027 academic year. The study used a quantitative approach with the Pre-Experimental Design method and One Group Pretest-Posttest Design. The research subjects were 17 students. Data collection techniques were carried out through tests, observations, and documentation. The research instrument was a multiple-choice test given before and after treatment. Data were analyzed using descriptive statistics and paired sample t-test. The results showed that the average pretest score of 68.82 increased to 79.41 in the posttest, with an increase of 10.59 points. The results of the paired sample t-test showed a significance value (2-tailed) of 0.000 <0.05, so H₀ was rejected and H₁ was accepted. These findings indicate that the use of Google Earth media through the CTL model has a significant effect on the learning outcomes of social studies on natural phenomena material. The integration of Google Earth and CTL provides a more contextual, interactive, and meaningful learning experience, helping students understand the concept of natural features more concretely. Therefore, Google Earth, through the CTL model, can be used as an alternative media and effective learning model to improve social studies learning outcomes in elementary schools.
Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media Google Earth melalui model Contextual Teaching and Learning (CTL) terhadap hasil belajar IPS materi kenampakan alam pada siswa kelas V SDN Telang 2 Tahun Pelajaran 2026/2027. Penelitian menggunakan pendekatan kuantitatif dengan metode Pre-Experimental Design dan desain One Group Pretest-Posttest Design. Subjek penelitian berjumlah 17 siswa. Teknik pengumpulan data dilakukan melalui tes, observasi, dan dokumentasi. Instrumen penelitian berupa tes pilihan ganda yang diberikan sebelum dan sesudah perlakuan. Data dianalisis menggunakan statistik deskriptif dan uji paired sample t-test. Hasil penelitian menunjukkan bahwa nilai rata-rata pretest sebesar 68,82 meningkat menjadi 79,41 pada posttest, dengan peningkatan sebesar 10,59 poin. Hasil uji paired sample t-test menunjukkan nilai signifikansi (2-tailed) sebesar 0,000 < 0,05, sehingga H₀ ditolak dan H₁ diterima. Temuan ini menunjukkan bahwa penggunaan media Google Earth melalui model CTL berpengaruh signifikan terhadap hasil belajar IPS materi kenampakan alam. Integrasi Google Earth dan CTL mampu memberikan pengalaman belajar yang lebih kontekstual, interaktif, dan bermakna sehingga membantu siswa memahami konsep kenampakan alam secara lebih konkret. Oleh karena itu, Google Earth melalui model CTL dapat dijadikan alternatif media dan model pembelajaran yang efektif untuk meningkatkan hasil belajar IPS di sekolah dasar.
Abstract:Pemahaman konsep jarak, waktu, dan kecepatan merupakan salah satu aspek penting dalam pembelajaran matematika di sekolah dasar. Namun, berbagai penelitian menunjukkan bahwa siswa masih mengalami kesulitan dalam melihat hubungan…
ubungan fungsional antarbesaran tersebut, sehingga pemahaman yang terbentuk bersifat parsial dan cenderung berbasis hafalan. Penelitian ini bertujuan mendeskripsikan bentuk pemahaman siswa serta miskonsepsi yang muncul terkait hubungan jarak dan waktu dalam pengukuran kecepatan. Penelitian ini menggunakan metode studi literatur dengan menelaah berbagai artikel ilmiah yang relevan mengenai konsep dasar kecepatan, representasi matematis, dan kesalahan umum siswa dalam menyelesaikan soal berbasis hubungan jarak–waktu. Hasil analisis menunjukkan bahwa kelemahan utama siswa terletak pada kemampuan translasi informasi, interpretasi grafik, dan pemahaman rasio, yang berdampak pada munculnya miskonsepsi seperti membaca grafik sebagai lintasan atau menganggap kecepatan sebagai angka terbesar tanpa mempertimbangkan waktu. Penelitian ini menegaskan pentingnya pembelajaran yang mengintegrasikan representasi multipel dan pengalaman konkret agar siswa mampu membangun pemahaman konseptual yang utuh. Temuan ini diharapkan menjadi dasar bagi pengembangan strategi pembelajaran yang lebih efektif dalam materi pengukuran kecepatan di sekolah dasar.
