Abstract:Everbright has become one of the distributing companies selling various products, one of which is the Dettol product. In optimizing the stock and marketing of Dettol products, the company faces difficulties in identifying…
g the best-selling products and those less favored by customers. This research data originates from the sales transaction data of Dettol soap in November, comprising 77 sales data. Through the use of data mining, particularly the K-means Clustering method, it becomes a relevant approach to solving this issue. The objective of this research is to avoid excess inventory that remains unsold while meeting the diverse needs of customers. The results of this study show the visualization of the distribution of Dettol soap product clusters and grouping based on sales levels. There were 21 best-selling item data, 31 well-selling item data, and 25 less popular item data, enabling the company to manage inventory based on the best-selling items.
Abstract:Karang Tunggal Village, located in Kutai Kartanegara Regency, has excellent potential in the livestock sector, especially in producing livestock products such as meat and milk. However, managing livestock products and waste…
ste still faces various obstacles, including a lack of awareness among farmers regarding efficient and sustainable management practices. This research aims to analyze the application of a participatory approach in education on managing livestock products and waste by directly involving the livestock community. This approach allows farmers to actively participate in every process stage, from problem identification to implementing solutions based on local needs. The data in this research was obtained through in-depth interviews, field observations, and focus group discussions (FGD) involving local breeders and related stakeholders. The research results show increased quality of livestock products, especially regarding cleanliness, food safety, and selling value. Apart from that, there has been a waste reduction that was previously simply thrown away, with innovations in using waste as organic fertilizer and additional feed for livestock. The adoption of more sustainable livestock practices is also starting to be implemented by livestock farmers, improving their economic welfare. Furthermore, this program opens up opportunities for developing value-added processed products, such as pasteurized milk and processed meat, which can increase farmers’ income. Collaboration between farmers in managing joint businesses is also growing, creating a more solid livestock ecosystem. Apart from the economic impact, this participatory approach also increases farmers’ awareness of the importance of sustainability and better environmental management, which contributes to the sustainability of the livestock sector in Karang Tunggal Village.
Abstract:This study aims to analyze the role of the local government and community in managing tourism in Malaumkarta village towards increasing local revenue (PAD) of Sorong Regency. The method used in this research is qualitative…
ve research method with the number of informants obtained as many as 7 (seven) people. Data was obtained using observation, interview, and documentation techniques, and then the data was analyzed descriptively based on the sources obtained. The results showed that the government has made every effort to develop tourism in Malaumkarta village by providing facilities and infrastructure to support tourism such as relaxing places (gazebos), public toilets, selling stalls, padang towers, and the construction of other facilities. However, the problem is that until now these facilities have not been used according to their needs, what was planned at the beginning was not implemented, especially the concept of local culture-based development for the Papuan people. In addition, until now the collection of retribution has not been implemented because the government is still focused on implementing development and empowering the community. The government expects good cooperation between the community in managing tourism because the community is the organizer of the sustainability of tourism.
Abstract:The phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara demonstrates the continuity and evolution of frugal shopping practices involving the purchase of second-hand items. This research delineates the long history…
tory of thrifting, from the medieval period to the emergence of organizations such as Salvation Army and Goodwill that popularized it in the 19th century. The COVID-19 pandemic has reignited interest in thrifting due to economic pressures prompting people to save on expenses. The research methodology employed is qualitative descriptive, utilizing in-depth interviews and direct observations at Pasar Loak Jembatan Item Jatinegara. The findings reveal that traders employ two main strategies: selling directly at the market and through online platforms. Meanwhile, consumers have diverse motivations, ranging from meeting household needs to a desire to collect unique and antique items. Analysis of Alfred Schutz’s phenomenological theory is used to understand the reasons and goals behind consumer’s choices in thrifting. The researcher finds that each individual has different motives, such as goal motives (In order to motive) and because motives (Because motive), underlying their decisions to engage in thrifting. The conclusion of this research is that the phenomenon of thrifting at Pasar Loak Jembatan Item Jatinegara reflects the evolving and relevant dynamics of consumer culture, adapting to social and economic changes. With the evolution of this practice, the second-hand market becomes a favorite place for people to find affordable items, while traders and consumers continue to adapt to technological advancements and changes in the economic landscape. This study provides valuable insights into how thrifting is not just an economic phenomenon but also reflects the identity and preferences of consumers in a constantly changing shopping culture.
