Abstract:This study explores the relationship between business strategy, business performance, innovation, and competitive advantage and their impact on customer value for non-apparel textile SMEs in Indonesia. Using Structure Equational…
uational Modeling (SEM), it aims to understand how business strategy affects business performance and innovation and how business performance and innovation mediate the relationship between business strategy and competitive advantage. In addition, it investigates the role of competitive advantage as a mediator in increasing customer value.The results show that business strategy has a significant impact on business performance, innovation, and competitive advantage. Competitive advantage proved to be an important mediator in improving customer value. However, business performance and innovation are not always effective in mediating the relationship between business strategy and competitive advantage or customer value. The findings indicate that while business performance and innovation are important, they should be viewed as part of a more holistic approach to business strategy.This research concludes that companies should focus on strategies that integrate competitive advantage through various elements, such as innovation, product quality, and marketing. Good strategic planning and effective implementation are key to achieving and maintaining competitive advantage and increasing customer value. The findings provide important insights into the need for a holistic strategic approach to achieve long-term success in an increasingly competitive market.
Abstract:LQR diimplementasikan pada kontrol yaw untuk turbin angin dengan bantuan Matlab dan Simulink untuk mensimulasikan hasil dari sistem kontrol yang telah didesain. Fokus dalam penelitian ini adalah kontrol posisi dan kecepatan…
tan dari motor/turbin terhadap input referensi. Dari persamaan diferensial akan diperoleh matriks A,B,C, D yang akan digunakan untuk kontrol posisi dan kecepatan sudut. Solusi dari LQR dilakukan dengan Matlab sehingga didapat nilai Gain yang akan digunakan dalam Simulink. Hasil Simulasi menunjukkan bahwa posisi sudut mengalami osilasi dalam selang waktu tertentu hingga mencapai nilai referensi awal, berbeda dengan kecepatan sudut yang mencapai kondisi steady state setelah diterapkan LQR.
Abstract:Traditional Minangkabau traditional houses are also called Rumah Gadang. Rumah Gadang is a traditional house located in West Sumatra, Indonesia. This traditional house is used by the community as a residence for the Minangkabau…
ngkabau people or tribe. Rumah Gadang resembles a ship. Rumah Gadang is also called the traditional bagonjong house (barter house) because it has a roof that has a tall, towering roof, like buffalo horns. In general, every form of traditional house has its own meaning or story, and the Gadang traditional house is no exception. Not only do they have oval roofs, it turns out that traditional Minang Kabau houses, especially those in the city of Padang, have a cart roof in the form of a gable roof. This house is called Rumah Gadang Kajang Padati. This research aims to find out the distribution of traditional houses/old/ancient house types in the Pauh sub-district, Padang City. This research uses observation and literature study methods. This research shows the distribution of traditional houses/old/ancient house types spread across the Pauh sub-district, Padang City. In this research we can also find out the types of traditional houses spread across the Pauh sub-district, Padang City.
Abstract:Coronavirus Disease 2019 (Covid-19) adalah penyakit menular yang disebabkan oleh virus SARS-CoV2. Selain menyebabkan gangguan pernapasan, virus ini juga menyebabkan hiperkoagulasi yang ditandai dengan peningkatan kadar D-Dimer.…
-Dimer. Salah satu pemeriksaan laboratorium yang digunakan untuk memastikan apakah seseorang terinfeksi penyakit Covid-19 adalah pemeriksaan SARS-CoV2 RNA. Penelitian ini bertujuan untuk mengetahui hubungan pemeriksaan SARS-CoV2 RNA dengan kadar D-Dimer pada pasien yang didiagnosa Covid-19. Metode yang digunakan dalam penelitian ini adalah analitik observasional dengan pendekatan cross sectional. Jumlah sampel adalah 30 data sekunder pasien yang melakukan pemeriksaan D-Dimer dan SARS-CoV2 RNA atau pun pasien yang melakukan pemeriksaan D-Dimer dengan data rekam medis SARS- CoV2 RNA yang didiagnosa Covid-19 periode Januari 2021 sampai Juli 2022. Hasil penelitian ini didapatkan responden dengan hasil SARS-CoV2 RNA terdeteksi sebanyak 25 (83,3%) dan tidak terdeteksi sebanyak 5 (16,7%). Kadar D-Dimer normal sebanyak 7 (23,3%) dan abnormal 23 (76,7%). Hasil uji Chi Square penelitian ini tidak ada hubungan antara pemeriksaan SARS-CoV2 RNA dengan D- Dimer pada pasien yang didiagnosa Covid-19 dengan nila Asymp. Sig 0,334. Dapat disimpulkan bahwa kadar D-Dimer pada pasien yang didiagnosa Covid-19 dengan hasil SAR-CoV2 RNA terdeteksi tergantung dari tingkat derajat keparahan penyakit.
Abstract:This study aims to describe the effectiveness of Services at the Harapan Makmur Village Office. This study was conducted for approximately 3 months, the location of the study was in Harapan Makmur Village, Kurik District,…
, Merauke Regency. The method used in this study is descriptive qualitative with data analysis techniques using sources according to Miles and Huberman, namely data reduction, data presentation, and drawing conclusions. The number of informants in this study was 10 informants. research results. Based on the discussion of the three dimensions of tangible public service, reliability, and responsiveness, it can be concluded that public services in Harapan Makmur Village have shown real efforts to meet community expectations, although their implementation still faces various challenges. In terms of tangible, the availability of information boards is quite good physically, but not yet fully effective in conveying messages clearly and inclusively. From the aspect of reliability, the commitment to timely and procedural services is indeed visible, but it is not evenly distributed and there are still complaints regarding inconsistency. Meanwhile, in terms of responsiveness, village officials have shown good intentions to respond to community needs, but consistency in responding to complaints and needs of residents still needs to be improved.
