Abstract:The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic…
ic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Abstract:Muhammadiyah University of Bengkulu (UMB) has great potential to develop into an environmentally friendly and sustainable Green Campus. This study aims to analyze the existing conditions of the campus, identify challenges…
s and opportunities, and formulate appropriate development strategies to create a greener campus. The research methods used include surveys, in-depth interviews, secondary data analysis, and field observations to gain a comprehensive understanding of the current situation. The findings of the study indicate that UMB faces several challenges, including the limited green open space, which only covers 15% of the total campus area, suboptimal waste management, and the low awareness of the academic community regarding environmental sustainability issues. However, there are several opportunities that can be leveraged, such as the utilization of renewable energy technologies, government policies that increasingly support environmentally friendly initiatives, and the potential for collaboration with external partners from both the private sector and government institutions. The proposed development strategy focuses on five main aspects. First, increasing the campus’s green open space to 30% of the total campus area. Second, the implementation of renewable energy, such as the installation of solar panels, to reduce dependence on fossil fuels. Third, waste management based on technology to effectively recycle waste. Fourth, the application of digital-based environmental education to raise awareness among the academic community. Fifth, maximizing student participation in sustainability activities. This strategy aims to reduce carbon footprints, improve resource efficiency, and create a campus ecosystem that supports the Sustainable Development Goals (SDGs).
Abstract:The purpose of this study is to investigate how organizational culture and workload affect the performance of functional Civil Servants (PNS) at the Regional People's Representative Council (DPRD) Secretariat of the Special…
ial Region of Yogyakarta (DIY), with job satisfaction acting as a mediator between the two. This research uses a quantitative approach through a survey, where data is collected by distributing questionnaires to functional PNS at the DPRD Secretariat of DIY. The results of this study show that organizational culture has a significant positive effect on employee performance, with a ß value of 0.229 and a P-value of 0.004. In contrast, workload has a negative impact on employee performance, with a ß value of -0.252 and a P-value of 0.001. Job satisfaction is proven to play a mediating role in the relationship between organizational culture and employee performance, with a ß value of 0.268 and a P-value of 0.000. Additionally, job satisfaction also mediates the negative relationship between workload and employee performance, with a ß value of -0.186 and a P-value of 0.001. These findings indicate that a supportive organizational culture and effective workload management can encourage improved employee performance, while job satisfaction strengthens the positive impact of both factors. This study emphasizes the importance of creating a supportive work culture, efficient workload management, and efforts to enhance job satisfaction in order to achieve optimal employee performance.
Abstract:Abstract In schools, up to now there are still symptoms of problems related to organizational culture, principal leadership and work motivation with teacher commitment, so that in the aspect of teacher hard work it is still…
till in the sufficient category and needs improvement. It is necessary to examine the influence of organizational culture, principal leadership and work motivation on teacher commitment. This research aims to examine the direct and indirect influence of organizational culture, principal leadership, and work motivation to teacher commitment at SMPN Kepulauan Riau. This research is research with an associative quantitative approach with a survey design taking the location of SMPN Kepulauan Riau. The population in this study was 801 teachers with civil servant status and the sample was 80 teachers. The results of the analysis show that there is a simultaneous direct influence between organizational culture, principal leadership and work motivation to teacher commitment at SMPN Kepulauan Riau with a multiple correlation coefficient of (0.460) with a contribution of (73.96%). The conclusion is that organizational culture, principal leadership and teacher work motivation partially or simultaneously influence teacher commitment. The implication is that the better the organizational culture, principal leadership and work motivation, the higher the teacher commitment at SMPN Kepulauan Riau.
Abstract:Health development in Indonesia generally aims to increase awareness, ability and willingness to live healthily for every resident in order to achieve the highest level of health, especially during the Covid-19 pandemic.…
The aim of this research is to determine the influence of knowledge, attitudes and support from health workers on the implementation of health protocols during the Covid-19 pandemic among visitors at Tanjung Pura Hospital, Langkat Regency. The method in this research uses an analytical survey with a cross-sectional approach. The research population was all visitors to Tanjung Pura Regional Hospital in October 2022 with a total sample of 96 people using the Accidental Sampling technique. The data collected was obtained by interviews using a questionnaire. Data analysis used univariate and bivariate analysis. The results of the study showed that knowledge was poor as much as 57.3%, positive attitude was 56.3%, support from health workers was poor as much as 53.1%. The results of bivariate analysis show that the knowledge variable is 0.000, attitude is 0.001, support from health workers is 0.001. So it can be concluded that there is an influence of the variables of knowledge, attitudes and support of health workers on the implementation of health protocols during the Covid-19 pandemic. It is recommended that hospitals implement strict health protocol checks, such as carrying out checks at hospital entrances, making regulations regarding health protocol raids, and imposing sanctions for those who do not comply with health protocols.