Abstract:To be successful in the competitive market for sacrificial animals, with its short selling season and numerous sellers, prioritizing customer satisfaction is essential. This study was conducted in Meruyung Village, Limo…
District, Depok City on June 24–July 3, 2023, using descriptive-quantitative method to discover the service quality, product quality, and price offered by sellers, and how these three factors affect customer satisfaction of sacrificial animals. Convenience sampling was used to determine the respondents, which is by meeting people at the sales stalls who have bought goats or sheep as sacrificial animals at least once in Meruyung Village. This study involved 70 respondents. Data was obtained using a Likert scale questionnaire via Google Form and processed using multiple regression analysis. The results shows that the quality of service and product, as well as the price factor offered by sacrificial animal sellers, together affect customer satisfaction with sacrificial animals in Meruyung Village, Limo District, Depok City by 36.5%, but only the factor of product quality has a partially significant influence. Therefore, sellers must ensure product quality that meets the requirements of sacrificial animals and customer preferences, as this significantly affects satisfaction.
Abstract:The purchase decision is the main goal or purpose of selling a product. This study aims to analyze the influence of marketing experience, price and brand trust on purchasing decisions. This study was conducted using a descriptive…
scriptive quantitative research method with data collection using a research tool in the form of questionnaires distributed directly to respondents. The subjects of this study include consumers who purchased Jotun brand paint products from CV. Asia Maju Rantauprapat during the period specified by the author. Determining the sample size used the purposive sampling technique with a total of 65 consumers. To analyze and analyze the research data, it was carried out using the computer program SPSS version 20 with instrumental testing, classical hypothesis testing, multiple regression analysis and hypothesis testing. Research results show that marketing experience, price and brand trust have a positive and significant impact on purchasing decisions. At the same time, marketing experience, price and brand trust have a positive and significant impact on purchase decisions with a contribution of 0.888 or 88.80% and the remaining 11.20% is influenced by other factors. Other factors were not considered in this study.
Abstract:Abstract: The development of information and communication technology has increased public demand for digital services, particularly data packages as the primary means of internet access. This high demand requires data package…
ackage retailers to manage inventory optimally to ensure product availability meets customer needs. At CMC Cell, the determination of data package stock is still based on intuition without systematic data analysis, resulting in stock accumulation for certain products and stock shortages for others when demand increases. This study aims to design and implement a web-based Decision Support System (DSS) using the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method to determine the optimal stock of data packages. The MOORA method is applied to rank data package alternatives based on several criteria, including data package demand, sales history, remaining stock, selling price, and validity period. Sales data are analyzed using the calculation stages of the MOORA method. The results show that the Telkomsel V 3 GB data package achieves the highest preference value of 0.1498 and is therefore recommended as the top-priority data package, with an optimal stock quantity of 200 units. With the implementation of this system, the recommendations for determining data package stock become more measurable, objective, and data-driven.
