Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:The Supan Supan Laki plant (N. plena Lour) has been used traditionally by a group of people in Pal Batu Village, Paminggir District, North Hulu Sungai Regency as a herbal medicine to increase male sexual activity. Based…
on previous research, this plant has been proven to have a positive effect in increasing fertility in test animals. However, until now, there is no certainty regarding the safety of using this plant. This study aims to examine the effects and safety of consuming Supan Supan Laki extract on the macroscopic appearance of the liver and kidneys in mice. This research was carried out, there were four treatment groups in this study, namely Na-CMC 0.5%; 87.5mg/KgBW; 175mg/KgBW; and 350mg/KgBW, given for 28 days using a Completely Randomized Design (CRD) trial design. On the 29th day, surgery was performed to observe the liver and kidney macroscopically. Measurement of color, surface and relative organ weight parameters of the kidneys and liver of mice. The results of the study showed that administration of Supan Supan Laki leaf extract caused significant changes in the macroscopic appearance of the liver and kidney organs. In the research analysis using the One Way Anova test, the results of the test showed that the liver (p>0.05) did not have a significant level of variation, while the kidney (p<0.05) had a significant level of variation so that it could be concluded that the effect of N.plena Lour leaf extract have different effects on the relative weight of the heart and kidney organs.
Abstract:Based on the background of the problem that has been explained by the researcher, it has been clarified into several problems as follows: 1. There are still many female students who ignore or underestimate the lessons of…
moral aqidah 2. The ongoing learning process is less interesting so that students feel bored quickly. 3. Only some students understand the explanation given by the teacher. 4. Lack of student activity (question and answer) when learning takes place. 5. There are still many students who are reluctant to pay attention to the teacher explaining the material. The research method used by the author is quantitative research. The population in this study was all 30 students in class IX M at MTs Darunnajah 2 Cipining. This shows that student learning outcomes in the subject of moral aqidah have a very high level. Based on the research results, there is a significant positive influence of the use of learning media on student learning outcomes in the moral aqidah subject at MTs Darunnajah 2 Cipining Bogor. This is proven by the calculation results of the equation Y 140.383 + 0.219 In the table for testing the significance of the regression line equation from the 5th column regression row, namely Fcount (b/a) 1.407, and p-value 0.245 > 0.05, so that H0 is accepted, it can be concluded that the regressions of Y and X are significant. The correlation coefficient value obtained r_xy 0.219 < r_table 0.374 is included in the weak correlation because it is in the value range 0.20-0.39. The results of the coefficient of determination show that visual learning media (print) has an influence of 4.8% on student learning outcomes, while 95.2% is influenced by other factors.
Abstract:Diabetes Mellitus (DM) is a metabolic disorder characterized by an increase in blood glucose levels above the normal limit. One thing that can influence the effectiveness of treatment therapy for Diabetes Mellitus patients…
ts is the possibility of drug interactions. This research is a type of descriptive research which aims to determine the possibility of oral antidiabetic drug interactions in patients at the Outpatient Installation of Dr.M.Yasin Hospital, Bone Regency. Research data collection was carried out by taking secondary data from outpatient prescriptions at the Dr. The data used is that the patient's prescription is collected and then identified whether it meets the inclusion and exclusion criteria. If a prescription has been obtained that meets the criteria, the prescription is recorded. The next step is to assess the possibility of drug interactions based on the application and drug interaction guidebook. From the results of the study, it was concluded that there is a possibility of oral antidiabetic drug interactions occurring in patients at the Outpatient Installation at Dr.M.Yasin Hospital, Regency. Bone from December 2014 to August 2015 with a percentage of 55.3% of the 38 research sample prescription sheets.
Abstract:At this time, the management of the Pulo Gebang Integrated Terminal is only receive complaint reports via text message or by phone. Then the management of the Pulo Gebang Integrated Terminal conducts data collection using…
g paper manually. Thus causing the data to be obtained does not have reports or records that can be accounted for by customers and Pulo Gebang Integrated Terminal. In doing This research uses observation methods, interview methods, terature studies, design methods, and test methods. From the description above, it is designed and an application was made to facilitate the process of bus passenger complaints AKAP on Pulo Gebang Integrated Terminal is web-based, using the application created using system modeling using Unifield Modeling Language (UML), and PHP programming language, MySQL database
Abstract:Currently services at Integrated Terminal Pulo Gebang has no online ticket booking so it requires customers to came directly to the counter. That way there can be loss of booking data, double data. And the report on the…
number of passengers is still done manually, So that the impact that occurs is that the report on the company becomes unbalanced with data in the field. From the description of the problems that occur, it is designed and Built a Ticket Booking and Payment System in the Terminal Web-Based Integrated Pulo Gebang that is expected to solve problems that exists. For system modeling using tools, namely Unfield Modelling Language (UML) to create a Use Case Diagram, Actifity Diagram, Class Diagram. The Ticket Booking and Payment System at the Web-Based Pulo Gebang Integrated Terminal uses PHP and My SQL as its database language.
Abstract:Changes resulting from the learning process can be seen in the cognitive, affective, and psychomotor domains. The aim of this research is to determine differences in learning outcomes for the subthemes of plant growth and…
d development through the Problem-Based Learning and Discovery Learning models. This research was carried out at Ciasmara 01 State Elementary School, Bogor Regency, Class IV A, and IV B in November, the odd semester. The research instrument uses pretest and posttest instruments which produce an N-Gain calculation for the Project Based Learning model of 80 with high criteria and an N-Gain value for the Problem Based Learning model of 73 with very high criteria. So the N-Gain in the experimental class with the Problem Based Learning model is greater than the control class with the Discovery Learning model. The researcher also carried out a normality test with the Lilliefors test for both samples having a normal distribution because the values for both samples were smaller than the L table. In the Problem-Based Learning class group, the value Lcount ≤ Ltable was obtained, namely 0.028 ≤ 0.189, and in the discovery learning class group, the value Lcount ≤ Ltable was obtained, namely 0.041 ≤ 0.189. Then, in the homogeneity test, the data is homogeneous because it is smaller than X2table, a value of 0.75 ≤ 5.991 is obtained. Furthermore, in the hypothesis test, the count of 7.29 was greater than the table of 2.01808, indicating that H0 (null hypothesis) was rejected and Ha (alternative hypothesis) was accepted. Based on the research results above, it can be stated that the problem-based learning and discovery learning models have differences in learning outcomes for the sub-theme of gratitude for diversity, in other words, the problem-based learning model is more effective than the discovery learning model for the sub-theme of gratitude for diversity.
Abstract:Universities are increasingly adapting to changes brought by technological advancements and globalization. Bhayangkara University Jakarta Raya is no different, having implemented an efficient Tuition Payment Information…
System. This article details the design and development of the system using the waterfall method. The main objective of this system is to make it easier for administrative staff and students to process tuition payments. The research method used a needs analysis approach, consisting of observation and interviews. The waterfall approach was utilized for system implementation. The process involved requirements analysis, system design, implementation, testing and operation. The Unified Modeling Language (UML) served as an object-based system design visualization tool. The tuition payment information system provides login access with divided access rights for students, the Academic Administration Bureau, and the Financial Administration Bureau. The system includes features such as student data management, tuition payment verification, and report preparation. The results of implementation show positive changes in the efficiency and convenience of the tuition payment process for students and administrative staff. This article highlights the role of information systems in improving the efficiency of financial administration and services at Universitas Bhayangkara Jakarta Raya. By allowing students to monitor payments online, the system provides significant support for tuition payment management. Hopefully, this system will contribute positively to improving the quality of educational services at this university, creating efficiency in financial administration, and providing a basis for further development of the information system.
Perguruan tinggi semakin beradaptasi terhadap perubahan yang dibawa oleh kemajuan teknologi dan globalisasi. Universitas Bhayangkara Jakarta Raya juga menerapkan Sistem Informasi Pembayaran Uang Kuliah yang efisien. Artikel ini merinci perancangan dan pengembangan sistem menggunakan metode waterfall. Tujuan utama dari sistem ini adalah untuk memudahkan staf administrasi dan mahasiswa dalam memproses pembayaran uang sekolah. Metode penelitian menggunakan pendekatan analisis kebutuhan yang terdiri dari observasi dan wawancara. Pendekatan waterfall digunakan untuk implementasi sistem. Prosesnya melibatkan analisis persyaratan, desain sistem, implementasi, pengujian dan operasi. Unified Modeling Language (UML) berfungsi sebagai alat visualisasi desain sistem berbasis objek. Sistem informasi pembayaran SPP menyediakan akses aktor login dengan hak akses terbagi untuk mahasiswa, Biro Administrasi Akademik, dan Biro Administrasi Keuangan. Sistem ini mencakup fitur-fitur seperti pengelolaan data siswa, verifikasi pembayaran SPP, dan penyusunan laporan. Hasil implementasi menunjukkan perubahan positif pada efisiensi dan kenyamanan proses pembayaran SPP bagi mahasiswa dan tenaga administrasi. Artikel ini menyoroti peran sistem informasi dalam meningkatkan efisiensi administrasi dan pelayanan keuangan di Universitas Bhayangkara Jakarta Raya. Dengan memungkinkan siswa memantau pembayaran secara online, sistem ini memberikan dukungan yang signifikan untuk manajemen pembayaran uang sekolah. Sistem ini diharapkan dapat memberikan kontribusi positif terhadap peningkatan kualitas layanan pendidikan di universitas ini, menciptakan efisiensi dalam administrasi keuangan, dan memberikan landasan bagi pengembangan sistem informasi lebih lanjut
Abstract:Rural and Urban Land and Building Tax or what can be called PBB-P2 is one of the revenues included in Regional Original Income (PAD). With the existence of Law Number 23 of 2014 which is an amendment to Law Number 32 of…
2004 concerning Regional Government, and Law Number 33 of 2004 concerning Financial Balance between the Central Government and Regional Government which will give authority to the Government Regions to PBB-P2 areas in order to carry out government functions and increase regional income sources. The research method used is descriptive quantitative using several data obtained from research conducted by the Central Statistics Agency from 2017 to 2021. Based on the results of this research, it shows that the level of PBB-P2 effectiveness in Trenggalek Regency is classified as very effective. In contrast to the level of contribution of Rural and Urban Land and Building Tax to PAD, it is actually still not optimal. With this research, it is hoped that Trenggalek Regency can create new strategies and treatments to improve the system for managing Rural and Urban Land and Building Tax revenues in the context of optimizing Original Regional Income in Trenggalek Regency.
Abstract:In Surakarta, English teachers use manuals to guide scholars and collaborate in the literacy process, and use it as a tonal resource to gain rich input into literacy. In order to improve the quality of English teaching in…
n Indonesia, this study was conducted to measure whether two books used in high school, "English for Critical Thinking" and "Bahasa Inggris Tingkat Lanjut" are correct or not. This research used Alan Cunningsworth's suggestion of an excellent text and tried to find the strengths and weaknesses of the two books based on the given styles. The study was conducted using an evaluation survey to evaluate two manuals in English used by some seminaries in Surakarta. The evaluation method involved sampling books to see if they met criteria for good textbooks developed by the experimenter based on Cunningsworth's framework. The study found that Bahasa Inggris Tingkat Lanjut fulfills the five objectives and approaches of standard, design and association, content, teacher's book and policy perspective. English For Critical Thinking Allowing completes four excellent texts on Cunningsworth's goals and approaches, design and association, a teacher's book, and political attention. Bahasa Inggris Tingkat Lanjut meets five principles of Cunningsworth's excellent example and styles, design and association, pieces, content and teacher's book. The experimenter also noticed that the strengths and weaknesses of "English For Critical Thinking" and "Bahasa Inggris Tingkat Lanjut". Based on the results, the experimenter recommends that the teacher use two manuals in the teaching-literacy process because two books meet the criteria of a good book.