Abstract:The seminar titled Visual Discourse in Marketing UMKM Products held in Sukajadi Village, Lemahsugih District, aimed to enhance local entrepreneurs’ understanding of visual communication strategies in product marketing. This…
This initiative responded to the limited use of visual elements such as packaging design, symbols, and graphic narratives that reflect local identity and influence consumer perception. Through a participatory approach, participants were introduced to the basics of visual discourse, practiced culturally rooted design techniques, and simulated digital promotional content. Monitoring was conducted through direct observation and feedback, while evaluation involved pre-tests, post-tests, and analysis of participants’ design outputs. Results showed a significant improvement in visual literacy and readiness to redesign product packaging more effectively. The seminar laid a foundation for building a creative and context-sensitive UMKM ecosystem, where visual elements serve as key tools to strengthen product identity, cultural relevance, and market competitiveness.
Abstract:This training is based on the results of the analysis of the situation of blacksmiths (Rumbio Jaya Steel) Teratak Village, Rumbio Jaya District has not been professional in using social media to improve marketing performance.…
ance. The target group in this service amounted to 150 people, namely the number of members of the Rumbio Jaya Steel cooperative. While the strategic targets in organizing this activity are 30 young men and women consisting of 18 young men and 12 young women who are sons and daughters of Rumbio Jaya Steel Cooperative Members. The implementation of this community service is carried out with steps: (1) Identification of potential; This activity is carried out in a participatory manner between the team and the target group aims to identify all the potential possessed by the target area; (2) Identification of opportunities based on the strength of the resources owned based on the results of identifying potential; (3) Determining the most popular platform; (4) Determining training needs; (5) Developing a training schedule; (6) Organizing training; and (7) Practice/simulation. activities carried out at the ONGA MAN Furniture Business Place in Ridan Permai Village, Bangkinang Kota District. As well as monitoring citizen responses through like, comment and share for 1 (one) week. The conclusion shows the low utilization of social media to promote products produced by furniture service businesses. In time, the production of these MSMEs can enter the popular Marketplace in Indonesia so that the volume of sales of marketing performance increases and the marketing reach is wider.
Abstract:The digital marketing strategy training activity using the TikTok social media platform for hydroponic farmers in Pandahan Village aims to enhance their capability in digitally marketing hydroponic vegetable products. This…
is training was designed to provide both theoretical understanding and practical hands-on experience in creating creative content, utilizing TikTok Shop, and TikTok Ads as promotional tools. The training results demonstrated a significant increase in participants' knowledge and skills in leveraging TikTok features for digital marketing. The implementation carried out by the participants successfully expanded their market reach and increased consumer interaction through their TikTok accounts. Despite challenges related to the need for ongoing mentoring, this activity has had a tangible positive impact on the development of local hydroponic businesses. This training is expected to become a starting point for business actors to continue innovating and optimizing digital marketing strategies to face the dynamics of the modern market.
Abstract: This study aims to analyze the digital marketing strategy implemented by Micro, Small, and Medium Enterprises (Flota coffee) and its relationship to promotional budgeting. The case study was conducted at Flota Coffee which…
e which is trying to increase market reach through digital platforms. In the era of rapid digitalization, the use of social media, e-commerce, and content strategies are important parts in increasing Flota Coffee's competitiveness. This study uses a qualitative approach with a case study method, through direct observation and in-depth interviews with business actors. The results of the study indicate that a well-planned digital marketing strategy can have a significant impact on the effectiveness of promotion, even with a limited budget. In addition, it was found that allocating a proportional promotional budget to digital media can increase the visibility and sales of Flota Coffee products. The implications of this study show the importance of strategic budget planning in digital marketing activities to support the sustainability and growth of Flota Coffee in the digital era.
Abstract:Watermelon production among local farmers often faces challenges such as pest and disease attacks that cause a decline in crop yields. Grafting is an innovative method that can increase plant resistance and productivity.…
This community service activity aims to educate farmers about grafting techniques for watermelons. The methods used include training sessions, hands-on demonstrations, and on-site practical guidance. The results of the activity show an increase in farmers' understanding of grafting techniques and their application in watermelon cultivation. It is hoped that this education will contribute to increased watermelon production and farmer well-being.
Abstract:The development of digital technology has transformed communication patterns among young people, particularly through social media. However, the use of the Indonesian language by junior high school students in digital spaces…
aces often neglects linguistic norms and lacks politeness. This community service project aimed to educate students of SMPIT Al-Hijrah 2 Deli Serdang on how to use Indonesian properly, accurately, and politely in digital communication. The method involved initial observation, development of a contextual learning module based on social media content, implementation of interactive training, and follow-up evaluation and mentoring. The results indicate a significant improvement in students’ understanding of language norms and online communication ethics. Students became more aware in choosing appropriate diction, composing grammatically correct sentences, and maintaining polite interactions in social media posts and comments. Post-training mentoring also showed consistency in the students’ application of polite language in their digital interactions. This program demonstrates that language education integrated with digital literacy and character-building can shape ethical and productive communication behaviors among junior high school students. Such education is recommended to be continuously implemented as part of school literacy programs.