Keywords: MOORA; PHP; decision support system; optimal stock; stock priority
Abstrak: Perkembangan teknologi informasi dan komunikasi telah meningkatkan kebutuhan masyarakat terhadap layanan digital, khususnya paket data sebagai sarana utama akses internet. Tingginya permintaan tersebut menuntut pelaku usaha penjualan paket data untuk mampu mengelola stok secara optimal agar ketersediaan produk sesuai dengan kebutuhan pelanggan. Pada Toko CMC Cell, penentuan stok paket data masih dilakukan berdasarkan intuisi tanpa analisis data yang sistematis, sehingga sering terjadi penumpukan stok pada beberapa produk dan kekosongan stok pada produk lain saat permintaan meningkat. Penelitian ini bertujuan untuk merancang dan mengimplementasikan Sistem Pendukung Keputusan (SPK) berbasis web menggunakan metode Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) dalam menentukan stok optimal paket data. Metode MOORA digunakan untuk melakukan perangkingan alternatif paket data berdasarkan beberapa kriteria, yaitu permintaan paket data, riwayat penjualan, jumlah stok tersisa, harga jual, dan masa aktif. Data penjualan paket data dianalisis menggunakan tahapan perhitungan metode MOORA. Hasil penelitian menunjukkan bahwa paket data Telkomsel V 3 GB memperoleh nilai preferensi tertinggi sebesar 0,1498 sehingga direkomendasikan sebagai paket data dengan prioritas stok tertinggi, dengan jumlah stok optimal sebanyak 200 pcs. Dengan adanya sistem ini, rekomendasi penentuan stok paket data yang dihasilkan menjadi lebih terukur, objektif, dan berbasis data.
Kata kunci: MOORA; PHP; sistem pendukung keputusan; stok optimal; prioritas stok
Abstract:Abstract: In a competitive digital era, business owners such as Alya Collection face challenges in determining the right fashion products to offer to consumers. Relying on intuition without data support often results in…
inaccurate and potentially detrimental decisions. This study aims to assist the sales decision-making process by applying a data mining method using the K-Means Clustering algorithm. This method was used to group sales data from February 2024 to January 2025 into three categories: best-selling, least-selling, and non-selling products. The study was conducted using a quantitative approach, through sales data collection and direct interviews with store owners. The system was built using the PHP programming language and MySQL database, and designed with tools such as UML, DFD, and ERD. The results of this clustering system are expected to provide strategic information useful for Alya Collection in planning stock, promotions, and product development, thereby increasing sales effectively and efficiently.
Keywords: data mining; k-means; sales; alya collection; information system
Abstrak: Dalam era digital yang kompetitif, pemilik usaha seperti Alya Collection menghadapi tantangan dalam menentukan produk fashion yang tepat untuk ditawarkan kepada konsumen. Ketergantungan pada intuisi tanpa dukungan data seringkali mengakibatkan keputusan yang kurang akurat dan berisiko merugikan. Penelitian ini bertujuan untuk membantu proses pengambilan keputusan penjualan dengan menerapkan metode data mining menggunakan algoritma K-Means Clustering. Metode ini digunakan untuk mengelompokkan data penjualan dari Februari 2024 hingga Januari 2025 ke dalam tiga kategori: produk terlaris, kurang laris, dan tidak laris. Penelitian dilakukan dengan pendekatan kuantitatif, melalui pengumpulan data penjualan serta wawancara langsung dengan pemilik toko. Sistem yang dibangun menggunakan bahasa pemrograman PHP dan database MySQL, serta dirancang dengan alat bantu seperti UML, DFD, dan ERD. Hasil dari sistem klasterisasi ini diharapkan dapat memberikan informasi strategis yang berguna bagi Alya Collection dalam merencanakan stok, promosi, serta pengembangan produk, sehingga mampu meningkatkan penjualan secara efektif dan efisien.