Abstract:The Covid-19 pandemic affected many sectors, including the hospitality, the businesses of travel, food and drink, and entertainment services. Even the future of tourism is seen with pessimism, particularly in places where…
e it is the main industry and where growth is planned. This may incentivize the travel and hospitality sector, particularly the hotel sector, to explore for strategies to weather the Covid-19 pandemic. This research uses a literature survey method. This method helps understand the relevance of new research and its relationship with previous research, identifying all previous scientific literature, including books, journal articles and theses, relating to the potential of the hotel business as a Staycation trend. This research aims to determine the potential of the hotel business as a Staycation trend. The research results show that 4-star and 3-star hotels differ in their understanding and application of the terms Daycation and Staycation, which mean a holiday of one day or a maximum of eight hours, however two out of five hotels still use the term Staycation even though the holiday is less than eight hours. During the pandemic, the term Staycation is also used. The findings indicate that it is important to maintain or improve hotel products and the use of digital marketing, especially social media, and continue to innovate to maintain a good image which relate to the prospects of the hotel business as a holiday style.
Abstract:The village apparatus is an element of village government organizers who work professionally and proficiently in helping village heads carry out government duties and community interests so that government runs smoothly,…
especially in developing human resources in the village. Researchers want to know the role and performance of village apparatus in human resource development and identify factors that influence human resource development in Mattirowalie Village. With benefits, it can add better insight to the entire Mattirowalie Village apparatus. The qualitative research method is purposive sampling and the type of research is descriptive/survey with research informants as many as 8 village officials and 2 people from Mattirowalie Village. randomly selected and professional. Village apparatus data can be collected using observation, interview and documentation methods. This research shows the results that the role of village apparatus as organizers in the development of human resources (HR). The way of village apparatus in developing human resources in the village by implementing work discipline, improving education and good service to the community. Then there are 4 factors that affect the development of village apparatus resources: 1) Village head / leader, the village head is someone who has been directly selected by the community to be a good leader and is entrusted to be able to do good things that can be used as an example for the community. 2) Education, education is a process that can educate and improve the quality of human resources. 3) Training, training is a process of improving human resources by improving community skills. 4) Economy, economy is one of the drivers in increasing human resources in the village.
Abstract:This community service program aimed to enhance maritime cultural knowledge in Galesong Baru Village through the optimization of the Literacy Corner. Galesong Baru, known for its rich maritime heritage, faces challenges…
in preserving local knowledge and traditions amidst social changes and modernization. To address this issue, the program involved renovating the Literacy Corner, adding relevant educational materials, and conducting various educational activities. These activities included reading sessions, discussions, and workshops focused on maritime culture, as well as involving maritime experts and local leaders to provide in-depth insights. Program evaluation showed a significant increase in maritime cultural knowledge among participants, particularly among the younger generation. Pre- and post-program surveys indicated substantial improvement in understanding maritime traditions, such as boat-making and fishing techniques. The optimized Literacy Corner has become a more active hub, with increased visitation from the community. Support from the village government, local schools, non-governmental organizations, and the local community was crucial to the program's success. This program demonstrates that a participatory and collaborative approach in developing literacy centers can effectively enhance cultural knowledge and engage the community in preserving local heritage. The results of this program are expected to serve as a model for other coastal villages facing similar challenges in cultural preservation
Abstract:Komunikasi memiliki peran penting dalam kehidupan manusia. Komunikasi menjadi hal yang penting dalam keberlangsungan interaksi, baik dalam ranah formal maupun non formal. Suatu organisasi tidak akan berjalan dengan baik…
tanpa adanya komunikasi. Peranan komunikasi dalam organisasi sebagai pondasi untuk bisa menjalankan fungsi-fungsi dan tujuan yang akan dicapai suatu organisasi. Berdasarkan survey engagement yang dilakukan oleh departemen HCGA pada area komunikasi ditemukan hasil yang lebih rendah dari area lain. Pada Perusahaan CV. Kreasi Pisang Indonesia masih sering terjadi kesalahan dalam komunikasi baik kantar individu maupun kelompok. Sehingga, dilakukan seminar sebagai bentuk upaya yang dapat membantu karyawan juga perusahaan dalam menyelesaikan permasalahannya. Seminar “Unlocking Team Potential Team with Effective Communication” berisikan hal-hal penting seputar komunikasi yang efektif bagi karyawan dalam berinteraksi dalam ranah kerja. Seminar dilakukan dalam rangka membantu memfasilitasi karyawan dalam bentuk intervensi dari pemberian materi mengenai komunikasi efektif. Untuk mengukur perubahan dan peningkatan karyawan sebelum dan sesudah seminar, diberikan pretest dan posttest. Hasil dari seminar yang dilakukan yakni terdapat perbedaan pengetahuan oleh karyawan sebelum dan setelah diberikan seminar yang dibuktikan dari hasil pre-posttest yang dikerjakan.
Abstract:Survey Kepuasan Masyarakat di Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Kabupaten Bondowoso seringkali terdapat kendala dalam mengumpulkan data kepuasan masyarakat terkait layanan publik yang diberikan…
kan oleh instansi BKPSDM Kabupaten Bondowoso. Metode survey konvensional yang menggunakan kuesioner manual seringkali membutuhkan waktu, tenaga, dan sumber daya yang signifikan. Selain itu, data yang diperoleh dari survey tersebut sering tidak tersedia secara real-time dan sulit untuk diolah secara efisien. Dalam penelitian ini bertujuan untuk meningkatkan akurasi dan kendala data kepuasan masyarakat. kuesioner online akan meminimalkan kesalahan penulisan dan memungkinkan validasi data secara langsung. Penelitian ini menghasilkan nilai survey kepuasan masyarakat terhadap pelayanan pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia.