Abstract:Penelitian ini membahas peran manajemen risiko dalam meningkatkan proses pemasaran roti Aoka di PT. Indonesia Bakery Family cabang Medan. Manajemen risiko sangat penting dalam menghadapi risiko reputasi, kualitas, dan kompetisi…
mpetisi yang terkait dengan pemasaran roti Aoka. Penelitian ini menggunakan metode kualitatif yang bertujuan untuk memahami fenomena atau masalah melalui analisis mendalam dan deskriptif atas data non-angka dan melakukan observasi dan wawancara dengan 13 sales, 30 mitra, dan 55 konsumen untuk memahami bagaimana manajemen risiko dapat membantu meningkatkan kesadaran dan kepercayaan konsumen terhadap merek roti Aoka. Hasil penelitian menunjukkan bahwa manajemen risiko dapat membantu meningkatkan aksesibilitas terhadap produk dan layanan yang baik, serta meningkatkan penjualan roti Aoka.
Abstract:CV Kurnia MebeI Indah is a furniture industry engaged in the production and sale of household furniture. The existing sales system is still conventional, namely consumers must come directly to the showroom. This can hinder…
er sales for potential customers who are out of town. In addition, the input of customer data, product data, and transaction data is still not stored properly and neatly because it still uses manual paper records. In this study, the authors built a web-based sales application (e-commerce) using the codeigniter framework. The method used in software development is the waterfall method, which in this method, starts from analyzing needs, system and software design, coding, testing, and program implementation. The result of this research is the implementation of a web-based sales system (e-commerce) at CV. Kurnia Mebel, can be used as a means of sales that can be accessed online anywhere and anytime, the purchase process can be done directly without having to come to the showroom, and can facilitate the storage of customer data, products, and company transactions.
Abstract:This study aims to explore the implementation of digital media and sales strategies that contribute to increasing the income of fried chicken MSMEs players in Sedong Village, Sedong District, Cirebon Regency. The research…
h method used is descriptive qualitative, with data collection through observation, interviews, and questionnaires. The respondents of the study consisted of fried chicken MSMEs players in Sedong Village. The results showed that the application of digital media, especially through WhatsApp and Facebook applications, had a positive effect on increasing the income of fried chicken MSMEs players. Sales activities that were originally word-of-mouth developed by utilizing digital media. The use of WhatsApp and Facebook not only expanded the range of product information, but also increased sales volume from 30-50 chickens per day to 70-100 chickens per day. Daily net profit also increased significantly, increasing from Rp. 150,000 - Rp. 200,000 to Rp. 300,000 - Rp. 400,000. Although the application of digital media has a positive impact, MSMEs players have also experienced some negative impacts. Additional expenses to buy data packages or internet quotas are one of the obstacles. In addition, concerns about product imitation by competitors and the presence of fictitious purchases are also felt. The conclusion of this study is that the application of digital media, especially through WhatsApp and Facebook, can be an effective strategy in increasing the income of fried chicken fried chicken MSMEs. However, MSMEs players need to consider negative impacts, such as additional costs and more intensive competition, in utilizing digital media as a sales tool.
Abstract:The Sarto Sapi Company is one of the providers of cattle sales services which is located in Jebol Hamlet RT 001 RW 007, Donohudan, Regency Boyolali, with sales still done manually. Objective The research is the development…
nt of a website-based online sales information system for the Sarto Sapi Company to facilitate access for customers who want to shop online without having to come directly to the Sarto Sapi Company. The website developed is a means of selling cattle as well as a means of conveying information to the public. The method used in developing a website-based online sales information system at the Sarto Sapi Company is the Waterfall method. The Waterfall method is used to determine system requirements, the next step is the analysis, design, coding, testing and maintenance stages. Development of a Website-Based Online Sales Information System at the Sarto Sapi Company, researchers used notepad++ software, sublime text, the PHP programming language, and MySQLi database. Results of research on developing a website-based online sales information system at the Sarto Sapi company, online sales website. National Journal Research Output
Abstract:Studi ini dilatarbelakangi oleh fluktuasi harga saham pasca-pandemi COVID-19 dan inkonsistensi hasil penelitian sebelumnya. Menggunakan pendekatan kuantitatif dengan data sekunder dari 15 perusahaan LQ45 (52 observasi).…
Hasil penelitian menunjukkan bahwa ROA berpengaruh negatif dan signifikan terhadap harga saham, mengindikasikan bahwa peningkatan efisiensi aset belum tentu direspons positif pasar. Sebaliknya, Current Ratio berpengaruh positif dan signifikan, menunjukkan bahwa likuiditas perusahaan yang tinggi dianggap positif oleh investor. Sementara itu, Sales Growth tidak menunjukkan pengaruh signifikan terhadap harga saham, menyiratkan bahwa pertumbuhan penjualan saja tidak selalu menjadi faktor utama bagi investor. Namun, secara simultan, ketiga variabel (ROA, CR, dan Sales Growth) secara signifikan memengaruhi harga saham, menjelaskan 38% dari variasi harga saham. Temuan ini menekankan pentingnya keseimbangan antara efisiensi, likuiditas, dan pertumbuhan berkelanjutan bagi manajemen, serta penilaian komprehensif bagi investor.