Abstract:This study aims to analyze the effectiveness of using a Smartboard in increasing students' enthusiasm for learning in the Pancasila Education subject in grade V of SDN 07 Mudiak Lawe, Sungai Pagu District, South Solok Regency.…
gency. From initial observations, it was seen that students' enthusiasm for learning tended to be low, as seen from their inactive attitudes, little interaction, and easily distracted when teachers used less diverse learning methods. To address this, a Smartboard was proposed as an innovative solution. This tool is an interactive whiteboard that uses multimedia and audiovisual technology, so it can combine teaching materials with images, videos, and animations to make learning more interesting and diverse. The method used in this study was the correlation method, namely a quantitative method that studies the relationship between the use of Smartboard interactive features and the level of student enthusiasm for learning. The results showed that the use of Smartboard in learning was proven to be able to increase student enthusiasm for learning. After implementing the Smartboard, students appeared more active and enthusiastic during the learning process, so that their enthusiasm for learning increased and reduced boredom. The implementation of Smartboard involves game-based learning methods such as Duck Race Games and Wordwall, which successfully trigger students' curiosity, focus, and enthusiasm, and encourage them to actively participate in answering questions and interacting in class.
Abstract:Masyarakat Adat Mapur di Pulau Bangka secara historis mengalami marginalisasi administratif akibat ketiadaan pengakuan formal atas sistem religi lokal mereka dalam dokumen kependudukan. Meskipun Putusan Mahkamah Konstitusi…
si Nomor 97/PUU-XIV/2016 telah memberikan legalitas bagi penghayat kepercayaan, implementasi di tingkat akar rumput masih terhambat oleh kompleksitas birokrasi, jarak geografis dan minimnya literasi hukum. Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat identitas hukum dan memulihkan hak sipil Orang Mapur di Dusun Aik Abik melalui tindakan advokasi, sosialisasi, dan pendampingan partisipatif. Metode pelaksanaan menggunakan pendekatan Asset-Based Community Development yang berfokus pada pemanfaatan aset sosiokultural lokal berupa Gebong Memarong sebagai episentrum pergerakan. Hasil pengabdian menunjukkan bahwa kegiatan sosialisasi multipihak yang melibatkan Disdukcapil, pemerintah kecamatan, pemerintah desa, sektor swasta, dan lembaga adat berhasil mengikis keraguan sosiologis (pseudo-identity) dan membangun kesadaran hukum warga. Melalui strategi pendampingan langsung (door-to-door) dan posko pelayanan kolektif, tim berhasil melakukan inventarisasi, verifikasi, dan validasi berkas administrasi kependudukan yang sah bersama Lembaga Adat Mapur. Program ini tidak hanya memangkas rantai birokrasi formal, tetapi juga berhasil menginisiasi pemulihan hak-hak sipil dasar komunitas adat sekaligus memperkuat resiliensi kebudayaan mereka dari ancaman eksklusi sosial di era modern.
Abstract:The development of digital technology presents innovative opportunities in early childhood learning, particularly in stimulating language skills through interactive and meaningful approaches. Fairy tales as an educational…
l medium have narrative power in enriching vocabulary and building children's expressive abilities, especially when combined with Islamic values and multimedia support. This community service activity aims to improve the competence of early childhood education teachers in implementing interactive Islamic storytelling based on multimedia to optimize children's language development in Kutawaluya District. The method used was a participatory approach through the stages of needs assessment, workshops, media creation practice, classroom implementation assistance, and evaluative reflection with the teacher community. The results of the activity showed an increase in teacher capacity in designing and using digital media pedagogically, changes in learning interaction patterns to be more dialogic, and increased verbal participation of children in storytelling activities. In addition, a community of teacher practice was formed that collaboratively developed Islamic storytelling media as a sustainable innovation. The implications of this activity confirm that the integration of technology, Islamic values, and a participatory approach effectively encourages the transformation of early childhood learning practices. This model has the potential to be replicated in similar contexts to strengthen the quality of adaptive and character-building early childhood education.