Kata kunci: data mining; k-means clustering; penjualan; alya collection; sistem informasi
Abstract:Abstrak: A pharmacy is a health service facility to help improve the health of the community, a pharmacy is also a place for professional pharmacists to practice their work. To determine the amount of stock inventory, Jaka…
ka Wijaya Pharmacy requires a clusterization of sales stock data. The method that can be used is the K-Means algorithm. This algorithm is based on a simple idea. K-Means is a distance-based clustering method that divides data into a number of clusters and this algorithm only works on numeric attributes. The data processed in this research is a sample taken from the Jaka Wijaya Pharmacy data in 2022. The Jaka Wijaya Pharmacy dataset consists of the attributes No, Drug Item, Type, Packaging, Initial Stock, Cost Price, Unit Conversion, Selling Price, Number of Transactions, Ending Stock, Shelf, Warehouse-Office Codes. With the K-Means Clustering method, it is possible to group drug sales data with stock that is not selling well as cluster 0, stock that is selling well as cluster 1, and stock that is selling very well as cluster 2. The sample data to be tested consists of 170 data from the Jaka Wijaya Pharmacy. Where the cluster results show that there are several results, namely cluster 0 totaling 102, cluster 1 totaling 34, and cluster 2 totaling 34 decisions, where the decisions include very in demand, in demand, not in demand.
Keywords: Data Mining; Jaka Wijaya Pharmacy; K-means Cluster
Abstrak: Apotek merupakan sarana pelayanan kesehatan untuk membantu meningkatkan kesehatan bagi masyarakat, apotek juga sebagai tempat praktik tenaga profesi apoteker dalam melakukan pekerjaan. Untuk menentukan jumlah persediaan stok, Apotek Jaka Wijaya membutuhkan suatu clusterisasi data stok penjualan. Metode yang dapat digunakan yaitu algoritma K-Means. Algoritma ini didasarkan pada ide sederhana. K-Means adalah metode Clustering berbasis jarak yang membagi data ke dalam sejumlah cluster dan algoritma ini hanya bekerja pada atribut numeric. Data yang diolah dalam penelitian ini merupakan sampel yang diambil dari data Apotek Jaka Wijaya pada tahun 2022. Dataset Apotek Jaka Wijaya terdiri dari atribut No, Item Obat, Jenis, Kemasan, Stok Awal, Harga Pokok, Konversi Satuan, Harga Jual, Jumlah Transaksi, Stok Akhir, Rak, Kode Gudang-Kantor. Dengan metode K-Means Clustering maka dapat mengelompokkan data penjualan obat dengan stok kurang laris sebagai cluster 0, stok laris sebagai cluster 1, dan stok sangat laris sebagai cluster 2. Data sampel yang akan diuji terdiri dari 170 data dari Apotek Jaka Wijaya. Yang dimana hasil cluster menunjukkan terdapat beberapa hasil yaitu cluster 0 berjumlah 102, cluster 1 berjumlah 34, dan cluster 2 berjumlah 34 keputusan yang dimana keputusan itu meliputi sangat laris, laris, kurang laris.
Kata kunci: Apotek Jaka Wijaya; Data Mining; K-means Cluster
Abstract:Abstract: Mekar Jaya Store is a shop that operates in the field of selling basic necessities. At the Mekar Jaya Store, there are several problems that often arise. When making sales, customers often feel disappointed because…
ause the stock that the customer should want to buy is often empty. Due to this disappointment the number of customers decreased. The process carried out is still manual so that errors often occur in recording existing data, causing a lack of efficiency in the time used. The available data is not used properly so that sales data is not utilized as well as possible to design business strategies to improve products. To solve this problem, you can use a data mining application, namely by utilizing existing data to identify the best-selling sales, to sales that are less popular with customers using the K-Means method. Where the data used is 101 sales data transactions. This research aims to group transaction data that is used to meet customer needs appropriately and overcome shortages and excess stock of goods which result in investment in sales capital. The results of this research were that the highest sales were 23 items, medium sales were 32 items, and the lowest sales were 46 items. Keywords: grocery stock; K-Means; stock management