Abstract:This study explores the impact of asset structure and sales growth on capital structure, emphasizing the moderating influence of profitability. As firms navigate the complexities of financing decisions, understanding how…
these variables interact is crucial for optimizing capital structure. The findings reveal that asset structure and sales growth significantly affect capital structure, with profitability playing a critical role in moderating these relationships. Firms with substantial tangible assets are better positioned to leverage debt financing, while those demonstrating strong sales growth are viewed favorably by investors and creditors. However, the extent to which sales growth influences capital structure is contingent upon profitability; high profitability enables firms to capitalize on growth opportunities, whereas low profitability may inhibit their capacity to leverage growth potential. Empirical research supports these conclusions, indicating that asset structure, sales growth, and profitability significantly shape capital structure decisions across various industries. Ultimately, this study provides valuable insights for financial managers, highlighting the importance of balancing growth aspirations with profitability to achieve effective capital structure management. This, in turn, can lead to sustained competitive advantage, a state where a firm outperforms its competitors over a prolonged period in a dynamic economic environment.
Abstract:Provinsi Lampung memiliki potensi besar pada sektor kesehatan dan perkebunan sebagai target pemasaran layanan Business to Business (B2B) PT Indosat Tbk. Namun, pengelolaan data lokasi yang belum terintegrasi menyulitkan…
visualisasi dan analisis potensi wilayah. Penelitian ini bertujuan untuk membangun Sistem Informasi Geografis (SIG) berbasis web guna memetakan persebaran rumah sakit dan perusahaan perkebunan di Provinsi Lampung. Pengembangan sistem menggunakan metode System Development Life Cycle (SDLC) model Waterfall. Sistem dibangun dengan PHP Native, MySQL, serta Leaflet.js yang terintegrasi dengan Google Maps API. Hasil penelitian menunjukkan bahwa sistem mampu menyajikan informasi spasial secara interaktif dan membantu Divisi Sales B2B dalam menentukan wilayah pemasaran yang lebih efektif.
Abstract:Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam perekonomian sehingga memerlukan pengelolaan keuangan yang akuntabel melalui Sistem Informasi Akuntansi (SIA). Penelitian ini bertujuan menganalisis penerapan…
nerapan Sistem Informasi Akuntansi berbasis syariah pada penjualan UMKM Pabrik Tahu di Desa Tegalgusi Kabupaten Jember serta mengidentifikasi potensi dan kendala penerapan prinsip akuntansi syariah dalam mendukung akuntabilitas usaha. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa sistem pencatatan transaksi masih dilakukan secara manual melalui pencatatan pemasukan dan pengeluaran dalam buku harian. Penerapan tersebut telah mencerminkan nilai amanah, kejujuran, transparansi, dan prinsip maqashid syariah, khususnya hifz al-mal (perlindungan harta). Potensi penerapan prinsip syariah terlihat dari adanya pencatatan transaksi yang dapat ditelusuri sehingga mendukung akuntabilitas usaha. Namun, masih terdapat kendala berupa belum tersusunnya laporan keuangan formal, keterbatasan pemahaman akuntansi, serta belum adanya pemisahan keuangan usaha dan pribadi. Penelitian ini memberikan kontribusi dalam pengembangan Sistem Informasi Akuntansi berbasis syariah pada UMKM sektor pangan.