Abstract:Pelatihan digital marketing menjadi kebutuhan strategis bagi UMKM dalam menghadapi transformasi digital yang semakin cepat. UMKM di Kampung Waninggap Mi’raf masih menghadapi keterbatasan dalam literasi digital, penggunaan…
aan media sosial, dan penerapan strategi pemasaran berbasis teknologi. Kegiatan ini bertujuan meningkatkan pengetahuan dan keterampilan pelaku UMKM melalui pelatihan digital marketing yang terstruktur. Metode yang digunakan adalah pendekatan Participatory Action Research (PAR) dengan desain one-group pretest–posttest untuk mengukur efektivitas pelatihan. Pelatihan dilaksanakan melalui penyuluhan, demonstrasi, praktik langsung, serta pendampingan intensif selama dua minggu. Hasil menunjukkan peningkatan signifikan pada pengetahuan peserta mengenai konsep digital marketing setelah pelatihan. Peserta mampu memproduksi konten digital, menggunakan media sosial secara konsisten, membuka toko pada marketplace, serta meningkatkan interaksi digital dengan pelanggan. Evaluasi pascapelatihan menunjukkan adanya peningkatan aktivitas pemasaran digital dan potensi peningkatan omzet usaha. Temuan ini menegaskan bahwa pelatihan digital marketing efektif dalam meningkatkan kapasitas UMKM. Kegiatan ini membuktikan bahwa digital marketing merupakan strategi penting dalam memperluas pasar dan meningkatkan daya saing UMKM di era digital.
Abstract:The phenomenon of increasing consumption of homoromantic fiction content among early adult women has given rise to the term Fujoshi, which is often directly associated with support for LGBT issues, although such an interpretation…
pretation does not necessarily reflect individuals’ attitudes in a comprehensive manner. This study is grounded in the need to understand the attitudes of early adult Fujoshi in a more nuanced and non-simplistic way, particularly through the framework of attitude theory encompassing cognitive, affective, and conative dimensions. The research problem focuses on how Fujoshi aged 18-40 interpret, experience, and express their attitudes toward homoromantic fiction content and its relationship to social values and norms in real life. This study employed a descriptive qualitative approach using in-depth interviews with three Fujoshi informants who are members of the XX fan chat group. The findings indicate that social media and peer networks play a significant role in the process of becoming a Fujoshi, as well as in shaping relatively intensive and repetitive patterns of content consumption as a form of emotional entertainment. Cognitively, the informants recognize that homoromantic fiction is related to LGBT issues; however, at the affective level, their interest is primarily driven by the uniqueness of the narrative structure and character dynamics rather than by sexual orientation itself. In the conative dimension, most informants do not demonstrate a tendency to support LGBT practices in real life; some even hold conservative views and display critical awareness of the potential negative impacts of their hobby, which they perceive as not fully aligned with prevailing social norms. The study concludes that Fujoshi attitudes are complex, ambivalent, and highly contextual. The novelty of this research lies in revealing a clear differentiation between the consumption of homoromantic fiction as a form of symbolic entertainment and individuals’ value positions toward social reality, which are often normatively conflated in previous assumptions.
Abstract:This study aims to empirically analyze the effect of exchange rates and interest rates on the stock prices of banking companies listed on the Indonesia Stock Exchange during the 2020-2024 period. The research employs a quantitative…
uantitative approach with a causal-associative design and utilizes secondary data obtained from official publications of Bank Indonesia (BI) and the Indonesia Stock Exchange (IDX). The research population consists of 45 banking companies, from which 20 companies meeting the sampling criteria were selected using purposive sampling. Data analysis was conducted comprehensively through descriptive analysis, classical assumption tests, multiple linear regression, and hypothesis testing with the assistance of SPSS software. The findings reveal that, partially, exchange rates have a significant negative effect on stock prices, and interest rates also exert a significant negative effect. Furthermore, simultaneous testing confirms that both independent variables significantly and negatively influence banking stock prices. These results highlight that macroeconomic volatility, particularly exchange rate fluctuations and interest rate movements, are crucial determinants to be considered in capital market analysis. Academically, this study contributes to the literature on the relationship between macroeconomic indicators and stock price dynamics, while practically, the results may serve as a reference for investors in making investment decisions, for policymakers in formulating economic stabilization strategies, and for banking institutions in anticipating market risks arising from both global and domestic economic uncertainty.
Abstract:The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic…
ic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Abstract:This study was conducted to see the work commitment of the Madrasah principal in improving the effectiveness of Private Junior High Schools (MTs) in the Riau Islands. As an effort to improve the quality of education in madrasas,…
adrasas, it is hoped that private madrasas can compete with other public schools. This study uses a qualitative approach that describes the object of study through the process of extracting facts and object data in the field. Data collection techniques use interviews, observation and documentation. Data analysis techniques use data reduction, data presentation and drawing conclusions or verification. The results of the study indicate that the work commitment of the Madrasah principal in improving the effectiveness of private MTs in the Riau Islands is not optimal, because there are still many aspects that have not been achieved in terms of realization, budget constraints for the procurement of Madrasah facilities and infrastructure, increasing the professionalism of human resources, and other facilities that are still very limited. For this reason, the head of private MTs in the Riau Islands Province tries to improve the effectiveness of madrasas by implementing strategic educational development concepts. The roles played by the head of the Madrasah are; 1) focusing on common interests, 2) improving communication and understanding, 3) increasing involvement and participation, and 4) avoiding win-lose solutions. These roles are very helpful in realizing increased effectiveness of education in madrasas.