Abstrak: Toko Mekar Jaya merupakan sebuah toko yang bergerak dalam bidang penjualan sembako. Pada Toko Mekar Jaya terdapat beberapa permasalahan yang kerap muncul. Dalam melakukan penjualan sering pelanggan merasa kecewa karena seringnya stok yang seharusnya ingin dibeli oleh pelanggan kosong. Karena kekecewaan tersebut jumlah pelanggan menurun. Adapun proses yang dilakukan masih manual sehingga masih sering terjadi kesalahan dalam pencatatan data yang ada sehingga menyebabkan kurangnya efiensi waktu yang digunakan. Ketersediaan data yang ada tidak digunakan dengan baik sehingga data penjualan tidak dimanfaatkan dengan sebaik mungkin yang dapat merancang strategi bisnis dalam meningkatkan produk. Untuk menyelesaikan masalah tersebut dapat menggunakan aplikasi data mining, yaitu dengan memanfaatkan data yang ada untuk mengidentifikasi penjualan yang paling laris, hingga penjualan yang kurang diminati oleh pelanggan menggunakan metode K-Means. Dimana data yang digunakan sebanyak 101 transaksi data penjualan. Penelitian ini bertujuan untuk mengelompokkan data transaksi yang digunakan untuk memenuhi kebutuhan pelanggan dengan tepat dan mengatasi kekurangan dan kelebihan stok barang yang mengakibatkan tertanamnya modal penjualan. Hasil dari penelitian ini dimana penjualan tertinggi terdapat 23 item, penjualan sedang terdapat 32 item, dan penjualan terendah terdapat 46 item. Kata kunci: Data Mining, K-Means, Penjualan Sembako.
Abstract: Mekar Jaya Store is a shop that operates in the field of selling basic necessities. At the Mekar Jaya Store, there are several problems that often arise. When making sales, customers often feel disappointed because the stock that the customer should want to buy is often empty. Due to this disappointment the number of customers decreased. The process carried out is still manual so that errors often occur in recording existing data, causing a lack of efficiency in the time used. The available data is not used properly so that sales data is not utilized as well as possible to design business strategies to improve products. To solve this problem, you can use a data mining application, namely by utilizing existing data to identify the best-selling sales, to sales that are less popular with customers using the K-Means method. Where the data used is 101 sales data transactions. This research aims to group transaction data that is used to meet customer needs appropriately and overcome shortages and excess stock of goods which result in investment in sales capital. The results of this research were that the highest sales were 23 items, medium sales were 32 items, and the lowest sales were 46 items. Keywords:grocery stock; K-Means; stock management
Abstrak: Toko Mekar Jaya merupakan sebuah toko yang bergerak dalam bidang penjualan sembako. Pada Toko Mekar Jaya terdapat beberapa permasalahan yang kerap muncul. Dalam melakukan penjualan sering pelanggan merasa kecewa karena seringnya stok yang seharusnya ingin dibeli oleh pelanggan kosong. Karena kekecewaan tersebut jumlah pelanggan menurun. Adapun proses yang dilakukan masih manual sehingga masih sering terjadi kesalahan dalam pencatatan data yang ada sehingga menyebabkan kurangnya efiensi waktu yang digunakan. Ketersediaan data yang ada tidak digunakan dengan baik sehingga data penjualan tidak dimanfaatkan dengan sebaik mungkin yang dapat merancang strategi bisnis dalam meningkatkan produk. Untuk menyelesaikan masalah tersebut dapat menggunakan aplikasi data mining, yaitu dengan memanfaatkan data yang ada untuk mengidentifikasi penjualan yang paling laris, hingga penjualan yang kurang diminati oleh pelanggan menggunakan metode K-Means. Dimana data yang digunakan sebanyak 101 transaksi data penjualan. Penelitian ini bertujuan untuk mengelompokkan data transaksi yang digunakan untuk memenuhi kebutuhan pelanggan dengan tepat dan mengatasi kekurangan dan kelebihan stok barang yang mengakibatkan tertanamnya modal penjualan. Hasil dari penelitian ini dimana penjualan tertinggi terdapat 23 item, penjualan sedang terdapat 32 item, dan penjualan terendah terdapat 46 item.
Kata kunci: Data Mining, K-Means, Penjualan Sembako.