Micro, Small, and Medium Enterprises (MSMEs) play an important role in the national economy and require accountable financial management through an Accounting Information System (AIS). This study aims to analyze the implementation of a Sharia-based Accounting Information System in the sales activities of a tofu manufacturing MSME in Tegalgusi Village, Jember Regency, and to identify the potential and challenges of applying Sharia accounting principles in supporting business accountability. This study employed a descriptive qualitative approach with data collected through interviews, observations, and documentation. The findings indicate that the accounting information system is still implemented manually through the recording of cash inflows and outflows in a daily bookkeeping system. Despite its simplicity, the system reflects the values of trustworthiness, honesty, transparency, and the maqashid sharia principle, particularly hifz al-mal (protection of wealth). The potential of applying Sharia principles is evident in the existence of traceable transaction records that support business accountability. However, several challenges remain, including the absence of formal financial statements, limited accounting knowledge, and the lack of separation between business and personal finances. This study contributes to the development of Sharia-based Accounting Information Systems for MSMEs in the food industry sector.
Abstract:Persaingan yang semakin kompetitif dalam industri distribusi bahan bangunan menuntut perusahaan tidak hanya menjaga kelancaran distribusi, tetapi juga membangun hubungan jangka panjang guna meningkatkan loyalitas pelanggan.…
an. Penelitian ini bertujuan untuk menganalisis peran sales dalam meningkatkan loyalitas pelanggan serta mengidentifikasi faktor-faktor yang memengaruhi peran tersebut pada PT Mitra Maju Mapan Cabang Bondowoso. Penelitian menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi dengan teknik penentuan informan secara purposive yang melibatkan Branch Sales Manager, tenaga sales, dan pelanggan tetap. Analisis data dilakukan melalui kondensasi data, penyajian data, serta penarikan kesimpulan dan verifikasi, dengan validitas data dijaga melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa sales berperan strategis dalam membangun loyalitas pelanggan melalui komunikasi adaptif, pelayanan responsif, komitmen, serta keterlibatan dalam membantu kebutuhan pelanggan. Loyalitas tercermin pada pembelian ulang, rekomendasi, dan keberlanjutan kerja sama. Faktor utama yang mempengaruhi efektivitas peran sales meliputi kualitas pelayanan, citra perusahaan, kepercayaan, dan kepuasan pelanggan. Penelitian ini mengimplikasikan pentingnya penguatan kompetensi interpersonal sales dan konsistensi pelayanan sebagai strategi mempertahankan loyalitas pelanggan secara berkelanjutan.
Increasingly competitive competition in the building materials distribution industry requires companies not only to maintain smooth distribution, but also to build long-term relationships to increase customer loyalty. This research aims to analyze the role of sales in increasing customer loyalty and identify factors that influence this role at PT Mitra Maju Mapan Bondowoso Branch. The research uses a qualitative approach with descriptive research type. Data was collected through in-depth interviews, observation and documentation using purposive informant selection techniques involving Branch Sales Managers, sales personnel and regular customers. Data analysis is carried out through data condensation, data presentation, as well as drawing conclusions and verification, with data validity maintained through triangulation of sources and techniques. The research results show that sales plays a strategic role in building customer loyalty through adaptive communication, responsive service, commitment, and involvement in helping customer needs. Loyalty is reflected in repeat purchases, recommendations and continued cooperation. The main factors that influence the effectiveness of the sales role include service quality, company image, trust and customer satisfaction. This research implies the importance of strengthening interpersonal sales competence and service consistency as a strategy to maintain customer loyalty on an ongoing basis.
Abstract:The purpose of this study is to identify the factors that lead to fraud in a commercial entity. The company that manufactures food, is the subject of this study. You will undoubtedly discover fraud done by connected parties…
ies when carrying out producing operations until sales. The owners and staff of production, sales, and delivery companies were observed, and interviews with them were conducted as major data sources for this study. This study provides evidence of fraud. The company should take early preventative measures to avoid risks (risks that are not anticipated by the company) from emerging. And with it, perhaps, the use of fraud risk management will help the business reduce current fraud. Implementing fraud risk management involves a number of processes, beginning with an analysis of the internal environment of the corporate organization, followed by the identification of the hazards (risks) that frequently occur so that risk identification and risk mapping may be done. The final point is how to control those risks. Overall, Wanda Putra Kencana's risk management has been fairly effective; the company has implemented physical control, monitoring, and enforcement, as well as rewards and penalties.