Abstract:This community service activity aimed to enhance the competitiveness of SME products through product photography training as part of a creative marketing strategy. The training was conducted during the 63rd Anniversary Education…
ducation Exhibition of Universitas Negeri Makassar, involving six types of SME products: iced coffee, creative bags, accessories, packaged food, passion fruit drinks, and grilled bread. Participants were equipped with basic photography techniques and hands-on practice. Survey results showed a significant increase in photography skills and participants’ understanding of the importance of visual presentation in digital promotion. The training proved effective in improving SMEs’ promotional capabilities and product appeal in the digital era.
Abstract:Instagram merupakan salah satu media sosial yang berfokus pada berbagi foto dan video serta dimanfaatkan pengguna sebagai sarana berkomunikasi, mengekspresikan diri, dan menjalin interaksi sosial di lingkungan digital, dimana…
imana intensitas penggunaanya mencangkup aspek perhatian, penghayatan, durasi dan frekuensi (Umami & Rosdiana, 2022), sementara kepercayaan diri merupakan keyakinan individu terhadap kemampuan dirinya yang tercermin melalui sikap optimis, objektif, bertanggung jawab dan rasional (Puji et al., 2024)). Penelitian ini bertujuan untuk mengkaji hubungan antara intensitas penggunaan media sosal Instagram dengan kepercayaan diri mahasiswa Psikologi Kristen IAKN Kupang Angkatan 2025, yang dilatarbelakangi oleh fenomena lapangan dimana sebagian mahasiswa mengalami penurunan kepercayaan diri akibat social comparison ketika melihat unggahan teman yang tampak lebih berprestasi, sementara sebagian lainnya justru merasa lebih percaya diri melalui ekspresi diri dan validasi sosial di Instagram. Penelitian ini menggunakan pendekatan kuantitatif dengan desain korelasional, melibatkan 30 mahasiswa yang dipilih menggunakan teknik total sampling, dengan pengumpulan data melalui kuesioner skala Likert empat pilihan jawaban. Uji validitas menghasilkan 34 butir valid dari 40 butir, dan uji reliabilitas menghasilkan nilai Cronbach’s Alpha sebesar 0,971 yang tergolong sangat reliabel. Analisis data menggunakan korelasi Pearson Product Moment dengan bantuan SPSS versi 20 menunjukkan nilai koefisien signifikansi 0,000 (p < 0,01), yang berarti terdapat hubungan yang signifikan, positif, dan kuat antara kedua variabel, sehingga semakin tinggi intensitas penggunaan Instagram maka semakin tinggi pula kepercayaan diri mahasiswa. Temuan ini konsisten dengan penelitian Banoet dkk.(2025) dari Psikologi Undana Kupang, Oktaviani dkk. (2023), dan Dalila (2022), dan mengimplikasikan bahwa Instagram di lingkungan IAKN Kupang berfungsi sebagai media ekspresi diri dan validasi sosial yang konstruktif, sehingga program literasi digital perlu diarahkan pada pembimbingan pola penggunaan yang sehat dan bertanggung jawab.
Abstract:This study aimed to analyze the effect of brand image and perceived quality on willingness to pay premium for local Micro, Small, and Medium Enterprises (MSME) products. Amid increasingly intense market competition with…
imported goods and national brands, local MSMEs are required to build strong brand image and good perceived quality so that consumers are willing to pay a premium price. A quantitative approach with a causal research design was employed. The study population consisted of consumers who had purchased local MSME products within the past three months in Sukabumi and its surrounding areas. A total of 220 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS 24 software. The results show that brand image has a positive and significant effect on willingness to pay premium with a coefficient of 0.45 (p<0.01), and perceived quality has a positive and significant effect with a coefficient of 0.39 (p<0.01). Simultaneously, both variables explain 54.2% of the variance in willingness to pay premium. These findings confirm that strengthening brand image and improving consumer-perceived product quality are key strategies for MSME actors to increase the selling value and competitiveness of local products
Abstract:The transition into emerging adulthood frequently induces life-direction anxiety, commonly known as a quarter-life crisis, among university students. This correlational quantitative investigation was designed to evaluate…
the correlation between the intensity of the quarter-life crisis (Variable X) and self-esteem (Variable Y) among active students at the State Christian Institute of Kupang (IAKN Kupang). Employing a sample of 30 participants gathered via probability sampling techniques, data collection was conducted utilizing Likert-scale questionnaires and statistically processed using the Pearson Product Moment correlation formula. The empirical analysis demonstrates a significant and highly robust positive correlation between the investigated constructs ($r = 0.769$; $p = 0.000$). This outcome highlights a noteworthy theoretical anomaly, wherein heightened levels of crisis are unexpectedly linked with enhanced self-esteem. This distinct psychological pattern is driven by active internal introspection, a purposeful pursuit of life meaning, and personal identity consolidation amid adversity. Furthermore, the campus culture at IAKN Kupang—characterized by comprehensive spiritual mentoring, robust peer networks, and a nurturing social atmosphere—serves as a constructive emotional buffer. These external dynamics empower students to navigate developmental stress adaptively, demonstrating that rather than diminishing their self-worth, the identity crisis ultimately bolsters their personal resilience.